Market research services june 2013
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Transcript of Market research services june 2013
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Slide 1
Market ResearchJune 2013
DVIRC2905 Southampton RoadPhiladelphia, PA 19154
The Navy Yard Building 100 Innovation Center
4801 S Broad St, Suite 100 Philadelphia, PA 19112
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Slide 2
Manufacturing Focused Market Research:
DVIRC’s Market Research Approach Has Been Constructed To help Grow Business Value.
As such, our research is designed to help Businesses Pursue:
Growth in Sales Growth in Profitability Success in Execution
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Slide 3
The future of Market Research as a decision making tool is bright (Source: Moody’s 2013)
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Slide 4
Market Research and its applications
• Strategic Planning • Corporate Branding• New Product Development / New Product Launch • New Market Entry / Market Scouting • Market Validation and Forecasting • Technology Scouting • Voice of Customer (CFP) • ISO/AS 9100 and other quality related initiatives • Competitive Benchmarking
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Slide 5
Schramm:Schramm: Provides superior drill rigs and services
Markets Served: Energy / Mineral Exploration /Geothermal /Water Well
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Slide 6
Schramm:Schramm’s Future: Mining, Oil and Gas Extraction(Source: Moody’s 2013)
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Slide 7
HPT:HPT: Designs and manufactures equipment and tooling for pharmaceutical packaging applications.
Markets Served: Industrial Machinery / Pharmaceutical / Cosmetics
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Slide 8
HPT:HPT’s Future: Cosmetics and Pharmaceutical packaging equipment (Source: Moody’s 2013)
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Slide 9
Schramm vs. HPT Research Goals
Schramm HPT
New Product Development
Competitive Benchmarking
New Product Launch
Brand Loyalty Assessment
Gauge Market Awareness
Market Positioning Awareness
Competitive Benchmarking
Corporate Branding/ Uniqueness Assessment
Support Corporate Growth Strategy
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Slide 10
Schramm vs. HPT Audiences
04/12/23
Schramm HPT
Oil and Gas Exploration
Prospective Customers
Current Customers (New Markets)
Pharmaceutical Supply Chain
Current Customers
Soft or Former Customers
Prospective Customers
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Slide 11
Results – Schramm
32% Of Schramm’s
market is purchase
ready
31 Prospects generated
Schramm Nations
Top 3 drilling brand
35% Response
rating“2 in 5” Schramm’s
target market is
Brand Loyal
71% Market
awareness
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Slide 12
Results – HPT
56%Customers
believe HPT’s ease of doing is business higher
than OEMs76% Consider HPT for
upcoming projects
50% HPT’s
referral rate
90%Customer
satisfaction rating
100%Believe HPT has
the depth of experience
needed to tackle complex,
technical issues
4 out of 5 customers are aware of HPT
products
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Slide 13
Thank you
Sylvia Wower