Marketing and PR for Your Start-up or How I Learned to Despise Guru’s
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Transcript of Marketing and PR for Your Start-up or How I Learned to Despise Guru’s
Marketing and PR for Your Startup
Or How I Learned to Despise Guru’s
Thursday, October 17, 13
Presented by: James Powell, [email protected]
Thursday, October 17, 13
Agenda • Introduction
• Guru’s- Why I don’t trust them
• Public Relations in Your Community
• Social Media and Your Brand
• Traditional Media
• Q&A
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Guru’s-Why I Don’t Trust Them
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Who is a Guru?
Seth Godinhttp://www.sethgodin.com/sg/ David Meerman Scott
http://www.davidmeermanscott.com/about-david/
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Spotting a Fake Guru
• Check their LinkedIn.
• Check their website.
• Who are their clients?
• Experience Matters
For a great read check out Digital Tonto’s article 6 ways to Spot False Guru’s
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Public Relations in Your Community
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Photo’s by James Powell ©2013 J.Powell, LLC
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Social Media and Your Brand
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Thursday, October 17, 13
Thursday, October 17, 13
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Traditional Media
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Thursday, October 17, 13
Questions? For additional information go to www.jpowellpr.com
or contact me on Twitter @jpowellpr
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Thank You!
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Additional Resources Adobe Studies http://www.adobe.com/aboutadobe/pressroom/pressreleases/
201210/102412AdobeAdvertisingResearch.html Digital Tonto http://www.digitaltonto.com/2010/6-ways-to-spot-false-gurus/David Meerman Scott http://www.davidmeermanscott.com/about-david/
Seth Godin http://www.sethgodin.com/sg/Marketing Charts http://www.marketingcharts.com/wp/television/data-dive-us-tv-ad-spend-and-influence-22524/attachment/pwc-us-ad-media-market-
sizes-2012-v-2017-jul2013/
Thursday, October 17, 13