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Marketing Analytics Strategies for a Growing Brand
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11:00am Marketing Analytic
Strategies for a Growing Brand
JORDAN DESENDER
UP NEXT…
Follow the action on Twitter using #AtE2014
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My Database
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Levels of Targe6ng Intensity
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Descrip6ve
Preferen6al
Behavioral
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Your Research • Strategy 1 – Descrip6ve Targe6ng – 500,000 contacts with 1% conversion
• Strategy 2 – Preferen6al Targe6ng – 125,000 contacts with 2.5% conversion
• Strategy 3 – Behavioral Targe6ng – 31,250 contacts with 5% conversion
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Level List Conversion ROI Strategy 1 Descrip6ve 500,000 1.0% 64.6% Strategy 2 Preferen6al 125,000 2.5% 63.8% Strategy 3 Behavioral 31,250 5.0% 61.2%
64.6%
63.8%
61.2%
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Level List Conversion ROI Strategy 1 Descrip6ve 5,000,000 1.0% 66.5% Strategy 2 Preferen6al 1,250,000 2.5% 66.4% Strategy 3 Behavioral 312,500 5.0% 66.1%
66.5% 66.4% 66.1%
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Ques6ons?