Market Research Report : Susruta Instruments

18
Susruta Instruments Pvt. Ltd. February 2012

description

For the complete report, get in touch with us at : [email protected] Susruta Instruments Pvt. Ltd. is headquartered in Ahmedabad and manufactures Medical Equipments in the domains of Micro Surgical Ophthalmic Knives, Ophthalmic Cannulas, Ophthalmic Instruments, etc. The report begins with the basic facts about the company such as contact details, revenues, competitors, brief history, line of business and geographic reach among others. Key Products and Services of the company describes the rationale of how it creates, delivers, and captures value through its products and services offered Information about the company’s management side is also provided that details their names, designation, professional experiences, memberships of boards etc. Through SWOT analysis, the report highlights key internal factors that give the company advantage or disadvantage over its peers along with key external factors prevailing in the industry that may have favorable or unfavorable impact on the company’s operations. The report also covers the financial analysis of the company including the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for fiscal year 2008-11. Industry Analysis provides top level understanding of the Medical Equipment sector in India with special reference to Surgical Instruments segment. Market size, growth, key segments, growth drivers, import \ export and trends are some of the foremost points covered in the analysis. The competitive landscape identifies key players of the industry drawing comparisons on parameters such financial performance and service offerings. The company is benchmarked against its main competitors’ key financial ratios in the competitive benchmarking chapter.

Transcript of Market Research Report : Susruta Instruments

Page 1: Market Research Report : Susruta Instruments

Susruta Instruments Pvt. Ltd.February 2012

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Contents

Executive Summary

Factsheet

Offices & Centres

Key Products and Services

Key People

SWOT Analysis

Financial Profile

Industry Analysis

Competitive Landscape

Competitive Benchmarking

Recent News

Appendix

Susruta Instruments Pvt. Ltd.

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Executive Summary

Company Description

• Susruta Instruments Pvt. Ltd. headquartered in A and manufactures B

• The company has received G certification

Key Products and Services

• It manufactures medical equipments under various segments such as T, U, V, W, X

SWOT Analysis

• Strength 1 is one of the major strengths of the company; however weakness 1 is one of the key areas of concern

• The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse affect on the strategic initiatives and growth prospects of the organization

Financial Profile

• Susruta Instruments Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20‐‐ registering a y‐o‐y increase of x per cent. It earned a net profit of INR B mn in FY 20‐‐ as compared to a net profit of INR C mn in FY 20‐‐

• The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for FY 20‐‐, 20‐‐, 20‐‐ and 20‐‐, giving an insight into the company's financial performance

Industry Analysis

• Medical Equipments market is estimated at INR A bn in FY 20‐‐ and expected to grow at a CAGR of x per cent to reach INR B bn in FY 20‐‐

• The Medical Equipments market is classified into segments such as P, Q, R and S

• Medical Equipments market is estimated at INR A bn in FY 20‐‐ and expected to grow at a CAGR of x per cent to reach INR B bn in FY 20‐‐

• The Medical Equipments market is classified into segments such as P, Q, R and S

• The Surgical Instruments market in India is estimated at INR A bn in FY 20‐‐ and is expected to grow at a CAGR of x per cent to reach INR B bn by FY 20‐‐

• The key drivers are A, B, C and D

Competitive Landscape

• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2

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SAMPLE

 

FactsheetBasic Information

• Susruta Instruments Pvt. Ltd. (Susruta) is headquartered in A and 

manufactures B

• The company has received the following certifications:

‐‐

‐‐

‐‐

• Its group companies are:

P

Q

• The company manufactures products in the domains of G, H, I, J 

and K

Brief Description

‐‐Auditor

‐Fax No.

Industry ‐

Corporate Address ‐

Tel No. ‐

Website ‐

Year  Founded ‐

Year of Incorporation ‐

Ownership ‐

Revenue ‐

Fiscal Year End ‐

Key Competitors ‐

Source: 

Brief History 

• 20‐‐: 

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Offices & Centres – India 

Note:Source:

SAMPLE

 

Headquarters

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Key Products and Services

• ‐‐

• ‐‐

Segment 3 • ‐‐

Segment 2

Segment 1

Segment 4 • ‐‐

Segment 5 • ‐‐

Segments Products

• ‐‐ • ‐‐

Source:

The company generates revenue through its products which include :

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Key PeopleOther Key People Chairman cum Managing Director

Source: 

Shareholding Pattern

Total Paid‐up Capital INR A

Total Number of shareholders ‐

Note:

x%

S

‐‐‐‐

Name No. of Shares Held

‐‐ ‐‐

‐‐ ‐‐

‐‐ ‐‐

‐‐‐‐‐‐‐‐

Name  DesignationAge 

(years)Date of 

Appointment

‐‐ ‐‐ ‐‐ ‐‐

Shareholders of the Company

Ownership Structure

Mr. AChairman cum Managing DirectorAge: ‐‐Since: ‐‐

Current Position: • ‐‐

Professional History:  • ‐‐

Qualification:  • ‐‐

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SWOT Analysis (1/2)

Source:

Internal Factors

• Strength 1

• Strength 2

•Weakness 1

Strengths Weakness

SAMPLE 

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SWOT Analysis (2/2)

Source:

External Factors

• Opportunity 1

• Opportunity 2

• Threat 1

• Threat 2

Opportunities Threats

SAMPLE 

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SAMPLE 

Financial Profile

‐‐‐‐Operating Income \ EBIT

‐‐‐‐Other Income

‐‐‐‐Increase\Decrease in Stock

‐‐‐‐Interest Expenses

‐‐‐‐Administrative Expenses

Particulars  2008 2009 2010 2011Operating Income

‐ ‐ ‐ ‐

Total Income ‐ ‐ ‐ ‐

Expenditure (below)

‐ ‐ ‐ ‐

Operating expenses

‐ ‐ ‐ ‐

Other Expenses ‐ ‐ ‐ ‐

Total Expenditure

‐ ‐ ‐ ‐

Profit/(Loss) before Tax

‐ ‐ ‐ ‐

Profit/(Loss) after Tax

‐ ‐ ‐ ‐

0

2

4

6

8

10

INR mn

20‐‐

G

F

20‐‐

E

D

20‐‐

C

B

20‐‐

A

Financial Snapshot Profit & Loss Statement

Note:

Financial Summary 

Total Income

Net Profit/Loss after tax

• Analysis Point 1

• Analysis Point 2

• Analysis Point 3

Source:

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SAMPLE 

Ratio AnalysisKey Ratios

Source: Note:

Key Ratio Analysis

Improved Decline

• Analysis Point 1

• Analysis Point 2

• Analysis Point 3

• Analysis Point 4

• Analysis Point 5

• Analysis Point 6

• Analysis Point 7

Particulars y‐o‐y change 

(2011‐10)2011 2010 2009 2008

Profitability Ratios ‐ ‐ ‐ ‐ ‐

Operating Margin ‐ ‐ ‐ ‐ ‐

Net Margin ‐ ‐ ‐ ‐ ‐

Return on Equity ‐ ‐ ‐ ‐ ‐

Return on Capital Employed ‐ ‐ ‐ ‐ ‐

Return on Working Capital ‐ ‐ ‐ ‐ ‐

Return on Assets ‐ ‐ ‐ ‐ ‐

Return on Fixed Assets ‐ ‐ ‐ ‐ ‐

Cost Ratios ‐ ‐ ‐ ‐ ‐

Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐

Liquidity Ratios ‐ ‐ ‐ ‐ ‐

Current Ratio ‐ ‐ ‐ ‐ ‐

Cash Ratio ‐ ‐ ‐ ‐ ‐

Leverage Ratios ‐ ‐ ‐ ‐ ‐

Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐

Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐

Efficiency Ratios ‐ ‐ ‐ ‐ ‐

Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐

Asset Turnover ‐ ‐ ‐ ‐ ‐

Current Asset Turnover ‐ ‐ ‐ ‐ ‐

Working Capital Turnover ‐ ‐ ‐ ‐ ‐

Capital Employed Turnover ‐ ‐ ‐ ‐ ‐

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Annual Financial Ratios

0

1

2

3

4

5

6

2009 2010 2011

0

1

2

3

4

5

6

7

8

2009 2010 2011

Profitability Ratios

‐50

0

50

100

150

2009 2010 20110

2

4

6

8

10

2009 2010 2011

Source:Note:

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SAMPLE

 

Industry AnalysisMedical Equipment Industry – Overview  • The Medical Equipment market is estimated at INR A bn in FY 20‐‐ and expected to grow at a CAGR of x per cent to reach INR B bn by FY 20‐‐

• This market can be classified into segments such as C, D, E and F

• Indian medical equipment market imports y per cent of its medical equipments from countries such as M, N, O, P 

• Major trends observed in the medical equipment market are: Trend 1

Trend 2

Trend 3

Trend 4

Trend 5

• Some of the key drivers of the medical equipment market are: Driver 1

Driver 2

Driver 3

Driver 4

Driver 5

• Some of the Government initiatives towards the Medical equipment market were: Point 1

Point 2

0

20

40

60

80

100

INR bn

x%

20‐‐e

G

20‐‐e

F

20‐‐e

E

20‐‐e

D

20‐‐e

C

20‐‐

B

20‐‐

A

Market Size & Growth (20‐‐ ‐20‐‐e)

Market Segmentation (FY 20‐‐)

a%

d%

c% b% PONM

Source:

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Industry AnalysisSurgical Instruments Market – Overview   Market Size & Growth (20‐‐ ‐20‐‐e) 

Source:

Import ‐ Export Pattern of Major Surgical Instruments

• The Surgical Instruments market in India is estimated at INR A bn 

in FY 20‐‐ and is expected to grow at a CAGR of x per cent to 

reach INR B bn by FY 20—

• Surgical Instruments is a part of the X

• Some of the key drivers of the surgical instruments market are: 

‐‐

‐‐

‐‐

‐‐

• Some of the major trends are:

A

B

C

49%12%

0

5

10

15

20

25

20‐‐

Q

20‐‐

P

INR bn

R

x%

20‐‐e

U

20‐‐e

T

20‐‐e

S

20‐‐e

0

1,000

2,000

3,000 F

E

20-- 20--

HINR mn

G

20--

D

C

20--

BA

ExportsImports

‐‐‐‐

‐‐‐‐

‐‐‐‐

‐‐‐‐

‐‐‐‐

‐‐

HS Code Description

‐‐

HS Code

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Competitive Landscape (1/2)

• ‐‐

• ‐‐

• ‐‐

• ‐‐

Company 2

Company Name Description

Company 1 ‐‐

‐‐

‐‐

‐‐

Source:

SAMPLE 

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Competitive Landscape (2/2)Competitive Scenario

Knives

Company Name Company A Company B Company C

Financial Information (INR mn – FY 2010)

Total Revenue ‐‐ ‐‐ ‐‐

Net Profit/(loss) ‐‐ ‐‐ ‐‐

Major Market Segmentation (Medical Equipments)

Surgical Instruments

Sutures \Suture Needles

Cannulas

Forceps

Scissors

Retractors

Catheters

Blades

Scalpel

Offered Not OfferedSource: H: High; L: Low; M: Medium

SAMPLE 

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SAMPLE 

Competitive Benchmarking (1/4)

0

1

2

3

B

A

%

Y

DC

X

NM

0

2

4

6

8

Y

F

X

E% P

0

50

100

Y

H

X

G%

O

• Analysis Point 6

• Analysis Point 4

• Analysis Point 5

• Analysis Point 1

• Analysis Point 2

• Analysis Point 3

Key Financial Ratios – FY 2011 (1/2) Susruta vs Ovation

Source:

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