Market research 2

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Although this magazine is aimed at girls, the stories and celebrities on the front make it appear very childish and for girls in-between the ages of 10 and 14. The colours pink and purple don’t make it look professional and sort of tacky. From this magazine I will use the idea of mixing music and fashion, to broaden the variety of stories. But I will use a wider range of newer celebrities to cater for teenagers male and female, instead of just using boy bands to attract a younger female audience. This magazine has one female dominant image which would suggest the target audience for this issue is for females into current music, but as the stories on the cover are about ‘Motley Crue’ and bands that wont die, this opens up the variety of music decades and therefore broadens the target audience. From this magazine I like the way gigs are mentioned, in my magazine I’d like gigs such as Leeds Fest to be a main story. The main colours on this magazine are black white and red making the cover very bold but making it look quite manly too. The cover also gives off a violent vibe, the colours and the mix of the celebrities pose shows that the type of music in this magazine is quite aggressive. In my magazine I want it to look professional yet friendly, and not give too much away.

Transcript of Market research 2

Page 1: Market research 2

Although this magazine is aimed at girls, the stories and celebrities on the front make it appear very childish and for girls in-between the ages of 10 and 14. The colours pink and purple don’t make it look professional and sort of tacky. From this magazine I will use the idea of mixing music and fashion, to broaden the variety of stories. But I will use a wider range of newer celebrities to cater for teenagers male and female, instead of just using boy bands to attract a younger female audience.

This magazine has one female dominant image which would suggest the target audience for this issue is for females into current music, but as the stories on the cover are about ‘Motley Crue’ and bands that wont die, this opens up the variety of music decades and therefore broadens the target audience. From this magazine I like the way gigs are mentioned, in my magazine I’d like gigs such as Leeds Fest to be a main story.

The main colours on this magazine are black white and red making the cover very bold but making it look quite manly too. The cover also gives off a violent vibe, the colours and the mix of the celebrities pose shows that the type of music in this magazine is quite aggressive. In my magazine I want it to look professional yet friendly, and not give too much away.

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what tastes are catered for?

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case-study

Q is a popular music magazine published monthly in the United Kingdom, the magazine has a review section, featuring: new music releases, music reissues, music compilations, film and live concert reviews, as well as radio and television reviews. The magazine also uses a star-rating system from one to five stars, the rating an album is given in Q is usually added to print and television advertising for the album in the UK and Ireland. The magazine also creates a list of approximately eight albums, which it classes as the best new releases of the last three months.

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Q magazine is the magazine that caters for the music genre closest to mine, this cover features Cheryl Cole, a current artist and the main attraction of this magazine.

Huge, noticeable logo.The logo is visible from a distance, as well as the dominant image.

The main 3 colours on the cover of this magazine are black, white and red, these colours make the cover look professional and sophisticated.

Runner, drawing the reader in.

Catering for more than one music taste, broadening target audience.

Stereotypically more aimed at males.

The magazine cover is doing two things by using this particular image, they’ve shown Cheryl Cole in a professional manner showing her seriousness as an artist but they’ve also represented her as a ‘sex symbol’ to draw the male audience in too, as well as female fans.

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Showing how often the magazine is printed, and common features the audience may enjoy.

Special articles, encouraging a more specific audience.

Dominant image, planned photo-shoot and interview with a quote underneath to give readers a little preview of the contents of the interview.

Clear issue date and number so readers can keep up on missed issues.

The contents page carries on the same colour scheme as the cover, black, white and red but to show an exclusive ‘Oasis Special’ the colour gold is used to show it’s importance and the quality of the article features.

Clear subheading for a different part of the magazine implying this is a reader’s favourite.

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magazine planning

What type of image (shot and colours) would you expect on a female chart music magazine cover?

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magazine planning

What name is most appropriate for a chart music magazine?

beats impulsion vibra NMC(new music chart)

What font would you expect to see for the title?