Marketing and Sales

January 2014

Agenda

1. Sales Updates / December Finish / January Budget/ January monthly winners/100% club, Annual Leader board update etc (CD) -New Years Resolutions- Biggest sales push of the year!-New Members program book-Helps tell the Bay Club Story!

2. Marketing Updates - (Annie/Marketing team)    

3. Fitness update-Breakaway Performance launched at SFBC update (Victor Woo)

4. Vintage Wine Club Training at 11:30

WELCOME NEW TEAM MEMEBERS

SALES UPDATES

DECEMBER CLUB SALES & ATTRITION RESULTS

December 2013 Highlights – Monthly Sales Overview

December 2013 Highlights – Monthly Attrition Overview

PLEASE WELCOME THE 100% CLUB

FOR DECEMBER 2013

100% Club Winner Circle – December 2013Units, Dues, & I-Fees

• Matt Boucher – BCRS

• Luke Gillard – BCRS

• Jacqueline Tran – BCSC

• Ashley Milbridge – BCM

• Lili Fader – BCM

• Daniel Asher – BCSFT

• Tori Seixas – BCSFT

• Tee Ngo – BCC

• Greg Gonzales – BCC

• Spencer Belideau – BCC

DECEMBER LEADER BOARD

December Leader Board – Top 5: Total I-Fees

• 5th Place: Writing $11,500 for a $200 Bonus– Dan Begin

• 4th Place: Writing $15,825 for a $400 Bonus– Luke Gillard

• 3rd Place: Writing $15,900for a $600 Bonus – Shanan Scarpantonio

• 2nd Place: Writing $17,475 for a $800 Bonus – Chris Hardwick

• 1st Place: Writing $17,600 for a $1,000 Bonus– Shelly Alifano

December Leader Board – Top 5: Total Dues

• 5th Place: Writing $5,680 for a $200 Bonus – Shelly Alifano

• 4th Place: Writing $5,850 for a $400 Bonus– Mike Collins

• 3rd Place: Writing $6,155 for a $600 Bonus– Ashley Milbridge

• 2nd Place: Writing $7,133 for a $400 Bonus– Luke Gillard

• 1st Place: Writing $7,429 for a $1,000 Bonus – Tori Seixas

Annual Leaderboard

JANUARY BUDGET & FORECAST

January Budget & Forecast: Sales

January Budget & Forecast: Attrition

JANUARY PRICING& HIGHLIGHTS

January Pricing Highlights & PromotionsDecember Referral Promotion Extended through January 10!

• Holiday Card: Member Referral and Dividend Reminder referral e-mail to all 55k members hit January 3!

• The other great things about this year’s pass is the members can refer a friend with a dividend and receive a gift card for themselves for the same amount, that they can: 1. “Gift” to use toward friends I-fee, 2. Keep for themselves and use towards products and services or 3. Use toward I-fee to upgrade their membership!

• Dividend and Gift Card Values:

- Single Site: $50 Dividend off I-fee: If the referral joins, the member will receive a $50 gift card that they can keep or apply to the referrals Initiation Fee. - Multi-Site North Bay: $100 Dividend off I-fee: If the referral joins, the member will receive a $100 gift card that they can keep or apply to the referrals Initiation Fee. - Multi-Site South Bay: $150 Dividend off I-fee (ECSB and CW Fitness): If the referral joins, the Member will receive a $150 gift card that they can keep or apply to the referrals Initiation Fee. - Club West: $500 Dividend off I-fee: If the referral joins, the member will receive a $500 gift card that they can keep or apply to the referrals Initiation Fee.

 

1. January Alumni Pricing remains in effect:-Save up to 75% off enrollment fee!

2. Take a Tour and Receive a Three-Day Guest Pass (First time close- Cash in your 3 day pass for $100 off I-fee!)Enjoy a club tour and receive a complimentary thee-day guest pass as our gift to you. Click here to contact a club representative and you could be enjoying a club by the weekend!First-time visitors only; must be 18 years or older and a local resident.Pass must be activated by January 15, 2013. Offer ends January 31, 2013.

3. January Purl Direct Mail hit last week to 79K prospects!Offers:- join by the 7th receive $250 club credit and 2 PT session!-Enjoy 2 Personal Training sessions when you join by January 28th!-Complimentary Family and Individual pass-Offer expires January 28th!

4. January Dues increase on all new Multi- site and CWP memberships go into effect January 7th! $10 in individual, $15 on Couple and $25 on Family.

January Pricing Highlights & Promotions continued…

MARKETING UPDATES

PILATES PRIME MEMBERSHIP

• Launches February 1st

• $109 per month• Unlimited Reformer Classes• Discounts on Studio Instruction

• New Members will receive one complimentary month of Membership within the first 60 days of membership.

Pilates Prime Membership

BREAKAWAY

VINTAGE SEVENTY-SEVEN

THANK YOU