Market Research Goes Social
description
Transcript of Market Research Goes Social
Market ResearchGOES SOCIAL
A selection of slides for our 2013 SXSW PanelPicker Proposal
A Peek Behind The Social Curtain
• Social communities can reveal rich, actionable
data about customers, clients and entire markets
• Who are your fans, what do they like, what do
they do
• Learnings inform social, online and offline
marketing strategies
2
3
PROFILE OF A BRAND’S FAN
4
LIFESTYLE PROFILE
LIFESTYLE PROFILE [WHAT THEY READ]
Fan reading preferences surround personal interests and connection with people– Cooking and Entertainment interests also found
LIFESTYLE [WHAT THEY SUPPORT]
High affinity for Female and Children-related causes
LIFESTYLE [WHERE THEY GO]
Low Affinity in travel interests – top family travel interests align with the family-oriented profile
8
BRAND AFFINITY FOR COMPETITORS
POTENTIAL APPLICATIONS
• Target and grow your base of engaged users, or any other
underrepresented segments
• Identifying interests in media reveals other media channels
through which to reach your fans/customers/clients
• Understand the lifestyle of your fans to best position your
brand
• Recognizing the messages, imagery, offers and promotions
your fans are responding to influences online and offline
decision making
9