Marketers Summary Changes Facebook Brand Pages 030112 120302063705 Phpapp01

7/31/2019 Marketers Summary Changes Facebook Brand Pages 030112 120302063705 Phpapp01

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Marketers Summary for Facebook

New Brand Pages03/01/12 Puerto Rico

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Salomon Dayan:

Email: [email protected] Twitter : http://twitter.com/sedayanr LinkedIn: http://do.linkedin.com/in/salomondayanSlideshare: http://www.slideshare.net/sedayanrGoogle+: https://plus.google.com/109134724726450874915Website: http://lih.com/ 3


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"NOTICE: Proprietary and Confidential All the content of this document (text, figures, lists, financial information, graphics, design, diagrams, as

well as other graphic elements and/or audio and videos), whichever is the format used (paper orelectronic), is confidential and proprietary to LIH. This document includes ideas and information basedon the experience, know-how, intellectual/creative effort of LIH. For these reasons, this material shall notbe used, reproduced, copied, disclosed, transmitted, transformed, commercialised or communicated, in

whole or in part, neither to third parties to the public, without the express and written consent of LIHhttp://www.facebook.com/about/pages http://www.learnfacebookpages.com/ http://www.imediaconnection.com/content/31101.asp http://adage.com/article/digital/meet-coolest-facebook-brand-timelines-coke-espn-ford/233015/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage http://www.allfacebook.com/facebook-pages-timeline-7-2012-02 http://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+Mashable+%28Mashable%29 http://www.insidefacebook.com/2012/02/29/timeline-for-facebook-pages-complete-overview/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail http://blog.hubspot.com/blog/tabid/6307/bid/31633/The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-Design.aspx http://mashable.com/2012/02/29/facebook-timeline-brand-pages/#view_as_one_page-gallery_box4519 http://www.allfacebook.com/facebook-advertisements-now-2012-03 http://www.allfacebook.com/facebook-officially-debuts-offers-premium-ad-placement-2012-02 http://adage.com/article/digital/facebook-offers-brands-flush-fans-ways-spend-money/233030/ http://www.insidefacebook.com/2012/02/29/facebook-to-give-pages-new-offers-posts-scrap-check-in-deals/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail h t t p : / / w w w. i n s i d e f a c e b o o k . c om / 2 0 1 2 / 0 2 / 2 9 / f a c e bo o k - m o n e t i z es - u s e r s - l o g g i n g - ou t - w i t h - l o g o ut - e x p e r i e n c e- p r e m i u m- a d - p l a c e m e n t / ?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail http://www.insidefacebook.com/2012/02/29/facebook-introduces-new-reach-generator-packaged-advertising-solution/ h t t p : / / w w w . i n s i d ef a c e b o o k . c o m / 2 0 1 2 / 0 3 / 0 1 / f a c e b oo k - a d d s - n e w - p u b l i c -d a t a - t o - p a g e - t i m e l i n e s - l e t s - b us i n e s s e s - a s s e s s - c o m p e t i t o rs / ?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail http://www.insidefacebook.com/2012/02/29/facebook-page-insights-go-real-time/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+InsideFacebook+%28Inside+Facebook%29&utm_content=Yahoo%21+Mail http://www.slideshare.net/jackmortonWW/marketers-guide-to-facebook-timeline-tips-for-brands-and-marketers-for-the-2012-changes-to-pages-11812395 http://www.slideshare.net/RootMusic/timeline-for-facebook-pages http://www.learnfacebookpages.com/ui.html

"NOTICE: Proprietary and Confidential 4


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IntroFacebook announced on Wednesday morningthat Timeline is now live for the first time for some

organizations that use PagesThis capability will automatically roll out to all pages onMarch 30, but you could upgrade to timeline right now.


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Similar to personal pages, Brand pages will have 2primary photos: Cover Photo: visual impact, should be unique and make people

interested in the page Profile Picture: appears in other parts of Facebook (i.e

newsfeed). Therefore, a Logo is recommended

CoverPhoto

ProfilePicture


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Cover photo dimensions are:Width: 851px | Height: 315pxFacebook's policies regarding cover photos states that cover photos cannot looklike banner ads so images cannot include (a) price or purchase information, (b)

contact info, (c) calls to action or (d) references to Facebook features such as Likeor Share

Cover Photo


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Profile picture dimensions are: Width: 135px | Height: 135px

Profile Picture


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Profile Picture

Profile Picture is 74px above the Cover Photo soDesigners can be creative using both images integrated


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Profile PictureTake into account that thissame picture appears in

the Newsfeed and otherparts of Facebookin 32x32


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Apps

Default Landing Tabs Are Gone. A total of 12 apps can be shown here, which can beviewed when page visitors click the dropdown arrowApp images are 111x74 pixels


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MessagesMore control in theContent By hovering over individual

stories, Admin can make them

wider Hide them from your timeline

with the pencil icon Highlight them as important

with the star icon, or Delete them entirely.


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MessagesMore control in theContent Weekly pinned post

Starred Post

Milestones Change Post Dates


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MessagesWeekly pinned post: Appears at the top of

the page. Pinned posts can stay

for up to 7 days. Pinned posts are

available to all pagesAdmin can highlight specificposts such as remarkable

content, calls-to-action for yourbest marketing offers, or otherevents/promotions you want tofeature

Pinned Post appearsat the top


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MessagesStarred post: Postslarger than others, similarto what users can do with

life events on TimelineNormal post images are403px but the Starred Postimages are: 843px

Larger story for

starred post


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MessagesMilestones: Allows pageadmins to highlight someof their business' biggest

accomplishments, such as

fan growth, award wins,

product releases, etc. Milestone images are set

at 843 x 403 pixels

Highlights important moments inyour historyby creating milestone


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Messages

Change Post Dates:Allows to add post toyour timeline on days in

the past

Change post dates at any time


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ApplicationsNew Timeline layout displacesFacebooks existing Page tab

configuration (including a tabs

520-pixel width), and replaces itwith a new 810-pixellayout that look centeredin the middle ofthe 810-

pixel layout without any

adjustments. All applications that remain on abrands Page will need new

application icons of

111x74


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New Admin Panel

Keep track of your activity on your page from the admin panel. Respond when people write on your page timeline, and view your latest

insights Visit your activity log to review all your posts and activity Also includes Help Center items like Request a name change for your

page, prompts to create ads and other tips for page owners


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Message Fans Directly

Finally, brands will be able to send and receive private messages

with usersThis allows for much deeper consumer interaction, Admin must use thisfeature when you need to discuss a topic or customer service issue in

more depth, and when Admin prefers the conversation not be made

public for all page visitors to see

Offers Premium Ad Placement


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Offers, Premium Ad Placement,

Sponsored Stories For Mobile DevicesFacebooks communications team summarized these announcements: Premium ads and Sponsored stories on Facebook can now appear

in two new places: on the Facebook log-out page and mobile newsfeed

Sponsored stories for mobile news feed increase the visibility ofstories related to a business or organization to help pages share their fansactivities

Offers ads are a free and easy way forbusinesses to share specialdiscounts and promotions to theircommunity through Facebook. Offers let

a business share a discount or promotiondirectly from a Facebook page


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Take advantage of

Timeline is more visual

Admin have more control of Post

More Social and Engaging Social Ads


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QuestionsSalomon Dayan: Email: [email protected] Twitter : http://twitter.com/sedayanrSlideshare:http://www.slideshare.net/sedayanr LinkedIn: http://do.linkedin.com/in/salomondayanGoogle+: https://plus.google.com/109134724726450874915Website: http://lih.com/

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Marketers Summary Changes Facebook Brand Pages 030112 120302063705 Phpapp01

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