MARKET OVERVIEWComcast Spotlight is proud to help Rockford–area businesses grow by accessing the most popular programs on more than 50 networks like HGTV, ESPN, USA and cable news as well as Big Ten and Chicago-area sports. Advertisers can reach consumers cross-market or target either Rockford or Sterling individually. Our premium TV and digital video solutions engage viewers wherever and whenever they watch video.

MARKET SNAPSHOT

GENDERFemale

Male

AGE17 and under

18-34

35-54

55+

COLLEGE EDUCATIONAttended/ Graduated/ Post Graduate

51%

49%

24%

21%

26%

29%

53%

RACE/ETHNICITYWhite

Asian

Black/ African American

Other

Hispanic

HH INCOME$30k – $49,999

$50k – $74,999

$75k – $99,999

$100k+

80%

2%

12%

7%

13%

21%

19%

12%

16%

MARITAL STATUSSingle (Never Married)

Married

Divorced/Separated/ Widowed

HOME OWNERSHIPOwner Occupied Units

HH with Children

60%

68%

31%

47%

23%

*Source: 2015 American Community Survey, 2014 United States Census Bureau; aggregated to non-exclusive Comcast Spotlight ad zones. Generated by Rhiza for Media. Note: Marital Status Base = Adults 15+, Education Base = Adults 25+. Percentages may not add to 100% due to rounding.

R O C K F O R D

AUDIENCEWith over a thousand audience attributes available including Comcast first-party data, Experian demographic data, and Polk automotive data, Comcast Spotlight can help your message reach the right audience effectively and efficiently. Lets break down the Rockford audience*:

For more information, please visit www.ComcastSpotlight.com/Rockford©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.

CONSIDER YOUR AUDIENCE FOUND

YOUR NEIGHBORHOOD PARTNERSWith Comcast Spotlight multi-screen plan, you have the flexibility to reach the full market or target specific cities or neighborhoods based on the unique needs of your business.

THE COMCAST SPOTLIGHT DIFFERENCEWe provide a seamless experience from campaign planning to assessing results:

Audience PlanningCreating an effective advertising plan built upon our data-driven solutions.

ProofThe peace of mind that your media plan could have a positive impact on your business.

Audience Targeting The precision of reaching engaged audiences on any device at any time.

Campaign ReportingTransparent reporting, providing you with valuable insights about your campaign.

**Source: Comcast Internal Viewership Data from Aggregated Linear Viewing by Network Type from Calendar May 2017; Broadcast defined as NBC, CBS, FOX, ABC. Premium defined as HBO, STARZ, Cinemax, Showtime. Cable defined Spotlight Insertable Networks.

Average Time Spent By Network Category**

For more information, please visit www.ComcastSpotlight.com/Rockford©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.

IN ROCKFORD

BROADCAST

28%CABLE

68%PREMIUM

4%