Market ResearchI researched music magazines to find out which magazines are the best sellers and who their target audience is. I found “NME” and “Billboard” to be the most popular and their target audiences are roughly the same as if their audiences buy music magazines they would buy either one depending on their preferred genre. Billboard is a more youthful magazine which doesn't’t have one specific genre as it writes about the main artists of the time.

I did a front cover analysis of 3 magazines and 2 contents pages and found that all the magazines feature a famous singer/celebrity – this may be to catch the audiences attention and to buy the magazine if they like the artist. I may not be able to get my own image of a famous artist but I plan to get my image in central London of a street performer and make a page dedicated to him/her to tell their story.

Front Cover Analysis: Target Audience: Women

Colours: Orange and black

Well established, Britain's no.1 – good reputation

Famous singer used on front cover (Taylor Swift)

Website – for digital users. Cross platform – reach a wider no. of customers

Promotions to entice customers

Masthead

Teaser

Teaser tips

Music Magazine Cover Analysis LIIARBillboard NME

Language: The language used on the cover anchors the reader to buy the magazine and read more. The sentences are short and snappy, they tell the reader the best parts of the magazine so they will want to find out more. The jargon used also appeals to the target audience as it is simple and catchy. Institutions: This magazine is about what songs and artists are at the top of the charts. It shows Miley Cyrus on the cover looking strong and confident so it may have a story on her. Ideology: Billboard would have a modern outlook on life in general and advertise how to the media and the people are.Audience: The target audience for this particular issue is for the people that enjoy the stars music and are interested in the lifestyle she led as well as details that had not been revealed until her death.By using a range of pictures of the star they can draw in there customers by offering them images of there favourite star in places or doing things that they haven’t seen before.Representation: Billboard is represented as a magazine aimed at youthful people so their content may be on a superficial level, based on music and pop stars.

Language: The language used would be fairly laid back and general as the readers would write. Institutions: This magazine would be about music mainly following the lives of bands and artists. Ideology: This magazine would have a classes outlook on music. Audience: The target audience for this particular issue is for the people that enjoy the stars music and are interested in the lifestyle she led as well as details that had not been revealed until her death.By using a range of pictures of the star they can draw in there customers by offering them images of there favourite star in places or doing things that they haven’t seen before. Representation: NME Is represented as a more rock/metal music magazine.

Music Magazine Contents page Analysis

Clear and concise

Has current affairs on there to out source from just music.

Fact: Best magazine

Famous singer to attract audience. Tells you who will be mainly spoken about in the magazine

Famous band – gives the magazine some establishment

Promotions to get more sales

Neatly organised columns

A quote from the star – to engage audience to read the full story

Masthead

Famous singer for endorsement

Teasers

Plain background Extended

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