Market Research Report :Kody Medical Electronics

8/2/2019 Market Research Report :Kody Medical Electronics

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Kody Medical Electronics (P)

Ltd.

February 2012



2

Executive Summary

Factsheet

Offices & Centres

Key products and Services

Business Model

Key People

SWOT Analysis

Financial Profile

Industry Analysis

Competitive LandscapeCompetitive Benchmarking

Appendix

Contents

Kody Medical Electronics (P)

Ltd.



3

Executive Summary

• Kody Medical Electronics has S with various R as well as U to expand its operations K as well as MBusiness Model

Company

Description

• Kody Medical Electronics (P). Ltd. is a manufacturer of A and has its manufacturing base in C

• The company specializes in the manufacture of R, S, T, U, P, Q such as A, B, M, etc

Key Products and

Services

• It primarily generates revenue through its product in the segments of L, M, N, O, S, D, F, G, Physiotherapy,

H, Z and X

SWOT Analysis

• Strength 1 is one of its major strengths, however its Weakness 1 is one of the key areas of concern

• The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse

affect on the strategic initiatives and growth prospects of the organization

Financial Profile

• The company reported total Income of INR A mn in FY 20--, registering a decrease of z per cent over FY 20--

. It incurred a net loss of INR B mn in FY 20--, while it reported a net loss of INR O mn in FY 20--

• The financial profile of the company includes the profit & loss a/c, the balance sheet and the key ratios

depicting the key financial figures for FY 20--, 20--, 20-- and 20-- that informs about the financial health andcapacity to run its operations

Industry Analysis

• Medical Equipments market is estimated at INR W bn in FY 20-- and expected to grow at a CAGR of x percent to reach INR X bn in FY 20--

• The Medical Equipments market is classified into segments such as X, Y, Z, P

• Imaging and Diagnostic Device market in India is estimated at INR C bn in FY 20-- and is expected to grow ata CAGR of c per cent to reach INR D bn in FY 20--

• The major imaging devices are R, S, T, U, V

Competitive

Landscape

• Key competitors of the company can be enlisted as: Competitor 1 and Competitor 2



4

S A M P L E

FactsheetBasic Information

• Kody Medical Electronics (P). Ltd. (Kody) is a manufacturer of A

and has its manufacturing base in S

• The company specializes in the manufacture of W, E, C, V, B, M

such as U, T, R, etc

• It is the first company in India to introduce equipments such as:

• --

• --

• --

• --

• --

• Kody was the first company to introduce Q in X three decades

ago

• It is associated with companies such as C, I, Y, K, G and J. It also

has association with Y

such as M, N, L, U, P, O, etc.

• Kody has its client spread all across R of V such as

X, Y, Z, J, B, H, P, T, P, L, I, O, A, E, etc

Brief Description

--Auditor

--Key Competitors:

Industry --

Corporate Address --

Tel No. --

Fax No. --

Website --

Year Founded --

Year of Incorporation --

Ownership --

Revenue --

Fiscal Year End --

Brief History

•19--:•19--:

Source:



5

Offices & Centres – India

Headquarters

Note:

Source:

S A M

P L E



Key products and Services (1/2)

------------G

Products Model

A -- -- -- -- -- --

S -- -- -- -- -- --

D -- -- -- -- -- --

F -- -- -- -- -- --

H -- -- -- -- -- --

It generates revenue through its product which include:

Source:

S A M P L E



SAMPLE

Kody Medical Electronics (P) Ltd.

Q U

• -

• -

• -

• -

• -

• -

Business ModelThe company has associations with the following :

• -

• -

• -

• -

• -

• -

• -

• -

• -

Source:



Key PeopleShareholders of the Company Key Executives

----

Name Designation AgeYear of

Joining

- - - -

- - - -

Note:

Total Paid-up Capital INR X

Number of Shareholders --

Ownership Structure

Share Holding Pattern

--

--

--

--

--

--

--

--

--

--

--

--

--

--

--

Name No. of Shares held

- -

- -

- -

- -

- -

- -

- -

- -

- -

b%a%

R

T

Source:

S A M P L E



SAMPLE

SWOT Analysis (1/2)

Internal

Factors

• Strength 1:

• Strength 2:

• Weakness 1:

Strengths Weakness

Source:



SWOT Analysis (2/2)

External

Factors

• Opportunity 1:

• Opportunity 2:

• Threat 1:

• Threat 2:

Opportunities Threats

SAMPLESource:



Financial Profile

-2

0

2

4

6

8

INR mn

20--

H

G

20--

F

E

20--

D

C

20--

B

A

Financial Snapshot Profit & Loss Statement

Note:

Financial Summary

Net Profit/Loss

Total Income

• Analysis point 1



----Operating

Expenditure

-

-

-

-

-

2007

-

-

-

-

-

2008Particulars 2009 2010

Income from

Operations- -

Total Income - -

Total

Expenditure- -

Profit/(Loss)before Tax

- -

Profit/(Loss)

after Tax- -

Source:

S A M P L E



Ratio AnalysisKey Ratios

Note:

Key Ratio Analysis

Improved Decline








-

-

-

-

-

-

-

-

-

-

-

--

-

-

-

-

-

-

-

-

-

2009

-

-

-

-

-

-

-

-

-

-

-

--

-

-

-

-

-

-

-

-

-

2008Particulars

y-o-y

change

(2010-09)

2010 2007

Profitability Ratios

Operating Margin - - -

Net Margin - - -

Profit Before Tax Margin - - -

Return on Equity - - -

Return on CapitalEmployed

- - -

Return on Working Capital - - -

Return on Assets - - -

Return on Fixed Assets - - -

Cost Ratios - - -

Operating costs

- - -Liquidity Ratios - - -

Current Ratio - - -

Cash Ratio - - -

Leverage Ratios - - -

Debt to Equity Ratio - - -

Debt to Capital Ratio - - -

Efficiency Ratios - - -

Fixed Asset Turnover - - -

Asset Turnover - - -

Current Asset Turnover - - -

Working Capital Turnover - - -

Capital Employed Turnover - - -

Source:

S A M P L E



SAMPLE

Annual Financial Ratios

-20

-15

-10

-5

0

5

10

15

2007 2008 2009 2010

-30

-20

-10

0

10

2007 2008 2009 2010

Profitability Ratios

-600

-500

-400

-300

-200

-100

0

100

2007 2008 2009 2010

-150

-100

-50

0

50

100

2007 2008 2009 2010

Source:



S A M P L E

Industry AnalysisMedical Equipment Industry – Overview

• The Medical Equipment market is estimated at INR A bn in FY

20-- and expected to grow at a CAGR of x per cent to reach INR B

bn by FY 20--• This market can be classified into segments such as C, D, E and F

• Indian medical equipment market imports y per cent of its

medical equipments from countries such as M, N, O, P

• Major trends observed in the medical equipment market are:

Trend 1

Trend 2

Trend 3

Trend 4

Trend 5

• Some of the key drivers of the medical equipment market are:

Driver 1

Driver 2 Driver 3

Driver 4

Driver 5

• Some of the Government initiatives towards the Medical

equipment market were:

Point 1

Point 2

0

20

40

60

80

100

INR bn

x%

20--e

G

20--e

F

20--e

E

20--e

D

20--e

C

20--

B

20--

A

Market Size & Growth (20-- -20--e)

Market Segmentation (FY 20--)

a%

d%

c%b% P

O

N

M

Source:



S A M P L E

Industry AnalysisImaging and Diagnostic Device Market – Overview Market Size & Growth (20-- -20--e)

• The Imaging and Diagnostic device market in India is estimated

at INR P bn in FY 20-- and is expected to grow at a CAGR of y per

cent to reach INR Q bn by FY 20--

• Major segments of Imaging devices include:

Segment 1

Segment 2

Segment 3

Segment 4

Segment 5

• Some of the trends observed in the Imaging Devices market are:

Trend 1

Trend 2

Trend 3

Trend 4

49%12%

0

20

40

60

20--e

Y

20--e

Xp%

20--e

U

20--

T

20--

S

INR bn

20--e

V

20--e

W

0

500

1,000

1,500

2,000

2,5003,000

3,500

4,000

EF

Segment 1

D

INR mn

G

Segment 5

ML

Segment 4

KJ

Segment 3

I

H

Segment 2

Z

Y

Import-Export - Major Imaging Devices (20--)

Source:



Competitive Landscape (1/2)

Company Name Description

Company 1 • --

• --

• --

• --

Company 2 • --

• --

• --

• --

SA M P L E

Source:

/



17

Competitive Landscape (2/2)Competitive Scenario

Company Name Company A Company B Company C

Financial Information (INR mn – FY 2010)

Total Revenue - - -

Net Profit/(loss) - - -

Major Market Segmentation (Medical Equipments)Imaging andDiagnostic Devices:

Ultrasound Imaging

MRI systems

Medical X – RayMachines

ECG Machines

Ventilators

Doppler

Pulse Oximeter

Blood PressureMonitor

Patient Monitoring

Offered Not Offered H: High; L: Low; M: Medium

Source:

SAMPLE



18

S A M P L E

Competitive Benchmarking

-20

-10

0

10

Z

%

BW

Y

VU

X

TS

Q R

-300

-200

-100

0

100

Z

UT

Y

%

RE

X

W

Q

BA









Key Financial Ratios – FY 2010 (1/2)

0

50

100

150

L

Y

JK

X Z

%M

Source:

Th k f h i



19

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Market Research Report :Kody Medical Electronics

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