Market Survey Fruits Veg_Germany_Final-Eng

8/9/2019 Market Survey Fruits Veg_Germany_Final-Eng

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The European Unions Tacis Programme for Moldova

Support to Export Promotion and

Investment Attraction in theRepublic of Moldova


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This Project is financed bythe European Union

Support to Export Promotionand Investment Attraction in

the Republic of Moldova

EuropeAid/126810/C/SER/MDThis Project is implemented bya Consortium led by GFA

Consulting Group

Table of Contents

EXECTUTIVE SUMMARY I

INTRODUCTION AND METHODOLOGY 4

1 CONSUMPTION OF FRUIT AND VEGETABLES INGERMANY 1

2 PRODUCTION 5

3 MARKET ENTRIES 8

4 TRADE IMPORT AND EXPORT 11

5 PRICE DEVELOPMENTS 14

6 MARKET ACCESS REQUIREMENTS 17

7 MARKET EXPORT OPPORTUNITIES ANDOBSTACLES 21

Annexes

A A IMPORT EXPORT STATISTICS


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Consulting Group

E X E C T U T I V E S U M M A R Y

The German market for fresh fruits and vegetables (FVV) is the 4th

largest in the

EU. The total sales value of fresh fru its and vegetables in 2006 was 8.1 billion.

Regarding the consumption of preserved fruit and vegetables Germany is the

largest consumer, accounting for 21% of the EU market.

The consumption of fresh fruit and vegetables fresh vegetables is stable. The

consumption of domestic vegetables, however, increased by 7%, while imports

decreased by 5%, indicating that there is a trend to consume local products. 47%

of all vegetable consumed by households in 2007 were of domestic origin. Most

popular products are:

Vegetables Fruits

1) Tomatoes

2) Carrots

3) Cucumbers

1) Apples

2) Bananas

3) Table Grapes

With regard to preserved fruits and vegetables fruit juices and concentrates are

the largest product group, followed by canned and frozen vegetables.

The following market trends can be observed:

German consumers are very price-conscious. Discount retail stores therefore flourish.Despite the strong price consciousness, there is a distinct market for high-quality, speciality

Consumption


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Consulting Group

In general fruit and vegetable consumption exceeds the production, therefore

there is a constant need for imports. In addition, Germany has evolved to one of

Europes largest trading and shipping hub, especially for fresh fruits.

Most important to note is that 2/3 of all German agricultural imports derive from

EU countries.

The import of vegetables in 2006 increased to a total import of about 3 Mio. tons.

The preliminary figures for 2007 indicated a continuing increase in imports. Main

supplying countries are the Netherlands, followed by Spain and Italy. Main

imported vegetables are tomatoes cucumbers, carrots, peppers and onions.

In 2006 Germany imported about 5.15 Mio tons of fresh fruits. The leading fruits

being imported are bananas, approx. 25% of all imports, followed by apples,

oranges, clementines and table grapes. Spain is the leading supplier of fruits,

followed by Italy, who is the major supplier for table grapes and apples.

Germany is the largest importer of preserved fruit and vegetables in the EU with a

share of23% of total EU import value in 2006. German imports were 5.1 billion

with a volume of 4.4 million tonnes. Between 2002 and 2006, imports increased

by 15% in value while volume remained stable.

Fruit and vegetable distribution within Germany is well organized, with various

h l f t i f t d hi hl ffi i t d li f d t

Imports andExports

Tradeconcentration and


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Consulting Group

When it comes to food, the main focus in the EU is on consumer safety. This has

lead to the introduction of legal requirements focusing on hygiene and

traceability, emphasizing the importance of guaranteeing hygiene measures

throughout the chain, from farm to fork.

The General Food Law is the umbrella over all existing EU food legislation. It

applies to all stages of the production, processing and distribution of food, also of

feed products, fed to food-producing animals. EU food legislation does not imposedirect conditions on the manufacturing processes of Non-EU exporters, but

importers will because they want to be sure that they (including their products)

meet all relevant legislation.

Besides food safety issues the EU has defined quality standards, packaging and

labelling requirements. The quality of a product means the degree to which the

product fulfils the requirements and wishes of all parties involved (final consumer,

legislators, and other market parties). Quality, however is not only product-related, it relates also to production process and delivery handling. The labelling

requirements include a declaration of ingredients.

According to EC regulations, fresh fruit and vegetables from outside the EU

require a Certificate of Conformity before they are allowed into the EU. For

products intended for processing, a Certificate of Industrial Use is required

I t i l i t t d i t di th i t d d l tiMoldovan export


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Consulting Group

I N T R O D U C T I O N A N D M E T H O D O L O G Y

The following market survey has been produced within the framework of the

European Commission project Support to Export Promotion and Investment

Attraction in the Republic of Moldova. The project is implemented by a GFA

Consulting Group led consortium. The project intervention areas are:Component 1

Support to Ministry of Economy and Trade and

its agencies in coordinating and improving

Moldovas export and investment promotion

systems

Component 2

Support to Ministry of Agriculture and Food

Industries in enhancing its system of testing

laboratories

Component 3

Support to Moldovan enterprises in accessing

export development financing

Component 4

Export promotion

Component 5

Investment Promotion

The market survey provides Moldovan exporters of fruit and vegetables, including

edible nuts, with an overview on the German market for the respective products.

Furthermore trade channels and market access requirements are outlined as well

as major market actors in Germany. In addition, the market survey findings are

h d h ld f i d bl i d i


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Consulting Group

1 C O N S U M P T I O N O F F R U I T A N DV E G E T A B L E S I N G E R M A N Y

Germany has the fourth largest market for fresh fruits and vegetables (FVV) in the

EU, but has the largest consumption of preserved fruit and vegetables, accounting

for 21% of the EU market in 2005. The total sales value of fresh fruits andvegetables in 2006 was 8.1 billion. The consumption of preserved fruit and

vegetables in 2005 was worth 5.7 billion. The table below shows the total

consumption (consumer and industry) of fruits and vegetables in Germany:

Total consumption of fruits & vegetables (fresh and processed, in 1,000t)

2001/02 2002/03 2003/04 2004/05 2005/06 2006/07

Vegetables 7,107 7,010 6,980 7,118 7,123 7,267

Fruit

(w/o citrus)

9,810

6,280

9,661

6,270

10,308

6,497

9,718

6,050

10,312

6,479

9,805

6,366

Total consumption of fruits & vegetables (fresh and processed) in kg per capita

Vegetables 85.3 84.9 84.6 86.3 86.4 88.2

Fruit

(w/o citrus)

119

76.2

117.1

76

124.9

78.7

117.9

73.3

125.1

78.6

119.1

77.3

Note: excluding edible nuts

S BMELV ZMP

Market size - freshand preserved

products


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Consulting Group

0 2 4 6 8 1 0 12

Tomatoes

Carrots

Cucumbers

Onions

Sweet Pepper

Iceberg Le ttuce

Cauliflower

Asparagus

Leek

White Cabbage

Consumption in kg / household (Source: ZMP 2008)

Top 10 Sold Fresh Vegetables in G ermany 2007

0 5 10 15 20 25

Apples

Bananas

Oranges

Clementine

Table Grapes

MelonesPears

Strawberry

Nectarine

Pineapple

Consumption in kg / household (Source: ZMP 2 008)

Top 10 Sold Fresh Fruit in Germany 2007

A t t d b G h th l t ti f d f it d


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Consulting Group

The German market for organic food products is the largest in the EU. The market

for organic products has shown a continuous growth till 2007, reaching a market

share of 3% of total expenditure for food and beverages. More than 90% of the

private households are buying organic products at least once a year, 37% of the

households stated, that they are using organic products for cooking as often as

possible. By now all discounters offer organic products.

Main sort of organically produced fruits and vegetables consumed

Tomatoes Carrots Onions

Bananas Apples

In 2008, however, the sales figures for organic food products decreased for the

first time according to the market research institute GFK by 3% for fruit and 4%

for vegetables in the first three quarters of 2008. This decrease is at least partly

due to shortages in supply of fruit and vegetables. Organically produced carrots,for instance, were short of supply till late summer.

The Germans are among the world leading consumers for table grapes. Each

German household has consumed about 5kg of table grapes in 2007. 95% of the

total table grape imports in 2006 were from EU countries, in particular, Italy.

Further important supply countries are Greece and Spain. In winter countries of

the Southern Hemisphere, like Chile and South Africa, step in to supply the

k t

Organic fruits andvegetables

Table Grapes


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Consulting Group

German consumers are very price-conscious. The amount of money spent on

food per household is the lowest of the EU. In general, German consumers find

the price of a food product most important. Discount retail stores therefore

flourish. Despite the strong price consciousness, there is a distinct market for

high-quality, speciality and gourmet products, which may be sold through

smaller, speciality shops.

Consumers are increasingly concerned about the effect food has on their health.Nutritional value and health benefits of food products receive more attention. In

general, fruit and vegetables are regarded as a good choice for a healthy diet , as

a result their popularity is growing. Exotic fruits such as pineapples and mangos

tend to become more popular. Also the consumption of dried fruits is increasing.

Due to the increased consumer awareness the market for organic food products

has been growing continuously in recent years, mainly driven by discount stores

including organic products to their product portfolio. Despite a slight decrease in2008 the consumption of organic food products is expected to experience further

growth. Although not as strong as in recent years as a further expansion of

organic products in discount stores is limit and will rather be possible in

convenience stores and supermarkets.

Consumption of preserved fruit and vegetables is in decline, as is production. In

the retail market, preserved fruit and vegetables face competition of fresh

products. Especially canned products tend to be regarded as old-fashioned or

l t iti th f h d t F i d t i l d f it d

Consumptiontrends


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Consulting Group

2 P R O D U C T I O N

German is among the bigger fruit and vegetables producers in the EU. In total

190,610 ha were cultivated commercially in 2007 to produce fruits and

vegetables. The area for vegetable production increased further from 2007 to

2008 (118,000 ha), whereas the area under fruit cultivation decreased.

Cultivated Land 2003-2007 (in ha)

2003 2004 2005 2006 2007

Vegetables,

open field

105,477 110,375 107,771 111,045 111,274

Vegetables, in

green house

1,319 1,371 1,392 1,386 1,464

Strawberries 10,421 11,844 13,435 14,094 12,870

Orchards 68,960 68,263 66,200 65,900 65,002

Home and

vegetable

gardens

7,091 5,968 5,100 4,800 4,624

Source: ZMP 2008

Th 2007 td t bl h t f 3 179 Mi t th bi t iF it d


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Consulting Group

0 10.000 20.000 30.000 40.000 50.000

Asparagus

Carrots

Onions

White Cabbage

Peas

Cauliflower

Iceberg lettuce

Bush beans

Spinach

Radish

Other vegetables

Area in hectar (Source: ZMP 20 08)

Outdoor vegetable growing in Germany 2007

0 10.000 20.000 30.000 40.000

Apples

Strawberry

Cherries

Plums / Prunes

Sour cherries

Pears

Red Curant

Bluebeery

RaspbeeryOther fruit

A i h (S ZMP 200 8)

Fruit growing in Germany 2007


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Consulting Group

Production of preserved fruit and vegetables in Germany 2001-2005 (in 1,000t)

2001 2003 2005

Fruit juices and concentrates 3,126 3,395 2,646

Canned vegetables 805 767 848

Frozen vegetables 299 357 433

Jams, fruit jellies, purees and pastes 501 310 244

Dried fruit 17 19 22

Dried vegetables 12 18 22

Frozen fruit n.a. 6 8

Canned fruit 152 472 n.a.

Total 4,911 5,343 4,224

Source: Eurostat, 2008

Despite a production decrease of 15% between 2001-05 Germany has the largest

fruit juice and drinks industry in the EU. In 2005, German production of fruit juices

and concentrates accounted for 24% of EU production value.

Th f d i i d i i i d i l i G I i h


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Consulting Group

3 M A R K E T E N T R I E S

There is a sound tendency towards concentration in the supply chain of fresh

fruits and vegetables in Germany and the EU. Fruit is increasingly routed through

large and sophisticated companies handling all aspects of import and distribution.

Direct trading contacts between market parties at production level and retail level

are exceptional, and confined to large, multinational producers.

The most important trade channel for exporters and producers are import

companies. There are large importers with a wide product portfolio while others

focus on specific products and/or countries of origin. Large retail chains, like

Edeka or Aldi, have their own import facility, which coordinates the supply of FFV,

controls quality and provide logistical services. In general all parties of the supply

chain have an interest in planning in advance the required amount and quality of

the produce and its provenance. The following graph outlines the various marketparties in the FVV supply chain and their scope of work.

Trade channels


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Consulting Group

Aldi-Gruppe

Metro-Gruppe

Top 5 in German Food Trade 2007 in %

Source: BVE 2008

The current European distribution structure forces fruit and vegetables exporters

to be attentive to the demands of the large retail chains. These may require that

an exporter is able to supply them fully or at least in large volumes frequently.

Large retailers also demand uniform quality, volume and timely delivery.

The food processing industry imports ingredients either directly from foreign

suppliers or from importers. The confectionery industry is one of the major users

of edible nuts; they organise import themselves or make use of specialised

importers. Specialised importers of fruit juices and concentrates (compound

houses) are the suppliers of ingredients to the beverage industry and often deal

with large quantities. Exporters that are not able to supply such quantities should

look for a small-scale importer within this industry or in the dairy or jam industry.

German food trade sector is highly competitive and the household spending on

food products is considerably lower than in neighbouring countries. The totalsales of food and beverages in

Germany amounted to 142.7

billion in 2008. A surplus of

1.8% compared to 2007,

mainly due to increase in

prices.

A continuing trend is the

Retail trade


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Consulting Group

German retail companies normally do not import directly, but purchase their

products through buying organizations.

Fruit and vegetable importers, wholesalers and retailers in Germany make

considerable demands on producers to take them in account as business partners.

The demands and requirements vary depending on the importers business

approach and procedures, but the following criteria can be considered as overall

standards:

Compliance with EU regulations on food and hygiene

The EU legal requirements are applicable to all food marketed in the EU (see chapter 7).

Most retailers and distributors in Germany, however act according own voluntary

standards which are more strict than the EU requires. This, for instance, applies to

maximum residue levels (MRLs), where German retails only allow a level 30-70% of the

EU standard.

Certification

The vast majority of importers and retailers request producers to be GLOBALGAP

certified. In case of organic products the BIO certification is necessary.

Logistic and production volume

Production quality and volume (ability to deliver larger quantities) and ability to

supply / supply window (minimum 4-6 weeks)

R li bili f l d i i d li i 1 3 d 7 d

Business PartnerSelection Criteria


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Consulting Group

South Africa

Brasil

France

German Import of fresh fruits in 2007

4 T R A D E I M P O R T A N D E X P O R T

Germany is the 3rd largest exporter of agricultural and food products, behind USA

and the Netherlands. With regard to imports, Germany is 2nd

behind the USA,

importing 8.3% of all agricultural products traded.

The German imports and exports of fruits and vegetables vary depending ondomestic harvest as well as to the harvest of the major exporting countries.

In the course of the past ten years Germany has evolved to one of Europes

largest trading and shipping hub, especially for fresh fruits.

Most important to note is that 2/3 of all German agricultural imports derive from

EU countries.

The import of vegetables increased in 2006 by 8% amounting to a total import of

about 3 Mio. tons. The preliminary figures for 2007 indicated a continuingincrease in imports. Main supplying countries are the Netherlands, followed by

Spain and Italy. Main imported vegetables are tomatoes (Netherlands and Spain),

cucumbers, carrots (Italy), peppers and onions.

B l i

Poland

Greece

German Import of fresh vegetables in 2007

German imports of

FFV


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Consulting Group

German exports of fresh fruits and vegetables in 2007 - Main products

Vegetables in tons Fruits in tons

White / red cabbage 65,900 Bananas 420,800

Onions 63,100 Apples 120,700

Tomatoes 37,200 Grapes 38,600

Carrots 28,200 Pineapples 30,100

Cauliflower 23,500 Oranges 26,700

Salad 21,400 Clementines 14,500

Cucumbers 19,600 Pears 14,500

Other cabbages 15,400 Strawberries 12,200

Other vegetables 104,900 Other fruits 113,800

Source: ZMP, 2008

For more details on the export of FVV please turn to Annex A.

Germany is the largest importer of preserved fruit and vegetables in the EU with a

share of23% of total EU import value in 2006. German imports were 5.1 billion

i h l f illi d i i d

Preserved fruitand vegetables

i t d


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Consulting Group

Dried

vegetables

173 171 170 Mixtures, onions,

mushrooms,

lentils

China (28%), Turkey (9%), Poland

(7%), Spain (6%)

Jams, fruit

jellies, purees,

pastes

89 92 101 France (16%), Belgium (15%),

Netherland (14%), Italy (13%),

Denmark (11%)

Total preservedfruit, vegetables

4,430 4,613 5,118 Netherlands (17%), Turkey(13%), Italy (9%), Belgium (7%)

Source: CBI, 2008

In 2006, German exports of preserved fruit and vegetables were 2.0 billion. The

volume amounted to 1.8 million tonnes, making it one of the larger exporters in

the EU. Between 2002 and 2006, exports increased 14% in value but the volume

remained stable. 88% of exports (according to value) were to other EU countries.

The main destinations were France (18% of export value in 2006), the Netherlands

(15%), the UK (10%), Austria (9%) and Belgium (7%).

German exports of preserved fruits and vegetables in 2006, according to product group

Fruit juices, concentrates 31% Edible nuts 19% Canned vegetables 15%

Canned fruit 13% Jams, fruit jellies, purees,

pastes 6%

Dried vegetables 5%


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Consulting Group

5 P R I C E D E V E L O P M E N T S

Prices for fruits and vegetables depend on several factors, such as the availability

of the product, the quality of the product, size and variety, and its origin.

The producer price index for the EU and Germany indicates that fruit producers in

general have been able to realise higher prices in recent years in comparison tothe reference year 2000.

2002 2003 2004 2005 2006 2007

EU 114,1 128,4 121,6 116 117,9 128,8

100

105

110

115

120

125

130

135

Fruit Producer Price Index 2002 to 2007year 2000 = 100 ; Source: ZMP 2008

Producer price

index


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Consulting Group

In order to give an indication of price levels, wholesale prices for selected

products relevant to Moldova are presented in the tables below:

Tomatoes and carrots sales price at wholesale market 2006 and 2007 in EUR

Tomatoes (Netherlands),

47mm+, 5kg

Carrots (Germany)

100kg

Calendar week 2006 2007 2006 2007

31. 4.80 4.66 48.98 46.85

32. 4.01 4.70 47.56 44.42

33. 4.29 4.90 46.27 44.09

34. 5.92 4.64 46.21 43.89

35. 7.43 4.45 46.31 43.90

36. 7.57 4.87 46.32 43.70

37. 7.44 6.62 44.95 43.23

38. 6.92 7.73 43.08 42.05

Source: ZMP 2008


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EuropeAid/126810/C/SER/MDThis Project is implemented bya Consortium led by GFAConsulting Group

In February 2009 consumers on average had to pay 1,9% less for fruits compared

to 02/2008. This is the first decrease in price after constantly rising fruit prices

during the last three years. In particular citrus fruits, table grapes and apples

decreased in price. Consumer on average had to pay 2.78 / kg table grapes, a

decrease of about 7% in comparison to February 2008.

Beef

Pork

Poultry

Meat products

Eggs

Fruits

Vegetables

Potatoes

Milk, milk products

Cheese

Margarine, edible oil

Bread, biscuits

Change of German Consumer Prices (in %)Source: ZMP 2009

Consumer prices


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6 M A R K E T A C C E S SR E Q U I R E M E N T S

Producers of fruits and vegetables, fresh or preserved, preparing to access

Germany should be aware of the market access requirements of trading partners

and the German government. These requirements may be specified throughlegislation, codes of practice and other means associated with different labels and

management systems. Compliance with EU legislation and non-legislative

requirements of EU trading partners is essential.

Legal requirements Set the basis for what requirements products marketed in the EU must

meet. Products that fail to meet these requirements are not allowed on

the EU market.

Additionalrequirements Go beyond legislation, as companies can go further in their requirementsthan legislation. The main categories of additional requirements are

environmental requirements and social (labour) requirements.

Step-by-step food legislation in the EU is being fully harmonised: the same

legislation will apply to all EU member states. EU legislation also applies to the

new countries which became members of the EU as per May 2004.

Legalrequirements inthe FV sector


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Maximum residue levels (MRLs) in foodstuffs (Regulation (EC) 396/2005) Contaminants in food (Regulation (EC) 1881/2006)

Microbiological contamination of foodstuffs (Regulation (EC) 2073/2005)

Examples of legislation specifically focusing on the fresh fruit and vegetables

sector :

Quality standards for the marketing of fresh fruit and vegetables

(Regulation (EC) 2200/96)

The main purpose of the General Food Law, and the corresponding regulations, is

to guarantee a high level of protection of human life and health and, where

appropriate, the protection of animal health and welfare, plant health and the

environment.

The quality of a product means the degree to which the product fulfils the

requirements and wishes of all parties involved (final consumer, legislators, and

other market parties). Quality, however is not only product-related, it relates alsoto production process and delivery handling. Quality market access requirements

can relate to:

constant and in-time delivery of

products

adequate labelling and packaging

product specifications (e.g. sound

product, pest-free, size, weight,

satisfaction of consumers expectations

Qualityrequirements


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Class I

Good-quality(well shaped and coloured, free of marks)

Slight defects may be allowed

Maximum 10% by number of weight of the total produce

does not satisfy the requirements of the class, but meets

those of Class II or exceptionally is within the tolerances of

that class

Class II

Sound marketable qualityproduce (satisfies minimum

requirements)

May present defects (healed cracks)

Maximum 10% by number of weight of the total produce

does not satisfy the requirements of the class, nor the

minimum requirements with the exception of products

affected by rotting or other deterioration rendering them

unfit for consumption

The EU has decreed general rules with regard to packaging and labelling of food

products, which are set out in Council Directive 2000/13/EC. There are specific

rules on labelling for: genetically modified and novel foods; foods for particular

nutritional purposes; food additives and flavourings; materials intended to come

into contact with food and organic produce. Specific rules for packaging, marking

and labelling for a number of fruit and vegetables are laid down in the EU

Packaging,marking andlabelling


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According to Regulation (EC) 1148/2001 on checks on conformity to the marketing

standards, fresh fruit and vegetables from outside the EU require a Certificate of

Conformity before they are allowed into the EU. For products intended for

processing, a Certificate of Industrial Use is required.

Products intended for processing are not required to comply with marketing

standards. Such products must be suitably labelled and accompanied by a

processing certificate stating the end use. The packaging of products intended forprocessing must be clearly marked with the words intended for processing or

other equivalent wording.

EU marketing standards for the following products are to be found in Annex B:

Table Grapes Walnuts

Tomatoes Fruit Juice & Fruit Juice Concentrate

Although EU legislation represents the minimum for market access, many of the

end-users may have their own specifications, which should be met by the

suppliers. These specifications may vary focussing on product safety and constant

quality, labelling, packaging, personnel and business hygiene, as well as

environmental and social sustainability. Furthermore, most importers demand for

certification such as the independently verifiable private standards GLOBALGAP

(formerly known as EUREPGAP). Compliance with the quality standards

Certificate ofConformity

Certificate ofIndustrial Use

Additionalrequirements


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7 M A R K E T E X P O R TO P P O R T U N I T I E S A N DO B S T A C L E S

In the following possible export opportunities and obstacles for Moldovan

supplier are presented. The opportunities and obstacles have been formulated onthe basis of the information provided in the previous chapters.

Germany has a large market for FVV, preserved food, as well as for raw materials

for the food processing industry. Therefore export opportunities for the following

market segments and products are expected:

Table grapes

Germany is among the worlds leading importer of table grapes,

but Moldovan market presence in Germany is currently limited

As Moldova produces large quantities of grapes it is possible to

supply larger retail chains

Edible nuts

Germany is an significant importer of edible nuts the leading

importer in Europe

German consumption is growing, food and beverage industry

consumes use large variety of nuts

Moldova is the largest exporter of edible nuts in Europe. Though

Exportopportunities


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The study of available data and material as well as the information attained

through interviews has led to the assumption of the following export obstacles

Competition

with established

export countries

Importers have little knowledge of Moldovas agricultural capacity

Leading countries exporting to Germany as Spain, Italy, France,

Netherland possess a highly developed trade infrastructure

Competitors have long established business contacts

2/3 of all German agricultural imports derive from EU countries

being member of the single market

Moldova offers the same range of products as the established

supplying countries

European competitors are mostly closer to German market, and/or

on main transport routes, which lowers transport costs Moldova lays aside the major transport corridors

Meeting

importers

requirements

If GLOBALGAP certification is not attained, access to the market is

virtually impossible

Lack of ability to deliver large quantities of FFV for at least 6 weeks

(supply window)

In time supply of FFV usually 1-3 days between order and receipt

Export obstacles


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A N N E X A : I M P O R T & E X P O R TS T A T I S T I C S

Product 2003 2004 2005 2006 2003 2004 2005 2006

Tomatoes 674.280 711.231 674.619 717.722 24.018 29.323 35.563 41.703

Onions 291.722 291.878 240.942 265.414 56.064 66.295 48.117 61.385

Garlic 17.672 18.025 15.593 17.617 689 1.328 1.566 1.359

Leek and other allium 47.425 52.559 47.990 47.590 2.870 5.335 7.282 5.805

Cauliflower 82 .3 23 94 .85 6 75.3 07 75 .69 1 13 .075 2 0.846 22 .72 9 20.18 9

Brussel Sprouts 34.264 35.750 34.496 26.514 2.608 1.301 3.577 1.016

White and red cabbage 18 .4 81 19 .78 4 15.0 53 18 .50 8 44 .197 3 7.610 58 .12 3 52.27 5

Other cabbage 111.056 116.217 108.954 117.328 13.042 18.969 23.649 17.129

Salat and Iceberg Salat 111.150 120.580 112.624 126.565 11.680 12.891 11.130 8.967

Other salat 217.735 211.569 213.573 236.118 45.902 40.343 59.393 59.068

Carrots 208.599 189.731 179.486 237.431 17.163 17.829 38.719 30.410

Cucumbers 434.502 436.004 445.126 473.588 20.899 34.584 36.861 34.127

Asparagus 31.522 29.419 28.259 28.791 1.323 1.599 1.970 2.149

Mushrooms 59.895 50.506 46.756 49.218 9. 495 13.137 14.598 13. 723

Other mushrooms 14.380 13.133 14.723 15.512 1.904 1.418 1.140 1317

Truffles 19 27 28 37 2 0 0 1

Imports in tons Exports in tons

German imports and exports of fresh vegetables 2003-2006 in tons (Source: ZMP 2008)


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This Project is financed by the European Union

Support to Export Promotion and Investment Attraction inthe Republic of Moldova

EuropeAid/126810/C/SER/MD This Project is implemented by a Consortium led by GFAConsulting Group

24

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J ens Hauser, IMS Germany

C ompany Addres s C ity Telefon F ax E mail Webs ite C ontac t P ers on C omments

Fruchthof EhingerBrgermeister-Wegele-Strae14-14a, 86167 Augsburg Augsburg +49 821 74005-0 +49 821 74005-70 [email protected]

www.fruchthof-ehinger.de Ms. Brigitte Eberhart

UNIVEG Deutschland

Am Winterhafen 5

28217 B remen B remen +49(0)421-3092-612

+49(0)421- 534202

h. re in ck e@ a tla nta .de www. univ eg .d e

Mr. Heinz-Georg R eincke,

Chief Represe ntative Direct

Fruit Marketing

One of the most important

companies regarding trade of fresh

fruit and vegetables in G ermany and

Austria

DhlerGroup

Riedstrae

D-64295 Darmstadt D armstadt +49 (0)6151/306-0 +49 (0)6151/306-278 m ai lb ox @ do eh le r. co m w ww .d oe hl er. co m

The D hlerGroup is one of the

leading international manufacturers

of fruit juice conc entrates, fruit

preparations for food the beverag e

industry.

Hlscher FrchteUlmenstr. 275, 40468Dsseldorf D sseldorf 0049-(0)2 11-42 43 26 0049-(0)211-41 20 19

www.hoelscher-

fruechte.de/ Ms. Veronika Hlscher

Delivers to restaurants, hospitals,

large-scale catering, pension homes,etc...

Fruc htimport

vanWylick GmbH

Ra ther Strae 25

40476 D seldorf D sseldorf +49 (0)211 9488-300 +49 (0)211 9488-399 www.vanwylick.de

vanWylick trades fruit and veg etablesfrom Europe and overseas just in

time

OGL FOOD T RADE

Lohstr. 25 b, 85445 Erding,

B ayern E rding +49-(0)8122/892040 +49-(8)122/8920489 www.ogl-foodtrade.com

Merkur Frucht Freiburg GmbH

Hans-B unte-Strae 1379108 Freiburg

Freiburg

+ 4 9- (0 )7 6 1- 51 0 47 -0 + 4 9- (0 )7 6 1- 51 04 7 -6 0

www.merkur-frucht.deMr. Michae l Hordzewitz

Ernst R ickertsen Trockenfrucht

Import

Handelsgesellschaft mbH

Biedenkamp 13a,

D-21509 G linde bei Hamburg G linde +49 40 6549760 +49 40 6539206 / 207 [email protected] www.erik.de Mr. Albrech t La ndtInternational ac ting importer of dried

and frozen fruits, edible nuts

ZI E L E R & COLiebigstrae 10122113 H amburg H amburg +49-(0)40-4192868-0 +49-(0)40-4192868-20 www.zieler.de

international compa ny for the import,

export and wholesa le of dried fruits,

nuts, seeds, ce real products and nutspreads.

Dole Germany OHG

Stadtdeich 7

20097 H amburg H amburg www.dole.de

La rge importer and distributor of

complete range of fruits and

vegetables

EDE KA Aktiengesellschaft

Gesc hftsbereich Fruchtkontor

New-York-Ring 6

22297 H amburg H amburg +49-(0)40 6377 - 2585 +49-(0)40 6377 - 2154 www.edeka.de

Fruc hkontor is the import departmentof EDE KA, one of the major German

retailers

Cobana F ruchtring GmbH & Co.

K G Neue Burg 2

20457 H amburg H amburg +49-(0)40-30 30 5-0 +49(0)40-30 30 5-197 [email protected] www.cobana-fruchtring.comMr. Jrgen Borusze wski

(CE O)

Larger importer, mainly for apples,

tomatoes, onions a nd table grapes

NORDGE M SE H AM BURG

KROG MANN KG

Barsbtteler Strae 67, 22043

Hamburg H amburg 0049-(0)40-65 40 94-0 0049-(0)40-65 49 2480 in fo @ no rd ge mu es e .d e w ww .n or dg e mu es e .d e Mr. Wilhelm Krogmann

Fresh a nd frozen fruits andvegetables, but mostly regional

products

FFF Fresh Fruit CompanyGmbH

Oberhafenstrasse 1, D-20097Hamburg H amburg 049 - 40 - 32 52 97 28 049 - 40 - 32 52 97 31 ch@ freshfc.de www.freshfc.de Mr. Christian Hencke

Schlote Frchtegrohandel

GmbH

Am Tnniesberg 16-18, 30453

Hannover H annover 0049-(0)511-46 30 30

0049-(0)511-46 51 86

info@frucht-schlote .de w ww .frucht-schlote .deMr. Karsten Mnkel

Edible nuts trader

Bayernwald FrchteverwertungGmbH

Sc hwanenkirchner Str. 27,94491 H engersberg H engersberg +49 (0) 9901 / 18 - 0 +49 (0) 9901 / 18 - 175

benjamin.philipp@bayernwal

d.com www.bayernwald.com Mr. Benjamin P hilippImporter and proces sor of fruit juiceconce ntrates, frozen fruit, fruit puree

Horst Walberg Trockenfrucht

Import GmbH (HOWA)

Henstedter Strae 21

24629 K isdorf K isdorf +49/(0)4193/98190 +49/(0)4193/981950 [email protected] www.howa.deImporter of dried fruits and edible

nuts

Fruchthof Gleichmann GmbH

Hans-B ckler-Str. 17

56070 K oblenz K oblenz

+49 (0) 261 80820

+49 (0) 261 808219

www.fruchthof-

gleichma nn.de Mr. Werner Ohlig

Full range of fresh fruits and

vegetables

Fruchthansa GmbH

Urfelder Str. 65

50389 W esseling K ln +49 2236 92 91-0 +49 2236 92 91-499 [email protected] www.fruchthansa.de Mr. Ralf Haess yLa rger importer of full range of fruits

and vegetables

Fresh Fruit Handelsgesellschaft

mbH

Am U mfluter 3

04862 Mockrehna /OT

Audenhain L eipz ig +49-(0)34244 572 0 +49-(0)34244 572 11 Mr. Uwe S eelbach

Import and distributer of fruits and

vegetables. C lients: small traders,

catering, hotels, restaurants

Eschenbaum Arno Schmal

Fruits & Vegetables

Gromarkthalle 2, Stand 38 /39, Thalkirchner Strae 81,

81371 Mnchen Mnchen

0049-(0)89-74 66 43 01 /

02 www.arnoschmal.de Mr. Arno Schma l

Hahn GmbH & Co. KG

Thalkirchener Str. 81

81371 Mnchen Mnchen 0049-(0)89 - 7463 660 0049-(0)89 - 7463 6663 hahnmuenchen@ t-online.de

www.hahnmuenchen.d

e Michele Sa vignanoTable Grapes from Italy, Greece

Turkey

Mario Andretta & Co.

Fruchthandelsgesellschaft

m.b.H.

Thalkirchner Strae 81

81371 Mnchen Mnchen +49-(0)89/72615-0 +49-(0)89/72615-42 af@ andretta.de www.andretta.de Ms. Annamaria AndrettaImporting fruits and vege tables

mainly from Greece and Turkey

Hausladen

Fruchthandelsgesellschaft mbH

Sc hftlarnstrae 8Gromarkthalle

81371 Mnchen Mnchen +49-(0)89/7 20 14-0 +49-(0)89/7 20 14-50 [email protected]

www.hausladen-

frucht.deFull rang e importer with focus on

table grapes, tomatoes, citrus fruits

Andreas Kupfer & Sohn GmbHLeyher Strae 10790431 Nrnberg Nrnberg +49 (0) 911 32477-0 +49 (0) 911 32477-10 [email protected] www.kupfer-sohn.de

Full range importer based inNrnberg and Munich

Fijol Import Export GmbH

Detolderstrasse 217, 33397

R ietberg R ietberg 0049-(0)5244 1652 0049-(0)5244 5987 [email protected] www.fijol.de

Direct import of fruits, vegeatbles,

fruit juice concen trate, mushroomsand tinned food from Ea stern Europe

(Polen, Hungary, Czech Republic)

UWE JOB MANN GMBH

B usweg 18, 21218 S eevetal S eevetal 0049-(0)4105-6136-0 info@j obmann-gmbh.de w ww .j obmann-gmbh.de Mr. Uwe Jobmann

Trade frozen fruit and vegetables,

also for industrial us e, fruit juice

concentrate, mushrooms

Ubina T rockefrchte (dried

fruits)

Bltbek 21,

22962 S iek S iek

0049-(0)4107-90 75 50

0049-(0)4107-90 75 52 9 [email protected] www.ubina.deMr. Arschak V artan Melik

As lanian Dried F ruits worldwide

Prima Fruchthandels GmbH

Grossma rkt, 70327 Stuttgart,

G ermany S tuttgart 0049-(0)711-48 60 370 0049-(0)711-48 60 3718 in fo @ pri ma -fru ch t. de w ww .p ri ma -fru ch t. de Mr. Andreas Nkotos

Lis t of German Fruit and Vegetables Importers G ermany 2009


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Market Survey Fruits Veg_Germany_Final-Eng

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