Market Review l Woongjin Coway News hollow fiber membrane filter or nano fiber filter and “premium...

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This material includes quarterly development of stock markets, stock prices and related data of Woongjin Coway, financial status, operating results, and other major issues related to IR. This is aimed to provide a variety of information that could be a reference to shareholders and investors. Therefore, it cannot be the evidential material for legal responsibility regarding investment results of shareholders and investors in any case. 12 Market Review l Woongjin Coway News IR Webzine 2019. Dec.

Transcript of Market Review l Woongjin Coway News hollow fiber membrane filter or nano fiber filter and “premium...

Page 1: Market Review l Woongjin Coway News hollow fiber membrane filter or nano fiber filter and “premium tankless water purifier” equipped with RO membrane filter. Currently, Woongjin

This material includes quarterly development of stock markets, stock prices and related data of Woongjin Coway, financial status, operating results, and other major issues related to IR. This is aimed to provide a variety of information that could be a reference to shareholders and investors. Therefore, it cannot be the evidential material for legal responsibility regarding investment results of shareholders and investors in any case.

12Market Review l Woongjin Coway News

IR Webzine 2019. Dec.

Page 2: Market Review l Woongjin Coway News hollow fiber membrane filter or nano fiber filter and “premium tankless water purifier” equipped with RO membrane filter. Currently, Woongjin

12IR Webzine 2019

December

Market Review_ Stock Market

In December, the KOSPI made a year-end rally by reaching 2,197.67 points, an increase of 5.25% from the previous month. In the aspect of technical analysis, it broke through the previous hike amid a remaining bullish arrangement of moving average lines, showcasing a positive trend.

The rally came from several favorable factors such as agreement on the U.S.-China trade negotiation and higher-than-expected OECD Composite Leading Indicator. Both

advanced and emerging stock markets were strong on the strength of fluent capital liquidity despite sluggish corporate earnings.

In January 2020, it seems that there will be a technical correction against the rally, while seeking additional increase based on expectations on the improvement of global economy.

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December

Market Review_ Stock Price

Classification% change of COWAY %change of

Stock Price vs. KOSPI vs. KOSPI200 KOSPI KOSPI200

5 Days -0.11 0.17 0.27 -0.27 -0.37

20 Days 1.97 -3.08 -3.91 5.06 5.89

60 Days 8.13 -0.63 -1.74 8.76 9.87

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December

Market Review_ Stock Price

The stock price of Woongjin Coway rose by 3.91% from the previous month to KRW 93,100 in December, paving the way for additional rally. In the technical aspect, it seems to enter a periodic correction amid a bullish arrangement of moving average lines.

The previous uncertainty was solved as Netmarble decided the takeover of Woongjin Coway stocks. Moreover, our stable growth in the domestic rental business, rapid growth of overseas business, and shareholder-friendly policy are still appealing to investors. We expect that these positive factors will allow our fundamental corporate value to be reflected in the stock price.

During December, the number of shares held by foreigners decreased 568,381 shares, or 0.77%, compared with the prior month. As of the end of December, they maintained 58.87% ownership. Domestic institutional investors marked net selling of 103,592 shares during the same period.

43,448,597 Shares (58.87%)

(as of December 30, 2019)

Changes in Stock Price in December

-568,381shares

(-0.77%)

Changes in Shares Held by Foreigners in December

Net Changes in Shares Held by Institutional Investors in December

-103,592 shares+3.9%

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December

Woongjin Coway News

Launch the “Interior Air Purifier” boasting tailored air purification and emotional designWoongjin Coway launches a new product named “Interior Air Purifier (AP-1019D)” featuring air matching filter and luxury real fabric cover design.

Recently, home appliances in harmony with interior design are gaining much popularity. This trend applies to air purifiers as well. The Interior Air Purifier was developed to meet this trend.

This product has a 4-step filter system including air matching filter as well as PM2.5 collector filter, ensuring effective care of air and odor. Especially, air matching filter allows to replace PM10 collector filter, dual deodorization filter, new house filter, and exhaust filter every two months in accordance with spatial and seasonal conditions.

This new product features luxury design led by detachable cover which is well harmonized with interior space as well as powerful air purification. Users can select one of two colored fabric covers – sand beige and light warm gray – in accordance with their preference and interior atmosphere.

It also provides diverse user conveniences such as displaying the level of interior PM2.5 pollution in real time as numbers on the front panel and wirelessly charging smartphones.

Monthly rental fee is KRW 33,900 (based on KRW 100 thousand registration deposit) and lump-sum purchasing is available at KRW 950,000. Rental customers in December can use this product at KRW 29,900 monthly fee and receive both of two-colored fabric covers.

Lee Je-min, a staff in charge of air purifier product planning, said, “Recent

- �Replacing the air matching filter every two months

- �Enhancing interior function by adopting real fabric design

- �Diverse user conveniences including wireless charging of smartphone

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customers prefer air purifiers equipped with both powerful air purification function and luxury design. We expect the Interior Air Purifier to gain much popularity from consumers of all ages on the strength of both innovative technology and luxury fabric design.”

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December

Woongjin Coway News

Lead the expansion of premium tankless water purifier marketWoongjin Coway launched “Hanppyeom CIROO Tankless Water Purifier,” a strategic product for 2020, with the aim of targeting the premium tankless water purifier market on December 3.

The domestic tankless water purifier market is divided into two sectors depending on filter type – “economic tankless water purifier” equipped with hollow fiber membrane filter or nano fiber filter and “premium tankless water purifier” equipped with RO membrane filter.

Currently, Woongjin Coway monopolizes the premium water purifier market thanks to the realization of direct water purification technology through RO membrane filter.

■ “CIROO 2.0 Filter,” a core technology for direct water purification

This new product is an upgraded version of CIROO Tankless Water Purifier which realized direct water purification by RO membrane filter for the first time in the industry.

The Hanppyeom CIROO Tankless Water Purifier adopted the CIROO 2.0 (RO membrane) filter which was developed in partnership with world’s renowned chemical firm Toray and is patent pending. The RO membrane filter is a core technology for direct water purification. This filter is around 8.5 times the size of nano fiber filter adopted to existing our economic tankless water purifiers.

Before the commercialization of RO membrane filter-driven direct water purification technology by Woongjin Coway, it was not possible to use RO membrane filter for direct water purification due to low purification capacity

- �Launch a new water purifier model equipped with RO membrane filter targeting the premium tankless water purifier market

- �30% smaller size than existing products and tempered glass on the front panel

- �Perfect direct water purification by water pipe emptiness mode and automatic water supply system

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despite excellent pollutants elimination function and purer water taste.

■ Smaller product size and premium design

This new product features 30% smaller size than existing CIROO Tankless Water Purifier, ensuring higher space efficiency. The width of this product is only 22 centimeters.

Luxury and sophisticated color and materials quality deliver premium image. Quartz brown color and tempered glass on the front panel also make a favorable impression on the product.

■ Convenient touch panel and easy operation check

Touch panel display enables users to conveniently control the kind and volume of purification water. In addition, real-time information on operation status is displayed as numbers on the front panel, which ensures user convenience.

■ Perfect direct water purification through “water pipe emptiness mode” and “automatic water supply system”

The water pipe emptiness mode pulls remaining water in pipe out and then supplies fresh purified water whenever customers use this product.

The automatic water supply system eliminates entire remaining water in the product in case of no use for 24 hours, ensuring cleanness. These processes are displayed as numbers on the front panel.

■ Diverse user convenience functions

Other convenience functions include three kinds of tailored hot water supply system (45℃ㆍ70℃ㆍ85℃) and fixed water volume supply system (120ml, 250ml, 500ml).

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Hwang Soon-mok, the head of Water Care Team, said, “The Hanppyeom CIROO Tankless Water Purifier is a premium product that goes beyond the limit of existing economic tankless water purifiers equipped with hollow membrane filter or nano fiber filter. We will continue to make utmost to develop innovative products as the leader in the premium tankless water purifier market.”

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Showcase voice recognition service for air purifiers in connection with KT’s Giga GenieWoongjin Coway initiated the voice recognition service for three kinds of air purifiers – Active Action Air Purifier IoCare (AP-0818A), Multi Action Humidifying Air Purifier IoCare (APMS-1516E), and Dual Power Air Purifier IoCare (AP-1515D) – in connection with KT’s AI speaker “Giga Genie” in order to improve customer convenience and manage indoor air quality in a more systematic manner.

This innovative service enables product operation, air quality and air volume control, and mode selection through voice. Major voice commands are “Turn on/off air purifier,” “How about air quality,” “Turn up wind power,” and “Set up automation mode.”

This service, especially, differentiate itself from that of other products in that alarm and action guides are offered to users through the AI speaker in case of heavy air pollution (yellow sand alarm, outdoor find dust alarm, and indoor air pollution alarm).

Kim Sang-woong, the head of ICT Strategy Office, said, “Woongjin Coway has been leading innovative services using cutting-edge technologies such as IoT to improve the quality of customer life. This new service will allow customers to use air purifiers more conveniently and manage indoor air quality more systematically.”

Woongjin Coway had started voice recognition service in connection with “Alexa,” an AI platform of Amazon, for the first time in the U.S. air purifier market in 2017. In Korea, the company showcased voice recognition services in connection with “Clova” of Naver, “Google Home,” and Kakao Home” in 2018, spearheading innovative technologies and services in the air purifier market.

Woongjin Coway News

- �Apply voice recognition service to three kinds of air purifiers

- �Give an alarm and action guides in case of heavy air pollution

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December

Win the grand prize at the “2019 Koreas Reliability Awards”Woongjin Coway won the grand prize in the manufacturing sector of the “2019 Koreas Reliability Awards” held at Sheraton Palace Hotel, Seoul, on December 5, proving its excellent quality competitiveness.

The Koreas Reliability Awards, hosted by the Korean Reliability Society, was prepared to award companies which contribute to the development of industries and national economy and improvement of customer satisfaction by dedicating to reinforcing the reliability of materials, components, and products. Woongjin Coway has built a high-level reliability verification system and developed test standards satisfying diverse usage environments at home and abroad. This effort was highly recognized at the awards evaluation.

Woongjin Coway has been enhancing quality and product reliability across the entire supply chain ranging from product planning, design, and production to service through the TQA (Trust & Quality Assurance) Center dedicated to quality verification. The company applies the accelerated life test with stricter criteria than real usage guides to products and components, improving their durability. Breakdown prediction and cause analysis process by product function contribute to preventing potential troubles and increasing the completeness of product design. Moreover, Woongjin Coway conducts field test at home and abroad and promptly applies test results to product design in order to assess product suitability from the perspective of real usage environment and customers beyond limited conditions at labs.

The company has also built diverse data and reliability standards by region by analyzing usage conditions including water quality, temperature, and air pressure with the aim of reinforcing global quality verification capability and

Woongjin Coway News

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December

pioneering new overseas markets. This activity was highly recognized at the awards evaluation as well. Meanwhile, Woongjin Coway holds around 300 test standards and has continuously upgraded its reliability test methods every year in accordance with changes in user environment and technology progress. Reliability test standards verification is conducted in partnership with global companies.

Jung Seon-yong, the head of TQA Center, said, “Winning the reliability award proved our industry-leading product reliability verification capability and product competitiveness. We will continue to make utmost to develop products global customers can use without fear through reliability innovation.”

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December

Hold a sales promotion for the slim-size CIROO Tankless Water PurifierWoongjin Coway holds a sales promotion in commemoration of launching the “Hanppyeom CIROO Tankless Water Purifier” which was developed with the aim of expanding the premium tankless water purifier market.

This promotion was designed to provide customers who are using economical tankless water purifiers with opportunities for using our premium tankless water purifier at reasonable prices.

The Hanppyeom CIROO Tankless Water Purifier boasts approximately 30% smaller slim size than existing tankless water purifier model and various convenience functions. This product, equipped with RO membrane filter, also demonstrates higher pollutants elimination and purer water taste than other tankless water purifiers which adopt hollow fiber membrane or nano fiber filters.

New rental or re-rental customers of this product during the promotion period can get a discount of maximum KRW 786,000 (KRW 13,100 per month based on 5-year mandatory use). New rental and re-rental fees are KRW 37,900 and KRW 35,900 per month.

Kim Hyung-gwon, the head of Marketing Strategy Div., said, “Only Woongjin Coway supplies premium tankless water purifiers equipped with RO membrane filer which ensures higher pollutants elimination and purer water taste. We expect more customers to experience our premium tankless water purification technology through the promotion.”

Woongjin Coway News

Page 14: Market Review l Woongjin Coway News hollow fiber membrane filter or nano fiber filter and “premium tankless water purifier” equipped with RO membrane filter. Currently, Woongjin

12IR Webzine 2019

December

Woongjin Coway’s Blue Bird holds an event to celebrate the full recovery of children tumorWoongjin Coway’s business specialist group “Blue Bird” held an event to celebrate the full recovery of children tumor at Seoul Asan Hospital on Dec. 17 together with the Korea Pediatric Cancer Foundation.

The Blue Bird, consisting of university graduates who have just taken their first step into society, has been conducting volunteering works on a regular basis in partnership with the Korea Pediatric Cancer Foundation since 2015.

This event was prepared to congratulate around 150 children on their full recovery of tumor or leukemia. The Blue Bird members helped the preparation and implementation of the event and delivered gifts to the children. The Blue Bird also received the appreciation plaque in recognition for continuous support for children who had suffered from tumor or leukemia.

Je-seok Lee, a member of the Blue Bird, said, “We had a valuable time to share hope and happiness with children who endured long treatment times. We will continue to participate in sharing activities to deliver the value of healthy life.”

Woongjin Coway News

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December

Participate in the “2020 CES” to present a blueprint for future well-being appliancesWoongjin Coway will participate in the “2020 CES (Consumer Electronics Show)” to be held in Las Vegas from January 7 to 10, 2020. This is the fifth participation in a row. At the CES, Woongjin Coway intends to showcase its innovative well-being home appliances and differentiated care services with the aim of solidifying its global presence.

The CES, hosted by the CTA (Consumer Technology Association) in every January, is the world’s largest home appliances exhibition. It is also recognized as one of the world’s most prestigious electronics and IT shows along with the MWC (Mobile World congress) and IFA (Internationale Funkausstellung).

Woongjin Coway’s booth will be established under the concept of “A Smart Future of Global Home Appliances Driven by Innovative Technologies.”

The company plans to showcase not only FWSS which won the 2020 CES Innovation Award but also newly-launched air purifiers, water purifiers, bidet, and differentiated customer care services.

Moreover, Woongjin Coway will provide visitors with diverse service experiences through air purifiers which are driven by AI platforms of the global IT giants Amazon and Google. Those are generated on the basis of the open innovation strategy with therm.

Ji-yong Ahn, the CEO, said, “The 2020 CES will give us a meaningful chance for presenting our blueprint for life care leadership and the future of well-being home appliances.”

Woongjin Coway News

- �Providing differentiated customer experiences through innovative technologies

- �Securing global competitiveness by connecting with AI platforms of global IT giants

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IR Webzine 2019. Dec.