Market Pulse, August 2015

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The CALIFORNIA ASSOCATION OF REALTORS®'s Market Pulse Survey is a monthly online survey to gather California REALTORS®’ sentiment about their last closed transaction and business activity for the previous month and the last year.

Transcript of Market Pulse, August 2015

  • MARKET PULSEAugust 2015

    1

  • Survey Methodology

    Monthly online survey of 300+ CA REALTORS

    Respondents are asked about their last closedtransaction and business activity in their market areafor the previous month and the last year.

    2

  • LASTTRANSACTION

    3

  • More than Half Are SellingAt or AboveAsking

    Q: Did your last closed transaction sell over, at or below asking price?

    27%

    48%

    25%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Jan-

    14

    Feb-

    14

    Mar

    -14

    Apr

    -14

    May

    -14

    Jun-

    14

    Jul-1

    4

    Aug

    -14

    Sep-

    14

    Oct

    -14

    Nov

    -14

    Dec

    -14

    Jan-

    15

    Feb-

    15

    Mar

    -15

    Apr

    -15

    May

    -15

    Jun-

    15

    Jul-1

    5

    Aug

    -15

    Over Below At

    4

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • Premium Paid OverAsking Price Dropped

    Q: At what percentage was your last closed transaction sold over asking price?

    8.4%

    11%

    8.2%

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

    10.0%

    12.0%

    14.0%

    Jan-

    14

    Feb-

    14

    Mar

    -14

    Apr

    -14

    May

    -14

    Jun-

    14

    Jul-1

    4

    Aug

    -14

    Sep-

    14

    Oct

    -14

    Nov

    -14

    Dec

    -14

    Jan-

    15

    Feb-

    15

    Mar

    -15

    Apr

    -15

    May

    -15

    Jun-

    15

    Jul-1

    5

    Aug

    -15

    Average

    5

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • Percent Paid BelowAsking Price Increases

    Q: At what percentage was your last closed transaction sold below asking price?

    -14.0%

    -12.0%

    -10.0%

    -8.0%

    -6.0%

    -4.0%

    -2.0%

    0.0%

    Jul-14

    Aug-14

    Sep-14

    Oct-14

    Nov-14

    Dec-14

    Jan-15

    Feb-15

    Mar-15

    Apr-15

    May-15

    Jun-15

    Jul-15

    Aug-15

    Average -5.8%-5.6%-5.8%-6.3% -12% -13% -11% -11% -11% -11% -7.0% -11% -9.6% -11%

    6

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • 58% of Properties Receiving MultipleOffers

    Q: How many offers did the seller in your last closed transaction receive?

    61%67%

    58%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%Ja

    n-14

    Feb-

    14

    Mar

    -14

    Apr

    -14

    May

    -14

    Jun-

    14

    Jul-1

    4

    Aug

    -14

    Sep-

    14

    Oct

    -14

    Nov

    -14

    Dec

    -14

    Jan-

    15

    Feb-

    15

    Mar

    -15

    Apr

    -15

    May

    -15

    Jun-

    15

    Jul-1

    5

    Aug

    -15

    7

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • Number of Offers Received Decreased

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    3.5

    4.0Ja

    n-14

    Feb-

    14

    Mar

    -14

    Apr

    -14

    May

    -14

    Jun-

    14

    Jul-1

    4

    Aug

    -14

    Sep-

    14

    Oct

    -14

    Nov

    -14

    Dec

    -14

    Jan-

    15

    Feb-

    15

    Mar

    -15

    Apr

    -15

    May

    -15

    Jun-

    15

    Jul-1

    5

    Aug

    -15

    2.5

    3.0

    2.4

    Average

    Q: How many offers did your last closed transaction receive?

    8

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • Proportion of Properties with Listing Price ReductionsIncreased

    Q: Were there any listing price reductions before escrow opened in your last closed transaction?

    26%28%

    30%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    9

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • About Half of Buyers were Previous Renters

    Q: Was the buyer of your last closed transaction a renter immediately prior to purchasing the property?

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    28%

    38%

    45%

    10

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • Sellers Becoming Renters Remain Steady

    Q: Did the seller of your last closed transaction become a renter immediately after selling the property?

    0%

    5%

    10%

    15%

    20%

    25%

    20%

    15%16%

    11

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • Share of First-time Buyers Remain Steady

    Q: Was the buyer of your last closed transaction a first-time buyer?

    28%

    32%30%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    40%

    45%Ja

    n-14

    Feb-

    14

    Mar

    -14

    Apr

    -14

    May

    -14

    Jun-

    14

    Jul-1

    4

    Aug

    -14

    Sep-

    14

    Oct

    -14

    Nov

    -14

    Dec

    -14

    Jan-

    15

    Feb-

    15

    Mar

    -15

    Apr

    -15

    May

    -15

    Jun-

    15

    Jul-1

    5

    Aug

    -15

    % First-time Buyers Long Run Average

    12

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • Majority Purchases are Primary Residences

    Q: What was the intended use of the property?

    71% 78%

    60%

    19%16%

    27%

    0%10%20%30%40%50%60%70%80%90%

    100%

    Jan-

    14

    Feb-

    14

    Mar

    -14

    Apr

    -14

    May

    -14

    Jun-

    14

    Jul-1

    4

    Aug

    -14

    Sep-

    14

    Oct

    -14

    Nov

    -14

    Dec

    -14

    Jan-

    15

    Feb-

    15

    Mar

    -15

    Apr

    -15

    May

    -15

    Jun-

    15

    Jul-1

    5

    Aug

    -15

    Primary residence Investment Vacation home Other

    13

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • International Buyers Fluctuate

    Q: Was the buyer an international client (one who was not a citizen or permanent resident of the U.S.)?

    5.2%

    8.0%

    3.0%

    0%

    2%

    4%

    6%

    8%

    10%

    12%

    Jan-

    14

    Feb-

    14

    Mar

    -14

    Apr

    -14

    May

    -14

    Jun-

    14

    Jul-1

    4

    Aug

    -14

    Sep-

    14

    Oct

    -14

    Nov

    -14

    Dec

    -14

    Jan-

    15

    Feb-

    15

    Mar

    -15

    Apr

    -15

    May

    -15

    Jun-

    15

    Jul-1

    5

    Aug

    -15

    % International Buyers Long Run Average

    14

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • MARKET CONDITIONS

    15

  • Floor Calls from Potential Clients Declining

    Q: Compared to last month, the number of floor calls from potential clients in your market area this month was

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Feb-

    14

    Mar

    -14

    Apr

    -14

    May

    -

    Jun-

    14

    Jul-1

    4

    Aug

    -14

    Sep-

    14

    Oct

    -14

    Nov

    -14

    Dec

    -14

    Jan-

    15

    Feb-

    15

    Mar

    -15

    Apr

    -15

    May

    -

    Jun-

    15

    Jul-1

    5

    Aug

    -15

    Last MonthDown Flat Up

    16

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • ListingAppointments/Presentations toClientsSlowing Down

    Q: Compared to last month, the number of listing appointments and presentations to clients in yourmarket area this month was

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Feb-

    14

    Mar

    -14

    Apr

    -14

    May

    -14

    Jun-

    14

    Jul-1

    4

    Aug

    -14

    Sep-

    14

    Oct

    -14

    Nov

    -14

    Dec

    -14

    Jan-

    15

    Feb-

    15

    Mar

    -15

    Apr

    -15

    May

    -15

    Jun-

    15

    Jul-1

    5

    Aug

    -15

    Last Month

    Down Flat Up

    17

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • Open HouseTraffic Continue to Dip

    Q: Compared to last month/year, open house traffic in your market area this month was

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Jan-14 Apr-14 Jul-14 Oct-14 Jan-15 Apr-15 Jul-15

    Down Flat Up

    18

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • Auctions Steady

    Q: Compared to last month/year, the number of auctions in your market area this month was

    45%

    41%

    14%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    Apr-14 Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15

    Down Flat Up

    19

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • All Cash PurchasesContinue to Decline

    Q: Compared to last month/year, the number of all cash purchases in your market area this month was

    42%

    39%

    19%

    0%5%

    10%15%20%25%30%35%40%45%50%

    Jun-14 Aug-14 Oct-14 Dec-14 Feb-15 Apr-15 Jun-15 Aug-15

    Down Flat Up

    20

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • Majority of REALTORS Expect Better/SimilarMarketConditionsOver the NextYear

    Q: What are your expectations for market conditions over the next year?

    19%

    47%

    34%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Jan-

    14

    Feb-

    14

    Mar

    -14

    Apr

    -14

    May

    -14

    Jun-

    14

    Jul-1

    4

    Aug

    -14

    Sep-

    14

    Oct

    -14

    Nov

    -14

    Dec

    -14

    Jan-

    15

    Feb-

    15

    Mar

    -15

    Apr

    -15

    May

    -15

    Jun-

    15

    Jul-1

    5

    Aug

    -15

    Worsen Same Improve

    21

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • Why REALTORS Expect MarketConditions toWorsen

    Rise in interest rates

    Economic uncertainty

    Lack of affordable housing

    The global economy

    Q: Why do you expect real estate market conditions to worsen over the next year?

    22

    SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • 1 In 5 REALTORSAreConcernedAboutAffordability

    23

    3%

    6%

    2%

    3%

    7%

    9%

    13%

    18%

    18%

    22%

    0% 5% 10% 15% 20% 25%

    No Concerns

    Other

    Policies & Regulations

    Housing bubble

    Lending & financing

    Slow down in economic growth

    Rising Interest Rates

    Lack of Inventory

    Home prices overinflated

    Decline in housing affordability

    Q: What is your biggest concern about the current real estate market?SERIES: Market Pulse SurveySOURCE: CALIFORNIA ASSOCIATION OF REALTORS

  • What are REALTORS Saying?Sellers arent getting the traffic because ofhigh pricing Contra Costa

    Pressures on lending are causing appraisalsto come in low - Fresno

    Consumer are very uncertain about theeconomy Riverside

    Market seems to be slowing -Yolo

    Q: Do you have any specific comments, professional observations, or information that you would like to sharewith us--such as information on multiple bidding, changing buyer preferences, mortgage credit issues, orother topics?

    24