Market Research Report : Roofing tiles market in India 2012
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Transcript of Market Research Report : Roofing tiles market in India 2012
Roofing Tiles Market – India (Sample)
October 2012
2
Executive Summary
Market
Drivers & Challenges
Trends
Competition
Roofing tiles in India is broadly divided into two broad categories which are x roof tiles and y roof tilesRoof tiles market in India is expected to reach x mn units in 20‐‐, recording a decline with a CAGR of x% over the period of 20‐‐‐‐
Micro Concrete Roofing (MCR) Tiles
Decline in Mangalore Tiles
Growing Import Reliance
Drivers•Healthy Economic Outlook•Growth in Construction Industry•Rise in Population & Disposable Income
•Rural Initiatives•Rise in Steel Prices•Ban on Asbestos Lobby•Change in Consumer Outlook•Suitable for Extreme Climate
Challenges• Increase in Cost of Inputs•Growth in PEB
Major Players
Company 1 Company 2
ROOFING TILES MARKET IN INDIA 2012.PPT
3ROOFING TILES MARKET IN INDIA 2012.PPT
•Market Overview
•Export ‐ Import
•Drivers & Challenges
•Trends
•Competition
•Strategic Initiatives
•Appendix
4
As of 20‐‐, roofing tiles covered an area of x mn square meter of roofing area in India
Roofing Tiles Market – Overview Roof Tiles ‐ Production
Roofing Tiles – Market StructureRoofing Tiles Market – Segments
• Roofing tiles in India is divided into two broad categories namely, x roof tiles and y roof tiles
• Roof tiles market is highly fragmented with the unorganized sector dominating x% of the market
•Manufacture of x tiles is primarily dominated by the organized sector
• Roof tiles production is expected to reach y mn units by 20‐‐
Y%
X%BA
X%
Y%
B
A
ROOFING TILES MARKET IN INDIA 2012.PPT
0
200
400
600
800
1,000
mn unitsZ%
20‐‐e
x8
20‐‐e
x7
20‐‐e
x6
20‐‐e
x5
20‐‐e
x4
20‐‐e
x3
20‐‐
x2
20‐‐
x1
5
Growing popularity of concrete, metal and asbestos roofing have taken a toll on the roofing tiles market
•Number of households adopting roofing tiles have witnessed a steady decline in India over the last three decades
• Percentage of households adopting roofing tiles have declined from x% in 19‐‐ to y% in 20‐‐
• Concrete roofing, asbestos roofing, metal and galvanized iron roofing have witnessed a steady rise over the same period
Roofing Tiles Adoption Pattern
0
10
20
30
40
50
60
70
mn households Z%
20‐‐
x3
20‐‐
x2
19‐‐
x1
Decline in Roofing Tiles Adoption
0
20
40
mn householdsZ%
20‐‐
x3
20‐‐
x2
19‐‐
x1
GI/ Metal/ Asbestos sheets Use
Concrete Roofing Application
0
50
100
mn households
Z%
20‐‐
x3
20‐‐
x2
19‐‐
x1
ROOFING TILES MARKET IN INDIA 2012.PPT
Concrete and metal roofing pose a challenge
to roofing tiles
6
State 1 leads with x% share in India where roof tiles account for a y% share of total houses
Roofing Tiles Market Scenario (20‐‐)
ShareStatesShareStatesShareStates
State 35
State 34
State 33
State 32
State 31
State 30
State 29
State 28
State 27
State 26
State 25
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
‐
Share of Households Using Roofing Tiles
State 24State 12
‐State 23State 11
‐State 22State 10
‐State 21State 9
‐State 20State 8
‐State 19State 7
‐State 18State 6
‐State 17State 5
‐State 16State 4
State 1 State 13 ‐
State 2 State 14 ‐
State 3 State 15 ‐
Top 5 states in India in terms of roof tiles adoption in 20‐‐
ROOFING TILES MARKET IN INDIA 2012.PPT
7
X sector is the major source of demand for roofing tiles in India
Roofing Tiles Market – Residential vs. Non Residential Segment
Roofing Tiles DemandRoofing Tiles – Sector Wise Demand
Roofing Tiles – Urban Sector Penetration Roofing Tiles – Rural Sector Penetration
Y%
X%
YX
Y%
X%YX
X%
X
• Roof tiles find the highest application in x segment with a demand share of x % primarily owing to its aesthetic appeal
• X tiles dominate the roofing tiles market in India for both the rural and urban sector
• Y roofing tiles account for x% of the roofing tiles market in the urban sector
ROOFING TILES MARKET IN INDIA 2012.PPT
8
0
5
10
15
20
0
2
4
6
TonsINR mn
20‐‐‐‐
x4
y4
20‐‐‐‐‐
x3
y3
20‐‐ ‐ ‐‐
x2
y2
200‐‐‐‐‐
x1
y1
Volume
Value
India has witnessed a steep decline in export of roofing tiles in 20‐‐ ‐ ‐‐
Exports • Exports in value witnessed a steep rise from 20‐‐ to
20‐‐ followed by a steep dip 20‐‐
• Country 1 is the largest export market for roofing
tiles both in terms of value and volume for 20‐‐
•Other nations accounting for major export share in
20‐‐‐ (both volume and value) include Country 2,
Country 3 and Country 4
Exports (Value and Volume)
Segmentation – Value (20‐‐) Segmentation – Volume (20‐‐)
x1
x7x6x5
x4
x3
x2
Country 2
Country 1
Others
Country 6
Country 5
Country 4
Country 3
y7y6y5
y4
y3
y2 y1
Others
Country 6
Country 5
Country 4
Country 3
Country 2
Country 1
ROOFING TILES MARKET IN INDIA 2012.PPT
9
Roofing Tiles ‐ Custom Duty and Import Tariff and Tax
Roofing Tiles ‐
ROOFING TILES MARKET IN INDIA 2012.PPT
Duty RateDuty Type
W.e.f. 17/03/20‐‐
‐
‐
‐
‐
‐
Customs Cess
Excise Cess
Spl Addl Duty(Spl.CVD)
Customs Basic Duty
Basic Duty Pref:
Addl Duty(CVD)
Duty RateDuty Type
W.e.f. 01/03/20‐‐
‐
‐
‐
‐
‐
Customs Cess
Excise Cess
Spl Addl Duty(Spl.CVD)
Customs Basic Duty
Basic Duty Pref:
Addl Duty(CVD)
As of 17/03/20‐‐ excise cess was reduced to x% from y% in 01/03/20‐‐Additional duty was reduced from x% to y% over the same period
10
Drivers & Challenges – Summary
Drivers
Healthy Economic Outlook
Growth in Construction Industry
Rise in Population & Disposable Income
Rural Initiatives
Rise in Steel Prices
Ban on Asbestos Lobby
Change in Consumer Outlook
Suitable for Extreme Climate
Challenges
Rise in Cost of Inputs
Growth in PEB
ROOFING TILES MARKET IN INDIA 2012.PPT
11
Impact
India’s growing economy will support the sustainable development of roofing tiles marketHealthy Economic Outlook
• Finding 1• Finding 2• Finding 3• Finding 4• Finding 5
Key Economic Indicators
0
2
4
6
8
10
%
20‐‐e
x5
20‐‐
x4
20‐‐
x3
20‐‐
x2
20‐‐
x1
0
10
20
30
40
%
20‐‐e
y5
20‐‐e
y4
20‐‐e
y3
20‐‐e
y2
20‐‐
y1
GDP Growth Trend* Rapid Urbanization
ROOFING TILES MARKET IN INDIA 2012.PPT
12
Trends – Summary
Key Trends
Micro Concrete Roofing (MCR) Tiles
Growing Import RelianceDecline in Mangalore
Tiles
ROOFING TILES MARKET IN INDIA 2012.PPT
13
Foreign players are launching imported roof tiles to meet the changing consumer preferences
Import growth to adversely
affect domestic manufacturers
• Finding 1
• Finding 2
Growing Import Reliance
ROOFING TILES MARKET IN INDIA 2012.PPT
0
5
10
15
20
25
30
35
INR mnx2
X%
20‐‐ 20‐‐
x1
Roofing Tiles ‐ Trade Deficit
Point 1
Company 1
Import Based Product Portfolio
Product 1Product 2
Product 1Product 2
Company 2
14
Private: Foreign Company‐ Company 1 (1/4)
Key People
Products and Services
Company Information Offices and Centres – India
Corporate AddressAddress, City ‐‐ ‐‐‐
‐
Tel No. ‐
Fax No. ‐
Website ‐
Year of Incorporation
20‐‐
Category Products/Services
Category 1 Product 1, Product 2, Product 3
Category 2 Product 1, Product 2, Product 3
DirectorPerson 4
Name Designation
Person 1 Director
Person 2 Director
Person 3 Director
Head Office
ROOFING TILES MARKET IN INDIA 2012.PPT
15
Financial Snapshot Key Ratios
Financial Summary
• Company incurred a net loss of INR x mn in FY 20‐‐, as compared to net loss of INR y mn in FY 20‐‐
• It reported total Income of INR x mn in FY 20‐‐, registering a decrease of y% over FY ‐‐
• Earned an operating margin of x% per cent in FY 20‐‐ an increase of y percentage points over FY 20‐‐
• The company reported debt to equity ration of x in FY 20‐‐‐, a decrease of x% over FY 20‐‐
Particulars y‐o‐y change
(20‐‐)20‐‐ 20‐‐
Profitability RatiosOperating Margin ‐ ‐ ‐
Net Margin ‐ ‐ ‐
Profit Before Tax Margin ‐ ‐ ‐
Return on Equity ‐ ‐ ‐
Return on Capital Employed ‐ ‐ ‐
Return on Working Capital ‐ ‐ ‐
Return on Assets ‐ ‐ ‐
Return on Fixed Assets ‐ ‐ ‐
Cost RatiosOperating costs (% of Sales) ‐ ‐ ‐
Administration costs (% of Sales) ‐ ‐ ‐
Interest costs (% of Sales) ‐ ‐ ‐
Liquidity RatiosCurrent Ratio ‐ ‐ ‐
Cash Ratio ‐ ‐ ‐
Leverage RatiosDebt to Equity Ratio ‐ ‐ ‐
Debt to Capital Ratio ‐ ‐ ‐
Interest Coverage Ratio ‐ ‐ ‐
Efficiency RatiosFixed Asset Turnover ‐ ‐ ‐
Asset Turnover ‐ ‐ ‐
Current Asset Turnover ‐ ‐ ‐
Working Capital Turnover ‐ ‐ ‐
Capital Employed Turnover ‐ ‐ ‐
Profit / Loss
Total Income
‐25
‐30
‐35
Total IncomeINR mn
200
150
100
50
020‐‐
x2
y2
20‐‐
x1
y1‐20
‐5
ProfitINR mn
‐10
0
‐15
Private: Foreign Company‐ Company 1 (2/4)
ROOFING TILES MARKET IN INDIA 2012.PPT
16
Description News
Overview
• Company 1 is the global supplier of x products
• Company 1 was earlier known as X and it started operations in India in 19‐‐
•Operations of the company are managed by a Y‐based holding company
Product Launches (X)• A new range of exclusive and premium imported tiles has been recently launched by the company in India
• The three new brands launched are X, Y and Z
Manufacturing Details• Company 1 has sold products for around x million square meters of Y in the country• X tile plant of the company is located in City 1 and it manufactures ‘y’ –and ‘Z’ –• Company also has another X for Y tiles in City 2 which manufactures ‘X‘–
Global Presence• Business activities of the company are spread over more than x countries in the world• Company has y production units across x countries and employs around z employees
Private: Foreign Company‐ Company 1 (3/4)
Business Highlights
ROOFING TILES MARKET IN INDIA 2012.PPT
17GREETING CARDS MARKET IN INDIA 2012.PPT
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