Capitalize on New Management Opportunities with System Center 2012

Garth FortGM, Management & Security Microsoft Corporation

SC05

Lisa SlimMicrosoft Alliance Business Manager

Hewlett-PackardMPN partner since 1989HP Enterprise Business

Ro Kolakowski

Company Partner

6th Street Consulting

MPN partner since 2006

SharePoint

Agenda

TrendsConsumerization of ITPrivate CloudSpecial GuestSystem Center RoadmapYour Opportunity

Consumerization of IT: Mobility

Key Industry Trends Analyst Reactions

Market reaction to

consumerization

““…pressure from users to support non IT-procured, or individual liable devices whilst still providing convenient access to corporate information and IT services is putting severe pressure on IT departments.”

Strategy Analytics

“As threats become well understood and the technologies we use to protect our infrastructure become more mature, these can be turned over to IT operations…”

Gartner

“With the emergence of cloud computing, customers will be looking for solutions that can integrate their client virtualization implementation into their overall cloud strategy.”

IDC

Consumerization of ITNew face of heterogeneity

Diversity of DevicesGartner forecasts 54.8M tablets to be sold in 2011 (including business and

consumer)

Operationalization of Security and ManagementShifting roles and responsibilities

“Cloudification”Simplifying the path to IT

maturity by shifting to services (i.e., SaaS, outsourcing, etc.)

“The integration of FEP with System Center Configuration Manager lets us break down the silos within our organization and increase efficiency.”

Telekom Slovenije

Transition to Cloud Computing

Key Industry Trends Analyst Reactions

Market reaction to cloud computi

ng

“Public IT cloud services will grow at over five times the rate of traditional IT products… and is forecast to reach $55.5 billion in 2014, representing a compound annual growth rate of 27.4%.”

IDC – “Worldwide and Regional Public IT Cloud Services 2010–2014 Forecast”“The compelling and differentiated

economics and agility cloud services deliver are here to stay. As much as they appear to be a threat, they can be just as powerful an enabler.”

Forrester – Justifying Your Cloud Investment: Test and Development

“Over the course of the next five years, enterprises will spend $112 billion cumulatively on software as a service, platform as a service, and infrastructure as a service combined.”

Gartner – The Cloud Computing Scenario

Faster Time-to-Market and Elasticity of ServicesParadigm enables systems and services to expand and contract

allocated resourcesReduced Costs and Cost Transparency

Allows for engineering cost transparency into the architecture of

the datacenter servicesMaintaining IT Control

Standardization and predictability in capacity management, maintenance,

and servicing of platforms

Consumerization of IT: Mobility

at home at work

at home at work

Ensure Anywhere Productivity?

Protect Data & Maintain Compliance?

How do you…

Enable The Work/Life Blur?

video

Adam HallSenior Technical Product Manager

demo

Enabling user centric application delivery

Cloud computing

Identity ▪ Virtualization ▪ Management ▪ DeveloperCOMMON

PRIVATE CLOUD

PUBLIC CLOUD

Microsoft PRIVATE CLOUD

Build the Cloud (Deliver IT as a Service)

Inventory

Monitor

Audit

Self ServicePortal

IT InfraIT ToolsIT ProcessBusiness Requirements

Deploy

Configure

Migrate

PaaS

IaaS

Virtual

Physical

Application Owner

Process &Automation

IT Tools

ServiceModel

App Controller

Adam HallSenior Technical Product Manager

demo

Manage your Private Cloud

• Heterogeneous Hypervisor• Heterogeneous Cloud• Application Management

Dimension Data

PhilDirector of Microsoft Solutions for the Americas

partner

1995 20102000 2005

ENABLE THE CLIENT

Configuration

1994

ENTER THE DATACENTER HETEROGENEOUS SUPPORT

Monitoring

2000

INTEGRATEDVIRTUALIZATION

EMBRACE THE CLOUD

Backup & Recovery

2006 Server Virtualization

2007

IT Process Automation

2009

2010

Service Management

Application Insight

History of System Center

2010

46%

34%

1.5M +

27%

CONSIDER MICROSOFT AS THEIR PRIMARY OR STRATEGIC SERVER SYSTEMS MANAGEMENT

OPERATIONS MANAGER

MICROSOFT SHARE OF NEWLY VIRTUALISED HOSTS

43M + MICROSOFT SECURITY ESSENTIALS

100M + SYSTEM CENTER CONFIG MANAGER INSTALLED BASE

63% MDOP ATTACH TO WINDOWS CLIENT EA

WINDOWS SERVER ATTACH RATE

System Center Momentum

RTMBeta

1H CY10 2H CY10 1H CY11 2H CY11

RTMBeta 22007 R3

System Center Roadmap

2010IT GRC Beta & RTM

2010

Beta & RTM

RTMBeta

RC GA

Acquired RTMBeta 6.3

Beta

Beta

RC

Available Now

Beta

Coming Soon

GAGA

Beta & RTM

Beta & RTM

Beta 2

Beta

Beta

App Controller

Your Opportunity – From Desktop to Datacenter

•

Opportunities on the Desktop

Windows 7 DeploymentWindows IntuneDesktop Virtualization: MDOP, VDICore CAL: System Center, Forefront EP, LyncMobile Device Management: MDM today, SC2012

Opportunities on the Datacenter CAPABILITY OPPORTUNITY

SECURITY & COMPLIANCE

• EGRC Management• Security Policy Management

SELF SERVICE • Service Catalog Content

DATA PROTECTION• Application-Centric Backup• Heterogeneous Platform Support

PROVISIONING• Storage Virtualization• Server Hardware

• Storage Management• Load Balancer

PROCESS AUTOMATION

• Disaster Recovery• Increased Support for 3rd Party Management Tools

IT PROCESS MANAGEMENT

• SLA Management• Asset Management

• Billing & Chargeback• Capacity Planning

MONITORING• Service Discovery• Java App Monitoring• Custom Dashboards

• Monitoring Analytics• Network Flow Mgmt

Call to Action

Expand your practice with Hyper-V Cloud Practice Builder & Partner Profitability

Toolkit

PLAN

Leverage training opportunities and offers

to attain Gold competency

ENABLE

Leverage Cloud Power campaign & Hyper-V Cloud Customer Assessment Tool to build

pipeline

CREATE DEMAND

Drive ECI sales and boost your revenues with

Solutions Incentive Program advisor fees

SELL

Drive deployments and usage with existing and new customers through

DPS

DEPLOY

https://partner.microsoft.com/hypervprivatecloud

Stay Connected!

Twitter:@MSServerCloud#hyperv

Facebook:http://www.facebook.com/Server.Cloud

Blog:http://blogs.technet.com/b/server-cloud/

Q&A

Management & Virtualization

Competency

Microsoft Action Pack for Solution Providers

Hyper-V CloudCustomer Engagement Kit

Hyper-V CloudPractice Builder

DDTK-H for Service Providers

MOC Courseware and Practice Accelerator

Private Cloud Sales Specialist Program

Training Offers & Vouchers

Microsoft Solutions Accelerators

Microsoft Platform Ready

Journey to the Cloud Campaign

Microsoft Pinpoint & System Center Marketplace

Partner Profitability Toolkit

Hyper-V Cloud Service Provider Program

Hyper-V Cloud Assessment Tool

Management & Virtualization SIP

Hyper-V Cloud FastTrack

Hyper-V Application Workload Performance Benchmarks

Deployment Planning Services

ENTERNew Business

EXPANDSkills

ACCELERATE Pipeline

CLOSESales

@ WPC

https://partner.microsoft.com/hypervprivatecloud

Competency Exam Pack Offer

Go to the MPN Booth or Purchase Online by July 29, 2011

Note: After July 29th, the Competency Exam Packs will not include a Second Shot (free exam retake). Order today!

Exam Packs can be purchased in the following denominations3 Pack – 30% discount + Second

Shot5 Pack – 35% discount + Second Shot

8 Pack – 40% discount + Second Shot20 Pack – 40% discount + Second ShotTo purchase, simply stop by the WPC MPN Booth or log on to

www.prometric.com/microsoft/partners

Submit your Session Evaluation for a chance to Win! www.digitalwpc.com/contest

Your Feedback is Very Important to Us

Online Gift Cards

Windows 7Phone

Luxury Vacation for 2 Complete a WPC evaluation and you’re automatically entered to win the daily drawing for a luxury vacation AND a chance to win instant prizes!

Learn more in the Microsoft Partner Network Booth

© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS

PRESENTATION.

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•

•

•

Grow your business in multiple ways with Microsoft

Innovation Creates

Value For Customer

Predictable Business to

Invest

•

•

•

Management at the Center of Opportunity

Hosted Private Cloud

Infrastructure

Hosted Private Cloud Services

Infrastructure as a Service Workload hosting

$5-10K / VM / Year (SLA)

$10-100 / Seat / Month (SLA)

Value added Cloud services

resell

Packaged Workload Solutions

MSFT SaaS resell, integration and management services

Practice IP + Azure cloud infrastructure resell

6-12% Resell margin +T&E +

Management SLA

$x / Seat / Month (SLA)

On-Premises Private Cloud Implementation Desktop

System Integration Projects

System Integration Projects

$2-4K / Server (T&E) $75-230 / Desktop (T&E)

IT Operations as a Service

Cloud services aggregation, brokerage and management

$x / Seat / Month (SLA)

Private Cloud - Desktop and Datacenter

Competency Enhancements in FY12

Management & Virtualization

70-647 WS Ent Admin or 70-646 WS Server Admin or70-640 WS 2008 Active Directory or70-690 or 70-690 HPC Server 2008AND70-659 WS 2008 R2, Server Virtualization

70-158 Forefront Identity ManagementAND70-162 Forefront Security for Endpoints

70-400 SC Operations Manager or70-401 SC Configuration Manager or70-658 SC Data Protection ManagerAND70-659 WS 2008 R2, Server Virtualization or70-669 WS 2008 R2, Desktop Virtualization

May 2012TodayExam

Availability

Now

Now

Now

Now

Sept 2011

Now

Server Platform

Identity & Security

New

New Microsoft Channel Incentives

Must have Gold Core Infra Competency & PSP

Must have Gold Core Infra Competency & PSP

Solution Incentive ProgramDeployment Planning

Services

Solution Incentive Rates

20%Virtualization

30%Suites

5%Management

5%Identity & Security

Windows Server 2003Windows Server 2008 R2