Marketing and Promotion for the Self-Published Author
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E-BOOK PUBLISHING
Presented by Gini Graham Scott
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My Background for E-Books• Published over 50 books• 20+ POD (Print-on-demand) books• 12 e-books drawn from POD books• Appearances on major media, including
Oprah, Good Morning America• Author of books on marketing, sales
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Why E-Books Now
• Decline of traditional publishing• Publishers downsizing, editors laid off• Growing distribution networks• Ease and low-cost of publishing• Growing market – over 200,000+
e-books each year
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Multiple Platforms for Book
• E-Book in a PDF format• Print-on-Demand (POD)• Kindle reader• iPad• Other book reader platforms• Article excerpts
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Advertising and Promoting Your E-Book
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Ad and PR Approaches
• Classified ads – Craig’s list, news media for subject area
• Banner and text ads on Websites• Google AdWords• Seminars and Workshops• Articles in print media or on Websites• Radio/TV interviews
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Creating a Website or Webpage
• Setting up page on your Website or a mini-Website
• Using a landing or “squeeze” page
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Creating a Squeeze Page
• One long sales page (about 1000-20,000 words • Compelling sales copy• “Buy Now” buttons• Autoresponder to collect e-mails• Payment arrangement with PayPals, Amazon,
credit card service• Fulfillment page for downloading book file• Stand alone Website or Website pages
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Using the Social Media
• Major social media sites– Linked In (links)– Facebook (friends)– Twitter (followers)
• Specialized social media (ie: Tribe Hollywood)
• Build up links, friends, followers• Post announcement, events in groups• Become part of ongoing conversations
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Creating Workshops/Seminars
• Set up your own programs– Promote through social networking sites like Meetup– Do your own PR, marketing
• Offer program to other organizations– Professional groups in your field– Local organizations, like churches, business groups,
community groups
• Various arrangements for programs(from free to a percentage of sales to paid gig)
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Contacting the Media
• Using PR releases• Using a query letter to invite interviews• Sending an offering letter to offer articles
(preference for free information)• Using a PR Service, such as PRWire,
BusinessWire, NewsMediaConnection• Option to hire a publicist vs. doing your own PR• Contacting the local and national media by
phone
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Contact Information
Gini Graham Scott, Ph.D.Changemakers425 Broadway, #115, Santa Monica, CA 90401 (310) 943-7541 6114 La Salle, #358, Oakland, CA 94611 (510) 339-1625 [email protected] www.e-bookpublishing.com
www.ginigrahamscott.com