Marketing 101 on BlogTalkRadio
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Transcript of Marketing 101 on BlogTalkRadio
![Page 1: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/1.jpg)
Intro to Marketing
![Page 2: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/2.jpg)
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Promote Monetize
![Page 3: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/3.jpg)
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Promote
![Page 4: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/4.jpg)
Branding
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Select imagery and words that best represent the essence of your show. Convey your brand consistently in banners, logos, your show thumbnail and even in the way you interact with guests and callers.
![Page 5: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/5.jpg)
Social Media
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Use social media sites like Facebook and Twitter to spread the word.
![Page 6: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/6.jpg)
SEO (Search Engine Optimization)Optimize your show descriptions to be easily found in search engines.
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Tools for keyword suggestions:• Wordtracker• Google AdWords• Keyword Discovery• SelfSEO
![Page 7: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/7.jpg)
The BlogTalkRadio PlayerPost the player to your website, blog or social media walls.
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![Page 8: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/8.jpg)
EmailStart an email newsletter to current and potential listeners.
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![Page 9: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/9.jpg)
Contests & GiveawaysOrganize a special promotion to drive more listeners to your show.
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![Page 10: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/10.jpg)
Word of MouthTell people about your show!
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![Page 11: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/11.jpg)
Online CommunitiesParticipate on forum, groups, message boards that relate to your show topic.
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![Page 12: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/12.jpg)
BloggingWrite about topics that are complementary to your show.
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![Page 13: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/13.jpg)
Learn from other BTR hosts and see if they’d like to appear on your show or have you on their’s.
BlogTalkRadio Community
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![Page 14: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/14.jpg)
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Monetize
![Page 15: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/15.jpg)
Place a BlogTalkRadio banner or text link on your website, blog or email and every time you ‘refer a friend’ as a Premium host, you’ll get paid.
Affiliate Program
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BlogTalkRadio Banner
Package Sign-Up You Get Paid
Premium $25
Premium Plus $75
Pro $175
Commission Tiers
![Page 16: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/16.jpg)
Join the program and earn money from the advertisements (video, audio, banner) displayed to your listeners.
Revenue Sharing Program
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Earn 35% of advertising revenue for impressions displayed to
your BlogTalkRadio
listeners.
![Page 17: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/17.jpg)
Generate revenue by negotiating deals with advertisers and sponsors.Advertisers & Sponsors
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Revenue$
Audio and Display Ads
Advertorials
Product Reviews
Giveaways
![Page 18: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/18.jpg)
THANK YOU
![Page 19: Marketing 101 on BlogTalkRadio](https://reader036.fdocuments.net/reader036/viewer/2022081602/54b311324a7959ed058b4866/html5/thumbnails/19.jpg)
The easiest way for individuals and businesses to create and share interactive audio on the web.
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