MARKET UPDATE
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MARKET UPDATE. eBOUND Ebook Sales. U.S. Retailer Market share. Amazon 60% Barnes & Noble 25% Apple 10-15% Sony, Kobo etc. the rest The top 3 are likely to remain the dominant players in the U.S. market. Source CNET April 18 2012. Market Share. Device Penetration in the U.S. - PowerPoint PPT Presentation
Transcript of MARKET UPDATE
MARKET UPDATE
eBOUND Ebook Sales
October
2010
November
2010
December
2010
January
2011
February
2011
March 2011
April 2011
May 2011
June 2011
July 2011
August 2
011
Septem
ber 2011
October
2011
November
2011
December
2011
KoboB&N SonyApple
U.S. Retailer Market share Amazon 60% Barnes & Noble 25% Apple 10-15% Sony, Kobo etc. the rest The top 3 are likely to remain
the dominant players in the U.S. market
Source CNET April 18 2012
August 2011 December 2011
KoboB&N SonyApple
Market Share
Device Penetration in the U.S.
1 in 4 Americans as of January 2012 now own either a tablet or e-reader
Source : Credit Donlkey
Source : Credit Donlkey
Source : Credit Donlkey
Source: BISG's "Consumer Attitudes Toward E-Book Reading"
How are consumers reading ebooks?
What genres are popular for ebooks?
Source: BISG's "Consumer Attitudes Toward E-Book Reading"
JUVENILE NONFICTIONFICTIONHISTORYSOCIAL SCIENCEBIOGRAPHY and AUTOBIOGRAPHYNATUREPOLITIACAL SCIENCEPOETRYLITARARY CRITICISMJUVENILE FICTIONGARDENINGBODY, MIND and SPIRITSPORTS and RECREATIONPHILOSOPYTRAVELPSYCHOLOGYCOOKINGLAWSELF HELPEDUCATIONRELIGIONPERFORMING ARTSMEDICALDRAMABUSINESS and ECONOMICSARTREFERENCELANGUAGE ARTS and DICIPLINESFAMILY and RELATIONSHIPSHEALTH and FITNESSTRUE CRIMELITARARY COLLECTIONSSCIENCEMUSICPETSTRANSPORTATIONARCHITECTUREGAMESHUMOURCRAFTSFOREIGN LANGUAGE STUDYHOUSE and HOMETECHNOLOGY and ENGINEERING
Almost 50% of ereading consumers said they would wait up to three
months to read a new ebook from a favourite author, rather than
reading the same book immediately in print.
Source: BISG's "Consumer Attitudes Toward E-Book Reading"
Average price of a Kindle best-seller over the past year. (Source: e-Book Market View)
Ebook Pricing
Source : Credit Donlkey
Kindle Top 100
Ebook Pricing
Jun-10
Jul-10
Aug-10
Sep-10
Oct-10
Nov-10
Dec-10
Jan-11
Feb-11
Mar-11
Apr-11
May-11
Jun-11
Jul-11
Aug 11
Sep-11
Oct-11
Nov-11
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Average Cost per Ebook
Ebook PricingSales Month Average Cost per Ebook
Dec-10 9.15 Jan-11 10.60 Feb-11 9.54 Mar-11 10.72 Apr-11 10.91 May-11 11.07 Jun-11 11.20 Jul-11 11.47 Aug 11 10.78 Sep-11 11.27 Oct-11 10.04 Nov-11 10.90 Dec-11 7.70
Overall Average 9.79
Amazon Top 100 January 2012
$8.75 average price for publisher sold ebooks
$1.78 average price for self published ebooks
Source : Credit Donlkey
DISTRIBUTION CHANNELS
Retailers Kobo Amazon Barnes & Noble Apple Sony 57 more
OBPO Kobo Promotion
OBPO Kobo Promotion Emails to over 750,000 Kobo subscribers
Excellent Open and click-through rates
2700 ebooks sold
Kobo Promotion, The Sequel 2 Weeks, targeted to teens/tweens Landing Page Lists Stand-alone email Call-out messaging before and
after launch Social Media outreach
Kobo – What’s next?
price promotions merchandising stories mainstay categories new releases boutique
Libraries and Schools
Overdrive Follet K-12 Baker and Taylor CULC / eBOUND working group Academic Libraries
Who’s Next? Amazon Direct Sony EU EBSCO MyiLibrary VitalSource Follet Higher Ed Login Canada Google Library Ideas (Freading) Print on Demand
Direct-to Consumer Anobii Bookish 49th Shelf You
M ARKE TING and DISCOVERABILITY
The eBOUND Marketing Newsletter
[Insert Screen Shot]
The eBOUND Marketing Newsletter
Promotional opportunitieseBOUND Cataloguesreduced ad ratescalls for titlesanalytics and case studiesshared experiences and special guestsnews and cues from around the webmuch, much more
eBook CataloguesRetailersWholesalersLibrariansBuying ConsortiaEducatorsJournalistsCanadian Bookshelf
What’s Next? More Retail and co-op promotions Direct-to-Consumer Social Reading portals Social Media tools Expanded monthly reports to retail
Insert your idea here
Questions?
