Market Research Report : Susruta Instruments
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Transcript of Market Research Report : Susruta Instruments
Susruta Instruments Pvt. Ltd.February 2012
2
Contents
Executive Summary
Factsheet
Offices & Centres
Key Products and Services
Key People
SWOT Analysis
Financial Profile
Industry Analysis
Competitive Landscape
Competitive Benchmarking
Recent News
Appendix
Susruta Instruments Pvt. Ltd.
3
Executive Summary
Company Description
• Susruta Instruments Pvt. Ltd. headquartered in A and manufactures B
• The company has received G certification
Key Products and Services
• It manufactures medical equipments under various segments such as T, U, V, W, X
SWOT Analysis
• Strength 1 is one of the major strengths of the company; however weakness 1 is one of the key areas of concern
• The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse affect on the strategic initiatives and growth prospects of the organization
Financial Profile
• Susruta Instruments Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20‐‐ registering a y‐o‐y increase of x per cent. It earned a net profit of INR B mn in FY 20‐‐ as compared to a net profit of INR C mn in FY 20‐‐
• The financial profile of the company includes the balance sheet, profit and loss a/c and the key ratios depicting the key financial figures for FY 20‐‐, 20‐‐, 20‐‐ and 20‐‐, giving an insight into the company's financial performance
Industry Analysis
• Medical Equipments market is estimated at INR A bn in FY 20‐‐ and expected to grow at a CAGR of x per cent to reach INR B bn in FY 20‐‐
• The Medical Equipments market is classified into segments such as P, Q, R and S
• Medical Equipments market is estimated at INR A bn in FY 20‐‐ and expected to grow at a CAGR of x per cent to reach INR B bn in FY 20‐‐
• The Medical Equipments market is classified into segments such as P, Q, R and S
• The Surgical Instruments market in India is estimated at INR A bn in FY 20‐‐ and is expected to grow at a CAGR of x per cent to reach INR B bn by FY 20‐‐
• The key drivers are A, B, C and D
Competitive Landscape
• Key competitors for the company can be enlisted as: Competitor 1 and Competitor 2
4
SAMPLE
FactsheetBasic Information
• Susruta Instruments Pvt. Ltd. (Susruta) is headquartered in A and
manufactures B
• The company has received the following certifications:
‐‐
‐‐
‐‐
• Its group companies are:
P
Q
• The company manufactures products in the domains of G, H, I, J
and K
Brief Description
‐‐Auditor
‐Fax No.
Industry ‐
Corporate Address ‐
Tel No. ‐
Website ‐
Year Founded ‐
Year of Incorporation ‐
Ownership ‐
Revenue ‐
Fiscal Year End ‐
Key Competitors ‐
Source:
Brief History
• 20‐‐:
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Offices & Centres – India
Note:Source:
SAMPLE
Headquarters
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SAMPLE
Key Products and Services
• ‐‐
• ‐‐
Segment 3 • ‐‐
Segment 2
Segment 1
Segment 4 • ‐‐
Segment 5 • ‐‐
Segments Products
• ‐‐ • ‐‐
Source:
The company generates revenue through its products which include :
7
SAMPLE
Key PeopleOther Key People Chairman cum Managing Director
Source:
Shareholding Pattern
Total Paid‐up Capital INR A
Total Number of shareholders ‐
Note:
x%
S
‐‐‐‐
Name No. of Shares Held
‐‐ ‐‐
‐‐ ‐‐
‐‐ ‐‐
‐‐‐‐‐‐‐‐
Name DesignationAge
(years)Date of
Appointment
‐‐ ‐‐ ‐‐ ‐‐
Shareholders of the Company
Ownership Structure
Mr. AChairman cum Managing DirectorAge: ‐‐Since: ‐‐
Current Position: • ‐‐
Professional History: • ‐‐
Qualification: • ‐‐
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SWOT Analysis (1/2)
Source:
Internal Factors
• Strength 1
• Strength 2
•Weakness 1
Strengths Weakness
SAMPLE
9
SWOT Analysis (2/2)
Source:
External Factors
• Opportunity 1
• Opportunity 2
• Threat 1
• Threat 2
Opportunities Threats
SAMPLE
10
SAMPLE
Financial Profile
‐‐‐‐Operating Income \ EBIT
‐‐‐‐Other Income
‐‐‐‐Increase\Decrease in Stock
‐‐‐‐Interest Expenses
‐‐‐‐Administrative Expenses
Particulars 2008 2009 2010 2011Operating Income
‐ ‐ ‐ ‐
Total Income ‐ ‐ ‐ ‐
Expenditure (below)
‐ ‐ ‐ ‐
Operating expenses
‐ ‐ ‐ ‐
Other Expenses ‐ ‐ ‐ ‐
Total Expenditure
‐ ‐ ‐ ‐
Profit/(Loss) before Tax
‐ ‐ ‐ ‐
Profit/(Loss) after Tax
‐ ‐ ‐ ‐
0
2
4
6
8
10
INR mn
20‐‐
G
F
20‐‐
E
D
20‐‐
C
B
20‐‐
A
Financial Snapshot Profit & Loss Statement
Note:
Financial Summary
Total Income
Net Profit/Loss after tax
• Analysis Point 1
• Analysis Point 2
• Analysis Point 3
Source:
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SAMPLE
Ratio AnalysisKey Ratios
Source: Note:
Key Ratio Analysis
Improved Decline
• Analysis Point 1
• Analysis Point 2
• Analysis Point 3
• Analysis Point 4
• Analysis Point 5
• Analysis Point 6
• Analysis Point 7
Particulars y‐o‐y change
(2011‐10)2011 2010 2009 2008
Profitability Ratios ‐ ‐ ‐ ‐ ‐
Operating Margin ‐ ‐ ‐ ‐ ‐
Net Margin ‐ ‐ ‐ ‐ ‐
Return on Equity ‐ ‐ ‐ ‐ ‐
Return on Capital Employed ‐ ‐ ‐ ‐ ‐
Return on Working Capital ‐ ‐ ‐ ‐ ‐
Return on Assets ‐ ‐ ‐ ‐ ‐
Return on Fixed Assets ‐ ‐ ‐ ‐ ‐
Cost Ratios ‐ ‐ ‐ ‐ ‐
Operating costs (% of Sales) ‐ ‐ ‐ ‐ ‐
Liquidity Ratios ‐ ‐ ‐ ‐ ‐
Current Ratio ‐ ‐ ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐ ‐ ‐
Leverage Ratios ‐ ‐ ‐ ‐ ‐
Debt to Equity Ratio ‐ ‐ ‐ ‐ ‐
Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐
Efficiency Ratios ‐ ‐ ‐ ‐ ‐
Fixed Asset Turnover ‐ ‐ ‐ ‐ ‐
Asset Turnover ‐ ‐ ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐ ‐ ‐
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SAMPLE
Annual Financial Ratios
0
1
2
3
4
5
6
2009 2010 2011
0
1
2
3
4
5
6
7
8
2009 2010 2011
Profitability Ratios
‐50
0
50
100
150
2009 2010 20110
2
4
6
8
10
2009 2010 2011
Source:Note:
13
SAMPLE
Industry AnalysisMedical Equipment Industry – Overview • The Medical Equipment market is estimated at INR A bn in FY 20‐‐ and expected to grow at a CAGR of x per cent to reach INR B bn by FY 20‐‐
• This market can be classified into segments such as C, D, E and F
• Indian medical equipment market imports y per cent of its medical equipments from countries such as M, N, O, P
• Major trends observed in the medical equipment market are: Trend 1
Trend 2
Trend 3
Trend 4
Trend 5
• Some of the key drivers of the medical equipment market are: Driver 1
Driver 2
Driver 3
Driver 4
Driver 5
• Some of the Government initiatives towards the Medical equipment market were: Point 1
Point 2
0
20
40
60
80
100
INR bn
x%
20‐‐e
G
20‐‐e
F
20‐‐e
E
20‐‐e
D
20‐‐e
C
20‐‐
B
20‐‐
A
Market Size & Growth (20‐‐ ‐20‐‐e)
Market Segmentation (FY 20‐‐)
a%
d%
c% b% PONM
Source:
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SAMPLE
Industry AnalysisSurgical Instruments Market – Overview Market Size & Growth (20‐‐ ‐20‐‐e)
Source:
Import ‐ Export Pattern of Major Surgical Instruments
• The Surgical Instruments market in India is estimated at INR A bn
in FY 20‐‐ and is expected to grow at a CAGR of x per cent to
reach INR B bn by FY 20—
• Surgical Instruments is a part of the X
• Some of the key drivers of the surgical instruments market are:
‐‐
‐‐
‐‐
‐‐
• Some of the major trends are:
A
B
C
49%12%
0
5
10
15
20
25
20‐‐
Q
20‐‐
P
INR bn
R
x%
20‐‐e
U
20‐‐e
T
20‐‐e
S
20‐‐e
0
1,000
2,000
3,000 F
E
20-- 20--
HINR mn
G
20--
D
C
20--
BA
ExportsImports
‐‐‐‐
‐‐‐‐
‐‐‐‐
‐‐‐‐
‐‐‐‐
‐‐
HS Code Description
‐‐
HS Code
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Competitive Landscape (1/2)
• ‐‐
• ‐‐
• ‐‐
• ‐‐
Company 2
Company Name Description
Company 1 ‐‐
‐‐
‐‐
‐‐
Source:
SAMPLE
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Competitive Landscape (2/2)Competitive Scenario
Knives
Company Name Company A Company B Company C
Financial Information (INR mn – FY 2010)
Total Revenue ‐‐ ‐‐ ‐‐
Net Profit/(loss) ‐‐ ‐‐ ‐‐
Major Market Segmentation (Medical Equipments)
Surgical Instruments
Sutures \Suture Needles
Cannulas
Forceps
Scissors
Retractors
Catheters
Blades
Scalpel
Offered Not OfferedSource: H: High; L: Low; M: Medium
SAMPLE
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SAMPLE
Competitive Benchmarking (1/4)
0
1
2
3
B
A
%
Y
DC
X
NM
0
2
4
6
8
Y
F
X
E% P
0
50
100
Y
H
X
G%
O
• Analysis Point 6
• Analysis Point 4
• Analysis Point 5
• Analysis Point 1
• Analysis Point 2
• Analysis Point 3
Key Financial Ratios – FY 2011 (1/2) Susruta vs Ovation
Source:
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Thank you for the attention
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