Market Research: Pet Care in Chile - Market Indicators

8/17/2019 Market Research: Pet Care in Chile - Market Indicators

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MARKET INDICATORS

Table 1 Pet Populations 2010-2015

'000s of animals 2010 2011 2012 2013 2014 2015

Dog Population 3,378.8 3,462.4 3,541.5 3,623.9 3,714.5 3,806.4

Cat Population 1,678.0 1,855.0 2,035.0 2,224.0 2,415.3 2,613.3

Bir Population 783.0 803.4 822.9 841.0 857.8 874.0

!is" Population 341.8 357.9 372.9 387.4 401.0 410.3

#mall $ammal Population 66.7 70.0 73.5 77.3 81.4 85.8

%&ptil& Population 83.0 85.7 88.1 90.2 92.0 93.7

#our&( )uromonitor *nt&rnational from offiial statistis

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2010-2015

+onn&s 2010 2011 2012 2013 2014 2015

Dog an Cat !oo 193,268.2 196,031.1 192,734.9 200,668.9 211,427.0 222,543.9

t"&r P&t !oo 242.8 267.6 296.7 330.8 371.3 411.4

P&t !oo 193,511.0 196,298.7 193,031.6 200,999.6 211,798.3 222,955.3#our&( )uromonitor *nt&rnational from offiial statistis, tra& assoiations, tra& pr&ss, ompan- r&s&ar", stor& "&s, tra&int&r/i&s, tra& sour&s

Table 3 Sales of Pet Care by Category: Value 2010-2015

CP million 2010 2011 2012 2013 2014 2015

Dog an Cat !oo 221,936. 239,630. 253,577. 277,258. 303,206. 330,114.


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5 8 3 9 0 8

t"&r P&t !oo 692.6 808.4 952.7 1,130.9 1,334.0 1,542.3

P&t !oo 222,629.1

240,439.2

254,530.0

278,389.8

304,540.0

331,657.1

Cat itt&r 2,367.1 2,704.0 3,115.1 3,454.4 3,862.0 4,260.5

P&t &alt"ar& 2,752.5 3,063.6 3,361.3 3,690.8 4,167.5 4,638.4

P&t Di&tar- #uppl&m&nts 61.2 67.0 71.6 77.0 83.6 89.9

t"&r P&t Prouts 2,126.8 2,452.8 2,857.1 3,587.6 4,901.1 6,820.5

P&t Prouts 7,307.7 8,287.4 9,405.1 10,809.8 13,014.2 15,809.3

P&t Car& 229,936.7

248,726.6

263,935.2

289,199.6

317,554.1

347,466.4

#our&( )uromonitor *nt&rnational from offiial statistis, tra& assoiations, tra& pr&ss, ompan- r&s&ar", stor& "&s, tra&int&r/i&s, tra& sour&s

Table Sales of Pet Food by Category: ! Volume "ro#t$ 2010-2015

/olum& grot" 201415 201015 C% 201015 +otal

Dog an Cat !oo 5.3 2.9 15.1

t"&r P&t !oo 10.8 11.1 69.4P&t !oo 5.3 2.9 15.2


Table 5 Sales of Pet Care by Category: ! Value "ro#t$ 2010-2015

urr&nt /alu& grot" 201415 201015 C% 201015 +otal


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Dog an Cat !oo 8.9 8.3 48.7

t"&r P&t !oo 15.6 17.4 122.7

P&t !oo 8.9 8.3 49.0

Cat itt&r 10.3 12.5 80.0

P&t &alt"ar& 11.3 11.0 68.5

P&t Di&tar- #uppl&m&nts 7.5 8.0 46.8

t"&r P&t Prouts 39.2 26.2 220.7

P&t Prouts 21.5 16.7 116.3

P&t Car& 9.4 8.6 51.1


Table % &'( Company S$ares of Pet Food: ! Value 2010-201

r&tail /alu& rsp2010

2011

2012

2013

2014

utripro # 31.5

28.8 29.8 29.3 28.9

&stl C"il& # 12.8 14.2 16.4 18.8 20.6

$ars #out"&rn Con& lim&ntos ta 22.6

23.3 22.0 21.3 20.6

C"ampion # 21.5

18.2 17.0 15.0 13.6

%o-al Canin C"il& ta 1.3 2.9 3.7 4.3 4.7


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)mpr&sas *ansa # 3.2 2.9 2.9 2.7 2.5

Prot&r : am;l& ta 0.9 1.7 2.0 2.1 2.2

a;ria C"il& ta 0.4 0.6 1.0 1.2 1.4

#out" Point # 0.3 0.4 0.5 0.6 0.7

+r&so ta 0.9 0.7 0.7 0.6 0.6

#oi&a *mportaora - )


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$ast&r Dog utripro # 17.6 18.9 19.4 19.6

P&igr&& $ars #out"&rn Con& lim&ntos ta 18.3 17.4 16.6 15.7

C"ampion C"ampion # 10.7 10.4 9.3 8.5

Purina Dog C"o &stl C"il& # 6.1 7.6 7.9 8.5

?"isas $ars #out"&rn Con& lim&ntos ta 5.0 4.5 4.6 4.8

%o-al Canin %o-al Canin C"il& ta 2.9 3.7 4.3 4.7

Doo &stl C"il& # 3.3 3.5 3.9 4.0

Purina Cat C"o &stl C"il& # 2.3 2.6 3.2 3.7

Ca"upin utripro # 4.4 4.3 3.9 3.6

$ast&r Cat utripro # 3.4 3.4 3.1 2.8

Cann&s )mpr&sas *ansa # 1.1 2.9 2.7 2.5

uau !ort& utripro # 2.8 2.8 2.6 2.4

Purina Pro Plan &stl C"il& # 1.5 1.7 2.1 2.3

)uanu;a Prot&r : am;l& ta 1.6 2.0 2.1 2.2

#a;ro @an C"ampion # 3.1 2.7 2.3 2.0

ill's Pr&sriptionDi&t

a;ria C"il& ta 0.6 1.0 1.2 1.4

ati &stl C"il& # 0.8 0.9 1.2 1.4

Canito C"ampion # 1.4 1.2 1.0 0.9

Doguitos &stl C"il& # 0.2 0.2 0.5 0.7


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$- @att C"ampion # 0.8 0.7 0.7 0.6

Dingo #out" Point # 0.3 0.4 0.5 0.6

!or>ian C"ampion # 0.8 0.7 0.6 0.5

Cu;iat C"ampion # 0.7 0.6 0.5 0.5

Cu;iog C"ampion # 0.7 0.6 0.5 0.5

Cu"ito utripro # 0.4 0.4 0.4 0.3

uarian +r&so ta 0.4 0.3 0.3 0.3

om&r +r&so ta 0.4 0.3 0.3 0.3

Canar- #ong #oi&a *mportaora - )


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6

&stl C"il& # 12.9

14.3 16.5 18.9 20.7

$ars #out"&rn Con& lim&ntos ta 22.7

23.4 22.1 21.3 20.7

C"ampion # 21.5

18.2 16.9 15.0 13.6

%o-al Canin C"il& ta 1.3 3.0 3.7 4.3 4.7

)mpr&sas *ansa # 3.2 2.9 2.9 2.7 2.5

Prot&r : am;l& ta 0.9 1.7 2.0 2.1 2.3

a;ria C"il& ta 0.4 0.6 1.0 1.2 1.5

#out" Point # 0.2 0.3 0.4 0.5 0.6

+r&so ta 0.9 0.8 0.7 0.6 0.6

Prot&r : am;l& C"il& #

Colgat&Palmoli/& C"il& #

*nustrial Punto !uturo #

$ast&rfoos C"il& lim&ntos ta

utriar& #

*mportaora, Com&riali>aora - Distri;uiora %o-al Canin C"il&ta

Pri/at& a;&l 1.7 1.7 1.8 1.9 2.1

t"&rs 2.7 4.3 2.0 2.0 1.8


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+otal 100.0

100.0

100.0

100.0

100.0

#our&( )uromonitor *nt&rnational from offiial statistis, tra& assoiations, tra& pr&ss, ompan- r&s&ar", stor& "&s, tra&

int&r/i&s, tra& sour&sTable *'& 'rand S$ares of ,og and Cat Food: ! Value 2011-201

r&tail /alu& rsp Compan- 2011 2012 2013 2014

$ast&r Dog utripro # 17.6 19.0 19.5 19.7

P&igr&& $ars #out"&rn Con& lim&ntos ta 18.4 17.4 16.6 15.8

C"ampion C"ampion # 10.8 10.4 9.3 8.6

Purina Dog C"o &stl C"il& # 6.2 7.7 7.9 8.5

?"isas $ars #out"&rn Con& lim&ntos ta 5.0 4.6 4.7 4.8

%o-al Canin %o-al Canin C"il& ta 3.0 3.7 4.3 4.7

Doo &stl C"il& # 3.3 3.5 3.9 4.0

Purina Cat C"o &stl C"il& # 2.3 2.6 3.2 3.7

Ca"upin utripro # 4.4 4.4 3.9 3.6

$ast&r Cat utripro # 3.4 3.4 3.1 2.8

Cann&s )mpr&sas *ansa # 1.1 2.9 2.7 2.5

uau !ort& utripro # 2.8 2.8 2.6 2.5

Purina Pro Plan &stl C"il& # 1.5 1.7 2.2 2.3

)uanu;a Prot&r : am;l& ta 1.6 2.0 2.1 2.2

#a;ro @an C"ampion # 3.1 2.7 2.3 2.0


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ill's Pr&sription Di&t a;ria C"il& ta 0.6 1.0 1.2 1.5

ati &stl C"il& # 0.8 0.9 1.2 1.4

Canito C"ampion # 1.4 1.2 1.0 0.9

Doguitos &stl C"il& # 0.2 0.2 0.5 0.7

$- @att C"ampion # 0.8 0.7 0.7 0.7

Dingo #out" Point # 0.3 0.4 0.5 0.6

!or>ian C"ampion # 0.8 0.7 0.6 0.5

Cu;iat C"ampion # 0.7 0.6 0.5 0.5

Cu;iog C"ampion # 0.7 0.6 0.5 0.5

Cu"ito utripro # 0.4 0.4 0.4 0.3

uarian +r&so ta 0.4 0.3 0.3 0.3

om&r +r&so ta 0.4 0.3 0.3 0.3

Bisro $ars #out"&rn Con& lim&ntos ta 0.1 0.1 0.0 0.0

Bo;iann )mpr&sas *ansa # 1.8

Bo;iann *nustrial Punto !uturo #

Pri/at& la;&l Pri/at& a;&l 1.7 1.8 1.9 2.1

t"&rs t"&rs 4.4 2.1 2.0 1.9

+otal +otal 100.0

100.0 100.0 100.0


Table 10 Penetration of Pri.ate *abel in Pet Care by Category: ! Value 2010-201


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r&tail /alu& rsp 2010 2011 2012 2013 2014

P&t Car& 1.9 2.0 2.1 2.3 2.6

P&t !oo 1.7 1.7 1.8 1.9 2.1

P&t Prouts 8.2 9.1 10.7 11.4 13.7


Table 11 ,istribution of Pet Care by Format: ! Value 2010-2015

r&tail /alu& rsp 2010 2011 2012 2013 2014 2015

#tor&Bas& %&tailing 93.3 93.0 92.8 92.7 92.5 92.3

ro&r- %&tail&rs 83.2 82.7 82.2 81.5 81.0 80.5

$o&rn ro&r- %&tail&rs 34.1 34.5 34.9 35.3 35.8 36.3

Con/&ni&n& #tor&s

Disount&rs 0.3 0.3 0.3 0.4 0.4 0.4

!or&ourt %&tail&rs

-p&rmar&ts 15.2 15.6 15.9 16.0 16.2 16.4

#up&rmar&ts 18.6 18.6 18.7 18.9 19.2 19.5

+raitional ro&r- %&tail&rs 49.1 48.2 47.3 46.2 45.2 44.2

*n&p&n&nt #mall ro&rs

t"&r ro&r- %&tail&rs 49.1 48.2 47.3 46.2 45.2 44.2

onro&r- #p&ialists 10.1 10.3 10.7 11.2 11.5 11.8


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P&t sup&rstor&s

P&t s"ops 6.0 6.1 6.3 6.6 6.8 7.1

&alt" an B&aut- #p&ialist %&tail&rs

B&aut- #p&ialist %&tail&rs

C"&mistsP"armai&s

Drugstor&sparap"armai&s

t"&r &alt" an B&aut- %&tail&rs

om& an ar&n #p&ialist %&tail&rs 4.1 4.2 4.3 4.6 4.7 4.7

om& *mpro/&m&nt an ar&ning #tor&s 4.1 4.2 4.3 4.6 4.7 4.7

om&ar&s an om& !urnis"ing #tor&s

$i


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onr&tail "ann&ls 6.1 6.2 6.3 6.4 6.5 6.6

A&t&rinar- linis 6.1 6.2 6.3 6.4 6.5 6.6

+otal 100.0

100.0

100.0

100.0

100.0

100.0


Table 12 ,istribution of Pet Care by Format and Category: ! Value 2015

r&tail /alu& rsp P! PP

#tor&Bas& %&tailing 92.3 91.9

ro&r- %&tail&rs 80.9 73.2

$o&rn ro&r- %&tail&rs 34.6 73.2

Con/&ni&n& #tor&s 0.0 0.0

Disount&rs 0.4 0.0

!or&ourt %&tail&rs 0.0 0.0

-p&rmar&ts 15.6 33.5

#up&rmar&ts 18.5 39.7

+raitional ro&r- %&tail&rs 46.3 0.0

*n&p&n&nt #mall ro&rs 0.0 0.0

t"&r ro&r- %&tail&rs 46.3 0.0

onro&r- #p&ialists 11.5 18.7

P&t sup&rstor&s 0.0 0.0


13/19

P&t s"ops 6.9 11.0

&alt" an B&aut- #p&ialist %&tail&rs 0.0 0.0

B&aut- #p&ialist %&tail&rs 0.0 0.0

C"&mistsP"armai&s 0.0 0.0

Drugstor&sparap"armai&s 0.0 0.0

t"&r &alt" an B&aut- %&tail&rs 0.0 0.0

om& an ar&n #p&ialist %&tail&rs 4.6 7.7

om& *mpro/&m&nt an ar&ning #tor&s 4.6 7.7

om&ar&s an om& !urnis"ing #tor&s 0.0 0.0

$i


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A&t&rinar- linis 6.6 7.7

+otal 100.0 100.0

#our&( )uromonitor *nt&rnational from offiial statistis, tra& assoiations, tra& pr&ss, ompan- r&s&ar", stor& "&s, tra&int&r/i&s, tra& sour&s@&-( P! P&t foo PP P&t prouts

Table 13 ,istribution of ,og and Cat Food by Format: ! Value 2010-2015

r&tail /alu& rsp 2010 2011 2012 2013 2014 2015

#tor&Bas& %&tailing 93.3 93.0 92.9 92.7 92.5 92.3

ro&r- %&tail&rs 83.6 83.1 82.6 81.9 81.5 81.0

$o&rn ro&r- %&tail&rs 32.7 33.0 33.4 33.7 34.1 34.5

Con/&ni&n& #tor&s

Disount&rs 0.3 0.3 0.4 0.4 0.4 0.4

!or&ourt %&tail&rs

-p&rmar&ts 14.6 15.0 15.2 15.3 15.4 15.6

#up&rmar&ts 17.9 17.8 17.9 18.1 18.3 18.5

+raitional ro&r- %&tail&rs 50.8 50.0 49.2 48.2 47.3 46.5

*n&p&n&nt #mall ro&rs

t"&r ro&r- %&tail&rs 50.8 50.0 49.2 48.2 47.3 46.5

onro&r- #p&ialists 9.7 9.9 10.3 10.8 11.0 11.3

P&t sup&rstor&s

P&t s"ops 5.8 5.9 6.1 6.4 6.6 6.9


15/19

&alt" an B&aut- #p&ialist %&tail&rs

B&aut- #p&ialist %&tail&rs

C"&mistsP"armai&s

Drugstor&sparap"armai&s

t"&r &alt" an B&aut- %&tail&rs

om& an ar&n #p&ialist %&tail&rs 3.9 4.0 4.1 4.3 4.4 4.4

om& *mpro/&m&nt an ar&ning #tor&s 3.9 4.0 4.1 4.3 4.4 4.4

om&ar&s an om& !urnis"ing #tor&s

$i


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+otal 100.0

100.0

100.0

100.0

100.0

100.0

#our&( )uromonitor *nt&rnational from offiial statistis, tra& assoiations, tra& pr&ss, ompan- r&s&ar", stor& "&s, tra&

int&r/i&s, tra& sour&sTable 1 ,istribution of ,og and Cat Food by Format and Category: ! Value 2015

r&tail /alu& rsp C! D!

#tor&Bas& %&tailing 92.2 92.4

ro&r- %&tail&rs 79.9 81.3

$o&rn ro&r- %&tail&rs 36.2 34.1

Con/&ni&n& #tor&s 0.0 0.0

Disount&rs 0.4 0.5

!or&ourt %&tail&rs 0.0 0.0

-p&rmar&ts 16.4 15.4

#up&rmar&ts 19.4 18.3

+raitional ro&r- %&tail&rs 43.7 47.2

*n&p&n&nt #mall ro&rs 0.0 0.0

t"&r ro&r- %&tail&rs 43.7 47.2

onro&r- #p&ialists 12.3 11.1

P&t sup&rstor&s 0.0 0.0

P&t s"ops 8.0 6.6

&alt" an B&aut- #p&ialist %&tail&rs 0.0 0.0


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B&aut- #p&ialist %&tail&rs 0.0 0.0

C"&mistsP"armai&s 0.0 0.0

Drugstor&sparap"armai&s 0.0 0.0

t"&r &alt" an B&aut- %&tail&rs 0.0 0.0

om& an ar&n #p&ialist %&tail&rs 4.3 4.5

om& *mpro/&m&nt an ar&ning #tor&s 4.3 4.5

om&ar&s an om& !urnis"ing #tor&s 0.0 0.0

$i


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int&r/i&s, tra& sour&s@&-( C! Cat foo D! Dog foo

Table 15 Fore/ast Sales of Pet Food by Category: Volume 2015-2020

+onn&s 2015 2016 2017 2018 2019 2020

Dog an Cat !oo 222,543.9 232,814.6 242,774.4 252,507.5 261,865.9 271,191.2

t"&r P&t !oo 411.4 451.7 490.8 527.5 561.6 592.6

P&t !oo 222,955.3 233,266.4 243,265.2 253,035.0 262,427.4 271,783.8

#our&( )uromonitor *nt&rnational from tra& assoiations, tra& pr&ss, ompan- r&s&ar", tra& int&r/i&s, tra& sour&s

Table 1% Fore/ast Sales of Pet Care by Category: Value 2015-2020

CP million 2015 2016 2017 2018 2019 2020

Dog an Cat !oo 330,114.8

347,456.8

363,846.9

379,201.4

393,338.6

406,757.1

t"&r P&t !oo 1,542.3 1,708.6 1,863.7 2,006.1 2,132.0 2,240.6

P&t !oo 331,657.1

349,165.4

365,710.6

381,207.4

395,470.6

408,997.7

Cat itt&r 4,260.5 4,511.4 4,724.2 4,903.8 5,048.6 5,170.5

P&t &alt"ar& 4,638.4 4,950.2 5,219.7 5,451.4 5,642.6 5,795.4

P&t Di&tar- #uppl&m&nts 89.9 93.0 95.5 97.4 98.7 99.5

t"&r P&t Prouts 6,820.5 9,095.0 11,528.6 14,087.5 16,598.7 19,156.5

P&t Prouts 15,809.3 18,649.7 21,568.0 24,540.1 27,388.6 30,221.9

P&t Car& 347,466.4

367,815.0

387,278.7

405,747.5

422,859.1

439,219.6


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Table 1) Fore/ast Sales of Pet Food by Category: ! Volume "ro#t$ 2015-2020

/olum& grot" 201516 201520 C% 201520 +otal

Dog an Cat !oo 3.6 4.0 21.9

t"&r P&t !oo 5.5 7.6 44.0

P&t !oo 3.6 4.0 21.9


Table 1+ Fore/ast Sales of Pet Care by Category: ! Value "ro#t$ 2015-2020

onstant /alu& grot" 20152016 201520 C% 201520 ++

Dog an Cat !oo 3.4 4.3 23.2

t"&r P&t !oo 5.1 7.8 45.3

P&t !oo 3.4 4.3 23.3

Cat itt&r 2.4 3.9 21.4

P&t &alt"ar& 2.7 4.6 24.9

P&t Di&tar- #uppl&m&nts 0.8 2.0 10.7

t"&r P&t Prouts 15.4 22.9 180.9

P&t Prouts 10.3 13.8 91.2

P&t Car& 3.9 4.8 26.4

Market Research: Pet Care in Chile - Market Indicators

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