Market Pulse, August 2015
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Transcript of Market Pulse, August 2015
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MARKET PULSEAugust 2015
1
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Survey Methodology
Monthly online survey of 300+ CA REALTORS
Respondents are asked about their last closedtransaction and business activity in their market areafor the previous month and the last year.
2
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LASTTRANSACTION
3
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More than Half Are SellingAt or AboveAsking
Q: Did your last closed transaction sell over, at or below asking price?
27%
48%
25%
0%
10%
20%
30%
40%
50%
60%
Jan-
14
Feb-
14
Mar
-14
Apr
-14
May
-14
Jun-
14
Jul-1
4
Aug
-14
Sep-
14
Oct
-14
Nov
-14
Dec
-14
Jan-
15
Feb-
15
Mar
-15
Apr
-15
May
-15
Jun-
15
Jul-1
5
Aug
-15
Over Below At
4
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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Premium Paid OverAsking Price Dropped
Q: At what percentage was your last closed transaction sold over asking price?
8.4%
11%
8.2%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
Jan-
14
Feb-
14
Mar
-14
Apr
-14
May
-14
Jun-
14
Jul-1
4
Aug
-14
Sep-
14
Oct
-14
Nov
-14
Dec
-14
Jan-
15
Feb-
15
Mar
-15
Apr
-15
May
-15
Jun-
15
Jul-1
5
Aug
-15
Average
5
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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Percent Paid BelowAsking Price Increases
Q: At what percentage was your last closed transaction sold below asking price?
-14.0%
-12.0%
-10.0%
-8.0%
-6.0%
-4.0%
-2.0%
0.0%
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-15
May-15
Jun-15
Jul-15
Aug-15
Average -5.8%-5.6%-5.8%-6.3% -12% -13% -11% -11% -11% -11% -7.0% -11% -9.6% -11%
6
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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58% of Properties Receiving MultipleOffers
Q: How many offers did the seller in your last closed transaction receive?
61%67%
58%
0%
10%
20%
30%
40%
50%
60%
70%
80%Ja
n-14
Feb-
14
Mar
-14
Apr
-14
May
-14
Jun-
14
Jul-1
4
Aug
-14
Sep-
14
Oct
-14
Nov
-14
Dec
-14
Jan-
15
Feb-
15
Mar
-15
Apr
-15
May
-15
Jun-
15
Jul-1
5
Aug
-15
7
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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Number of Offers Received Decreased
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0Ja
n-14
Feb-
14
Mar
-14
Apr
-14
May
-14
Jun-
14
Jul-1
4
Aug
-14
Sep-
14
Oct
-14
Nov
-14
Dec
-14
Jan-
15
Feb-
15
Mar
-15
Apr
-15
May
-15
Jun-
15
Jul-1
5
Aug
-15
2.5
3.0
2.4
Average
Q: How many offers did your last closed transaction receive?
8
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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Proportion of Properties with Listing Price ReductionsIncreased
Q: Were there any listing price reductions before escrow opened in your last closed transaction?
26%28%
30%
0%
5%
10%
15%
20%
25%
30%
35%
9
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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About Half of Buyers were Previous Renters
Q: Was the buyer of your last closed transaction a renter immediately prior to purchasing the property?
0%
10%
20%
30%
40%
50%
60%
28%
38%
45%
10
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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Sellers Becoming Renters Remain Steady
Q: Did the seller of your last closed transaction become a renter immediately after selling the property?
0%
5%
10%
15%
20%
25%
20%
15%16%
11
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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Share of First-time Buyers Remain Steady
Q: Was the buyer of your last closed transaction a first-time buyer?
28%
32%30%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%Ja
n-14
Feb-
14
Mar
-14
Apr
-14
May
-14
Jun-
14
Jul-1
4
Aug
-14
Sep-
14
Oct
-14
Nov
-14
Dec
-14
Jan-
15
Feb-
15
Mar
-15
Apr
-15
May
-15
Jun-
15
Jul-1
5
Aug
-15
% First-time Buyers Long Run Average
12
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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Majority Purchases are Primary Residences
Q: What was the intended use of the property?
71% 78%
60%
19%16%
27%
0%10%20%30%40%50%60%70%80%90%
100%
Jan-
14
Feb-
14
Mar
-14
Apr
-14
May
-14
Jun-
14
Jul-1
4
Aug
-14
Sep-
14
Oct
-14
Nov
-14
Dec
-14
Jan-
15
Feb-
15
Mar
-15
Apr
-15
May
-15
Jun-
15
Jul-1
5
Aug
-15
Primary residence Investment Vacation home Other
13
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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International Buyers Fluctuate
Q: Was the buyer an international client (one who was not a citizen or permanent resident of the U.S.)?
5.2%
8.0%
3.0%
0%
2%
4%
6%
8%
10%
12%
Jan-
14
Feb-
14
Mar
-14
Apr
-14
May
-14
Jun-
14
Jul-1
4
Aug
-14
Sep-
14
Oct
-14
Nov
-14
Dec
-14
Jan-
15
Feb-
15
Mar
-15
Apr
-15
May
-15
Jun-
15
Jul-1
5
Aug
-15
% International Buyers Long Run Average
14
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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MARKET CONDITIONS
15
-
Floor Calls from Potential Clients Declining
Q: Compared to last month, the number of floor calls from potential clients in your market area this month was
0%
10%
20%
30%
40%
50%
60%
70%
Feb-
14
Mar
-14
Apr
-14
May
-
Jun-
14
Jul-1
4
Aug
-14
Sep-
14
Oct
-14
Nov
-14
Dec
-14
Jan-
15
Feb-
15
Mar
-15
Apr
-15
May
-
Jun-
15
Jul-1
5
Aug
-15
Last MonthDown Flat Up
16
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
-
ListingAppointments/Presentations toClientsSlowing Down
Q: Compared to last month, the number of listing appointments and presentations to clients in yourmarket area this month was
0%
10%
20%
30%
40%
50%
60%
70%
Feb-
14
Mar
-14
Apr
-14
May
-14
Jun-
14
Jul-1
4
Aug
-14
Sep-
14
Oct
-14
Nov
-14
Dec
-14
Jan-
15
Feb-
15
Mar
-15
Apr
-15
May
-15
Jun-
15
Jul-1
5
Aug
-15
Last Month
Down Flat Up
17
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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Open HouseTraffic Continue to Dip
Q: Compared to last month/year, open house traffic in your market area this month was
0%
10%
20%
30%
40%
50%
60%
70%
Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15
Down Flat Up
18
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
-
Auctions Steady
Q: Compared to last month/year, the number of auctions in your market area this month was
45%
41%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Apr-14 Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15
Down Flat Up
19
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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All Cash PurchasesContinue to Decline
Q: Compared to last month/year, the number of all cash purchases in your market area this month was
42%
39%
19%
0%5%
10%15%20%25%30%35%40%45%50%
Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15
Down Flat Up
20
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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Majority of REALTORS Expect Better/SimilarMarketConditionsOver the NextYear
Q: What are your expectations for market conditions over the next year?
19%
47%
34%
0%
10%
20%
30%
40%
50%
60%
70%
Jan-
14
Feb-
14
Mar
-14
Apr
-14
May
-14
Jun-
14
Jul-1
4
Aug
-14
Sep-
14
Oct
-14
Nov
-14
Dec
-14
Jan-
15
Feb-
15
Mar
-15
Apr
-15
May
-15
Jun-
15
Jul-1
5
Aug
-15
Worsen Same Improve
21
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
-
Why REALTORS Expect MarketConditions toWorsen
Rise in interest rates
Economic uncertainty
Lack of affordable housing
The global economy
Q: Why do you expect real estate market conditions to worsen over the next year?
22
SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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1 In 5 REALTORSAreConcernedAboutAffordability
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3%
6%
2%
3%
7%
9%
13%
18%
18%
22%
0% 5% 10% 15% 20% 25%
No Concerns
Other
Policies & Regulations
Housing bubble
Lending & financing
Slow down in economic growth
Rising Interest Rates
Lack of Inventory
Home prices overinflated
Decline in housing affordability
Q: What is your biggest concern about the current real estate market?SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS
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What are REALTORS Saying?Sellers arent getting the traffic because ofhigh pricing Contra Costa
Pressures on lending are causing appraisalsto come in low - Fresno
Consumer are very uncertain about theeconomy Riverside
Market seems to be slowing -Yolo
Q: Do you have any specific comments, professional observations, or information that you would like to sharewith us--such as information on multiple bidding, changing buyer preferences, mortgage credit issues, orother topics?
24