Marketing and Selling a Private Practice
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![Page 1: Marketing and Selling a Private Practice](https://reader035.fdocuments.net/reader035/viewer/2022062616/54b48e114a79597a388b45f2/html5/thumbnails/1.jpg)
Building a Counseling Practice
to Sell
Building a Counseling Practice
to SellThriveworks.comThriveworks.com
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How can I build a practice that will... Stay in Business?
How can I build a practice that will... Stay in Business?
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How can I build a practice that will... Not get Sued?
How can I build a practice that will... Not get Sued?
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How can I build a practice that will... Help Clients?
How can I build a practice that will... Help Clients?
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How can I build a practice that will... Could one day be sold?
How can I build a practice that will... Could one day be sold?
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Even if you’re just getting started
It’s not Too EarlyEven if you’re just getting started
It’s not Too Early
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Reasons to SellReasons to Sell
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RelocateRelocate
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Change Career / FocusChange Career / Focus
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RetirementRetirement
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To Get you in the Mood...To Get you in the Mood...
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The Second HalfThe Second Half
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The ProblemThe Problem
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An “Unsellable” BusinessAn “Unsellable” Business
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Do you know what your practice is worth?
Do you know what your practice is worth?
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Multiple of RevenueMultiple of Revenue
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EBITDAEBITDA
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Rough FormulasRough Formulas
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Often, an investor will want to recoup
investment within 3 years
Often, an investor will want to recoup
investment within 3 years
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12 Ways to Build Value12 Ways
to Build Value
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1) Brand1) Brand
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2) Grow Beyond a Solo Practice
2) Grow Beyond a Solo Practice
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3) Don’t leave potential unrealized
3) Don’t leave potential unrealized
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“Potential co-operative marketing with other health related professionals in same location. Potential to expand professional referral network, expand hours/days of
operation or add complementary services. Huge potential to leverage social media
marketing for targeted local advertising.”
“Potential co-operative marketing with other health related professionals in same location. Potential to expand professional referral network, expand hours/days of
operation or add complementary services. Huge potential to leverage social media
marketing for targeted local advertising.”
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4) Consider an Earn Out4) Consider an Earn Out
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5) Finance the Buyer5) Finance the Buyer
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6) Focus on New Clients6) Focus on New Clients
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Which is Worth More?
A practice with four clinicians, all with full caseloads of long-term clients. The practice receives 20 new client inquiries per month.
A practice with two full-time clinicians, and
100 new client inquiries per month.
Which is Worth More?
A practice with four clinicians, all with full caseloads of long-term clients. The practice receives 20 new client inquiries per month.
A practice with two full-time clinicians, and
100 new client inquiries per month.
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7) Credentialing7) Credentialing
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8) Committed Staff8) Committed Staff
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9) Quality Assets9) Quality Assets
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10) A Good Lease10) A Good Lease
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11) Honest & Open11) Honest & Open
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12) Finish Strong12) Finish Strong
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Final Thoughts: Letting Go
Final Thoughts: Letting Go
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Dr. Anthony CentoreDr. Fred Milacci
Dr. Anthony CentoreDr. Fred Milacci
Thriveworks.com/Private-Practice
1-855-4-THRIVEThriveworks.com/Private-Practice
1-855-4-THRIVE