Market Survey Product Promotion in Reliance Communication

8/21/2019 Market Survey Product Promotion in Reliance Communication

1/88

APROJECT REPORTON

MARKET SURVEY

&

PRODUCT PROMOTIONIN

RELIANCE COMMUNICATIONS

In partial fulfillmnt !f M"A D#r $%%'%(

Su)mitt* "+',iman-.u Sin#.

M"A /$%%'%(0

In*ian In-titut !f Mana#mnt Trainin#

El'12345 Nar In*ra+ani Na#ar5 MIDC5 ".!-ari


2/88

Pun'677%$

PREFACE

Learning categorizes you and practicing on that learningspecializes you.

Theoretical concepts taught and discussed in the classroomprove useful if they have to remain relevant. Practiceorientation of management student is must generatingcompetence to deal with issues at grass root level it is for thisreason that one month training project study is prescribed asapart of syllabus for M! "egree in Pune.

This training is the mode of imparting practical training to the

student. The objective is to provide a deep insight intopractical aspects of the functioning of the organization. Thetrain apprises the student to the actual function# responsibilityand problem faced by an organization. $t provides him with the%nowledge of the various %ind of problem that crop up in theday to day functioning of the organization .The way they aresolved by the departments and appraisal of the crucialdecision ta%en by the manager at the crucial time.

$ was fortunate enough to complete my mar%eting training at&'L$!()' )*MM+($)!T$*(,# -ardhman )hambers# rdfloor# / love s0uare# pune.This has given me an altogether new e1perience# which wouldbe immense help to me in my days to come.


3/88

ACKNOWLEDGEMENT

$ wish to ac%nowledge my specific indebtness to director$ndian $nstitute of Management Training# who made thisopportunity to perform summer training as a part of M!

degree )ourse.

$ wish to e1tend my ,incere 2ratitude towards Mr. &ajabbar 3&eliance )ommunications4 for accepting me as asummer trainee and assigning this project to me.

$ am e1tremely grateful to Mr.&ajiv Taneja for their valuableguidance and best possible help during course of study.

$ am deeply grateful to my parent5s who have given me everyhelp and moral support and their constant advice whichenabled me to pursue my academic aim.

Than%s to other summer trainees for their co6operation andsuggestions through out this project.


4/88

DECLARATION

The researcher hereby declares that the dissertation is aresult of his own research wor% and the same has not beenpreviously submitted to any e1amination of this university orany other university.

Place6 Pune 7imanshu ,ingh"ate6


5/88

WHY THIS TOPIC?

$n today5s competition in the field of business# it is must for

a company to have full information about the opportunitiesavailable in the mar%et before entering into a new mar%et. Thisenables the company to e1ploit the fill potential of the mar%et 8to meet the e1pectations of the customer. 9or this purpose# aneffective survey is re0uired.

!fter going through the complete profile of the &'L$!()')*MM+($)!T$*( LT". ,urveyor %nows about the servicesprovided by the &'L$!()'. 7e has many vibrant and

attractive schemes in comparison with his competitors in themar%et. 7ence# surveyor has chosen this topic %eeping in mindthat his survey wor% will definitely help the organization inma%ing strategies for mar%eting and promotion of the productsso $ have chosen the topic Mar%et survey and productpromotion.


6/88

TABLE OF CONTENTS

,.(*. T*P$)

:. )ompany Profile !bout &eliance )ommunications

&eliance 2roup

!wards 8 &ecognition

Mission

-ision of )ompany

;. Products "ata )ard

+, Modem

9i1ed


7/88

A. &ecommendation

:B. ibliography

::. !nne1ure

:;. !bbreviations

Thin% big# thin% fast# thin% ahead.$deas are no one5s monopoly.

6 "hirubhai 7. !mbani


8/88

ABOUT THE COMPANY

&eliance )ommunications is the flagship company of the !nil"hirubhai !mbani 2roup 3!"!24 of companies. Listed on the(ational ,toc% '1change and the ombay ,toc% '1change# itis $ndia5s leading integrated telecommunication company withover > million customers.

*ur business encompasses a complete range of telecomservices covering mobile and fi1ed line telephony. $t includesbroadband# national and international long distance servicesand data services along with an e1haustive range of value6added services and applications. *ur constant endeavor is to

achieve customer delight by enhancing the productivity of theenterprises and individuals we serve.

&eliance Mobile 3formerly &eliance $ndia Mobile4# launched on;@ "ecember ;BB;# coinciding with the joyous occasion of thelate "hirubhai !mbani5s /Bth birthday# was among the initialinitiatives of &eliance )ommunications. $t mar%ed theauspicious beginning of "hirubhai5s dream of ushering in a

digital revolution in $ndia. Today# we can proudly claim that wewere instrumental in harnessing the true power of information


9/88

and communication# by bestowing it in the hands of thecommon man at affordable rates.


10/88

Auditors MDs. )haturvedi 8 ,hah M/s. BSR & Co.

WIRELESS NETWORK ININDIA


11/88

+rban Population6 A/E

&ural Population6=;E

(ational 7ighways6>BE

&ail Lines6 >@E

)ensus Towns6#@:

(on6census TownsDvillages6

RELIANCE GROUP


12/88

&eliance F !nil "hirubhai !mbani 2roup# an offshoot of the&eliance 2roup founded by ,hri "hirubhai 7 !mbani 3:A;6;BB;4# ran%s among $ndia5s top three private sector businesshouses in terms of net worth. The group has businessinterests that range from telecommunications 3&eliance)ommunications Limited4 to financial services 3&eliance)apital Ltd4 and the generation and distribution of power3&eliance 'nergy Ltd4.

&eliance F !"! 2roup5s flagship company# &eliance)ommunications# is $ndiaGs largest private sector informationand )ommunications )ompany# with over B millionsubscribers. $t has established a pan6$ndia# high6capacity#integrated 3wireless and wire line4# convergent 3voice# dataand video4 digital networ%# to offer services spanning theentire infocomm value chain.

*ther major group companies H &eliance )apital and&eliance 'nergy H are widely ac%nowledged as the mar%etleaders in their respective areas of operation.


13/88


14/88

AWARDS & RECOGNITION

2007Ianuary :B

&eliance )ommunications adds a record :.= million subscribers in "ecember JB?

Ianuary :@,ay 7ello on &eliance J,imply ;BB5

Ianuary B&eliance joins Lenovo and $ntel for K$nternet on the MoveK

9ebruary ;&eliance )ommunications5 mar%et capitalization tops &s : la%h crore 3 : trillion

rupees or ;=.A billion +, dollars4 on ombay ,toc% '1change

9ebruary :?&eliance )ommunications offers best value on roaming

March ;2ovt5s &ural Telephone ,cheme3&"'L4through &eliance )ommunications

successfully closes by March :#;BB/

!pril ?&eliance )ommunications ac0uires :.; million subscribers in March ;BB/.

May ;! )lassic onanza F &eliance )ommunications unveils handsets &s ///

May :B&eliance sets a new record# one million )lassic handsets sold in just one wee%

May :=&eliance )ommunications launches )lassic )olor onanza 6 )olor handsets &s

:;=

Iune ?&eliance )ommunications adds :.= million new mobile subscribers in May;BB/

Iune ?&eliance )lassicG Ma%es Music 6 9M &adio Phones Launched at just &s.:@@@


15/88

;BB?Ianuary B:

&eliance $nfocomm launches K*ne (ation# *ne TariffK to enable &eliance $ndia

Mobile prepaid users to call anywhere in $ndia at &e one per minute.

March B?Reliance Communications Ventures Ltd. (RCVL), India's leading integrated

telecommunications compan, a mem!er o" t#e Reliance $ %nil #iru!#ai %m!ani group,

lists on t#e Bom!a Stoc c#ange and *ational Stoc c#ange.

Iune ;;Reliance Communications ties up +it# isne to o""er on Reliance Mo!ile orld India's

"irst - animation on mo!ile.

(ovember :/&eliance )ommunications launches 9ree 2roup Term Life )over for its )"M!

subscribers"ecember ;@

&eliance )ommunications5 9L!2 Telecom announces 9L!2 (e1t 2en to cover ?Bcountries

2005Ianuary B=

&eliance introduces first e6recharge facility in )"M! in $ndia.

Ianuary ;=&eliance $ndiaMobileannounces mega rural plan to cover = la%h villages and ?>

crore $ndians by "ecember ;BB>.

Iune ;?!nil !mbani appointed )hairman of &eliance $nfocomm

Iuly B!ir "eccan and &eliance


16/88

2004

Ianuary :;$nternational wholesale telecommunications service provider# 9L!2 Telecomamalgamates with &eliance 2ateway# a wholly owned subsidiary of &eliance

$nfocomm

9ebruary ALaunches &$MPrepaid with attractive offer 6 9or &s >BB get a Motorola )::

mobile phone and &s ;=B worth of re6 charge vouchers instantly and stayconnected for : year

9ebruary :/&eliance subsidiary 9lag Telecom announces 9!L)*( Project 6 a major new

Middle 'ast Loop Terabits ,ubmarine )able ,ystem with lin%s to 'gypt and 7ongCong via $ndia

!pril ;&eliance $nfocomm introduces first ever auction facility on Mobile phones through

& $ntroduces colour handsets

May :Launches &eliance $ndiaMobile,ervice commercially in top A; cities

with one million customers.

Iune :BLaunches $ndiaGs first wireless Point of ,ale 3P*,4


17/88

Iuly Launches & )onnect $nternet connection cable

!ug ;?$ntroduces &eliance $ndiaPhone9i1ed

&eliance $nfocomm begins Project Planning


18/88

MISSION

'1cellence in )ommunication initiatives To attain global best practices and become a world6class

communication service provider F guided by its purposeto move towards greater degree of sophistication andmaturity.

To wor% with vigour# dedication and innovation to achieve

e1cellence in service# 0uality# reliability# safety andcustomer care as the ultimate goal.

To earn the trust and confidence of all sta%eholders#

e1ceeding their e1pectations and ma%e the )ompany arespected household name.

To consistently achieve high growth with the highestlevels of productivity.

To be a technology driven# efficient and financially sound

organization.

To contribute towards community development and

nation building.

To be a responsible corporate citizen nurturing human

values and concern for society# the environment and

above all# the people. To promote a wor% culture that fosters individual growth#

team spirit and creativity to overcome challenges andattain goals.

To encourage ideas# talent and value systems.

To uphold the guiding principles of trust# integrity and

transparency in all aspects of interactions and dealings.


19/88

VISION


20/88


21/88

PRODUCT

"'9$($T$*(

! product is a bundle of physical service and symbolicalparticulars e1pected to yield satisfaction benefits to thebuyers.

3Phillip Cotler4

! product is a comple1 of tangible and intangible attributers#including pac%aging# colors# price# manufacture and retailer5sservice which the buyer may accept as offering satisfaction ofwants of needs.

(i!!iam " Stanton#


22/88

RELIANCE NETCONNECT USBMODEM

9eatures

Connecti$ity%

BB towns and la%h villages. $nternet browsing and download speed upto :>.? %bps. )ompatible with


23/88

Ma%e and receive voice calls ,end and receive ,M, upto :BBB characters

,tore :BBB contacts in your phone boo%

Specifications%

tem Description

Protocol )"M!;BBB :N &TT

wor%ingfre0uency

@;=M7z O @=AM7zD@?AM7z O @A=M7z+plin%D"ownlin%

"imensions @= mm 3"4 1 =; mm 3-D>BBma# from +,


24/88

RELIANCE NET CONNECT DATACARD


25/88

)eatures * +ninterrupted high6speed wireless $nternet connectivity# across

:BBBB towns# la%h villages and growing. etter surfing speeds# with download speeds up to :== %bps. 7igh download speed of heavy email attachments *ne6time installation of the dial6up software without the need to

change the dial6up configuration. 7assle6free connection

o

)onnect instantly 3(o line busy D waiting tone4o 'asy to remember username D password 3your phone D

card number4

'nables a user to surf the $nternet without being tied down to a landlinefrom any location H your bedroom# drawing room# hotel room# office#outdoors or on the move in a car# train or bus.

+,e net-or. ad$antage

This remar%able service virtually converts the whole of $ndia into awireless hot spot.

:BBBB towns and cities and BB#BBB villages

*n highways# rail routes# airport lounges and remote locations

+,e p!an ad$antage The tariff is inclusive of all charges 3the $,P charge as well as the

Telecom connectivity charge4. (o need for an e1ternal or internal modem. (o need for an $,P account. (o need for a separate landline connection.


26/88

*ne free e6mail account 3with a :B M mailbo14 and ; M of webspace

! choice of prepaid and postpaid options to suit your usageneeds

+se of data cards to ma%e voice calls and send ,M,

RELIANCE POSTPAIDSFIXED WIRELESS PHONES

Current mode!s

)L!,,$) ;;B@
http://www.rcom.co.in/Communications/Rconnect/rconnect_cardn.html


27/88

)L!,$)


28/88

L2 L,P =:B

)L!,,$)


29/88
http://www.rcom.co.in/Communications/Rm/handsets_nokia1255.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2690.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2530.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia2112.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2430.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_Jinpeng.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic202.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg2750.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic204.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic203.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic701.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic702.html


30/88

Old hand!" #$d!l
http://www.rcom.co.in/Communications/Rm/handsets_classic401.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_zteclassic_201.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2710.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2670.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2630.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_spektra101.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_utsc1122.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2650.html


31/88

C$l$% Hand!"
http://www.rcom.co.in/Communications/Rm/handsets_lgrd2340.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2130.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_samsung356.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2230.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd2330.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_samsung380.html


32/88

C%%!n" hand!" #$d!l
http://www.rcom.co.in/Communications/Rm/handsets_classic731.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_jinpeng_classic_132.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_jinpeng_classic_131.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg3470.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic361.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic761.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic632.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic231.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic261.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgRD3000.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia1325.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic762.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic731.html


33/88

Old hand!" #$d!l
http://www.rcom.co.in/Communications/Rm/handsets_nokia2255.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg5340.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6585.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia3105.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia3125.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd3330.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia3155.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera47.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocerasoho.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera830.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia2865.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_classic631.html


34/88

C$l$% Hand!" '("h )a#!%aC%%!n" hand!" #$d!l
http://www.rcom.co.in/Communications/Rm/handsets_nokia6225.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocerakoi.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera870.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera860.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6012.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd5130.html


35/88

V(d!$ Ca#!%a Ph$n!
http://www.rcom.co.in/Communications/Rm/handsets_nokia3205.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd6130.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_gtran.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd6500.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd6000.html


36/88

C%%!n" hand!" #$d!l

PDA )$l$% *h$n!C%%!n" hand!" #$d!l
http://www.rcom.co.in/Communications/Rm/handsets_lgrd6230.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6255.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6235.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6155.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6275.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg8000.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_nokia6265.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lgrd6330.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_motorzr.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg6250.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_lg9800.html


37/88
http://www.rcom.co.in/Communications/Rm/handsets_telson.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_kyocera.htmlhttp://www.rcom.co.in/Communications/Rm/handsets_pda-ppc6700.html


38/88


39/88

/e!iance e!!o 1ostpaid 1!ansPlans6

(eed .

7igh ,T" calls 7igh local fi1ed calls 7igh local

mobile calls

7igh

onnet

,pecial ones

*ne$ndia

,imply;BB

Plan:>B

local;AA

Plan>BB

7ello:;>

Mobile;AA

Plan?BB

Pl!n:BBB

Plan:>BB

Monthlyrental

:@B :B :>B ;AA >BB :;> ;AA ?BB :BBB :>BB

)lip B B >B B B B B B B B

9reeusage

>B B > B =/B B :>B ?BB*nnet

A/> :>;>

*n netpac%charge

;;> ;;> :/> :;> /> ;;> :;> (.!. /> />

*n net B.=B :.;B B.=B B.>B B./ B.=B B.=B B. B.B B.B

Localother2,M

:.BB :.;B :.?B B.>B :.=/ B.=B B.=B :.=/ :. :.;B

9i1ed :.BB :.;B B.=B B.>B B./ :.;B :.;B B./ B. B.B

$ntra circle 3&s.Dmin.4

*n net B.=B :.;B B.=B B.>B B./ B.=B B.=B B.B B. B.B

*ther2,M

:.BB :.;B :.?B :.;B :.=/ B.=B B.=B :.=/ :. :.;B

9i1ed :.BB :.;B :.;B :.;B :.:B :.;B :.;B :.:B :.BB B.AB

$nter circle 3&s.Dmin.4

*n net B.=B :.;B ;.=B ;.=B ;.;B ;.=B ;.=B B.B ;.BB :.@B

*ther2,M

:.BB :.;B ;.=B ;.=B ;.;B ;.=B ;.=B ;.;B ;.BB :.@B

9i1ed :.BB :.;B ;.=B ;.=B ;.;B ;.=B ;.=B ;.;B ;.BB :.@B

Plan one India offers lowest call rate of 0.40p/min onReliance hello to Reliance hello.

HELLO PACKS


40/88

,M, Pac%62et unlimited on net ,M, anywhere in $ndia Q&s. ;> worth offnet ,M, in just &s.>B only

,T" Pac%6)all any phone in $ndia for &s. :Dmin. on rental just &s.AADmonth only

(ight Pac%6)all any &eliance phone in Mahrashtra and 2oa and Mumbaifree between :: pm to / am on rent &s. AADmonth

HANDSET PROPOSITIONS

2et &s.;=BB intra circle on net tal% time free 9ree intra circle on net tal% time6&s.:BB per month for ;=

months !pplicable on F

Plan :>B# plan ;AB# plan >BB# plan :BBB# plan :>BB# plan:;># plan local ;AA# plan mobile ;AA# plan one $ndia ;;>#plan one $ndia ;;>.


41/88

PLANS FOR RELIANCE MOBILES

POSTPAIDS

These are divided into three level of plans 'ntry level plans Mid level plans 7igh level plans

ENTRY LEVEL PLANS

PL!( TRP' '(T&R PL!(

,P:=A

(I:AA,*7

*

(I:AA$("$!

)7!T8

PL!R

M*(T7LR &'(T!L :;= :AA :AA :AA)L$P 8 PL!()7!&2',

;> 6 6 6

T*T!L M*(T7LR)*MM$TM'(T

:=A :AA :AA :AA

9&'' $(T&! )$&)L'T!LC T$M'

6 :>B :AA 6

CA /A+S + M& (/s6Min6#

T* !LL &'L$!()'P7*('

B.>B B.>B :.;B :.;DBS

T* *T7'& M*$L', B.>B B.>B :.;B :.;DB.>S

T* L!("L$(' :.BB :.BB :.;B :.;DB.>S

S+D /A+S /S+ 8) DA (/s6Min6#

T* !LL &'L$!()'P7*('

;.BB ;.=A ;.=B ;.=B

T* *T7'& P7*(', ;.BB ;.=A ;.=B ;.=B


42/88

MID LEVEL PLANS

PL!( TRP' M$" L'-'L PL!(

&$*;AA

&$*AA

(I ;AA,*7*

M*(T7LR &'(T!L ;AA AA ;AA

)L$P 8 PL!( )7!&2', 6 6 66

T*T!L M*(T7LR)*MM$TM'(T

;AA AA ;AA

9&'' $(T&! )$&)L'T!LC T$M'

6 6 :BB


T* !LL &'L$!()'P7*('

B.=B B.=B B.>B

T* *T7'& M*$L', :.BB :.BB B.>B

T* L!("L$(' :.BB :.BB :.BB

S+D /A+S /S+ 8) DA (/s6Min6#

T* !LL &'L$!()'P7*('

:.BB B.=B :.>B

T* *T7'& P7*(', :.BB :.BB :.>B

INDIA ROAM FREE PLANS

&oaming tariff for mobile roam free

plans

$ndia &oam 9ree

Plan AB Plan AAB

Local out goingcalls whileroaming

To &elianceDothers

=BpD&s.:

>Bp

,T" out goingcalls

!ll phonecall rate

:.BB :.BB

$ncoming 9reeincomingtal%time

:.BB :.BB


43/88

HIGH LEVEL PLANS

PL!( TRP' M$" L'-'L PL!(

(I AA (I =AA

M*(T7LR &'(T!L AA =AA

)L$P 8 PL!( )7!&2', >B >B

T*T!L M*(T7LR

)*MM$TM'(T

==A >=A

9&'' $(T&! )$&)L'T!LC T$M'

6 6


T* !LL &'L$!()'P7*('

B.=B B.=B

T* *T7'& M*$L', B.@> B./>

T* L!("L$(' B.@> B./>

S+D /A+S /S+ 8) DA (/s6Min6#

T* !LL &'L$!()'P7*(' B.@> B./>

T* *T7'& P7*(', B.@> B./>

+nlimited &eliance Mobile )alling Pac%6

)all any &eliance mobile on rental of &s. />per month

Pac% is available with all plans *nly for &eliance mobile calls in Maharashtra 8

2oa This pac% will not be applicable while roaming


44/88

RELIANCE NETCONNECT TARIFFPLANS FOR DATA CARD

&USB MODEM

:. Time ased Plans;. "ata ased Plans

T(#! Ba!d Plan

Post paid plans 9reedom night

,wift=B

,wift/;

,wift:BB

,wift:@B

$nternet Tariff

Monthly charge =BB =BB ?>B ABB :>BB

undled hoursDmonth

Pea% hours3? am to :B pm4

&s.>BpDmin.

;Bhours

?hours

>Bhours

ABhours

*ff pea% hours3:B pm to ? am4

+nlimited

;Bhours

?hours

>Bhours

ABhours

!dditionalusage rate

(.!. &s.>BpDmin.

&s.>BpDmin.

&s.>BpDmin.

&s.>BpDmin.

9ree '6mailaccount

:B M :B M :B M :B M :B M

9ree web space ; M ; M ; M ; M ; M

-oice 8 ,M, Tariff

9ree,M,Dmonth

(il (il :BBper

month

:BBper

month

:BBper

month


45/88

Da"a Ba!d Plan

Post paid plans 9reedom 9reedom Plus Platinum

nternet +ariff

Monthly charge ?>B ABB :>BB

undled data'1changeDmonth

: 2 :.> 2 +nlimited

!dditional usagerate

&s. ;DM &s. ;DM (.!.

9ree '6mailaccount

:B M :B M :B M

9ree web space ; M ; M ; M

oice & SMS +ariff

9ree ,M,Dmonth :BB :BB :BB

PREPAID PLANS

2,C -alue -alidity Tal% time

&s.AA / days &s.:B

&s.;;B ? months &s.:B

&s./> : year &s.:B&s.??B ; year &s.:B

+sage rate for internet access6 Bp between :B pmto ? am 8 ?Bp between ? am to :B pm


46/88


47/88

RESEARCH METHODOLOGY

Methodology in the applied sense refers to various methods

used by the researcher right from data collection and varioustechni0ues used for the same for interpretation and inference.Methods and techni0ues are often used synonymously inresearch literature. &esearch methodology is what must bedone# how it will be done# what data will be needed# what datagathering will be employed# how sources of data will beselected and how the data will be analyzed and conclusionsreached.


48/88

OB+ECTIVES OF THE RESEARCH

The basic purpose of the research was to identify the positionof the employees . The %ey objectives of the research are as

follows

3:4 To %now about the how they get training.

3;4 To %now about the employees satisfaction fromtraining.

34 To ma%e the employees aware about the new productand plans and with this to %now e1actly what type ofplans does the customer wants to use.

3=4 !s% them to ta%e the complete view of the customerabout the &)$L and its services and thus to generate need of&eliance products.

3=4


49/88

IMPORTANCE OF THE RESEARCH

,ignificance of research and research leads to invention.

9ollowing facts highlight the importance of the research.

3:4 &esearch facilitates logical or scientific thin%ingprocess which leads towards flow less strategyformulation.

3;4 $t facilitates identification of Jtrends5 which ultimately

responsible in mar%eting opportunities.

34 "ecision ma%ing becomes easier for wellresearched phenomenon.

3=4 &esearch is important in solving various operationaland planning problems of business and industry.

3>4 $t helps understanding perception of the employesabout the training and accordingly designs thetraining process.


50/88

Ma,$% Da"a C$ll!)"($n #!"h$d

6 Secondary /esearc,

a4 $nternal secondarydata

"ata from the company itselfwhich the company alreadyhas.

b4 '1ternal secondarydata

"ata from the magazines andnews papers#

6 Sur$ey /esearc,a4Telephoneinterviews

)ollection of information fromrespondents via telephone

b4 Mail interviews )ollection of information fromrespondents via mail or similartechni0ues

c4 Personal interviews

7omeinterviews

$ntercept

interviews

)ollection of information in aface6to6face situation.

Personal interviews in therespondent5s home or officePersonal interviews in a centrallocation# generally a shoppingmall

6 )ie!d e9periments Manipulation of theindependent variable3s4 in anatural situation.


51/88

RESEARCH AND FINDINGS

There are many types of the research li%e descriptive#analytical# basic# applied# 0ualitative# 0uantitative# andconceptual. $ have chosen the field of !sthana tower#reliance communication .

Descripti$e /esearc,%

$n this type of research $ have collected data by observation#

by mailing to the companies or to the %ey decision ma%er# bygoing to the company with the appointment with the %eydecision ma%er and as% employees about training produres inthe &eliance )ommunication .

Ana!ytica! /esearc,%

$ also have collected data from already available information. $got the information from the newspapers with the help of that

information 3phone no.4 $ used to ta%e appointment with theconcerned person and. $n this research correlation techni0ueis used to analyze the data.

Basic or 1ure /esearc,%

-isiting to the company to company $ have got many peoplewho are not satisfied with the services of &)$L.This enhancemy ability of dealing with the people and ma%e them satisfied.


52/88

App!ied /esearc,%The research which has immediate commercial potential iscalled applied research. !pplied research can further beclassified as problem oriented and problem solving research.

1ro'!em 8riented /esearc,F"uring the research $ have met with many people who arehaving many problems regarding the connections# poornetwor%# poor services and many other problems. Most of thecustomers are saying about the billing procedure they havebig problem with the collection of the bills so that ma%es thesatisfaction level of the customers down.

1ro'!em so!$ing /esearc,F&)$L is facing the main problem about the networ% and thebilling of postpaid connections users because there is nocollection centre near by the area which $ have visited that iswhy the company is not getting good business from theparticular area.

:uantitati$e /esearc,$ have visited about >B companies and $ have got differentresult from them @BE of the people listened to me# ;BE of thepeople did not listen me# the sales results were very low.

Conceptua! /esearc,Many of the people want to pay the bill at the place whichshould be near to them and safe also


53/88

AREAS SURVEYED

$n my project time $ have visited in many areas in Pune so here

is the information about the company which $ have collectedfrom them.6

!reas ,urveyed6 procedure

Pimpari

M$") hosari

M$") )hichwad

$ndrayani nagar!landi

M$") Landewari

OBSERVATIONS-

The schemes of &'L$!()'

)*MM+($)!T$*( are better in comparison to other. &'L$!()' )*MM+($)!T$*( )"M! has

a facility of !uto &oaming. etter $nternet plan compare to other.

etter roaming plan.

&'L$!()' )*MM+($)!T$*( have

strong customer segment in corporate. Lac%ing in promotional activity.

billing problem


54/88

,trong scheme for postpaid plan.

)lassic which is new mobile manufacturer

for &'L$!()' have to face many problems related to mobile

set.

GRAPHICAL REPRESENRATIONOF THE AREAS VISITED

OBSERVATIONS-

$n )7$()7


55/88

about ,(L .They are having an collection center of ,(L in chinchwadso this is very easy to themto pay the bills but &eliance have their web

world in P$MP&$ and that is too far from there and no regular collectionof bills so &eliance needs to thin% about that.

OBSERVATIONS-

$n P$MP&$ there is a big competition. There are many collection centersthere &eliance# !irtel# 7utch are there but &eliance is doing well there.


56/88

O"SERVATIONS'

In BS%RI people need C01 connections most and "or t#at t#e pre"er Idea

and %irtel !ecause t#e are also #a2ing good call rates "or S3 calls in C01

plans.

4or non C01 plans t#e pre"er BS*L !ecause t#e are getting !road!and

connection on lo+ rates also.


57/88

O"SERVATIONS'

In MIC CI*C% Reliance is doing good !usiness and paople +ant

some ne+ plans and good #andsets in t#e maret.


58/88

O"SERVATIONS'

In I*R%5%*I *%1%R industrial area t#e main pro!lem is related +it# t#e

!illing.3#ere is no collection cernter #ere t#e are in 6IM6RI & *I1I and t#e

distance is 7 m "rom #ere.


59/88

O"SERVATIONS'

%L%*I is 2er "ar "rom t#e main roads *%SI8 #ig#+a is 9 m a+a "rom

#ere so 2er di""icult to reac# t#ere and in M%R8L (place a+a "rom %landi)

t#ere is no good co2erage.


60/88

O"SERVATIONS'

It is situated on old Bom!e$6une #ig#+a so t#ere is good co2erage and

Reliance post paid is doing good #ere.


61/88

PROMOTIONAL WORK

Sa!es promotionis one of the four aspects of promotional mi1. 3The other threeparts of the promotional mi1are advertising#personal selling# and publicityDpublicrelations.4 ,ales promotions are non6personal promotional efforts that are designed

to have an immediate impact on sales. Media and non6media mar%etingcommunications are employed for a pre6determined limited time to increaseconsumer demand# stimulate mar%et demand or improve product availability.'1amples include

coupons discountsand sales# including lue )ross ,ale

contests point of purchasedisplays

rebates

free samples3in the case of food items4 gifts and incentive items

free travel# such as free flights

,ales promotions can be directed at the customer#sales staff# or distributionchannelmembers 3such as retailers4. ,ales promotions targeted at the consumerare calledconsumer sa!es promotions. ,ales promotions targeted at retailers and wholesaleare called trade sa!es promotions. ,ome sale promotions# particularly ones withunusual methods# are considered gimmic%by many.

+nder sales promotion $ have done a survey for the web world franchisee and for

that $ have visited some areas which are as follows6

9.).&*!"

I.M.&*!"

7!("!&C!& &*!"

C!&-' &*!"

M.2.&*!"

**T'' ,T&''T

'!,T ,T&''T

-$M!( (!2!&

C!LR!($ (!2!&

C*&'2!*( P!&C
http://en.wikipedia.org/wiki/Promotional_mixhttp://en.wikipedia.org/wiki/Promotional_mixhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Couponhttp://en.wikipedia.org/wiki/Discounts_and_allowanceshttp://en.wikipedia.org/wiki/Blue_Cross_Salehttp://en.wikipedia.org/wiki/Contesthttp://en.wikipedia.org/wiki/Point_of_purchasehttp://en.wikipedia.org/wiki/Rebate_(marketing)http://en.wikipedia.org/wiki/Free_samplehttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Retailerhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Wholesalershttp://en.wikipedia.org/wiki/Gimmickshttp://en.wikipedia.org/wiki/Promotional_mixhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Saleshttp://en.wikipedia.org/wiki/Publicityhttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Couponhttp://en.wikipedia.org/wiki/Discounts_and_allowanceshttp://en.wikipedia.org/wiki/Blue_Cross_Salehttp://en.wikipedia.org/wiki/Contesthttp://en.wikipedia.org/wiki/Point_of_purchasehttp://en.wikipedia.org/wiki/Rebate_(marketing)http://en.wikipedia.org/wiki/Free_samplehttp://en.wikipedia.org/wiki/Customerhttp://en.wikipedia.org/wiki/Distribution_(business)http://en.wikipedia.org/wiki/Retailerhttp://en.wikipedia.org/wiki/Consumerhttp://en.wikipedia.org/wiki/Wholesalershttp://en.wikipedia.org/wiki/Gimmickshttp://en.wikipedia.org/wiki/Promotional_mix


62/88

$ have distributed the pamplates# door to door or company to company selling# andhave putted stalls in the HCL carnival on F.C. road in hotel ASHISH PLAZA fortwo days also.

LEARNING

"oing a project in RELIANCE COMMUNICATION in Pune city#

was a great opportunity to practically understand and e1periencingthe mar%eting field.$ e1press my deep sense of gratitude to RELIANCECOMMUNICATIONfor giving me this opportunity and for providingplatform to undergo training# and get the valuable %nowledge oftelecom industry.

!sRELIANCE COMMUNICATIONis a telecom company the

project was totally a mar%eting project hence it helped me topractically understand the telecommunication services.

The company helped to understand various schemes.

The company also helped me to understand every step of

their competitors in the mar%et.

The company also helped me to understanding how 9*,

performs their wor% efficiently.

"uring the survey it is observed that what are the real

problems faced by the customer.

Meeting different people in various segments# interviewing

with corporate and actual users helped me to learn the basicsof telecom industry.


63/88

"uring the survey $ came to %now the real competition

between the major players of telecom industry. $t helped me to

understand the future of telecom industry with its opportunitiesand threats.


64/88

Mar.et S,are as on August 2007

M+

2;

(dea

;

Airte!

24;

/e!iance Airte! (dea

+ata utc, M+

BS


65/88


66/88


67/88


68/88


69/88

+op companies in respecti$e ser$ices and products

segment during (200?*07#

S/CS (8/A#

/an. C8M1AS /e$enue( /s6

Crore#

: ,(L =B#:>

; 7!&T$ !$&T'L :/#@@@ &'L$!()' :=#=?@

= 7+T)7$,*( ',,!& :B#>?>

> -,(L @#@>/

C@A/%


Crore#: harti !irTel :#=:

; &eliance :B#/;@

7utchison :B#>?>

= ,(L A#=BB

> $dea )ellular =#>

)D%

/an.

C8M1AS /e$enue( /s6

Crore#

: ,(L ;:#B;B

; MT(L =#::?

7!&T$ !$&T'L :#?A

= TT,L :#>@=

> TTML A;=


70/88

+/+ AD B/8ADBAD%

D%


Crore#

: -,(L /#?=@

; &'L$!()' ;#::B

7!&T$ !$&T'L :#;=B

= !T8T :/?> )8< @@

D%


Crore#

: ,(L =#??>; 7!&T$ :#B>

&'L$!()' ?>

= -,(L >B>

> &!$LT'L ::?

DA S/C D@S+/ () 0?*07#%

/an. C8M1AS S@BSC/B/S

(A#

: ,(L =B.A

; MT(L :/.@

,$9R @.;

= 7!&T$ !$&T'L ?.@

> &'L$!()' ?.?


71/88

CA+8/S /e$enue (/s6 Crore# ro-t, (in;#) 05*0? ) 0?*07

9i1ed Line =#:?: B#:AB 6::.?

)ellular >#AA= >?#:@ >?.:

(L" A#B:> /#:@? 6;B.

$L" /#;>: ::#B>? >@./

$nternet 8roadband

:#?;B ;#B=B ;?

-,!T == >=B ;:.A

&adio Trun%ing @ ? 6>.T*T!L @@#>;; :B/#?@: ;:.?

+op =0 Ser$ice pro$iders () 0?*07#%

/an. Ser$icepro$ider

/e$enue (in /s6Crore#

ro-t,(in ;#

Category

) 05*0? ) 0?*07

: ,(L :;#B?; :>#@A: ; Mobile Phone# @.= 9i1ed#)ellular#$,P#(L"#-,!T#$

L"

&eliance :B#/?? :=#=?@ =.= 9i1ed#)ellular#$,P#(L"##$L"

= 7utchison ?#@/ :B#>?> >=.> )ellular#(L"##$L"> -,(L =#/A/ @#@>/ @=.? $,P#(L"##$L"

? TT,L ;#>/> >#:/@ :B:.: 9i1ed# )ellular

/ MT(L >#>?: =#A; 6::.> 9i1ed# )ellular#$,P#(L"

@ $"'! ;#AAB =#=: =/.? )ellular#(L"

A !ircel A// :#>B/ >=.; )ellular#(L"##$L"

:B TTML :#BA/ :#=;; ;A.? 9i1ed# )ellular

+ota! @/#B?@ :BA#>? ;>.?


72/88

+op )i9ed 8perators (Based on /e$enue#%

/an. 8perator /e$enue (in crore# ro-t, (in;#) 05*0? ) 0?*07

: ,(L ;>#:A> ;:#B;B 6:?.?

; MT(L :=#A@@ =#::? 6:/.>

harti !irTel :#;B :#?A ;@.

= TT,L :#B@: :#>@= =?.>

> TTML /: A;= ;A.?

? &eliance >: =?B 6:B.

/ 79)L ;?: ;@> A.;Total =#:?: B#:AB 6::.?

+op )i9ed 8perators (Based on Su'scri'er#%

/an. 8perator Su'scri'ers (in mn# ro-t,(in ;#) 05*0? ) 0?*07

: ,(L ?.// ?./B 6B.;

; TT,L =.B; =.? @.>

MT(L .@@ .@B 6;.:

= &'L$!()' .: :.>? 6>B.;

> harti !irtel :.= :.;/ 6>.;

? TTML :.B= B./> 6;/.A

/ 79)L B.; B.;> @./

+ota! >B.>@ [email protected]: 6.


73/88

+op 1!ayers (Based on su'scri'ers#% (0?07#

&an% )ompany (o. of )ircle

,ubscribers 3in mn4 2rowth3in E4

Mar%et,hare 3in

E49R5 B>6B? 9R5 B?6

B/

: harti !irtel ; :A.>@ /.:= @A./ ;./

; ,(L ;: :@.=> ;/.A >:.= :/.@

&eliance ; :/.: ;/.@> ?B.A :/./

= 7utch ;; :>.? ;?.== /;.: :?.@

> $dea :: /./ :=.B: AB.: @.A

? TT,L ;B =.@> ::.= :>./ /./ !ircel ; ;.?: >.>: :::.: .>

@ MT(L ; :.AA ;./> @.; :.@

A ,pice ; :.A ;./ =:.> :./

:B PL3Mumbai4

: :.= :.B/ 6;B.: B./

:: 79)L infotel : B.B? B.B/ :?./ B.B

Total :>B AB.@@ :>?.A/ /;./ :BB.B

+op 1!ayers (Based on /e$enue#%

/an. Company o6 of Circ!e

/e$enue (in crore# ro-t,(in ;#

Mar.etS,are(in ;#

) 05*0? ) 0?*07

: harti !irtel ; @#;A :#=: ?.B ;.A

; &eliance ; ?#?/ :B#/;@ ?B.@ :A.:

7utch ;; ?#@/ :B#>?> >=.> :@.@

= ,(L ;: ?#=?/ A#=BB =>.= :?./

> $dea :: ;#AAB =#> =>.B /./? Tata

Teleservices;B :#@/@ =#BA; ::/.A /.

/ !ircel ; A// :#>B/ >=.; ;./

@ ,pice ; ?/: /@ :?./ :.=

A PL3Mumbai4

: ?>> >B> 6;;.A B.A

:B MT(L ; >/ @B/ =B.@ :.=

:: 79)L infotel : ;; ;B 6A.: B.B

+ota! :>B >#AA= >?#:@ >?.: :BB.B


74/88


75/88

Add("($nal En"%. C$" C$#*a%($n

/e!iance Airte! Ad$antagesof /e!iance

Acti$ation)ee

/s6=50*330 /s6250*500 Loweractivation

fee

Deposit i! /s6250*500 No STDdeposit

+ota! ntryCost

/s6=50*330 /s6500*=000

&eliance have the lowest overall entry

costwhen compared with the competition.

There is zero deposit for ST callseven

for individual retail customer.

$n the case of !irtel deposit waiver is

granted only to high value corporate D ,M'clients.


76/88

SME Plan C$#*a%($n

Competition

Competition1roposition

8ur Counter Ad$antages

Airte! Am'uEa p!an*/s6=0p & S+D/s6=625

" =


77/88

R!l(an)! H!ll$ Plan C$#*a%($n

,(L 3wire line4

*ne$ndia

2eneral 'conomy ,pecial

!ctivation fee >BB >BB >BB >BB

,ecuritydeposit :BBB :BBB :BBB :BBB

(L" deposit ;BBB ;BBB ;BBB ;BBB

9i1ed cost :@B :@B BB =/>

9ree tal% time B >B ;BB >BB

)all rates

*n net :D

min.

:.;Dmin. :.;Dmin. :.:Dmin.

Mobile :Dmin. :.;Dmin. :.;Dmin. :.:Dmin

Landline :Dmin. :.;Dmin. :.;Dmin. :.:Dmin

(L" on net :Dmin. :.;DBsec. :.;DBsec. :.:DBsec.

(L" mobile :Dmin. :.;DBsec. :.;DBsec. :.:DBsec.

(L" landline :Dmin. :.;DBsec. :.;DBsec. :.:DBsec.

!S"# has hidden entry char$es%sec&rity ' "# deposit

T!T!

*ne$ndia

7;M :;> )ity ;AA ,ilver =AA

!ctivation fee >?: >?: >?: >?:

,ecuritydeposit (il (il (il (il

(L" deposit >BB >BB >BB >BB

9i1ed cost :@B :/> ;AA =AA

9ree tal% time >B B :>> =/B

)all rates

*n net :D min. :.;Dmin. B.> min. :.:Dmin.Mobile :Dmin. :.;Dmin. B.>Dmin. :.:D: min


78/88

Landline :Dmin. :.;Dmin. :.;Dmin. :.:Dmin

(L" on net :Dmin. :.;Dmin. :.;Dmin. :.;Dmin.

(L" mobile :Dmin. ;.=Dmin. ;.=Dmin. ;.=Dmin.(L" landline :Dmin. ;.=Dmin. ;.=Dmin. ;.=Dmin.

ADVANTAGES

*ver !irtel

& )onnect F The &eliance )"M!

;BBB:N technology and pan $ndia coverageenables to get online from almost anylocation in India.

People can use the data card from&eliance with your laptop or the +, modemwith your des%top or laptop.

,peed up to (44 )bps.

,ignificantly faster then dial6up

connections 8 not restricted to the home Doffice li%e wired broadband.


79/88

+se across $ndia in more then *+00

villa$es.(ot limited to major cities li%e 2P&,8 '"2'.

The true definition of mobility

ADVANTAGES

*ver T!T!

&eliance has the wider coverage area 8

hence its range of usage is better in bothcities as well as r&ral areas.

&eliance is the only operator that

provides internet access via data cardD+,modem in prepaid format as well.

)ustomer have facility to recharge with

low denomination vouchers 8 subse0uentlyuse top ups thereby lowering accesscost.


80/88


81/88

SWOT ANALYSIS OF RELIANCECOMMUNICATION

STRENGTH

Big brand name

The newtechnologylauncher (CDMA)

First in FWPs

trong mar!et "ood networ! in

#$D#A

WEAKNESS

er%ices

Customer caresection

$ot %ery good tari&&'lans &or TD users

Battery li&e o& handsets

OPPORTUNITIES

"rowing data cardmar!et

THREATS

aunch o& TATA#ndicom B


82/88

"rowing mar!et o&

CDMA 'hones *stablishment o&

new business inPune

modem

Big mar!et share o&Airtel and growingTT inMaharashtra

CONCLUSION

&eliance communication is a very big brand name and $ am very

than%ful to the &eliance people to help me in completing my project

in &eliance communication. &eliance communication provides me

the good opportunities to ma%e my s%ills stronger in mar%eting. $ am

also very than%ful to my project guide Mr. &ajiv Taneja for giving me

his useful guidelines and important time.


83/88

&eliance )ommunications has trained me to face the challenges

whatever in the mar%et.

RECOMMENDATION

!fter completing my wor% of analyzing and creating customers for

postpaid mobiles# fi1ed wireless phones# "ata cards and +,modem of &eliance communication $ want to recommend someimportant facts to the company about its products.

)ompany should come with some good and effective plans

to ma%e the customer satisfied.

)ompany should move towards the good customer relations

so company should plan for the customer relationshipmanagement.

&eliance )ommunications is having good range of itsproducts that is why they are challenging the competitors soma%e it large.

,ales '1ecutives are not getting proper guidance and

support from the seniors because of heavy wor%load onthem so there is a need to manage wor%load so managingmanpower is also a big tas% to do.

Majority of respondents complain about the after sales

services li%e billings# and interruption in the networ% so the0uality of after sales services should be improved.


84/88

)ustomer care services are very poor company should

improve that part also.

"evice installation and registration on site should be easierto wor% so that customers need not to give more papers atthe time of purchasing a new connection.

&eliance )ommunication should ma%e such strategies

which suits the company5s name and brand. &eliance)ommunication is already having a good brand image.

BIBLIOGRAPHY


85/88

T7' ')*(*M$) T$M',

T7' T$M', *9 $("$!

ANNEXURE

/UESTIONNAIREFOR MARKET SURVEY AND PRODUCT PROMOTION OF

RELIANCE POSTPAID

(ame of the company U U U U UU U U UUU U U U U U U U U U

!ddress U U U U U U U U U U U U U U U U U U U U U U U U U U)ontact no.

7andled person UU U U U U U U U U U U U UU U U U U U

:4


86/88

Res (o

$f &eliance then which oneV

Prepaid Postpaid

4 "o you %now about the new plans in &eliance postpaidVRes (o

=4 4 "o you want to ta%e any postpaid connection with these plansV3!fter telling him all the plans according to his usage of phone4Res (o

/UESTIONNAIREFOR MARKET SURVEY AND PRODUCT PROMOTION OF

RELIANCE NETCONNECT DATA CARD & USB MODEM

(ame of the company U U U U UU U U UUU U U U U U U U U U!ddress U U U U U U U U U U U U U U U U U U U U U U U U U U)ontact no.

7andled person UU U U U U U U U U U U U UU U U U U U

:4


87/88

4 "o you %now about the &eliance net connect data card and +,modemV

Res (o

=4 Rou are using internet onLaptop

"es%top

oth

>4


88/88

(L" (!T$*(!L L*(2 ",T!()'

)+2 )L*,'" +,'& 2&*+P

(,' (!T$*(!L ,T*)C 'N)7!(2',' *M'R ,T*)C 'N)7!(2'

9*, 9''T *( ,T&''T

Market Survey Product Promotion in Reliance Communication

Documents

Transcript of Market Survey Product Promotion in Reliance Communication