Marketing analysis project BUS 260c Valeriia Tretiakova Kevin Zappia Iva Naumova
-
Upload
keaton-petty -
Category
Documents
-
view
29 -
download
1
description
Transcript of Marketing analysis project BUS 260c Valeriia Tretiakova Kevin Zappia Iva Naumova
Marketing analysis project
BUS 260c
Valeriia Tretiakova
Kevin Zappia
Iva Naumova
Victoria Lyubykh11\03\2013
Inditex is one of the world's largest fashion retailers, welcoming shoppers at its eight store formats -Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe - boasting 6.104 stores in 86 markets.
Inditex
2 slides covering◦ Your company/ organization ◦ The market, in which you operate◦ Your product/ service◦ Your competition◦ Your distribution channels
1 slide reporting where you collected observations (i.e. visited website, explored and monitored presence on social media platforms, read analyses, watched advertisements, experiences apps, etc. etc. etc.)
How did you gather your observations? (or share your methodology)
1-2 slides covering SWOT of the company/ organization in the context of the market and competition following the framework below
SWOT
Opportunities
Strengths
Threats
Weaknesses
Favorable factors
Unfavorable factors
Market analysis
Company analysis
External factors
Internal factors
1 slide describing communications on TV and radio channels:◦ Channels of communication◦ Communicated content◦ Communication patterns (how frequently? other
factors?)◦ Style of communication◦ Other observations?
TV and radio Communications
1 slide describing communications on print media channels:◦ Channels of communication◦ Communicated content◦ Communication patterns (how frequently? other
factors?)◦ Style of communication◦ Other observations?
3 slides describing communications on social media channels:◦ Channels of communication◦ Communicated content◦ Communication patterns (how frequently? other
factors?)◦ Style of communication◦ Other observations?
Social Media
1 slide describing communications on mobile channels:◦ Channels of communication (mobile apps, mobile
website)◦ Communicated content◦ Communication patterns (how frequently? other
factors?)◦ Style of communication◦ Other observations?
Mobile
1 slides describing communications through events:◦ Description of events (what? where? who?)◦ Event patterns (regularity and schedule)◦ Style of communication◦ Other observations?
Events
1 slide describing communications through any other channels:◦ Channels of communication◦ Communicated content◦ Communication patterns (how frequently? other
factors?)◦ Style of communication◦ Other observations?
Other communications (if any)
2 slides analyzing the choice of communication channels and the communication style & behavior in the context of the positioning and targeted market
Effectiveness of marketing communications
1 slide sharing what you found especially interesting/ fun/ surprising in exploring the marketing behavior of the company/ organization
The most interesting/ fun discovery