Market Reseach and Ideas

1

Click here to load reader

Transcript of Market Reseach and Ideas

Page 1: Market Reseach and Ideas

What information do you want to read about in a

music magazine?InterviewsGig ReviewsNew BandsQuiz's

I asked in the questionnaire what information would be the most interesting to read in a music magazine. From the survey the results show that my audience will want to read about new bands with it having the majority vote of 60%. They also want to read about gig reviews with 30% voting for this. This shows me that in my magazine I will focus on new music and have a lot of features about new bands that are worth going to see and include gig reviews of these bands so that the reader will know what bands are upcoming and worth going to see live.

From the questionnaire I have learnt what my target audience will want from a new music magazine and the type of things I can include in it to interest them. I am going to make a magazine that is affordable for my mainly student demographic who are between the ages of 16-20, I will price this magazine at £2.00 this is a similar price to NME. This will appeal to my audience because in the data I collected it showed that 60% of the participants bought NME magazine, which could have been due to its affordable price. The majority of my audience said that their music preference was indie and rock with them both gaining 27% of the votes, therefore I will create a magazine that includes mainly these two genres however it will also include other popular choices such as House, Rap and Pop because I want my magazine to have a variety of music so that it appeals to a wider audience. My magazine will be issued once a month but I will also have an app version of the magazine because it will appeal to students because the majority have a phone smart phones and this will also be a more convenient way for them to read the magazine. I’m going to take inspiration from NME magazine and how they effectively aim the magazine at students however I want my magazine to have a more sophisticated vibe so I will research the ways in which Q magazine do this and interpret these ideas into my own music magazine.