Market survey trancom electronics ltd. bangladesh
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Transcript of Market survey trancom electronics ltd. bangladesh
Market Survey Market Survey Transcom Electronics Ltd.Transcom Electronics Ltd.
MARKET SEGMENTATION OF MARKET SEGMENTATION OF TRANSCOMTRANSCOM
Family sizeFamily size
IncomeIncome
NationalityNationality
Social ClassSocial Class
OccupationOccupation
AgeAge
LifecycleLifecycle
GenderGender
TARGETING STRATEGYTARGETING STRATEGY
• Product SpecializationProduct Specialization
• Market SpecializationMarket Specialization
POSITIONING STRATEGYPOSITIONING STRATEGY
They reveal possible competitive They reveal possible competitive advantages to create a positioning.advantages to create a positioning.
They select the right competitive They select the right competitive advantages and to choose a advantages and to choose a comprehensive positioning strategy.comprehensive positioning strategy.
Later, Transcom provides effective Later, Transcom provides effective communication and distribution to communication and distribution to market regarding the selected market regarding the selected position.position.
PRODUCT DIFFERENTIATIONPRODUCT DIFFERENTIATION
• Product FormProduct Form• DesignDesign• FeaturesFeatures
• Size of PackageSize of Package• Product QualityProduct Quality
• Durability Service Durability Service • Differentiation PersonnelDifferentiation Personnel• Differentiation ChannelDifferentiation Channel• Differentiation ImageDifferentiation Image
• Differentiation Transcom Differentiation Transcom
PRICING STRATEGYPRICING STRATEGY
Target customersTarget customers
Price endingsPrice endings
Reference priceReference price
Distribution strategyDistribution strategy
PROMOTIONAL ACTIVITIES OF PROMOTIONAL ACTIVITIES OF TRANSCOMTRANSCOM
E-mail Questionnaire InterviewE-mail Questionnaire Interview
On-line questionnaire surveyOn-line questionnaire survey
Multi-methodsMulti-methods
ReliabilityReliability
Direct MarketingDirect Marketing
Interactive/Internet MarketingInteractive/Internet Marketing
Sales PromotionSales Promotion
AdvertisingAdvertising
Personal SellingPersonal Selling
SWOT SWOT AnalysisAnalysis
StrengthsStrengths
WeaknessWeakness
OpportunitiOpportunitieses
ThreatsThreats
Any QuestionAny Question??????