Market Research Report : Power Backup Market in India 2012

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Power Backup Market – India (Sample)

October 2012

2

SAMPLE

POWER BACKUP MARKET IN INDIA 2012.PPT

Executive Summary

Market

Drivers & Challenges

Associations

Competition

The Power backup market comprises mainly of Gensets, UPS and Inverters

Genset market for 20‐‐ stood at INR X bn and is estimated to grow with a CAGR of xx% till 20‐‐

The Indian UPS market stood at INR Y bn in 20‐‐ and is expected to grow at yy% till 20‐‐

Inverters along with its battery had a market of INR Y bn in 20‐‐ and is expected to grow at zz% till 20‐‐

Indian Diesel Engine Manufactures Association UPS Manufacturers & Dealers Association Bureau of Energy Efficiency

Drivers– India remains energy deficient– Increase in disposable income– Demand from telecom operators– Increase in rural demand

Challenges– Threat from imported Chinese products– Competition from unorganized sector and lack of consumer awareness

– Decrease in growth of desktop sales

Major Players

Company A Company B Company C

Company D Company E Company F

Trends Use of Solar technology Capacity based planning Solar Hybrid Generators

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•Introduction

•Market Overview

•Drivers & Challenges

•Sector‐wise Demand

•Trends

•Associations

•Competition

•Strategic Recommendations

•Appendix

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Power backup devices include comprise generators, UPS and inverters

Generator / Gen‐set

Combination of an electrical generator and engine, which run on fuels like diesel or gasoline, to generate backup power

Industrial and large residential complexes while portable gen‐sets are used by smaller establishments like

shops

UPS

Battery‐based device providing immediate power backup in case of power failure. Typically used for IT

equipment

PC users like SME & small office/home office (SOHO) setups, shops, home users,

BPOs, retail chains etc.

InverterElectric or electro‐mechanical device converting DC (direct current) from batteries to AC (alternating current)

SME & SOHO setups, shops, home users, BPOs, retail chains, hospitals etc.

Device Description End‐use

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Market Size & Growth (Volume)

Stationary generators, largely used in industrial and large commercial locations, are driving generator sales

Generator Market Overview Market Size & Growth (Value)• Indian genset’s market was pegged at INR X bn in 20‐‐

• The market is expected to grow at a CAGR of xx% till 20‐‐

•Generator sales are estimated to decline as inverters gain preference since the latter are:More efficient & cost effective Pollution‐free Easy to operate and do not require fuel

• Generators are mainly of two categories Portable Stationary

INR bnxx

2016e

x6

2015e

x5

2014e

x4

2013e

x3

2012e

x2

2011

x1

‘000XX

2015e

X6

2015e

X5

2014e

X4

2013e

X3

2012e

X2

2011

X1

c

b

a

>750KVA

375.1‐750KVA

15‐375KVA

Market Segmentation :Value‐Wise (2011)

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Expansion of the Indian UPS market is driven by the growing need to protect sensitive electronic devices and its data

• Indian UPS market was valued at INR Y bn in 20‐‐ and is expected to grow with a CAGR of yy% till 20‐‐

• Sub‐5 KVA segment is the largest because of its popularity in SME and SOHOs Increased laptop sales at the cost of desktop sales has affected UPS sales in < 1 kVA segment

• South India is expected to be the largest market for UPS with a market share of ‐‐% of the total Indian market

•UPS are broadly categorized into Standby UPS Systems Line‐Interactive UPS Systems On‐Line UPS Systems

INR bnyy

2016e

y6

2015e

y5

2014e

y4

2013e

y3

2012e

y2

2011

y1

UPS & Battery Market Overview

Market Segmentation :Value‐Wise (2011)

a

b

c

Large (>20 KVA)

Medium (5‐20 KVA)

Small (<5 KVA)

2011

Y1

mnY6

2016e

YY

2015e

Y5

2014e

Y4

2013e

Y3

2012e

Y2e

d

UPS System Battery

Market Size & Growth (Value)

Market Size & Growth (Volume)

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Market Size & Growth

Inverter market serving households, shops and commercial establishments is expected to flourish

•The market for inverters includes mostly households, shops, commercial establishments, other institutions

• Inverter along with its battery had a market size of INR Z bn in 20‐‐

• CAGR for the forecasted period is expected to be around zz%

• Inverters are of three basic types based on the quality of its electrical output: Sine waveModified Sine wave Square wave

• Square wave inverters command around ‐‐% of the inverter market

Inverter & Battery Market Overview

INR bn

zz

2016e

z6

2015e

z5

2014e

z4

2013e

z3

2012e

z2

2011

z1

Segment Share: Value‐Wise (2011)

d

a

b

c

1400‐1500VA

800‐850VA

600‐650VA

200‐250VA SOHO & SME segments

Industrial segment

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Drivers & Challenges – Summary

Drivers

India remains energy deficient

Rising Disposable Income

Demand from telecom operators

Increase in Rural demand

Challenges

Competition from unorganized sector and lack of consumer awareness

Threat from imported Chinese products

Decrease in Growth of Desktop Sales

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India remains energy deficient Impact

Peak Power Shortage Per Capita Power Consumption

• Point 1• Point 2• Point 3• Point 4• Point 5

GWa

2015e

b

2010

a

KWhb

2015e

d

2010

c

Demand‐Supply gap in power distribution is the primary reason for boom in power backup market

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Trends – Summary

Trends

Use of Solar technology

Capacity based planning Solar Hybrid Generators

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SAMPLE


Solar technology is the next evolution in the Indian inverter market

Use of Solar Technology

Players are trying to gain additional profits from solar inverters

Solar Inverters

Stand alone

Grid connected

•Point 1•Point 2•Point 3•Point 4

• Point 1• Point 2

• Point 1• Point 2

Types of Solar Inverters

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Major Public Companies ‐ Summary

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

55,000

‐25,000 ‐20,000 ‐15,000 ‐10,000 ‐5,000 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000

Net Profit/Loss

Total income

m5

m8

m1

m6 m7

m4

m3

m2

m9

Company I

Company H

Company G

Company F

Company E

Company D

Company C

Company B

Company A

Size of the Bubble represents Market Capitalization in INR mn

Note: All figures are in INR mn and are based on the latest financials available

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Key People

Products and Services

Company Information Offices and Centres – India

Corporate Address Address

Tel No. +91‐11‐ 4757895656

Fax No. +91‐11‐42594199278

Website www.xxxxxxx.com

Year of Incorporation 19‐‐

Ticker Symbol 517‐‐‐

Stock Exchange ‐‐‐‐

Category Products/Services

Category 1 Product 1, Product 2, Product 3

Category 2 Product 1, Product 2Name Designation

xx Chairman

yy M.D.

zz Director

vv Additional Director

New Delhi

Head Office

Public: Domestic Company – Company A (1/3)

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Financial Snapshot Key Ratios

Financial Summary

Key Financial Performance Indicators

Indicators Value (dd/mm/yyyy)Market Capitalization (INR mn) uTotal Enterprise Value (INR mn) vEPS (INR) wPE Ratio (Absolute) x

Particulars y‐o‐y change (2011‐10)

2011 2010 2009 2008

Profitability RatiosOperating Margin ‐ ‐ ‐ ‐ ‐

Net Margin ‐ ‐ ‐ ‐ ‐

Profit Before Tax Margin ‐ ‐ ‐ ‐ ‐

Return on Equity ‐ ‐ ‐ ‐ ‐

Return on Capital Employed ‐ ‐ ‐ ‐ ‐

Return on Working Capital ‐ ‐ ‐ ‐ ‐

Return on Assets ‐ ‐ ‐ ‐ ‐

Return on Fixed Assets ‐ ‐ ‐ ‐ ‐

Cost RatiosOperating costs (% of Sales) ‐ ‐ ‐ ‐ ‐

Administration costs (% of Sales)

‐ ‐ ‐ ‐ ‐

Interest costs (% of Sales) ‐ ‐ ‐ ‐ ‐

Liquidity RatiosCurrent Ratio ‐ ‐ ‐ ‐ ‐

Cash Ratio ‐ ‐ ‐ ‐ ‐

Leverage RatiosDebt to Equity Ratio ‐ ‐ ‐ ‐ ‐

Debt to Capital Ratio ‐ ‐ ‐ ‐ ‐

Interest Coverage Ratio ‐ ‐ ‐ ‐ ‐

Efficiency RatiosFixed Asset Turnover ‐ ‐ ‐ ‐ ‐

Asset Turnover ‐ ‐ ‐ ‐ ‐

Current Asset Turnover ‐ ‐ ‐ ‐ ‐

Working Capital Turnover ‐ ‐ ‐ ‐ ‐

Capital Employed Turnover ‐ ‐ ‐ ‐ ‐


Improved Decline

Net Profit/LossTotal Income

0

5,000

10,000

15,000

20,000

-1,000

-500

0

500a

R1

INR units INR unitsd

20‐‐

c

R3

20‐‐

b

R2

20‐‐

The company incurred a net loss of INR d units in FY 20‐‐, as compared to net loss of INR c units in FY 20‐‐The company reported total income of INR R4 units in FY 20‐‐, registering an increase of m% over FY 20‐‐The company earned an operating margin of f% in FY 20‐‐, an increase of g percentage points over FY 20‐‐The company reported debt to equity ratio of d in FY 20‐‐, a decrease of h% over FY 20‐‐

20‐‐

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Business Highlights

Description News

Overview

• Company A is a INR ‐‐ bn Company established in collaboration with globally renowned ‐‐

• The company has manufactures Generators, Multipurpose Engines, Chemicals, Yarns, Pipes, Consumer Durables, Precision Cutting Tools etc.

• BPSL got ISO 9002 certification in October 19‐‐, and has also been awarded ISO14001 certification

Collaborations • Company A collaborated with ‐‐ for manufacturing of diesel generators with ‐‐ brand of Engines

Expansion Plans • The group is planning to diversify and enter the IT industry

Key Business Segments Key Geographic Segments

0%

50%

100%

20‐‐

Y4

X4

20‐‐

Y3

X3

20‐‐

Y2

X2

20‐‐

Y1

X1

0%

20‐‐

c4

a4 b4

20‐‐

c3

a3 b3100%

20‐‐

c2

a2

50%

b2

20‐‐

c1

a1 b1

NMLBA


16POWER BACKUP MARKET IN INDIA 2012.PPT

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Market Research Report : Power Backup Market in India 2012

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