Market Potential For Data Products
Transcript of Market Potential For Data Products
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MARKET POTENTIAL FOR DATA PRODUCTS Prepared & Presented By, Deval Naik MIT SOT
Project Guide,
Dr. Milind Pande
MIT SOT-Project Director
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About Bharti Group
“To build India's finest business conglomerate by 2020”
• Founded: 7th July, 1995
• Chairman and M.D.: Sunil Mittal • Total Revenue: $ 10 billion(in 2009)
• Employees: 25,543(in 2009)
• Market share in voice services: 21.34% • Total number of subscribers : 133,220,882 1.3 billion
Voice
0.3 billion
Data
“ 1st in India ” “ 3rd largest in the world ”
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Objective
• Primary Objective:
• To find out the market potential of Data Products for SOHO segment and Medium scale organizations
• To find out the factors influencing the buying decision of data
products
• Secondary Objective:
• To find out the need of data products
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PRODUCT LINE
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Products offered by Airtel Telemedia Services Ltd.
• Internet Leased Line
• Broadband
• Multiprotocol Label Switching
• Virtual Private Network
• Broadband-Virtual Private Network
• Audio Conferencing
• Video Conferencing
• Very Small Aperture Terminal
• International Private Leased Circuit
• National Long Distance Leased Line
• Point to Point
• Point to Point-Radio Frequency
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RESEARCH
METHODOLOGY
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Collection of company’s detail
Target market segmentation
Preparing
questionnaire
Collection of raw data
Survey
work
Analysis of the raw data
Findings &
Suggestions
10 days 25 days 10 days
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Gnatt Chart
Network Diagram
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FINDINGS
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Market share in Pune
1% 2%
4% 3% 2%
14%
Aircel
Airtel
BSNL
Hathway
NetForIndia
Reliace
Reliance 30%
21%
Sify
STPI
Tamika
Tata
Tulip
Utelecom
0.52%
5% Verizon
0.52% 2%
12% 3%
1% VSNL
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Existing Market in Pune (in ` )
?
?
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Data products which organization uses
0.49% 0.49%
0.49%
12%
3% 12%
39%
AC
Broadband
ILL
MPLS
VC
VPN
34%
WiMax
Wireless
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Earnings by Company
2,50,00,000
2,00,00,000
1,50,00,000
1,00,00,000
50,00,000
0
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Satisfaction level for the Data products of
the Organization
10% 3%
2 3
31% 4
5
2- Less 56%
3- Moderate 4- Good 5- Very Good
?
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Factors which organizations considers while
purchasing data products
1%
11%
9%
Price
Service
Speed
Uptime
79%
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Reason NOT to shift to Airtel Telemedia Services Ltd. 17%
Existing Customer
55%
4%
6% 10%
High Cost
Not aware
Not good service
Performance
Present contract
Satisfied with existing
8% 0.64%
?
?
?
?
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SUGGESTIONS
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Suggestions
• Sign SLAs to increase connectivity
• Good brand in voice for that no one wants to pay extra money for
data products
• Redefine the definition of potential customers
• Increase connectivity in remote areas
• Balance uploading and downloading rate ratio of
customer
• Restructure the billing plans
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LIMITATIONS
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Limitations
• Data is based on employee’s personnel experience. • Answers are based upon employees’ understanding of
question.
• Graphs are based on SOHO and medium scale
companies requirements.
• Data which is provided by employees’ can be biased.
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THANK YOU