MARKET SNAPSHOT PHILADELPHIA Snapshot - Philadelphia.pdf · opportunities, including hometown...
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MARKET OVERVIEW Comcast Spotlight’s Philadelphia DMA serves the nation’s #4 market by combining television and digital video to reach an audience of more than 2 Million through high-quality content at any time, on any device, including on demand. We offer our advertisers a variety of programming opportunities, including hometown sports games for the Eagles, Phillies, Flyers and Sixers. You can also reach your audience with popular cable programming across more than 50 networks including A&E, HGTV, Discovery Channel, ESPN, TLC, and more. AUDIENCE With over a thousand audience attributes available including Comcast first-party data, Experian demographic data, and Polk automotive data, Comcast Spotlight can help your message reach the right audience effectively and efficiently. Lets break down the Philadelphia audience*: MARKET SNAPSHOT GENDER Female Male AGE 17 and under 18-34 35-54 55+ COLLEGE EDUCATION Attended/ Graduated/ Post Graduate 52% 48% 23% 23% 27% 27% 58% RACE/ETHNICITY White Asian Black/ African American Other Hispanic HH INCOME $30k – $49,999 $50k – $74,999 $75k – $99,999 $100k+ 68% 6% 20% 6% 10% 17% 17% 12% 29% MARITAL STATUS Single (Never Married) Married Divorced/Separated/ Widowed HOME OWNERSHIP Owner Occupied Units HH with Children 60% 32% 37% 43% 20% *Source: 2015 American Community Survey, 2014 United States Census Bureau; aggregated to non-exclusive Comcast Spotlight ad zones. Generated by Rhiza for Media. Note: Marital Status Base = Adults 15+, Education Base = Adults 25+. Percentages may not add to 100% due to rounding. PHILADELPHIA For more information, please visit www.ComcastSpotlight.com/Philadelphia ©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.
Transcript of MARKET SNAPSHOT PHILADELPHIA Snapshot - Philadelphia.pdf · opportunities, including hometown...
MARKET OVERVIEWComcast Spotlight’s Philadelphia DMA serves the nation’s #4 market by combining television and digital video to reach an audience of more than 2 Million through high-quality content at any time, on any device, including on demand. We offer our advertisers a variety of programming opportunities, including hometown sports games for the Eagles, Phillies, Flyers and Sixers. You can also reach your audience with popular cable programming across more than 50 networks including A&E, HGTV, Discovery Channel, ESPN, TLC, and more.
AUDIENCEWith over a thousand audience attributes available including Comcast first-party data, Experian demographic data, and Polk automotive data, Comcast Spotlight can help your message reach the right audience effectively and efficiently. Lets break down the Philadelphia audience*:
MARKET SNAPSHOT
GENDERFemale
Male
AGE17 and under
18-34
35-54
55+
COLLEGE EDUCATIONAttended/ Graduated/ Post Graduate
52%
48%
23%
23%
27%
27%
58%
RACE/ETHNICITYWhite
Asian
Black/ African American
Other
Hispanic
HH INCOME$30k – $49,999
$50k – $74,999
$75k – $99,999
$100k+
68%
6%
20%
6%
10%
17%
17%
12%
29%
MARITAL STATUSSingle (Never Married)
Married
Divorced/Separated/ Widowed
HOME OWNERSHIPOwner Occupied Units
HH with Children
60%
32%
37%
43%
20%
*Source: 2015 American Community Survey, 2014 United States Census Bureau; aggregated to non-exclusive Comcast Spotlight ad zones. Generated by Rhiza for Media. Note: Marital Status Base = Adults 15+, Education Base = Adults 25+. Percentages may not add to 100% due to rounding.
P H I L A D E L P H I A
For more information, please visit www.ComcastSpotlight.com/Philadelphia©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.
CONSIDER YOUR AUDIENCE FOUND
YOUR NEIGHBORHOOD PARTNERSWith Comcast Spotlight multi-screen plan, you have the flexibility to reach the full market or target specific cities or neighborhoods based on the unique needs of your business.
THE COMCAST SPOTLIGHT DIFFERENCEWe provide a seamless experience from campaign planning to assessing results:
Audience PlanningCreating an effective advertising plan built upon our data-driven solutions.
ProofThe peace of mind that your media plan could have a positive impact on your business.
Audience Targeting The precision of reaching engaged audiences on any device at any time.
Campaign ReportingTransparent reporting, providing you with valuable insights about your campaign.
**Source: Comcast Internal Viewership Data from Aggregated Linear Viewing by Network Type from Calendar May 2017; Broadcast defined as NBC, CBS, FOX, ABC. Premium defined as HBO, STARZ, Cinemax, Showtime. Cable defined Spotlight Insertable Networks.
Average Time Spent By Network Category**
IN PHILADELPHIA
For more information, please visit www.ComcastSpotlight.com/Philadelphia©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.
BROADCAST
26%CABLE
67%PREMIUM
7%
