High-Performance Sales and Marketing Champions

Consumer Electronics Industry

FACE to FACEEYE to EYE

We Have the Deep Experience to Reach and Influence the CE Customer Across the Entire Sales Channel

MarketSource is the nation’s premier integrated sales and marketing services organization. Our high-performance, relationship-based approach is powerful and entirely focused on delivering the world-class results our customers demand.

Our services augment your current capabilities and are tailored to meet your specific needs. By providing greater experience and flexibility as well as some of the cost benefits often associated with outsourcing, this unique hybrid approach allows you to focus on your core competencies, creating the highest value in return.

We have an unusually high level of customer retention, which speaks volumes about our approach and processes, not to mention the fact that our business model and culture are inherently focused on motivating and rewarding people as well as meeting our clients’ ROI goals.

As part of the Allegis Group, a $5 billion human capital services and solutions organization, MarketSource is built on the peerless ability to identify, deploy and manage the very best sales and marketing talent.

Meet MarketSource

WITH EVERY SALE, MORE THAN MONEY CHANGES HANDS

MarketSource understands the importance of maintaining a brand’s presence throughout the entire purchase cycle, especially during the sales experience. With the marketplace more crowded than ever, a brand’s impression has never been more critical. That’s why we view our job as two-pronged: increasing sales and advancing what your brand represents.

When it comes to large-scale sales and marketing needs, we’re the clear-cut leader in North America. We design and deploy fully integrated sales and marketing programs that include sophisticated analytics and ROI metrics.

Even though our driving passion is delivering measurable success for our clients, what makes MarketSource truly different is our results-oriented culture.

RELATIONSHIPS AND RESULTS: THE MARKETSOURCE CULTURE

Our deep commitment to delivering results establishes a foundation for satisfaction. Our track record of success is proof of our high-performance standards. We develop and nurture our high performance culture by embracing trust, integrity, honesty, respect, and personal responsibility.

When we promise to immerse ourselves in your business in order to tailor our programs to your specific needs, you know we mean it.

Face to Face. Eye to Eye. Only in this way can a branded sales interaction deliver a true and lasting promise.

WORKING WITH MARKETSOURCE

When MarketSource is part of your Sales and Marketing team, you gain access to the expertise to design customized strategies and programs. Our capabilities and services span the complete range within the Sales & Marketing spectrum. Our highly experienced team of talent consists of:

Strategists and consultants with the ability to identify and understand your marketplace dynamics in order to design highly effective programs.

Sales managers and leaders who possess the adept skills to motivate sales organizations and deliver the results you demand.

Brand advocates visiting more than 20,000 retail locations around the world.

Trainers and educators to help your sales staff and/or channel partners better understand your customers and sell more effectively.

Channel-oriented sales teams who generate more qualified leads and partner more effectively to improve everyone’s bottom line.

Inside sales experts who allow you to ramp up quickly and scale your market coverage to proactively touch more customers than outside sales reps.

Field sales experts who aggressively connect with customers, resellers and partners to build strong business relationships on your behalf and as part of your team.

High-Performance Culture

WE HAVE THE ABILITY TO PERFORM AND DELIVER MEASURABLE RESULTS

At the core, our integrated sales and marketing offering is unlike any other. Built as a dynamic model that connects sales, marketing and marketplace analytics, our integrated approach is designed to deliver meaningful results.

As indicated in Figure 1, this offering is consultative in nature and has been designed as a real-time responsive system. It is flexible and continuously adjusts the elements of the program toward the goal of greater cost effectiveness and specific ROI metrics, including sales improvement.

WE UNDERSTAND BRAND

Unlike other providers, we know that to properly represent your brand we need to embody everything it stands for, from its functional and emotional benefits to its personality and positioning in the marketplace. It is no surprise that the traditional toolbox for building brands has changed significantly over the past decade. Big brands no longer can rely on multi-million dollar advertising campaigns. Instead, we are living in an environment where the consumer is actively participating in the promotion of your brand. The internet has changed the marketing world forever and those brands that understand how to develop integrated sales and marketing programs will prevail.

WE’RE COMMITTED

Our approach cultivates experts who are passionate about employing the very best

talent and a full range of services to deliver results and set brands apart from competitors.

WE ARE MULTI-CHANNEL EXPERTS AND SPECIALIZE WHERE YOU NEED IT MOST

Our approach harnesses extensive experience across specific vertical markets as well as distinct routes-to-market.

WE INVEST IN POWERFUL PROPRIETARY TOOLS AND PROCESSES TO SUPPORT OUR EXPERTS

Our Successful Placement Process™ (a recruitment methodology), MarketPro™ (a sales-training program) and PartnerLogix™ (our performance and market analytics technology platform), a proprietary launch process that provides best practices and unparalleled speed-to-market are all put to work on your behalf.

Market Analytics& Field Research

SalesServices

MarketingServices

Client Needs(ROI Metrics)

Why We’re Different

We know that to properly represent your brand we need to embody everything it represents.

Figure 1

WINNING IN THE CONSUMER ELECTRONICS MARKETPLACE

The nature of the consumer electronics industry requires a specific approach that uses CE-experienced personnel to deploy effective marketing and sales programs. MarketSource has deep experience in reaching and influencing the CE customer across the entire sales channel.

Our expertise keeps pace with the ever-changing CE marketplace, putting us in a position to aggressively adapt to new trends and shifting dynamics. We are continually honing effective ways to stay ahead of specific CE challenges such as:

• Digital convergence• The proliferation of software

• Reduction in consumer product lifecycle• Increased distribution complexity

As a leading provider of branded integrated sales and marketing, we can help you adapt to the challenges facing your industry. And as high-performance sales champions, we are not only driven by your success – we are passionate about it.

In addition, our Face to Face, Eye to Eye orientation allows us to play a critical role during a key moment of truth for CE consumers: the last three feet of sales.

CE EXPERIENCE OVERVIEW

MarketSource has a proprietary approach that we tailor to each client’s specific

requirements. Sample engagements include:• Sales optimization program design and

implementation• Conducting product demonstrations at

special events• Conducting sales and advocacy training• Maintaining displays/merchandising• Staffing and re-training personnel

Consumer Electronics

SERVICES

SALES SERVICES

• Sales Channel Development• Sales Coverage Modeling• Field Sales Teams• Inside Sales• Customer Sales Centers• Channel Management & Partner

Acquisition• Sales Process Support

MARKETING SERVICES

• Brand Strategy • Integrated Marketing Communications

Program Development & Delivery• Product Launches• Channel Marketing Planning &

Delivery• Field Marketing • Experiential Program Design and

Implementation• Events and Promotion Services• Demo Day Services• Relationship Development and

Brand Advocacy Services • Training • Merchandising• POP/POS Program Development &

Fulfillment

A Best Buy Preferred Provider

SELECTED CLIENTS

MARKET ANALYTICS, RESEARCH & INSIGHT

• Brand Health Measures• Consumer Field Research• Sales Channel Research• Mystery Shopping• Real-Time Sales Analysis

• Integrated Programs Analysis• Instant New Product Launch

Metrics • Retail Operations Audits• Return Analysis and Reduction

Programs

Our Services

Consumer Electronics Industry

UNITED STATES11700 Great Oaks Way, Suite 500Alpharetta, Georgia 30022P 800.675.6685P 770.674.5000F 770.674.5077info@marketsource.comwww.marketsource.com

CANADA350 Burnhamthorpe Rd. West, Suite 800Mississauga, Ontario L5B 3J1P 866.280.0425P 905.283.1360

Printed on recycled paper

Summer 2008, Version 1