Daniella JohnstonAudience Research Analysis

For my market research I conducted a questionnaire to get the general public’s opinions on music magazines. I asked them several questions including their preferred genre, price etc. to see what different genders and ages would expect. All the results from this questionnaire will help me decide on the type of magazine I want to create, and also make sure that it is most appealing to the target audience I choose to aim my magazine at. I asked the same number of females and males to get a fair amount of results from both genders. Half the people that I surveyed fell into the age category of 17 – 30 years, with the remaining half consisting of people of ages 16 or under, and 30 and above. Because more 17 – 30 year olds have answered my questionnaire, it is likely that my results will reflect more on what this age category prefers in music magazines.

After gathering the results from the favourite genres of the people I asked, I split them into the genres males chose and the genres females chose so I could compare the two and see if there was any noticeable difference between them. The pie charts above show that the most popular genre for males was rock, followed by metal, indie and RnB. This could be because these genres of music tend to be aimed more at males than females and are more masculine. However, pop was the most popular genre chosen for females followed by RnB and other, showing that females tend to prefer mainstream music which is more feminine.

Gender?

FemalesMales

Which age category do you fit into?

16 or under 17 - 3030 and above

Male favourite genres

PopRnBRockMetal Indie Other

Female favourite genres

PopRnBRockMetal IndieOther

Daniella Johnston

The pie charts above show the results from the questions on my questionnaire that focus on the content of the magazine. Firstly, I asked what audiences would like to see most in a magazine and the most popular answers were photographs and interviews showing that they will both be equally as important when it comes to creating my magazine. In total 80% chose one of these two leaving the remaining 20% answering either live reviews or discounts. Because there are still some people who preferred these the most, I will consider this when making my magazine as it will help it appeal to a wider audience. As for what feature on the cover attracts the audience the most, images was the answer chosen by the majority. Cover line was the second most popular answer therefore both of them need to be professional and eye catching to entice the readers into buying the magazine. Although colours, freebies and the masthead received the least results, they will still be considered carefully to make my magazine the most appealing can be to its target audience.

In

total, 60% of the people I surveyed were either unemployed or currently a student/in education. The remaining 40% were all employed. I also asked the prices that they would prefer to pay for a music magazine and then combined both employment status and price to create the pie charts below. There is an obvious relationship between them as those who are either students of unemployed chose the lowest prices for what they would be willing to pay for a magazine whereas those I asked who are employed chose a range of the prices, but the most popular answer was over £5. None of the students/unemployed people chose this as it was the highest price, suggesting that they wouldn’t be able to afford it. This is important when choosing the price of my magazine as it shows that price is one of the things that will affect who buys the magazine.

What would you like to see most in a magazine?

Live reviewsDiscounts/offersInterviewsPhotographs

What attracts you most to a magazine?

MastheadCoverline Freebies ColoursImages

Preferred prices for those who are students/unem-

ployed Under £3£3 - £5Over £5

Preferred price for those who are employed

Under £3£3 - £5Over £5

Daniella JohnstonThe final question I asked on my questionnaire was how often you would prefer a magazine to be published. The most popular answers were fortnightly and monthly therefore depending on the audience I decide to target and the price I choose, I will choose one of these for my magazine to be published.

After considering all of the above results from my questionnaire, I have decided to create a magazine aimed at 17 – 30 year olds because I asked more people that fell into this age category and therefore most of my questionnaire is based on what they would want. Because most people who fall between the ages 17 – 30 would most likely be unemployed/students, under £3 will be a reasonable price for my magazine especially if it is published fortnightly. In terms of genre, my magazine will focus on rock music and as this was the favourite genre for males, it will appeal to males more than females although some females may still buy the magazine. Finally, my magazine will have an interesting cover line and main image on the cover and then some form of interview with photographs beside inside because these were the favourite features chosen in my questionnaire.

How often would you prefer a magazine to be

published?Weekly Fortnightly Monthly