Market Research

Rocksound

Rocksound

• Readership: 48,914

• Circulation: 13,220

• Rocksound is published by Freeway Press Inc.

Rocksound

• The Reader

Rock Sound’s audience has a median age of 21,

providing you with the perfect opportunity to tap

directly into the highly elusive and lucrative youth

lifestyle market. Ideal for your messages whether

you work in the music, fashion, gaming, film or

technology sectors.

85% of our audience uses Rock Sound to discover

new music and trends.

More than any other resource for music discovery.

Significantly more than any other source, their

friends buy based on their recommendations.

Rock Sound readers spend more than £546 million

each year on music and attending gigs.

With a thirst for fashion, Rock Sound readers spend

£611 million a year on fashion.

Kerrang!

Kerrang!

• Circulation: 37,603

• Readership: 294,000

• Kerrang! Is published by Bauer Media Group.

• Mission Statement

Kerrang! will ensure that we are constantly appealing to our spectrum of readers.

From the younger teenage readers who are more open to different genres of

rock music – from emo to thrash etc, to the readers who respect Kerrang! as an

authority when it comes to our scene’s heritage bands.

Each issue will include a balance of bands and scenes to guarantee that we’re providing

for our readers’ need for variety and their passionate appetite for their favourite bands

as well as their desire to be introduced to new music within our world.

We will focus on the BIGGEST things that are going on in our world each week, as

well as guaranteeing that we are giving our main base of younger readers everything

they need to get into, on top of this the interest in older, harder bands, cementing our

role as an educator

Kerrang!

• The Reader

Kerrang! is actually really young with a median age of 22. Having

a younger profile is a big advantage as traditionally this age group is

elusive (and expensive) to reach. As well as music releases this makes

Kerrang! perfect for film and games, and also mobile technology

and government messages.

Kerrang! readers are the heaviest music consumers purchasing

over 6 albums per month on average (53% more than the national

average) and 8 times more likely to spend over £200 a year on albums.

The readers are also 5.5 times more likely to attend a rock gig.

Kerrang!

• Mission Statement:

“Kerrang! takes it’s readers into the heads, hearts and lives of the people who make rock music. It creates an emotional connection.”

James McMahon - Editor

Mojo

Mojo

• Circulation: 91,678

• Readership: 218,000

• Mojo is published by Bauer Media Group.

• Mission Statement

Mojo is the world’s largest UK music magazine, delivering monthly dose of world class journalism and iconic photograph to an audience of extremely passionate music consumers. If you’re featured in Mojo, you matter.

Mojo is the brand for those truly OBSESSED with music

Mojo is THE MUSIC EXPERT – a magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to celebrate quality over popularity – music that will stand the test of time.

Mojo provides a “hand-made” experience in a mass market environment, and as a result is a valued and trusted brand.

Mojo

• The Reader

John is 37, a passionate and discerning music fan, long-time musician himself and dedicated record collector. With his high disposable income, John loves nothing more than sneaking off to the local independent record store to see what’s in. John proudly invests in an extensive mixture of vinyl (classics and rarities), CD’s, and carries a well stocked iPod that covers everything from prog to nu-folk, Motown to 60’s garage, blues and psychedelia.

John’s heroes are Bowie and Jimmy Page, he has played the guitar since his school

days and gets together now and again for a jam with his muso pals. A heavy gig goer, he also likes the more ‘boutique’ festival experience, having begun to outgrow Glastonbury, he is now just as likely to head to a smaller scale shindig such as Latitude or Green Man Festival.

John and his partner occasionally like to unwind at the weekend by packing the toddlers off to their grandparents and inviting their friends around for dinner, whiskey and a rifle through his record collection to unearth some hidden gems. Well read and media-savvy, they chat into the small hours about music, books and films.

Most Common Music Magazines in the UK

Bauer Media Group

Bauer Media publishes a wide range of magazines including Kerrang! and Mojo.

Sonic PublishingSonic Publishing publishes Rock Sound magazine monthly. Sonic Publishing also publishes other music magazines but also other non-music magazines.