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Marketing and Communications Activity Report October 2015

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Media highlights

Startups at UCC

Irish Examiner – UCC, CIT ‘magnets’ in driving start-ups (October 7, page 16)

Cork’s 96FM – Startups in UCC and Cork - Interview with Bill Liao (October 7)

Irish Examiner – IndieBio startups at UCC – Interviews with Ageria and Aranex for Clodagh Finn. (Publication date: October 16)

Evening Echo – UCC 'key magnet' in driving city's startup success

http://www.eveningecho.ie/cork-news/ucc-key-magnet-in-driving-citys-startup-success/971185/

Research

Revelations about the famine from George Boole’s letters

The personal letters of George Boole and a 19th recipe book reveal that the elite of Cork feasted while others starved just after the famine. The research of

culinary and food historian Regina Sexton attracted international attention with 2 stories appearing in Niall O’Dowd’s IrishCentral.com in the US which has

over 2 million unique visitors each month and in media in the UK. The Sunday Times also gave it a two page spread and Irish national media picked up on it

as well.

On social media the Irish Embassies in the UK and the USA retweeted our story and on the tweets had a reach of 190k impressions. See the coverage in the

Storify below:

https://storify.com/UCC_Ireland/cork-1849-city-of-feasts-and-famine

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Revolutionary Road show goes to Waterford

Gabriel Doherty of the School of History organised another of his Revolutionary Decade Roadshows in Dungarvan Co Waterford and publicity was required

to attract participants who would bring in items of historical interest and in the event a huge crowd attended the Roadshow. Publicity organised included:

Dungarvan Leader 23 October and 30th October

Waterford News and Star 27 October

Dungarvan Observer 23 October and 6 November

Munster Express 27 October

Waterford radio news 27 October

George Boole 200

Boole2School and Boole World

Silicon Valley Global - Playing video games in classrooms is ‘logical’ – This issue was distributed at the Web Summit and will be distributed at the Global Irish Economic Forum. http://issuu.com/vquinn/docs/svgmi8_web/77?e=9886682/31174203

Irish Times – Education pages – Opinion piece from Professor Patrick Fitzpatrick on incorporating new technologies such as video games into lessons (October 8)

Newstalk – The Right Hook – Professor Patrick Fitzpatrick clip on the benefits technology in classrooms. (October 2)

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RTÉ – Raidió na Gaeltachta (October 1) – Discussion on the use of technology in classrooms and UCC Brings Boole2School.

Silicon Republic - As digital spirit goes, Cork is second to no one (October 12): https://www.siliconrepublic.com/start-ups/2015/10/12/cork-digital-entrepreneurs-startups

Silicon Republic - Maths Week Challenge 1 – The Quad (October 12) https://www.siliconrepublic.com/trending/2015/10/12/maths-week-challenge-1-the-quad

Silicon Republic - Maths Week Challenge 2 – King Rumbo (October 13) https://www.siliconrepublic.com/trending/2015/10/13/maths-week-challenge-king-rumbo

Silicon Republic – Maths Week (October) – Puzzle from Des MacHale, Emeritus Professor of Mathematics, UCC.

Silicon Republic - UCC President: We encourage students to drop out and start up (video and online article, October 10): https://www.siliconrepublic.com/start-ups/2015/10/09/ucc-president-we-encourage-students-to-drop-out-and-start-up-video

Silicon Republic – Filmed interview with UCC President, Dr Michael Murphy. Screened for Maths Week (October 10-18)

Silicon Republic – Maths Week (October 10 – 18) – Puzzles submitted by Des MacHale, Emeritus Professor of Mathematics, UCC.

Irish Examiner – John Dolan on Saturday - ‘I declared war on Minecraft…now they want to introduce it in classrooms?’ (October 3)

Evening Echo – ‘Computer games have place in classroom (October 1, page 12)

Evening Echo – ‘UCC Professor says games like Minecraft and Candy Crush teach kids logic’ (October 1) http://www.eveningecho.ie/cork-news/computer-games-have-place-in-classroom/952382/

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Cork Independent – ‘Cool at school thanks to Boole’ (October 1, online and page 12)

Irish Examiner – ‘UCC builds on Boole’s logic and learning with virtual university’ (October 23) http://www.irishexaminer.com/ireland/ucc-builds-on-booles-logic-and-learning-with-virtual-university-360889.html

Primary Times – ‘Boole World domination for Minecraft’ (October 22) http://www.primarytimes.net/news/2015/10/boole-world-domination-for-minecraft

Evening Echo – ‘Boole World domination for Minecraft’ (October 23) http://www.eveningecho.ie/cork-news/boole-world-domination-for-minecraft/1133689/

Evening Echo - Boole initiative adds up (October 21, Page 13)

Irish Times – Education pages – Op-bed by Professor Patrick Fitzpatrick - Computer games can help develop logical thinking http://www.irishtimes.com/news/education/computer-games-can-help-develop-logical-thinking-1.2401935

Evening Echo - UCC teams up with Minecraft for learning game set on quad (October 24, Page 9)

Cloud computing

Waterford Today - The future of cloud computing: 'Everyone could be an entrepreneur http://www.waterford-today.ie/waterford-business/6884-the-future-of-cloud-computing-everyone-could-be-an-entrepreneur-6884.html

Waterford Today - The future of cloud computing: 'Everyone could be an entrepreneur (October 21, Page 23) Evening Echo – Cloud computing allows everyone to be an entrepreneur (October 20, Page 17)

ThinkBusiness.ie – Case study: Everyone will have the potential to create the next Facebook

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https://www.thinkbusiness.ie/articles/the-cloudlightning-project/ (October 20)

Irish Daily Mirror – Tech heed if you want to be a tycoon (October 20, Page 21)

UN panel discussion

Irish Examiner - Use of Big Data to predict human behaviour demands regulation, says UCC professor (October 21) http://www.irishexaminer.com/ireland/use-of-big-data-to-predict-human-behaviour-demands-regulation-says-ucc-professor-360591.html

Irish Examiner - Legal expert warns of privacy issues with 'big data' mining (October 22, Page 4) http://www.irishexaminer.com/ireland/legal-expert-warns-of-privacy-issues-with-big-data-mining-360688.html

Newstalk Lunchtime – Interview with Professor Maeve McDonagh on global legislation, Big Data and the UN panel discussion (October 22, 13:17) https://www.newstalk.com/listen_back/7/22430/22nd_October_2015_-_Lunchtime_Part_2/

Evening Echo - Professor: Data laws need to be revisited (October 21, Page 13)

Evening Echo - Privacy, data laws ‘ill-equipped’ (October 23, Page 7)

Irish Examiner – Boole lesson in far east (October 22, Page 7) http://www.irishexaminer.com/ireland/george-boole-lesson-in-far-east-360652.html

Irish Independent - CEO of edX to be honoured by UCC http://www.independent.ie/business/ceo-of-edx-to-be-honoured-by-ucc-34141336.html

Irish Examiner - UCC honours science pioneers with honorary degrees (October 27, Page 30) http://www.irishexaminer.com/ireland/ucc-honours-science-pioneers-with-honorary-degrees-361482.html

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The Sun on Sunday – Cork Uni for virtual campus puzzles (October 25, Page 27)

Interviews with Professor Des MacHale – Honorary conferring and Eamon de Valera the Mathematician

Irish Examiner – Interview with Des MacHale, Emeritus Professor of Mathematics at UCC on Eamon de Valera the Mathematician and George Boole. Scheduled for October 27 (Niall Murray).

Radio Kerry – Interview with Des MacHale, Emeritus Professor of Mathematics at UCC, on his honorary conferring. (October 27).

Evening Echo - King of Kerryman jokes to get doctorate (October 27, Page 9)

Irish Examiner - Éamon de Valera nearly became UCC professor before the Easter Rising (October 28, Page 3)

Dave Fanning, 2FM – Interview with Des MacHale, Emeritus Professor of Mathematics at UCC on Eamon de Valera the Mathematician and George Boole. (Scheduled for October 31, TBC)

Red FM - Eamon de Valera nearly became UCC professor before the Easter Rising (October 28, 9:04am)

Evening Echo – Dev could have taught at UCC (October 28, Page 3)

Other Huawei 'Seeds for the Future' programme – Video interview with student Cormac McCarthy (November 2) Apple iPad Minis for MBA students: Waterford Mail – Mobile tech first for UCC MBAs (October 8, Page 26)

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Website Overview

Summary of key web projects and initiatives coming up

Web metrics

Aug Sept Oct

Sessions 665,929 1,041,052 954,772

Page views 2,211,728 3,118,695 2,562,448

No of pages visited

3.32 3 2.68

Average time spent

00:04:08 00:03:47 00:03:10

Bounce Rate

49.71% 49.46% 53.87%

New visits 65.8% 33.32% 35%

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Top performing pages in October

Only 13.9% of traffic came to the home page – student IT services was the top[ performing page. Out of the pages for ‘external’ audiences, the next most

popular page was the UG on-line prospectus, followed by the ‘Study AT’ landing page.

Page Page Views % of total page views

1 IT Services for Students http://www.ucc.ie/en/sit/

521,593 20.35%

2 Home Page http://www.ucc.ie/en/

356,517 13.90%

3 Students landing page http://www.ucc.ie/en/students/

122,668 4.79%

4 Student timetable http://timetable.ucc.ie/programme.asp

51,847 2.02%

5 Staff landing page http://www.ucc.ie/en/staff

40,710 1.59%

6 Student portal http://www.ucc.ie/en/sit/check/

37,871 1.48%

7 UG on-line prospectus http://www.ucc.ie/en/study/undergrad/courses/

33,936 1.32%

8 Schools and Departments listing http://www.ucc.ie/en/schoolsdepartments/

24,609 0.96%

9 Study At landing page http://www.ucc.ie/en/study/

19,999 0.78%

10 UG Open Days http://www.ucc.ie/en/study/undergrad/opendays/

15,985 0.62%

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Demographic of Visitors

Overall international visitors to the website accounted for 12.78% of the traffic, a drop of 8.8% from September.

The greatest growth in new users came from India whilst France overall had the most engaged users viewing 4.1 pages per session and staying on site for

3.25 minutes.

The objective should be to increase traffic and engagement levels across all key international markets and to generate more traffic from countries outside

of the EU. We should also look at how we can improve traffic from China, a key market for UCC which had fallen out of the top ten countries.

Country Acquisition Behaviour

Sessions New Users Bounce Rate Pages/Sessions Average Session Duration

1 Ireland 832,748 (87.22%) 30.79% 53.20% 2.62 00:03:14

2 United States 21,706 (2.27%) 64.68% 57.04% 3.20 00:02:26

3 United Kingdom 20,926 (2.19%) 57.76% 57.47% 2.98 00:02:14

4 India 7,216 (0.76%) 71.23% 61.99% 3.23 00:02:56

5 Germany 5,141 (0.54%) 57.83% 53.02% 3.74 00:03:13

6 France 4,313 (0.45%) 56.34% 49.92% 4.11 00:03:24

7 Canada 3,731 (0.39%) 69.82% 56.47% 3.46 00:02:15

8 Austria 3,250 (0.34%) 18.92% 53.14% 2.51 00:02:29

9 Spain 3,146 (0.33%) 57.09% 49.55% 3.55 00:02:49

10 Netherlands 3,040 (0.32%) 57.60% 62.14% 2.82 00:02:19

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Marketing Highlights for October

English and Irish versions of the President’s Report 2013-14 delivered and posted on the President’s Office website: http://www.ucc.ie/en/support/president/reports/

President’s Report 2014-2015 in development for publication in February 2016.

Developing ‘About UCC’ section of the ucc.ie website

Final testing is taking place with regard to the roll out of the new uPic service. It is hoped to launch this service in mid-November.

A ‘storytelling’ workshop was delivered to assist staff in developing key messages and content for their marketing and communications activity for 2015-16.

On-going support for George Boole 200 across marketing, events, media and Visitors’ Centre

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Event Highlights

19-30 October – Autumn Conferrings 2015

19 undergraduate conferring ceremonies took place across two weeks to confer degrees on c. 2,900 students.

This represented a total of c. 12,000 visitors to the campus on the days of the ceremonies.

Preparations included working with the Colleges to co-ordinate the visits and participation of their guest speakers to deliver the conferring

addresses:

o Ms Liz Dooley, Director of Engineering, Janssen Supply Chain Ireland

o Mr Aaron Forde, Chief Executive, Aurivo Co-operative Society Ltd.

o Dr Patrick Dillon, Teagasc

o Ms Clíona Murphy, Vice President Technical, PepsiCo Worldwide Flavours

o Judge Rosemary Hogan, President of the District Court

o Mr John O’Shea, CIO, Eaton Vance

o Mr Anthony Reidy, Partner, PwC

o Mr Adrian Doyle, Managing Director, Morgan Stanley Investment Bank (London)

o HE Dan Mulhall, Irish Ambassador to the UK

o Dr Ger Fitzgibbon, former Head of the School of Drama & Theatre Studies, UCC

o Dr Sandra Collins, Director, National Library of Ireland

o Fr Patrick Cogan ofm, Founding Director of Respond!

o Ms Isolde Moylan, former Irish Ambassador to Egypt

Sadly, three students were conferred posthumously as part of the ceremonies. They were represented by their families who received the

parchments on their behalf.

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Visitors’ Centre Highlights

JP has begun giving the IDA Engagement tours with first the tour happening Tuesday 27th of October for Dell. It is anticipated that there will be 25 of these types of Visits per year.

First Direct Provision tour for children taking place Saturday 28th of November

Boole Tour numbers increased in October 524 people undertook Boole Tours

Tailored Boole Tours ran for different groups including Engineers Society, Rotary Groups, Post Primary Schools and Retirement Group

Tailored Boole Tours ran on UCC Open Day on October 10th

In total 1331 people heard the story of Boole through Visitors’ Centre tours in October.

JP Quinn Head of Visitors’ Centre was interviewed by Ryan Tubridy on RTE Radio 1 about Tours and George Boole on October 13th. http://www.rte.ie/radio/utils/radioplayer/rteradioweb.html#!rii=9%3A20862272%3A20433%3A13%2D10%2D2015%3A