I lead all Marketing & Communications operations at the Museum. That entails management of 15 marketing & communications professionals working together on paid, owned, and earned media as well as the Museum’s communications and brand standards. I also manage relationships with three different agencies -- advertising, PR, and digital -- along with a small army of media partners, subcontractors, and freelancers to manage a +$3M annual budget.

M A Y 2 0 1 3 - P R E S E N T

AV P M A R K E T I N G & C O M M U N I C A T I O N S

Congressionally designated as America's official WWII museum in 2004, The National WWII Museum tells the story of the American Experience in the war that changed the world - why it was fought, how it was won, and what it means today - so that all generations will understand the price of freedom and be inspired by what they learn. The Museum is currently ranked #1 attrac-tion in New Orleans, #4 museum in the United States, and #11 museum in the world according to TripAdvisor.

N E W O R L E A N S , L A | J U L Y 2009 - PRESENT

T H E N A T I O N A L W W I I M U S E U M

E X P E R I E N C E

I’m a lifelong New Orleanian who happens to be good at marketing and communications. I have spent my career engaged in a daily practice involving strategic marketing, creative strategy, digital media, and content production across the full spectrum of paid, owned, and earned media. For the last 15 years I have helped small to mid-sized businesses, corporations, and non-profits alike increase revenue, drive traffic, build communities, and activate engagement.

I’m seeking an opportunity to work with the right organization to fulfill mission objectives and drive growth.

P R O F I L E

@JLANGENBECK

T W I T T E R

JONAHLANGENBECK.COM

W E B

504.473.4420

M O B I L E

JONAHPLANGENBECK@GMAIL.COM

E M A I L

M A R K E T I N G & C O M M U N I C A T I O N S

J O N A H L A N G E N B E C K

Additional duties include management of an outreach program which includes regular engagements with local government, the New Orleans Tourism Marketing Corporation and Convention Visitors Bureau, Morial Convention Center, Armstrong International Airport, Lakefront Airport, GNOHLA, Chamber of Commerce, concierges, pedicab operators, taxi drivers, tour companies, and destination management companies.

Key areas of promotional focus include Museum visitation, event promotion including exhibition and pavilion grand openings, live entertainment shows, food & beverage, travel programs, fundraising & membership, events rentals, group sales, educational programs, mission-based digital experiences, publications, and retail / e-commerce.

Over the two fiscal years I have lead the team we’ve grown annual Museum visitors (our primary KPI) from 398k to 592k -- an increase of nearly 50%.

Major earned media hits over that same period include The Wall Street Journal, Los Angeles Times, The New York Times, USA TODAY, Chicago Tribune, New York Daily News, Associated Press, Reuters, NBC News, Sunday Night Football on NBC, TODAY, MSNBC, CBS News, NPR, CNN, Fox News, TIME, Travel + Leisure, and National Geographic Traveler.

Work samples and case studies are available upon request.

In this role I was responsible for creative direction, strategic planning, tactical execution, and analysis for all interactive projects at the Museum. When I took the job in 2009 I was the only person in the department -- a one man band.

At that time the Museum had a nearly non-existent social media presence, a dysfunctional website, and approximately $250k in annual earned online revenue. Over the fours years I was in the role I grew the team to six people, social media followers to over 200k, email subscribers to almost 100k, and online revenue to over $1M annually. This total transformation led to my promotion to AVP Marketing & Communications in 2013.

Work samples and case studies are available upon request.

J U L Y 2 0 0 9 - M A Y 2 0 1 3

D I R E C T O R O F I N T E R A C T I V E

E X P E R I E N C E C O N T I N U E D

The DNO logo was created to represent the independent spirit of our unique city and to symbolize the love shared by so many New Orleanians. We've been dedicated to New Orleans since 2003 – always working to spread a positive voice and inspire action at home and away.

N E W O R L E A N S , L A | FEBRUARY 2006 - PRESENT

D E F E N D N E W O R L E A N S

I’ve been working off and on with DNO since 2006 – the longest collaboration of my career.

FEBRUARY 2006 - PRESENT

V A R I O U S P R O J E C T S

Over those years I’ve worked on web projects including the current site, developed a multi-channel marketing strategy, enhanced social media strategy, produced content marketing, designed products, and collaborated closely with owner Jac Currie on the design and build of the DNO Store on historic Magazine Street.

Work samples and case studies are available upon request.

Founded and managed this boutique design + technology studio consisting of as many as 15 designers, producers, and developers serving over 25 clients. I was responsible for day-to-day operations, new business development, sales, account management, project management, creative direction, interaction design, and front-end web development.

Notable clients and projects include Tulane University, Global Green USA, Eskew + Dumez + Ripple, Historic New Orleans Collection, Mignon Faget, and Sucré.

Work samples and case studies are available upon request.

2 0 0 6 - 2 0 0 9

F O U N D I N G P A R T N E R

Annunciation Interactive is a web services studio based out of the Tremé neighborhood in New Orleans since 2006.

N E W O R L E A N S , L A | 2006 - 2009

A N N U N C I A T I O N I N T E R A C T I V E

E X P E R I E N C E C O N T I N U E D

Managed all web marketing and e-commerce efforts for the New Orleans system, leading to company high sales in 2003, beating out all other systems including San Diego and Las Vegas.

Responsibility in this area also included managing an annual budget for email, pay-per-click, and search campaigns.

2 0 0 3 - 2 0 0 6

M A R K E T I N G W E B C O O R D I N A T O R

As the third-largest cable provider in the nation, Cox Communications Inc. is noted for its high-capacity, reliable broadband delivery network and superior customer care.

N E W O R L E A N S , L A | 2003 - 2006

C O X C O M M U N I C A T I O N S

S O U T H E A S T E R N L O U I S I A N A U N I V E R S I T Y

1997 - 2001

V I S U A L A R T S

E D U C A T I O N

S K I L L SE X P E R I E N C E

Easily the most unique job I’ve ever had. I was recruited out of college by the President/CEO to work on, “special projects.” Those projects included website development, marketing collateral production, inventory / intranet design for offices across Louisiana, the southeastern United States, Paris and Milan, egg harvesting optimization involving the use of GPS + GIS maps via helicopter and airboat, and strategic planning for a biotech partnership with LSU Ag Center.

2 0 0 0 - 2 0 0 2

P R O J E C T M A N A G E R

At the time of my employment, Pelts & Skins was the world’s largest distributor of alligator skins.

K E N N E R , L A | 2000 - 2002

P E L T S & S K I N S , L L C

I was asked to join Rhizomat by my university professor of digital art, Douglas Easterly. I happily accepted the challenge without knowing I had begun my career in earnest. In my time there I learned the ins and outs of web design and development, as well as basic project management and client interaction. Duties included account management, sales, documentation, site maps, wireframes, as well as user interface design with light front-end coding and Flash development. In addition I was surrounded by some of the most brilliant people I’ve ever had the pleasure of knowing.

1 9 9 8 - 2 0 0 0

D E S I G N E R / C O O R D I N A T O R

The Rhizomat was a combination art gallery and design studio nestled in the pastoral college town of Hammond, LA. Former employees and collaborators have shown work at major museums and international biennials, gone on to lead award-winning university design programs, and one has given a TED Talk.

H A M M O N D , L A | 1998 - 2000

R H I Z O M A T D E S I G N C E N T E R

G E N E R A L

Management

Marketing Strategy modeling, budget planning, paid media planning & placement, project management, analyticsad testing & optimization

Creative Strategy art direction, creative direction, UX, UI

Digital Media analytics, media placement, SEO, SEM, social media, e-commerce, content management

Content Production writing, copywriting, graphic design, web design, web development, e-communications, photography, editorial

A P P L I C A T I O N S

BasicMS Office, Google Docs/Apps, Apple iWork, Adobe Creative Cloud (Photoshop / Illustrator / InDesign / etc.)

CMS/CRMBlackbaud/Luminate (the CRM/CMS formerly know as Convio), SalesForce, Drupal, WordPress, WordPress eCommerce, Magento, Shopify, Gateway / Galaxy, MailChimp, Campaign Monitor

SocialFacebook, Twitter, Tumblr, Instagram, YouTube, Flickr, Google+, LinkedIn

AnalyticsGoogle Analytics, Google AdWords, Facebook Ads Manager, Cision, Hoot Suite, SproutSocial, Omniture SiteCatalyst

C O D E

HTML5, CSS, JS, some PHP/MySQL

@JLANGENBECK

T W I T T E R

JONAHLANGENBECK.COM

W E B

504.473.4420

M O B I L E

JONAHPLANGENBECK@GMAIL.COM

E M A I L