MarketBridge - Predictive Analytics and Personalized Content Across the Customer LifeCycle
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Transcript of MarketBridge - Predictive Analytics and Personalized Content Across the Customer LifeCycle
MARKETBRIDGE OFFICES
www.market-bridge.com | @MarketBridge | 1.888.GO.TO.MKT
For over fi fteen years MarketBridge has been helping Fortune 1000 and emerging growth companies drive sales and marketing productivity through a combination of customer analytics and digital engagement solutions. Our four main solution areas are Demand Generation, Lead Nurturing, Sales Enablement and Loyalty & Retention.
PREDICTIVE ANALYTICS & PERSONALIZED CONTENTACROSS THE CUSTOMER LIFE CYCLE
WASHINGTON, DC
4800 Montgomery Ln.5th FloorBethesda, MD20814
SAN FRANCISCO, CA
601 Montgomery St.Suite 650San Francisco, CA94111
NEW YORK, NY
79 Madison Ave.3rd FloorNew York, NY10016
by
SMARTTM ANALYTICS
TECHNOLOGY
RESULTS
DATA
DEMAND CREATION
LEAD NUTURING
SALES ENABLEMENT
LOYALTY & RETENTION
COMMUNICATION CHANNEL
CONTENT
Plan
Build
Recommend
ExecuteOptimize
1. Marketing Cloud
Rich prospect, customer, and account data sourcing, integration and append from >30 sources including:
2. Customer Profi ling
Deep profi ling and segmentation of known prospects and existing customers through:
3. Predictive Analytics
Predictive models to determine who, when, what, and where to target prospects and customers.
4. Content Recommendation
Content recommendations and communication paths based on customer segment and buying stage.
5. Performance Measurement
Reporting and optimization to continuously refi ne customer targeting, messaging, off ers, and budget allocation.
Predictive Analytics & Personalized Content Across the Customer Life cycle
SMART™ SALES & MARKETING ANALYTICS & REPORTING TOOLKIT
SMARTTM SALES & MARKETING ANALYTICS & REPORTING TOOLKIT
To solve today’s toughest go-to-market challenges, data-driven Marketing & Sales executives need end-to-end analytics solutions
• Segmentation
• Progressive profiling
• Persona development
• Buyer journey mapping
• Market baskets
• Loyalty & retention patterns
• Lead scoring
• Purchase propensity
• Next best offer
• Churn/retention risk
• Loyalty/CLV modeling
• Test, design, measure
• Pipeline waterfall metrics
• Revenue & cost impact
• Dashboards and Reporting
• Web Analytics
• Demographics
• Social Media
• Web Behavior
• Engagement
• Purchase History
• Owned content (e.g. blogs, white papers, product sheets) recommendations
• Curated 3rd party content (e.g. industry analysts, publications) recommendation
• Product and offer recommendations