Market Research for Entrepreneurs
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![Page 1: Market Research for Entrepreneurs](https://reader036.fdocuments.net/reader036/viewer/2022082916/54932020b4795926518b4645/html5/thumbnails/1.jpg)
Listening.
![Page 2: Market Research for Entrepreneurs](https://reader036.fdocuments.net/reader036/viewer/2022082916/54932020b4795926518b4645/html5/thumbnails/2.jpg)
Reasons to Listen
• Find potential customers.• Perfect products.• Deepen relationships.• Wake up dormant relationships.• Find growth opportunities.
![Page 3: Market Research for Entrepreneurs](https://reader036.fdocuments.net/reader036/viewer/2022082916/54932020b4795926518b4645/html5/thumbnails/3.jpg)
How do you listen?
Published ResearchWeb Analytics
Social MediaBlogging
Email SurveysPost Purchase Surveys
One-on-One Interviews
![Page 4: Market Research for Entrepreneurs](https://reader036.fdocuments.net/reader036/viewer/2022082916/54932020b4795926518b4645/html5/thumbnails/4.jpg)
Listen because you want to do something with what you hear.
![Page 5: Market Research for Entrepreneurs](https://reader036.fdocuments.net/reader036/viewer/2022082916/54932020b4795926518b4645/html5/thumbnails/5.jpg)
Research Sources
Scholarly:• Google Scholar• http://berry.edu/library/subguide/marketing.asp• James J. Hill Business Library (GREAT!!!)
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Research Sources
Commercial:American Marketing Association
Advertising AgeMedia Mark
Right SiteInc Magazine
Harvard Business Review
![Page 7: Market Research for Entrepreneurs](https://reader036.fdocuments.net/reader036/viewer/2022082916/54932020b4795926518b4645/html5/thumbnails/7.jpg)
Research Sources
Social• Twitter• SocialMention• IceRocket• Technorati• SocialSeek from Sensidea (download)
![Page 8: Market Research for Entrepreneurs](https://reader036.fdocuments.net/reader036/viewer/2022082916/54932020b4795926518b4645/html5/thumbnails/8.jpg)
Research Sources
As It Happens• Google Alert• SocialMention Alert• RSS Feeds• Email Newsletters
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Social Media Has Changed Research.
• Conversation• Real Time• Ongoing
![Page 10: Market Research for Entrepreneurs](https://reader036.fdocuments.net/reader036/viewer/2022082916/54932020b4795926518b4645/html5/thumbnails/10.jpg)
Listen. Plan. Implement. Repeat.
Marketing 2.0
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STEELE AGENCY INC.
http://www.steele-agency.comResources: /workshops/fasttrak-market-
research/Twitter: @steeleagency706.622.4545