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Laghman Market Survey and Investigation with Mystery Shopper Report

By: Indirect Sales 6 Sep 2014

Prepared By:Attaullah sahilDealer/POS channel supervisorMob: 0786-500354

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visits’ Objective

• Market Potential• POS visibility• Competitors Visibility• Bill Boards Status• Retailers Suggestion• Network Status• Checking Stock physically• Checking our all Activities of Franchise staff• Checking Franchise staff relation with customers and Retailers

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Market Potential

• Laghman is one of Small business city which is located in Eastern zone and one border to Badakhshan So that’s why this city is very good for all kind of Business and other GSM operators i.e. Roshan, Awcc and MTN are operating in Laghman province.

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POS visibility

• New POS materials were installed in Laghman market and for more detail see Photos.

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POS materials Photos

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Competitors Visibility

• Overall the Visibility of EA is better than other competitors but MTN Afghanistan offers new light sign boards which are more attractive and retailers are very happy from MTN on installing light boards. Other two competitors Roshan and Awcc have very less visibility in terms of posters, banners and Bill boards.

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Sim cards Distribution and SAFs collection

• Omaid Bahar Sales team collected more than 100 SAFs from the market

• Omaid Bahar sales team distributed 120 Mubarak and Mumtaz simcards in the market

• I and Omaid Bahar sales team explained all the running promotions to the retailers and customers.

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Bill Boards Status

• We have 5 bill boards from Jalalabad to Laghman out of these two are 5 Buddy 5 Scan and one is Future is yours and one of the Big bill board which is located near to Daronta is changed from one of the election candidates and he removed our 5 Buddy 5 scan.

• We have no ads of Josh,Mubarak or Mumtaz simcards.• For more details see photos.

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Retailers Suggestions

• Josh and Elite should not have monthly Fee.• EA should Improve network quality• EA should increase Number of BTS. • Retailers and customers were complaining about Signal problem,

and Net work busy. • commission should be increased in terms of Sales.• Network Limitation because we have network in few districts of

Laghman and EA should extend network to other districts of Laghman province.

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Network Status

• Overall the network was good and we have very low signals inside the shops and in most of the retailers shops we have no signals.

• Most of the customers face with the below problems.

1. Silent Call

2. Network Busy

3. Recharge problem (some time)

4. Low signals

5. Call ended

6. Cross call

7. Voice clarity

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Checking Stock physically

I have checked physically both Sims and Scratch cards stock and below were the status.

Stock In Hand (laghman) Stock In Hand (laghman)

SIMS   Scratch Cards  

Mubark Mumtaz Josh Elite 50 100 250 500

1580 1300 800 25 2000 980 350 115

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Checking our all Activities of Franchise staff

• I have got an exam from franchise staff about EA products and market visit both of them are 80% good and have the ability to work in franchise and after exam I have explained all the ongoing promotions and how to visit the market, how to meet the retailers and how to motivate them to sell EA products. Explained benefits of commission in terms of sales and I have visited along with sales man and exposed him how to visit the market.

• I have noticed that the new staff of Laghman franchise have very good relation with the customers and specially with Retailers

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Mystery shopper Report

I have investigated all those points which were mentioned in Mystery shopper report and have found that Mr.Tooryalai is no more working with omaid Bahar and omaid Bahar hired two new staff. out of the office the path is damaged and were told them to fix as soon as possible and checked all the drawers and there were no sim available of competitors as mentioned in the Mystery report that Mr. Toryalai offer Aali sim of Roshan company also investigated that there is no high price now of good numbers in normal GSM.All the brochures were available at the counter and all the mirrors were cleaned.Mr. Sharif franchise manager promised that you will never receive any complaint regarding franchise activities and I have motivated to work hard and visit the market regularly.At the End I have given a presentation regarding all ongoing promotions and educated about retailers SAF and recharge commissions.

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Thank You!