Marketing analytics tools you should try

8
You Should Try Hugh BenJamin | Marketing Consultant

Transcript of Marketing analytics tools you should try

Page 1: Marketing analytics tools you should try

You Should Try

Hugh BenJamin | Marketing Consultant

Page 2: Marketing analytics tools you should try

How well are your marketing efforts doing?

The only way to truly know is by reviewing data you collect from analytics.

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The tools you use should make collecting and analyzing data easier.

There are a number of them on the market today

– let's take a look.

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Mixpanel is a tool that provides detailed insights into user behavior.

You can see what people are doing on mobile andWeb properties and how long they're interacting with your site.

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2Content Scoring is a tool that allows you to connect revenue directly to specific pieces of content.

This takes the guesswork out of which content is directly increasing profits.

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3 Marketing Evolution allows you to develop ROIplans using big data.

This makes going though all the noise easier,allowing you to pinpoint what really matters to boost your revenue.

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Lattice Engines uses predictive modeling to help marketers predict future buyer behavior.

This is used by PayPal, DocuSign and other notables.

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Make sure you do research to see what other tools major brands are using to succeed,

and see if they're worth implementing into your own strategy.

www.askhughbenjamin.com/ www.linkedin.com/in/hughbenjamin www.twitter.com/hughbenjamin www.facebook.com/hughbenjamin.hb Hugh Benjamin | Marketing Consultant