Market Outlook Income Advantage Fund

Index

Market Outlook

Investment Performance

Assure Fund

Income Advantage Fund

Protector Fund

Builder Fund

Balancer Fund

Enhancer Fund

Creator Fund

Magnifier Fund

Maximiser Fund

Super 20 Fund

Multiplier Fund

Platinum Plus I Fund

Platinum Plus II Fund

Platinum Plus III Fund

Platinum Plus IV Fund

Platinum Premier Fund

Platinum Advantage Fund

Foresight Single Pay

Foresight 5 Pay

Titanium I Fund

Titanium II Fund

Titanium III Fund

Pure Equity

Liquid Plus

Value & Momentum

Pg 1

Pg 3

Pg 5

Pg 6

Pg 7

Pg 8

Pg 9

Pg 10

Pg 11

Pg 12

Pg 13

Pg 14

Pg 15

Pg 16

Pg 17

Pg 18

Pg 19

Pg 20

Pg 21

Pg 22

Pg 23

Pg 24

Pg 25

Pg 26

Pg 27

Pg 28

Pg 29

Pension Growth Fund

Pension Nourish Fund

Pension Enrich Fund

Pg 30

Pg 31

Pg 32

as on 31st July 2014

Market Update

1

Economy Review

In the RBI bi-monthly monetary policy 2014-15 speech by the governor on 5th August, 2014, he retained the

target of bringing down the CPI inflation to 6% by January-15. He also mentioned that the target growth rate in

real GDP should be sustained at 5.5% this year, within a likely range of 5-6% after a growth of sub 5% in the

past years. The repo, reverse repo and CRR rates were kept unchanged. This means that our EMIs will

continue to be same for the time being. A cut in SLR by 50 bps was announced which brought down SLR from

22.5% to 22% so that banks can lend more money to corporate rather than keeping in deposits and push

growth. The governor mentioned that rate cuts were possible only if inflation continues to move downwards.

The wholesale price index (WPI) for the month of June-14 came down to 5.4% from 6.0% in May 2014. The

consumer price index (CPI) inflation decreased to 7.3% in June-14 from 8.3% May-14 which is the lowest

since January 2012. Monsoon improved over the month of July, with the cumulative rainfall deficit coming

down to 19% now from 43% at the end of last month. India's fiscal deficit up to June has already touched

2.3% of GDP which is about 56% of the target set for the full year FY15. This was largely due to increase in

non-plan expenditure like subsidy payments (fuel and food) and interest payments. Government will have to

cut planned expenditure going ahead unless tax collections pick up to keep up to its fiscal deficit target of

4.1%.

India's HSBC manufacturing PMI rose to a 17 months high, at 53 in July-14 compared to 51.5 in June-14, while

services PMI decreased to 52.20 in July-14 from 54.4 in June-14. The industrial production (IIP) data also

revealed a pick-up mainly on a revival in the manufacturing sector. The numbers highlight India could be

entering a new cyclical upturn, which is expected to last for a significantly long period of time.

Market Update

2

Outlook for Equities

Outlook for Debt

Indian equity market went into a consolidation mode post a strong rally of around 25% over the last 4-5 months. The

benchmark Sensex gained 1.8% in July- 14. FII inflows into India continued in July- 14 with another $1.9bn coming in

taking the cumulative figure to $12bn YTD. DIIs meanwhile continued as net sellers with an outflow of $541mn during the

month taking the YTD tally to $5.6bn.

Globally in the month of July, emerging markets equities returned 1.9% and outperformed developed markets equities

which returned negative returns over the month (-1.6%). The volatility in global equities during the month was driven by

renewed focus on the US Fed possibly ending its economic stimulus program in October- 14. Other factors contributing

to global volatility were the US/ EU sanctions on Russia due to Ukraine issue and the recent Argentinean default.

On the domestic front, as things settled around the new political set-up, the markets focus once again shifted towards

corporate earnings. Defensive sectors like Pharma, Telecom, FMCG and IT did well in the month of while the cyclical

sectors like banks, capital goods, infra etc. underperformed.

Overall, Sensex appears attractive from a long term perspective at 15xFY16e earnings as we are at the bottom of the

economic cycle. The markets will take cues from the global events and NDA government reform initiatives ahead.

Liquidity continues to be in a deficit mode as RBI would maintain it so as to counter the inflation expectation in the

economy.

We expect CPI inflation to ease further to around an average of 7.1% by QE Sep-14 and 6.3% by QE Dec-14, owing to

high base effect, but later to rise to 7.5% during the QE March 2015 as base effect recedes. On the fiscal deficit front, we

expect a marginal pull back as improving IIP numbers suggests higher tax collections.

G-sec market will remain range bound as the market reacted negatively to the recent RBI policy and further will depend

on events and news flows. The corporate bond market will trail the G-sec market with a spread of 65bps as in the past

because of lack of demand in that segment.

31-Jul-14 30-Jun-14 % ChangeINDEX

Nifty

Sensex

BSE 100

Dow Jones

Hang Seng

Nikkei

Nasdaq

7721.30 7611.35 1.44%

25894.97 25413.78 1.89%

7799.72 7742.66 0.74%

16563.30 16826.60 -1.56%

15620.77 15162.10 3.03%

24756.85 23190.72 6.75%

4369.77 4408.18 -0.87%

BSE NSE

3000

4000

5000

6000

7000

8000

9000

16000

18000

20000

22000

24000

26000

No

v- 1

3

Jan

-14

De

c- 1

3

Fe

b- 1

4

Ma

r -1

4

Ap

r -1

4

Ma

y-1

4

Jun

-13

Jun

-14

Jul -

13

Au

g-1

3

Se

p-1

3

Oct

-13

Jul-

14

31-Jul-14 30-Jun-14 % ChangeKey Indices

10 year G-Sec

5 Year G-Sec

91 Day T Bill

364 day T-Bill

MIBOR

Call Rates

8.50% 8.75% -2.94%

8.45% 8.64% -2.25%

8.60% 8.55% 0.58%

8.68% 8.66% 0.23%

8.69% 8.66% 0.35%

7.90% 8.10% -2.53%

5 year AAA Corporate Bond Spread10 Yr G-Sec Yield

bp

s

perc

en

tag

e(%

)

25

50

75

100

125

150

5.0

6.0

7.0

8.0

9.0

10.0

No

v- 1

3

Jan-1

4

De

c- 1

3

Fe

b- 1

4

Ma

r -14

Ap

r-1

4

Ma

y-1

4

Jun

-13

Jun

-14

Jul-

13

Au

g-1

3

Sep

-13

Oct

-13

Jul-

14

Individual Funds

Returns

Absolute Return

CAGR

BM BMCreatorBMEnhancer

0.73% 0.65%

5.92% 5.21%

10.45% 9.25%

15.03% 13.30%

11.06% 9.64%

9.45% 8.41%

8.07% 7.35%

8.38% 7.22%

10.31% 7.16%

0.73% 0.63%

9.84% 8.56%

16.90% 14.94%

23.19% 19.96%

14.47% 13.05%

10.04% 9.13%

8.06% 7.39%

9.38% 7.81%

12.85% 10.21%

-2.42% -2.14%

21.35% 20.70%

40.25% 38.32%

63.39% 50.07%

25.27% 19.83%

14.03% 8.91%

9.11% 5.32%

13.94% 10.71%

8.78% 4.62%

-0.04% 1.65%

14.39% 13.70%

24.18% 23.01%

35.81% 29.45%

21.97% 19.46%

13.77% 10.58%

10.92% 8.14%

12.09% 8.81%

13.89% 10.81%

0.58% 0.61%

17.32% 14.27%

29.08% 24.98%

40.57% 31.90%

20.89% 19.08%

10.09% 10.28%

6.84% 7.42%

8.85% 8.70%

9.51% 7.67%

0.93% 0.62%

15.03% 12.99%

25.23% 22.73%

34.88% 29.49%

20.31% 17.97%

11.15% 10.13%

8.18% 7.53%

10.50% 8.59%

14.22% 6.97%

0.84% 0.63%

6.64% 5.71%

11.91% 10.05%

17.02% 14.13%

11.68% 9.96%

9.78% 8.30%

8.41% 7.14%

8.50% 7.09%

10.15% 7.04%

0.74% 0.64%

4.53% 4.09%

8.11% 7.35%

11.94% 11.01%

8.90% 8.39%

8.43% 8.03%

7.47% 7.20%

7.35% 6.87%

8.36% 6.10%

0.71% 0.64%

2.28% 2.22%

4.90% 4.52%

9.97% 9.45%

9.32% 8.04%

9.33% 8.17%

8.75% 7.61%

8.47% 6.90%

9.32% 7.35%

0.69% 0.63%

2.89% 2.97%

5.49% 5.48%

8.55% 8.75%

7.73% 7.14%

8.51% 7.63%

7.98% 7.02%

7.93% 6.51%

10.55% 7.30%

0.67% 0.63%

6.63% 6.27%

11.47% 11.02%

16.56% 15.28%

11.31% 10.58%

9.06% 8.48%

7.48% 7.20%

7.98% 7.25%

11.74% 8.26%

BuilderPeriod

1 month

6 months

1 Year

2 Years

3 Years

4 Years

5 Years

Since Inception

3 months

Performance at a Glance as on 31st July 2014

Returns

Absolute Return

CAGR

Returns

Absolute Return

CAGR

Multiplier BMPeriod

1 month

6 months

1 Year

2 Years

3 Years

4 Years

5 Years

Since Inception

3 months

Magnifier BM Maximiser BM Super 20 BM

Disclaimer:This document is issued by BSLI. While all reasonable care has been taken in preparing this document, no responsibility or liability is accepted for errors of fact or for any opinion expressed herein. This document is

for information purposes only. It does not constitute any offer, recommendation or solicitation to any person to enter into any transaction or adopt any investment strategy, nor does it constitute any prediction of likely

future movements in NAVs. Past performance is not necessarily indicative of future performance. We have reviewed the report, and in so far as it includes current or historical information, it is believed to be reliable

though its accuracy or completeness cannot be guaranteed. Neither Birla Sun Life Insurance Company Limited, nor any person connected with it, accepts any liability arising from the use of this document. You are

advised to make your own independent judgment with respect to any matter contained herein. The investment risk in investment portfolio is borne by the policyholder. The name of the funds do not in any way indicate

their quality, future prospects or returns. The premium paid in unit linked life insurance policies are subject to investment risk associated with capital markets and the unit price of the units may go up or down based on

the performance of investment fund and factors influencing the capital market and the policyholder is responsible for his/her decisions.

BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS: IRDA clarifies to public that IRDA or its officials do not involve inactivities like sale of any kind of insurance or financial

products nor invest premiums. IRDA does not announce any bonus. Public receiving such phone calls are requested to lodge a police complaint along with details of phone call, number.

Fund Name Benchmark CompositionAssure

Income Advantage

Protector

Builder

Balancer

Enhancer

Creator

Magnifier

Maximiser

Multiplier

Super 20

Liquid Plus

Pure Equity

Value & Momentum

-

-

BSE 100

BSE 100

BSE 100

BSE 100

BSE 100

BSE 100

BSE 100

CNX Midcap

BSE Sensex

-

BSE 100

Crisil Short Term Bond Index

Crisil Composite Bond Index






-

-

-

-

-

-

-

-

Crisil Liquid Fund Index











-

-

ULIF01008/07/05BSLIASSURE109

ULIF01507/08/08BSLIINCADV109

ULIF00313/03/01BSLPROTECT109

ULIF00113/03/01BSLBUILDER109

ULIF00931/05/05BSLBALANCE109

ULIF00213/03/01BSLENHANCE109

ULIF00704/02/04BSLCREATOR109

ULIF00826/06/04BSLIIMAGNI109

ULIF01101/06/07BSLIINMAXI109

ULIF01217/10/07BSLINMULTI109

ULIF01723/06/09BSLSUPER20109

ULIF02807/10/11BSLLIQPLUS109

ULIF02707/10/11BSLIPUREEQ109

ULIF02907/10/11BSLIVALUEM109

SFIN

3

BMAssure BMProtector BMBalancerPeriod

1 month

6 months

1 Year

2 Years

3 Years

4 Years

5 Years

Since Inception

3 months

BMIncome Advantage

Pure Equity

1.11%

23.71%

32.96%

42.57%

26.52%

-

-

-

22.82%

BM

0.71% 0.63%

2.13% 1.97%

4.31% 4.10%

8.80% 8.96%

8.45% 7.99%

- -

- -

- -

8.07% 8.03%

Liquid Plus

Value Momentum BM

-5.22%

22.73%

46.09%

60.65%

22.05%

-

-

-

18.03%

0.61%

14.27%

24.97%

31.90%

19.07%

-

-

-

16.18%

Guaranteed Nav Funds

Pension Funds

Returns

Absolute Return

CAGR

Platinum Plus

0.97%

11.36%

20.42%

27.19%

16.27%

8.67%

7.31%

8.68%

6.62%

Platinum Plus II

1.01%

12.35%

22.22%

29.19%

17.17%

8.90%

7.91%

9.26%

13.99%

Platinum Plus III

1.22%

13.14%

23.10%

29.42%

18.04%

9.47%

8.16%

9.18%

10.39%

Platinum Plus IV

1.27%

13.76%

24.05%

30.51%

18.12%

9.30%

8.45%

-

8.63%

Platinum Premier

1.18%

14.38%

25.10%

31.62%

19.07%

9.98%

8.42%

-

9.46%

Period

1 month

6 months

1 Year

2 Years

3 Years

4 Years

5 Years

Since Inception

3 months

Platinum Advantage

1.24%

15.47%

26.64%

34.93%

20.96%

12.36%

-

-

7.49%

Returns

Absolute Return

CAGR

Disclaimer:This document is issued by BSLI. While all reasonable care has been taken in preparing this document, no responsibility or liability is accepted for errors of fact or for any opinion expressed herein. This document is

for information purposes only. It does not constitute any offer, recommendation or solicitation to any person to enter into any transaction or adopt any investment strategy, nor does it constitute any prediction of likely

future movements in NAVs. Past performance is not necessarily indicative of future performance. We have reviewed the report, and in so far as it includes current or historical information, it is believed to be reliable

though its accuracy or completeness cannot be guaranteed. Neither Birla Sun Life Insurance Company Limited, nor any person connected with it, accepts any liability arising from the use of this document. You are

advised to make your own independent judgment with respect to any matter contained herein. The investment risk in investment portfolio is borne by the policyholder. The name of the funds do not in any way indicate

their quality, future prospects or returns. The premium paid in unit linked life insurance policies are subject to investment risk associated with capital markets and the unit price of the units may go up or down based on

the performance of investment fund and factors influencing the capital market and the policyholder is responsible for his/her decisions.

BEWARE OF SPURIOUS PHONE CALLS AND FICTITIOUS/FRAUDULENT OFFERS: IRDA clarifies to public that IRDA or its officials do not involve inactivities like sale of any kind of insurance or financial

products nor invest premiums. IRDA does not announce any bonus. Public receiving such phone calls are requested to lodge a police complaint along with details of phone call, number.

Platinum Plus I

Platinum Plus II

Platinum Plus III

Platinum Plus

Platinum Premier

Platinum Advantage

Titanium I

IV

Titanium II

Titanium III

Pension Nourish

Pension Growth

Pension Enrich

Foresight - Single Pay

Foresight - 5 Pay

-

-

-

-

-

-

-

-

-

BSE 100

BSE 100

BSE 100

-

-

-

-

-

-

-

-

-

-

-




-

-

-

-

-

-

-

-

-

-

-




-

-

ULIF01325/02/08BSLIIPLAT1109




ULIF02203/02/10BSLPLATPR1109

ULIF02408/09/10BSLPLATADV109

ULIF01911/12/09BSLITITAN1109



ULIF00604/03/03BSLNOURISH109

ULIF00504/03/03BSLIGROWTH109

ULIF00404/03/03BSLIENRICH109

ULIF02610/02/11BSLFSITSP1109

ULIF02510/02/11BSLFSIT5P1109

Fund Name Benchmark Composition SFIN

4

Returns

Absolute Return

CAGR

Period

1 month

6 months

1 Year

2 Years

3 Years

4 Years

5 Years

Since Inception

3 months

0.73% 0.65%

5.79% 5.21%

10.25% 9.25%

15.35% 13.30%

10.84% 9.64%

9.16% 8.41%

7.88% 7.35%

8.12% 7.22%

10.28% 7.16%

0.87% 0.63%

7.93% 6.84%

13.69% 11.99%

18.61% 16.44%

12.01% 11.20%

9.23% 8.65%

7.69% 7.26%

8.52% 7.40%

11.86% 8.56%

0.70% 0.64%

4.77% 4.09%

8.36% 7.35%

11.52% 11.01%

8.67% 8.39%

8.18% 8.03%

7.23% 7.20%

7.10% 6.87%

8.10% 6.10%

Pension Growth Pension - Enrich Pension - NourishBM BM BM

Period

1 month

6 months

1 Year

2 Years

3 Years

4 Years

5 Years

Since Inception

3 months

Titanium II

0.77%

13.33%

22.33%

29.37%

17.61%

10.35%

9.06%

-

9.01%

Titanium I

0.86%

13.64%

22.75%

29.75%

17.86%

10.20%

9.04%

-

9.05%

Titanium III

0.56%

10.31%

17.64%

24.20%

14.98%

9.61%

6.62%

-

6.58%

Foresight - 5 Pay

1.50%

10.82%

19.18%

24.20%

15.60%

8.74%

-

-

7.72%

Foresight - Single Pay

1.44%

14.50%

25.23%

33.12%

20.95%

12.39%

-

-

10.78%

Performance at a Glance as on 31st July 2014

8.83% National Bank For Agri. And Rural Development 2015 5.34%

9.62% LIC Housing Finance Ltd. 2015 4.65%


8.95% Power Finance Corpn. Ltd. 2018 2.94%

8.97% EID-Parry (India) Ltd. 2016 2.92%

8.6% Bharat Aluminium Company Limited 2016 2.90%

8.58% Housing Development Finance Corpn. Ltd. 2018 2.90%




Other Corporate Debt 9.03%

OBJECTIVE:

STRATEGY:

To provide Capital Protection, at a high level of safety and liquidity through judicious investments in high quality short-term debt.

Generate better return with low level of risk through investment into fixed interest securities having short-term maturity profile.

About The Fund

CORPORATE DEBT

Asset Allocation Rating Profile

42.61%

57.39%

NAV as on 31st July 2014: BENCHMARK:22.08 CRISIL Short Term Bond Index`

Assure FundSFIN No.ULIF01008/07/05BSLIASSURE109

SECURITIES Holding

5

MMI, Deposits, CBLO & Others

Asset held as on FUND MANAGER:` 168.57 Cr Mr. Ajit Kumar PPB (Debt)31st July 2014:

BMAssure

Date of Inception: 12-Sep-05

1.33

Fund Update:

The average maturity of the fund has increased to

1.33 years from years in the previous month.

Assure fund continues to be predominantly invested

in highest rated fixed income instruments.

1.18

Maturity Profile

Maturity (in years)

77.66%

22.34%

Less than 2 years 2 to 7 years

57.39%

MMI, Deposits,

CBLO & Others

NCD42.61%

AA-AA9.59%

A1+29.87%

57.12%AAA

3.42%

Oct-

09

Jan-1

0

Apr-

10

Jul-10

Oct-

10

Jan-1

1

Apr-

11

Jul-11

Oct-

11

Jan-1

2

Apr-

12

Jul-12

Oct-

12

Jan-1

3

Apr-

13

Jul-13

Oct-

13

Jan-1

4

Apr-

14

Jul-14

OBJECTIVE:

STRATEGY:

To provide capital preservation and regular income, at a high level of safety over a medium term horizon by investing in high

quality debt instruments.

To actively manage the fund by building a portfolio of fixed income instruments with medium term duration. The fund will invest in

government securities, high rated corporate bonds, high quality money market instruments and other fixed income securities. The quality of

the assets purchased would aim to minimize the credit risk and liquidity risk of the portfolio. The fund will maintain reasonable level of liquidity.

About The Fund

Income Advantage FundSFIN No.ULIF01507/08/08BSLIINCADV109

BMIncome Advantage

8.6% Government Of India 2028 16.05%










Other Government Securities 5.36%

9.4% Rural Electrification Corpn. Ltd. 2021 2.81%

9.75% Tata Motors Ltd. 2020 1.82%

9.65% Kotak Mahindra Prime Ltd. 2016 1.72%

9.55% Hindalco Industries Ltd. 2022 1.57%

8.83% Export Import Bank Of India 2023 1.47%

2% Tata Steel Ltd. 2022 1.40%


9.95% Food Corporation Of India 2022 1.11%




GOVERNMENT SECURITIES

CORPORATE DEBT


SECURITIES


47.53%

Holding

34.32%

8.85

18.15%

NAV as on BENCHMARK:18.1531st July 2014: ` Crisil Composite Bond index & Crisil Liquid Fund Index

Asset held as on FUND MANAGER:` 465.76 Cr Mr. Ajit Kumar PPB (Debt)31st July 2014:

Fund Update:Exposure to Corporate Debt has decreased to

34.32% from 49.28 while that to MMI has

increased to 18.15% from 16.76 on a MOM basis.

Income Advantage fund continues to be

predominantly invested in highest rated fixed

income instruments.

%

%

Maturity Profile

Maturity (in years)

6

Income Advantage BM

AA AA+

AA-1.28%

AAA7.34% 5.14%28.16%

58.07%Sovereign

34.32%

G-Secs47.53%

NCD18.15%

MMI, Deposits,

CBLO & Others

Date of Inception: 22-Aug-08

20.27% 21.45%

58.28%

Less than 2 years 2 to 7 years 7 years & above

Oct-

10

Jan-1

1

Apr-

11

Jul-11

Oct-

11

Jan-1

2

Apr-

12

Jul-12

Oct-

12

Jan-1

3

Apr-

13

Jul-13

Oct-

13

Jan-1

4

Apr-

14

Jul-14














9.57% Indian Railway Finance Corpn. Ltd. 2021 2.49%


9.55% Mahindra And Mahindra Financial Services Ltd. 2014 2.30%

8.9% Steel Authority Of India Ltd. 2019 1.91%



9.25% Power Grid Corpn. Of India Ltd. 2021 1.21%

8.97% EID-Parry (India) Ltd. 2016 1.19%


ICICI Bank Ltd. 0.66%

HDFC Bank Ltd. 0.60%

ITC Ltd. 0.59%

Reliance Industries Ltd. 0.59%

Larsen & Toubro Ltd. 0.45%

Infosys Ltd. 0.43%

Housing Development Finance Corpn. Ltd. 0.43%

State Bank Of India 0.33%

Tata Consultancy Services Ltd. 0.33%

Oil And Natural Gas Corpn. Ltd. 0.31%

Other Equity 5.15%

OBJECTIVE:

STRATEGY:

.

To generate persistent return through active management of fixed income portfolio and focus on creating long-term equity

portfolio, which will enhance yield of composite portfolio with minimum risk appetite

To invest in fixed income securities with marginal exposure to equity up to 10% at low level of risk. This fund is suitable for those

who want to protect their capital and earn steady return on investment through higher exposure to debt securities.

About The Fund

Protector FundSFIN No.ULIF00313/03/01BSLPROTECT109


CORPORATE DEBT

EQUITY


SECURITIES


42.53%

Holding

37.67%

7.87

9.87%

9.93%

NAV as on BENCHMARK:29.2631st July 2014: ` BSE 100 & Crisil Composite Bond Index & Crisil Liquid Fund Index

Asset held as on FUND MANAGER:` 412.70 Cr Mr.31st July 2014: Sunil Kumar (Equity), Mr. Ajit Kumar PPB (Debt)

Fund Update:Exposure to G-secs has increased to 42.53% to

37.60% while that to MMI has decreased 9.93% from

14.56 on a MOM basis.

Protector fund continues to be predominantly

invested in highest rated fixed income instruments.

%

Maturity Profile

Maturity (in years)

Top 10 Sectoral Allocation

7

Maturity Profile

Protector BM

AA+AAA6.67%

A1+2.66%

1.45%AA-

34.97%

51.62%Sovereign

MMI, Deposits,

CBLO & Others Equities

Date of Inception: 22-Mar-01

4.30%

4.63%

5.23%

6.31%

6.98%

7.84%

8.13%

10.82%

13.01%

22.88%

OTHERS

PHARMACEUTICALS

METAL

CAPITAL GOODS

FMCG

AUTOMOBILE

FINANCIAL SERVICES

SOFTWARE / IT

OIL AND GAS

BANKING

23.04% 23.61%

53.35%


9.93% 9.87%

37.67% 42.53%NCD G-Secs

AA2.64%

Mar-

06

Aug-0

6

Jan-0

7

Jun-0

7

Nov-0

7

Apr-

08

Sep-0

8

Feb-0

9

Jul-09

Dec-0

9

May-1

0

Oct-

10

Mar-

11

Aug-1

1

Jan-1

2

Jun-1

2

Nov-1

2

Apr-

13

Sep-1

3

Feb-1

4

Jul-14


















2% Indian Hotels Co. Ltd. 2014 1.25%





ITC Ltd. 1.01%




Kotak Mahindra Bank Ltd. 0.71%



Maruti Suzuki India Ltd. 0.61%


Infosys Ltd. 0.55%

Other Equity 10.71%

OBJECTIVE:

STRATEGY:

To build your capital and generate better returns at moderate level of risk, over a medium or long-term period through a balance

of investment in equity and debt.

Generate better return with moderate level of risk through active management of fixed income portfolio and focus on creating

long equity portfolio which will enhance yield of composite portfolio with low level of risk appetite.

About The Fund

Builder FundSFIN No.ULIF00113/03/01BSLBUILDER109


CORPORATE DEBT

EQUITY


SECURITIES


43.82%

Holding

29.16%

7.98

18.44%

8.58%


Asset held as on FUND MANAGER:` 280.60 Cr Mr.31st July 2014: Dhrumil Shah (Equity), Mr. Ajit Kumar PPB (Debt)

Fund Update:Exposure to NCD has decreased to 29.16% from

29.85 while that to MMI has increased to 8.58%

from 7.88 on a MOM basis.

Builder fund continues to be predominantly invested

in highest rated fixed income instruments.

%

%

Maturity Profile

Maturity (in years)


8

BMBuilder

MMI, Deposits,

CBLO & OthersEquities18.44% 8.58%

29.16%NCD

43.82%

G-Secs


3.44%

4.12%

4.41%

6.53%

7.73%

8.42%

9.38%

10.07%

10.94%

24.10%

AUTO ANCILLIARY

METAL

CAPITAL GOODS

FMCG

PHARMACEUTICALS

AUTOMOBILE

FINANCIAL SERVICES

OIL AND GAS

SOFTWARE / IT

BANKING

18.93%

30.87%

50.20%


AAAAA

34.38% 5.57%

60.04%Sovereign

Mar-

05

Jul-05

Nov-0

5

Mar-

06

Jul-06

Nov-0

6M

ar-

07

Jul-07

Nov-0

7

Mar-

08

Jul-08

Nov-0

8

Mar-

09

Jul-09

Nov-0

9M

ar-

10

Jul-10

Nov-1

0

Mar-

11

Jul-11

Nov-1

1M

ar-

12

Jul-12

Nov-1

2M

ar-

13

Jul-13

Nov-1

3

Mar-

14

Jul-14

OBJECTIVE:

STRATEGY:

The objective of this fund is to achieve value creation of the policyholder at an average risk level over medium to long-term period.

The strategy is to invest predominantly in debt securities with an additional exposure to equity, maintaining medium term

duration profile of the portfolio.

About The Fund

Balancer FundSFIN No.ULIF00931/05/05BSLBALANCE109












9.6% L&T Finance Ltd. 2016 4.74%

9% Export Import Bank Of India 2019 4.08%













ITC Ltd. 1.31%




Infosys Ltd. 0.80%



Other Equity 13.66%


CORPORATE DEBT

Equity


SECURITIES

35.38%

Holding

26.45%

24.83%

13.34%

NAV as on 23.9731st July 2014: ` BENCHMARK: BSE 100 & Crisil Composite Bond Index & Crisil Liquid Fund Index

Asset held as on FUND MANAGER:` 31.76 Cr Mr.31st July 2014: Sunil Kumar (Equity), Mr. Deven Sangoi (Debt)

Fund Update:

Exposure to Equities has slightly decreased to

24.83% from 25.14 while that to MMI has slightly

decreased to 13.34% from 13.51 on a MOM basis.

%

%



9

7.47Maturity (in years)

BMBalancer

Maturity Profile

MMI, Deposits,

CBLO & OthersEquities

24.83% 13.34%

26.45%NCD 35.38%

G-sec

56.37%

AAA A1+AA+34.59% 1.50%7.55%

Sovereign

Date of Inception: 18-Jul-05

3.65%

4.25%

4.47%

5.67%

5.91%

8.28%

8.31%

10.90%

13.96%

20.63%

METAL

CAPITAL GOODS

AUTO ANCILLIARY

PHARMACEUTICALS

FINANCIAL SERVICES

AUTOMOBILE

FMCG

OIL AND GAS

SOFTWARE / IT

BANKING

27.77% 30.14%

42.09%


Ma

r-1

0

Ju

l-1

0

No

v-1

0

Ma

r-11

Ju

l-11

No

v-1

1

Ma

r-1

2

Ju

l-1

2

No

v-1

2

Ma

r-1

3

Ju

l-1

3

No

v-1

3

Ma

r-1

4

Ju

l-1

4












10.75% Reliance Industries Ltd. 2018 0.84%


10.2% Tata Steel Ltd. 2015 0.74%

9.05% State Bank Of India 2020 0.69%

2% Indian Hotels Co. Ltd. 2014 0.55%



9.1% State Bank Of Mysore 2019 0.44%




INDIAN RAILWAY FINANCE CORPN. LTD. 2015 0.45%

ITC Ltd. 1.95%






Infosys Ltd. 1.22%




Other Equity 12.92%

OBJECTIVE:

STRATEGY:

Helps you to grow your capital through enhanced returns over a medium to long term period through investments in equity and

debt instruments, thereby providing a good balance between risk and return.

To earn capital appreciation by maintaining diversified equity portfolio and seek to earn regular return on fixed income portfolio

by active management resulting in wealth creation for policy holders.

About The Fund

Enhancer FundSFIN No.ULIF00213/03/01BSLENHANCE109


CORPORATE DEBT

Securitised Debt

Equity


SECURITIES

28.54%

Holding

34.32%

6.67

0.45%

27.87%

8.83%


Asset held as on FUND MANAGER:` 6808.62 Cr Mr.31st July 2014: Deven Sangoi (Equity), Mr. Ajit Kumar PPB (Debt)

Fund Update:Exposure to Equities has decreased to 27.87% from

28.90 while that to MMI has slightly decreased to

8.83% from 8.97 on a MOM basis.

Enhancer fund continues to be predominantly


%

%

Maturity Profile

Maturity (in years)


BM

10

Asset Allocation Rating ProfileEnhancer

MMI, Deposits,

CBLO & Others

G-Sec

27.87% Securitised

Debt8.83%

0.45%

28.54% 34.32%

Equities

NCD


3.24%

4.36%

5.71%

6.37%

6.68%

7.68%

8.49%

11.40%

13.31%

22.32%

OTHERS

METAL

CAPITAL GOODS

FINANCIAL SERVICES

PHARMACEUTICALS

FMCG

AUTOMOBILE

SOFTWARE / IT

OIL AND GAS

BANKING

AA AA+

44.49% A+0.73%

0.64%

AA-0.93%

A1+3.54%4.86%

AAA

Sovereign44.80%

Mar-

06

Aug-0

6

Jan-0

7

Jun-0

7

Nov-0

7

Apr-

08

Sep-0

8

Feb-0

9

Jul-09

Dec-0

9

May-1

0

Oct-

10

Mar-

11

Aug-1

1

Jan-1

2

Jun-1

2

Nov-1

2

Apr-

13

Sep-1

3

Feb-1

4

Jul-14

21.08%

41.19%37.73%















11% Power Finance Corpn. Ltd. 2018 1.49%

9.7% Sundaram Finance Ltd. 2014 1.28%




8.95% HDFC Bank Ltd. 2022 0.76%





ITC Ltd. 2.95%





Infosys Ltd. 2.09%




Other Equity 25.49%

OBJECTIVE:

STRATEGY:

To achieve optimum balance between growth and stability to provide long - term capital appreciation with balanced level of risk

by investing in fixed income securities and high quality equity security.

To ensure capital appreciation by simultaneously investing into fixed income securities and maintaining diversified equity

portfolio. Active fund management is carried out to enhance policyholder's wealth in long run.

About The Fund

Creator FundSFIN No.ULIF00704/02/04BSLCREATOR109


CORPORATE DEBT

EQUITY


SECURITIES

25.75%

Holding

18.34%

8.11

48.66%

7.25%


Asset held as on FUND MANAGER:` 389.33 Cr Mr.31st July 2014: Sunil Kumar (Equity), Mr. Ajit Kumar PPB (Debt)

Fund Update:

Exposure to Equities has decreased to 48.66% from

49.67 while that to MMI has decreased to 7.25%


Creator fund continues to be predominantly


%

%

Maturity Profile

Maturity (in years)



11

Creator BM

58.41%Sovereign

Date of Inception: 23-Feb-04

3.25%

5.03%

5.05%

6.48%

6.97%

7.97%

8.04%

10.79%

12.91%

21.88%

OTHERS

PHARMACEUTICALS

METAL

CAPITAL GOODS

FMCG

FINANCIAL SERVICES

AUTOMOBILE

SOFTWARE / IT

OIL AND GAS

BANKING

23.45% 20.70%

55.85%


MMI, Deposits,

CBLO & Others7.25%18.34%

NCD

25.75%48.66%

G-Secs Equities

AA AA+AA-2.91%4.03%

1.47%

AAA

33.18%

Au

g-0

6

Ja

n-0

7

Ju

n-0

7

No

v-0

7

Ap

r-0

8

Se

p-0

8

Fe

b-0

9

Ju

l-0

9

De

c-0

9

Ma

y-1

0

Oct-

10

Ma

r-11

Au

g-1

1

Ja

n-1

2

Ju

n-1

2

No

v-1

2

Ap

r-1

3

Se

p-1

3

Fe

b-1

4

Ju

l-1

4


9.25% ICICI Home Finance Co. Ltd. 2014 0.14%


9.2% IDFC Ltd 2015 0.07%


8.8% HDB Financial Services Ltd 2016 0.01%



ITC Ltd. 5.80%






Infosys Ltd. 3.72%




Other Equity 42.53%

OBJECTIVE:

STRATEGY:

To maximize wealth by actively managing a diversified equity portfolio.

To invest in high quality equity security to provide long term capital appreciation with high level of risk. This fund is suitable for

those who want to have wealth maximization over long-term period with equity market dynamics.

About The Fund

Magnifier FundSFIN No.ULIF00826/06/04BSLIIMAGNI109

CORPORATE DEBT

EQUITY


SECURITIES


0.45%

Holding

86.82%

0.98

12.66%

NAV as on BENCHMARK:37.6531st July 2014: ` BSE 100 & Crisil Liquid Fund Index

Asset held as on FUND MANAGER:` 1076.20 Cr Mr.31st July 2014: Deven Sangoi (Equity), Mr. Ajit Kumar PPB (Debt)

Fund Update:



from 10.22 on a MOM basis

Magnifier fund continues to be predominantly

invested in large cap stocks and maintains a well

diversified portfolio with investments made across

various sectors.

%

%

Maturity Profile

Maturity (in years)


12

GOVERNMENT SECURITIES 0.07%

Magnifier BM

Date of Inception: 12-Aug-04

3.23%

4.56%

5.28%

6.07%

6.69%

7.92%

7.94%

11.45%

13.13%

21.84%

OTHERS

METAL

CAPITAL GOODS

FINANCIAL SERVICES

PHARMACEUTICALS

AUTOMOBILE

FMCG

SOFTWARE / IT

OIL AND GAS

BANKING

100.00%

Less than 2 years

86.82%Equities

MMI, Deposits,

CBLO & Others

12.66%NCD

0.45%G-Secs0.07%

Sovereign44.45%

AAA

16.79%38.76%

A1+

Apr-

10

Jul-10

Oct-

10

Jan-1

1

Apr-

11

Jul-11

Oct-

11

Jan-1

2

Apr-

12

Jul-12

Oct-

12

Jan-1

3

Apr-

13

Jul-13

Oct-

13

Jan-1

4

Apr-

14

Jul-14



ITC Ltd. 6.23%


Larsen&Toubro Ltd. 4.62%

Infosys Ltd. 4.09%





Other Equity 51.66%

OBJECTIVE:

STRATEGY:

To provide long-term capital appreciation by actively managing a well-diversified equity portfolio of fundamentally strong blue

chip companies and provide a cushion against the volatility in the equities through investment in money market instruments.

Active Fund Management with potentially 100% equity exposure. Maintaining High Quality Diversified Portfolio with Dynamic

blend of Growth and Value Stocks- so that portfolio does not suffer from style bias. Focus on large-caps and quality mid-caps to ensure

liquidity and reduce risk.

About The Fund

Maximiser FundSFIN No.ULIF01101/06/07BSLIINMAXI109

EQUITY


SECURITIES

99.44%

Holding

0.56%

NAV as on BENCHMARK:19.1231st July 2014: ` BSE 100 & Crisil Liquid Fund Index

Asset held as on FUND MANAGER:` 2261.18 Cr Mr.31st July 2014: Sameer Mistry

Fund Update:




Maximiser fund is predominantly invested in large

cap stocks and maintains a well diversified portfolio

with investments made across various sectors.

%

%

Maturity Profile



13

1.35Maturity (in years)Maturity (in years)

Maximiser BM

MMI, Deposits,

CBLO & Others0.56%

99.44%

Equities

Sovereign

100.00%

Date of Inception: 12-Jun-07

3.41%

5.39%

5.40%

6.08%

6.16%

7.94%

8.40%

10.54%

13.73%

21.37%

OTHERS

FINANCIAL SERVICES

METAL

CAPITAL GOODS

PHARMACEUTICALS

FMCG

AUTOMOBILE

SOFTWARE / IT

OIL AND GAS

BANKING

100.00%

Less than 2 years

Ap

r-0

9

Ju

l-0

9

Oct-

09

Ja

n-1

0

Ap

r-1

0

Ju

l-1

0

Oct-

10

Ja

n-1

1

Ap

r-11

Ju

l-11

Oct-

11

Ja

n-1

2

Ap

r-1

2

Ju

l-1

2

Oct-

12

Ja

n-1

3

Ap

r-1

3

Ju

l-1

3

Oct-

13

Ja

n-1

4

Ap

r-1

4

Ju

l-1

4

ITC Ltd. 8.97%








Infosys Ltd. 5.23%


Other Equity 32.50%

OBJECTIVE:

STRATEGY:

To generate long-term capital appreciation for policyholders by making investments in fundamentally strong and liquid large

cap companies.

To build and manage a concentrated equity portfolio of 20 fundamentally strong large cap stocks in terms of market capitalization

by following an in depth research-focused investment approach. The fund will attempt diversify across sectors and will invest in companies

having financial strength, robust, efficient & visionary management & adequate market liquidity. It will adopt a disciplined and flexible

approach towards investing with a focus on generating long-term capital appreciation. The non-equity portion of the fund will be invested in

highly rated money market instruments and fixed deposits.

About The Fund

Super 20 FundSFIN No.ULIF01723/06/09BSLSUPER20109

Equity


SECURITIES

98.03%

Holding

1.97%

NAV as on BENCHMARK:19.34 Sensex &31st July 2014: ` Crisil Liquid Fund Index

Asset held as on FUND MANAGER:` 467.04 Cr Mr.31st July 2014: Sameer Mistry

Fund Update:

Exposure to Equities has increased to 98.03% from



Super 20 fund is predominantly invested in large cap

stocks and maintains a concentrated portfolio.

%

%


14

100.00%

Less than 2 years

Super 20 BM Asset Allocation

Maturity Profile

Sovereign

100.00%

Rating Profile

MMI, Deposits,

CBLO & Others

1.97%

98.03%

Equities

Date of Inception: 06-Jul-09

3.65%

3.72%

4.46%

6.00%

6.84%

8.25%

9.15%

10.16%

13.93%

24.98%

FINANCIAL SERVICES

CEMENT

METAL

AUTOMOBILE

CAPITAL GOODS

POWER

FMCG

SOFTWARE / IT

OIL AND GAS

BANKING

Ma

y-1

1

Ju

l-11

Se

p-1

1

No

v-1

1

Ja

n-1

2

Ma

r-1

2

Ma

y-1

2

Ju

l-1

2

Se

p-1

2

No

v-1

2

Ja

n-1

3

Ma

r-1

3

Ma

y-1

3

Ju

l-1

3

Se

p-1

3

No

v-1

3

Ja

n-1

4

Ma

r-1

4

Ma

y-1

4

Ju

l-1

4

Jagran Prakashan Ltd. 6.48%

Gujarat Mineral Develpmenmt Corportaion 5.02%

Divis Laboratories Ltd. 4.62%

Container Corpn. Of India Ltd. 4.38%

Mahindra And Mahindra Financial Services Ltd. 3.95%

UPl Limited 3.61%

Engineers India Ltd. 3.60%

Britannia Industries Ltd. 3.41%

AIA Engineering Ltd. 3.33%

Muthoot Finance Ltd. 3.26%

Other Equity 49.89%

OBJECTIVE:

STRATEGY:

To provide long-term wealth maximization by actively managing a well-diversified equity portfolio, predominantly comprising of

companies whose market capitalization is between Rs. 10 billion to Rs.250 billion. Further, the fund would also seek to provide a cushion

against the sudden volatility in the equities through some investments in short-term money market instruments.

Active Fund Management with potentially 100% equity Exposure Research based investment approach with a dedicated &

experienced in-house research team. Identify undervalued Stocks in the growth phase. Focus on niche players with competitive advantage, in

the sunrise industry & potential of being tomorrow's large cap. Emphasis on early identification of stocks.

About The Fund

Multiplier FundSFIN No.ULIF01217/10/07BSLINMULTI109

Equity


SECURITIES


91.55%

Holding

8.45%

NAV as on BENCHMARK:17.65 CNX Midcap &31st July 2014: ` Crisil Liquid Fund Index

Asset held as on FUND MANAGER:` 413.20 Cr Mr. Sumit Mangal31st July 2014:

Fund Update:


95.56 MMI has increased to 8.45% from 4.44 on

MOM basis.

Multiplier fund is predominantly invested in high

quality mid cap stocks and maintains a well

diversified portfolio with investments made across

various sectors.

% %

Maturity Profile


Multiplier BM

15

100.00%

Less than 2 years

Sovereign100.00%

Date of Inception: 30-Oct-07

4.16%

4.78%

5.83%

5.92%

6.66%

8.53%

8.95%

10.68%

11.07%

15.97%

FMCG

LOGISTICS

OIL AND GAS

PHARMACEUTICALS

METAL

AUTO ANCILLIARY

FINANCIAL SERVICES

CAPITAL GOODS

BANKING

MEDIA

MMI, Deposits,

CBLO & Others8.45%

91.55%

Equities

Jan-1

0

Apr-

10

Jul-10

Oct-

10

Jan-1

1

Apr-

11

Jul-11

Oct-

11

Jan-1

2

Apr-

12

Jul-12

Oct-

12

Jan-1

3

Apr-

13

Jul-13

Oct-

13

Jan-1

4

Apr-

14

Jul-14

OBJECTIVE:

STRATEGY:

To optimize the participation in an actively managed well diversified equity portfolio of fundamentally strong blue chip

companies while using debt instruments & derivatives to lock-in capital appreciations.

The strategy of the fund is to have an optimum mix of equities & fixed income instruments, with up to 100% exposure in both

equities & fixed income assets & up to 40% in Money Market instruments.

About The Fund

Platinum Plus I FundSFIN No.ULIF01325/02/08BSLIIPLAT1109





National Bank For Agri. And Rural Development 2017 4.44%



8.85% NHPC Ltd. 2018 1.51%








ITC Ltd. 5.10%







Infosys Ltd. 2.61%



Other Equity 28.43%


CORPORATE DEBT

Equity


SECURITIES

5.00%

Holding

17.06%

64.09%

13.86%

NAV as on 15.0531st July 2014: `

Asset held as on FUND MANAGER:` 326.61 Cr Mr.31st July 2014: Sunil Kumar (Equity), Mr. Devendra Singhvi (Debt)

Fund Update:




Platinum Plus I fund continues to be predominantly


diversified portfolio.

%

%



Maturity Profile

16


MMI, Deposits,

CBLO & Others Sovereign29.34%

70.66%

AAA


2.97%

3.39%

5.67%

7.24%

8.02%

8.72%

9.51%

13.32%

13.52%

21.25%

METAL

POWER

CAPITAL GOODS

PHARMACEUTICALS

FINANCIAL SERVICES

AUTOMOBILE

FMCG

SOFTWARE / IT

OIL AND GAS

BANKING

32.26%

67.74%


G-Secs13.86%5.00%

NCD17.06%

64.09%

Equities

OBJECTIVE:

STRATEGY: The strategy of the fund is to have an optimum mix of equities & fixed income instruments, with up to 100% exposure in both

equities & fixed income assets & up to 40% in Money Market instruments.

To optimize the participation in an actively managed well diversified equity portfolio of fundamentally strong blue chip

companies while using debt instruments & derivatives to lock-in capital appreciations.

About The Fund

Platinum Plus II FundSFIN No.ULIF01425/02/08BSLIIPLAT2109








National Housing Bank 2018 2.40%









ITC Ltd. 5.67%






Infosys Ltd. 3.48%




Other Equity 30.46%


CORPORATE DEBT

Equity


SECURITIES

3.80%

Holding

16.57%

70.54%

9.09%


Asset held as on FUND MANAGER:` 592.12 Cr Mr.31st July 2014: Deven Sangoi (Equity), Mr. Devendra Singhvi (Debt)

Fund Update:




Platinum Plus II fund is predominantly invested in

large cap stocks and maintains a well diversified

portfolio.

%

%

Maturity Profile



17


Sovereign

23.09%

76.91%

AAA

MMI, Deposits,

CBLO & OthersNCD

16.57% G-Secs3.80%

70.54%

Equities

9.09%


3.13%

3.70%

5.85%

6.65%

8.22%

8.98%

9.88%

13.46%

14.30%

20.96%

TELECOMMUNICATION

POWER

CAPITAL GOODS

PHARMACEUTICALS

FINANCIAL SERVICES

AUTOMOBILE

FMCG

OIL AND GAS

SOFTWARE / IT

BANKING

28.75%

71.25%


OBJECTIVE:

STRATEGY:

To optimize the participation in an actively managed well-diversified equity portfolio of fundamentally strong blue chip

companies while using debt instruments and derivatives to lock-in capital appreciations. The use of derivatives will be for hedging purposes &

and as approved by the IRDA.

To have an optimum mix of equities & fixed income instruments, with up to 100% exposure in both equities & fixed income assets

& up to 40% in Money Market.

About The Fund

Platinum Plus III FundSFIN No. ULIF01628/04/09BSLIIPLAT3109





National Housing Bank 2019 2.36%











ITC Ltd. 5.96%






Infosys Ltd. 3.71%




Other Equity 32.81%


CORPORATE DEBT

Equity


SECURITIES

7.05%

Holding

9.60%

77.17%

6.18%



Fund Update:


77.17% from 77.44 while that to MMI has been

stable to 6.18% on a MOM basis.

Platinum Plus III fund continues to be predominantly


diversified portfolio.

%

Maturity Profile



18


Sovereign

43.75%

56.25%

AAA

NCD7.05%9.60%

G-Secs

77.17%

Equities

6.18%

MMI, Deposits,

CBLO & Others

Date of Inception: 15-May-09

2.88%

3.12%

5.73%

7.39%

8.06%

8.71%

9.42%

13.19%

14.22%

21.90%

POWER

TELECOMMUNICATION

CAPITAL GOODS

PHARMACEUTICALS

FINANCIAL SERVICES

AUTOMOBILE

FMCG

OIL AND GAS

SOFTWARE / IT

BANKING

18.68%

79.77%

1.55%


OBJECTIVE:

STRATEGY:


companies while using debt instruments and derivatives to lock-in capital appreciations. The use of derivatives will be for hedging purposes &

and as approved by the IRDA

To have an optimum mix of equities & fixed income instruments, with up to 100% exposure in both equities & fixed income assets

& up to 40% in Money Market instruments.

About The Fund

Platinum Plus IV FundSFIN No.ULIF01816/09/09BSLIIPLAT4109





9.15% Larsen & Toubro Ltd. 2019 1.88%


8.85% NHPC Ltd. 2019 0.26%




ITC Ltd. 6.29%






Infosys Ltd. 3.90%




Other Equity 34.62%


CORPORATE DEBT

Equity


SECURITIES

3.80%

Holding

8.00%

81.19%

7.01%



Fund Update:




Platinum Plus IV fund is predominantly invested in


portfolio.

%

%

Maturity Profile



19


MMI, Deposits,

CBLO & Others

G-Secs3.80%

8.00%NCD

7.01%

81.19%

Equities

Sovereign

35.72%

64.28%

AAA


2.88%

3.11%

5.68%

7.52%

8.03%

8.72%

9.43%

13.21%

14.22%

21.83%

POWER

TELECOMMUNICATION

CAPITAL GOODS

PHARMACEUTICALS

FINANCIAL SERVICES

AUTOMOBILE

FMCG

OIL AND GAS

SOFTWARE / IT

BANKING

35.53%

59.13%

5.34%


OBJECTIVE:

STRATEGY:

To optimise the participation in an actively managed well-diversified equity portfolio of fundamentally strong blue chip

companies while using debt instruments and derivatives to lock-in capital appreciations. The use of derivatives will be for hedging purposes

only and as approved by the IRDA

To dynamically manage the allocation between equities and fixed income instruments, while using derivatives when necessary

and for hedging purposes only. The equity investment strategy will revolve around building and actively managing a well-diversified equity

portfolio of value & growth driven fundamentally strong blue chip companies by following a research-focused investment approach. On the

fixed income side, investments will be made in government securities, high rated corporate bonds and money market instruments.

About The Fund

Platinum Premier FundSFIN No.ULIF02203/02/10BSLPLATPR1109




8.85% NHPC Ltd. 2020 0.54%


Rural Electrification Corpn. Ltd. 2020 0.43%




8.85% NHPC Ltd. 2019 0.19%






ITC Ltd. 6.54%




Infosys Ltd. 4.55%




Other Equity 37.13%


CORPORATE DEBT

Equity


SECURITIES

5.28%

Holding

2.83%

87.69%

4.20%



Fund Update:




Platinum Premier fund is predominantly invested in


portfolio.

%

%

Maturity Profile



20


AAA34.33%

65.67%Sovereign


3.05%

3.40%

6.02%

6.22%

7.69%

8.95%

9.03%

12.80%

14.20%

22.08%

TELECOMMUNICATION

POWER

PHARMACEUTICALS

CAPITAL GOODS

FINANCIAL SERVICES

AUTOMOBILE

FMCG

OIL AND GAS

SOFTWARE / IT

BANKING

33.41%

61.31%

5.28%


NCD

G-Secs

2.83%

5.28%

MMI, Deposits,

CBLO & Others

4.20%

87.69%

Equities

OBJECTIVE:

STRATEGY:



only and as approved by the IRDA.



portfolio of value & growth driven fundamentally strong blue-chip companies by following a research-focused investment approach. On the


About The Fund

Platinum Advantage FundSFIN No.ULIF02408/09/10BSLPLATADV109



ITC Ltd. 6.96%






Infosys Ltd. 4.68%




Other Equity 43.07%


CORPORATE DEBT

Equity


SECURITIES

0.18%

Holding

0.11%

96.58%

3.12%



Fund Update:




%

%

Maturity Profile



21


96.58%

Equities


3.15%

3.37%

5.69%

6.27%

7.58%

8.72%

9.02%

14.12%

14.43%

19.80%

POWER

METAL

CAPITAL GOODS

PHARMACEUTICALS

FINANCIAL SERVICES

FMCG

AUTOMOBILE

OIL AND GAS

SOFTWARE / IT

BANKING

91.41%

8.59%


G-Secs0.18%

MMI, Deposits,

CBLO & Others

3.12%NCD0.11%

Sovereign92.94%

7.06%AAA

OBJECTIVE:

STRATEGY:








About The Fund

Foresight Single PaySFIN No.ULIF02610/02/11BSLFSITSP1109




ITC Ltd. 7.52%






Infosys Ltd. 4.73%




Other Equity 37.86%


CORPORATE DEBT

Equity


SECURITIES

1.18%

Holding

1.11%

91.13%

6.58%


Asset held as on FUND MANAGER:` 90.18 Cr Mr.31st July 2014: Dhrumil Shah (Equity), Mr. Devendra Singhvi (Debt)

Fund Update:




%

%

Maturity Profile



22


MMI, Deposits,

CBLO & Others


3.01%

3.30%

5.74%

5.96%

7.44%

10.17%

10.30%

14.08%

14.97%

20.15%

POWER

METAL

PHARMACEUTICALS

CAPITAL GOODS

FINANCIAL SERVICES

AUTOMOBILE

FMCG

OIL AND GAS

SOFTWARE / IT

BANKING

73.39%

15.97% 10.64%


6.58%NCD

1.11%

1.18%G-Secs

91.13%

Equities

AAA45.62%

54.38%Sovereign

OBJECTIVE:

STRATEGY:








About The Fund

Foresight 5 PaySFIN No.ULIF02510/02/11BSLFSIT5P1109























ITC Ltd. 4.94%







Infosys Ltd. 2.83%



Other Equity 24.50%


CORPORATE DEBT

Equity


SECURITIES

9.48%

Holding

19.77%

61.16%

9.58%



Fund Update:




%

%

Maturity Profile



23


SovereignA1+34.45%

AAA60.97%

4.58%


2.69%

3.21%

5.98%

7.05%

8.48%

8.58%

9.69%

12.78%

14.25%

22.29%

POWER

METAL

CAPITAL GOODS

PHARMACEUTICALS

AUTOMOBILE

FINANCIAL SERVICES

FMCG

SOFTWARE / IT

OIL AND GAS

BANKING

24.13%

53.38%

22.50%


G-SecsNCD

19.77%

MMI, Deposits,

CBLO & Others9.58%

9.48%

61.16%

Equities

OBJECTIVE:

STRATEGY:

The primary objective of the fund is to provide Capital Protection, at a high level of safety and liquidity through judicious

investments in high quality short-term debt.


About The Fund

Titanium I FundSFIN No.ULIF01911/12/09BSLITITAN1109



9.37% National Housing Bank 2015 4.10%

9.2% IDFC Ltd 2015 3.68%






ITC Ltd. 4.47%




Infosys Ltd. 3.45%

Mahindra And Mahindra Ltd. 3.45%


Other Equity 41.00%


CORPORATE DEBT

Equity

SECURITIES

3.65%

Holding

10.64%

83.28%



Fund Update:


84.07

Titanium I fund is predominantly invested in large

cap stocks and maintains a well diversified portfolio.

%

Maturity Profile



24


MMI, Deposits, CBLO & Others 2.43%

G-SecsNCD

3.65%

2.43%

10.64%

83.28%

Equities

MMI, Deposits,

CBLO & Others Sovereign

25.53%

74.47%

AAA

Date of Inception: 16-Dec-09

2.74%

4.66%

5.35%

6.08%

6.54%

8.84%

10.64%

12.98%

16.56%

20.54%

METAL

POWER

CAPITAL GOODS

PHARMACEUTICALS

FMCG

FINANCIAL SERVICES

OIL AND GAS

AUTOMOBILE

SOFTWARE / IT

BANKING

100.00%

Less than 2 years

OBJECTIVE:

STRATEGY:




About The Fund

Titanium II FundSFIN No.ULIF02011/12/09BSLITITAN2109



9.2% IDFC Ltd 2015 3.70%






ITC Ltd. 4.63%




Infosys Ltd. 3.59%


Tata Motors Ltd. 2.96%

Other Equity 41.19%


CORPORATE DEBT

Equity


SECURITIES

6.23%

Holding

6.65%

83.67%

3.45%


Asset held as on FUND MANAGER:` 13.52 Cr31st July 2014: Mr. Sunil Kumar (Equity), Mr. Devendra Singhvi (Debt)

Fund Update:


84.34 while that to MMI has slightly increased to


Titanium II fund is predominantly invested in large


%

%

Maturity Profile



25


MMI, Deposits,

CBLO & Others

G-Secs6.65%

NCD

6.23%

3.45%

83.67%

Equities

48.36%Sovereign

51.64%

AAA


2.84%

4.88%

5.46%

6.24%

6.78%

8.52%

10.96%

11.94%

17.07%

21.11%

METAL

POWER

CAPITAL GOODS

PHARMACEUTICALS

FMCG

FINANCIAL SERVICES

OIL AND GAS

AUTOMOBILE

SOFTWARE / IT

BANKING

100.00%

Less than 2 years

OBJECTIVE:

STRATEGY:




About The Fund

Titanium III FundSFIN No.ULIF02111/12/09BSLITITAN3109



9.37% National Housing Bank 2015 5.37%





ITC Ltd. 4.30%


Tata Motors Ltd. 3.32%




Other Equity 35.63%


CORPORATE DEBT

Equity


SECURITIES

4.97%

Holding

13.73%

75.12%

6.17%


Asset held as on FUND MANAGER:` Cr31st July 2014: 7.45 Mr. Sunil Kumar (Equity), Mr. Devendra Singhvi (Debt)

Fund Update:




Titanium III fund is predominantly invested in large


%

%

Maturity Profile



26


Date of Inception: 16-Jun-10

3.46%

4.27%

5.64%

6.05%

6.87%

7.90%

11.67%

12.78%

13.75%

22.16%

METAL

POWER

PHARMACEUTICALS

CAPITAL GOODS

FMCG

FINANCIAL SERVICES

OIL AND GAS

AUTOMOBILE

SOFTWARE / IT

BANKING

100.00%

Less than 2 years

4.97%

G-SecsNCD

13.73%

75.12%

Equities

MMI, Deposits,

CBLO & Others6.17% Sovereign

27.10%

72.90%

AAA

OBJECTIVE:

STRATEGY:

The objective of the fund is to provide long-term wealth creation by actively managing portfolio through investment in selective

businesses. Fund will not invest in businesses that provide goods or services in gambling, lottery/contests, animal produce, liquor, tobacco,

entertainment like films or hotels, banks and financial institutions

The equity investment strategy will revolve around building and actively managing a well-diversified equity portfolio of value &

growth driven fundamentally strong companies by following a research-focused investment approach. Equity investments will be made

based on the following criteria: Investment in companies will be made in strict compliance with the objective of the fund, Fund will not invest in

banks and financial institutions and companies whose interest income exceeds 3% of total revenues, Investing in leveraged-firms is restrained

on the provision that heavily indebted companies ought to serve a considerable amount of their revenue in interest payments.

About The Fund

Pure EquitySFIN No.ULIF02707/10/11BSLIPUREEQ109


Asset held as on FUND MANAGER:` 7.87 Cr Mr.31st July 2014: Praful Kumar

Fund Update:




%

%

SECURITIES Holding


Exide Industries Ltd. 4.90%

Grasim Industries Ltd. 4.50%

Cipla Ltd. 4.07%

ACC Ltd. 4.05%

Nestle India Ltd. 3.88%

Container Corpn. Of India Ltd. 3.69%

Bata India Ltd. 3.53%


Gujarat Mineral Develpmenmt Corportaion 3.41%

Other Equity 55.56%

Equity 96.95%


Asset Allocation


27

MMI, Deposits,

CBLO & Others


3.80%

4.43%

4.64%

6.26%

6.27%

9.26%

9.52%

11.53%

11.84%

15.48%

LOGISTICS

AGRI RELATED

DIVERSIFIED

CEMENT

METAL

AUTO ANCILLIARY

PHARMACEUTICALS

CAPITAL GOODS

OIL AND GAS

FMCG

3.05%

96.95%

Equities

OBJECTIVE:

STRATEGY:

To provide superior risk-adjusted returns with low volatility at a high level of safety and liquidity through investments in high

quality short term fixed income instruments - upto1 year maturity

The fund will invest in high quality short-term fixed income instruments – upto 1-year maturity. The endeavor will be to optimize

returns while providing liquidity and safety with very low risk profile.

About The Fund

Liquid PlusSFIN No.ULIF02807/10/11BSLLIQPLUS109


SECURITIES Holding

100.00%

NAV as on BENCHMARK:12.0431st July 2014: ` Crisil Liquid Index

Asset held as on FUND MANAGER :` 37.34 Cr Mr.31st July 2014: Ajit Kumar PPB (Debt)

Fund Update:

The average maturity of the fund has slightly

decreased to 0.52 years from 0.60 years in the

previous month.


Maturity Profile

28


100.00%

Less than 2 years

MMI, Deposits,

CBLO & Others

100.00%

100.00%A1+


OBJECTIVE:

STRATEGY:

The objective of the fund is to provide long-term wealth maximization by managing a well diversified equity portfolio

predominantly comprising of deep value stocks with strong momentum.

To build & manage a diversified equity portfolio of value and momentum driven stocks by following a prudent mix of qualitative &

quantitative investment factors. This strategy has outperformed the broader market indices over long-term. The fund would seek to identify

companies which have attractive business fundamentals, competent management and prospects of robust future growth and are yet

available at a discount to their intrinsic value and display good momentum. The fund will also maintain reasonable level of liquidity.

About The Fund

Value & MomentumSFIN No.ULIF02907/10/11BSLIVALUEM109

NAV as on BENCHMARK:14.8731st July 2014: ` BSE 100

Asset held as on FUND MANAGER:` 21.87 Cr Mr.31st July 2014: Sunil Kumar

Fund Update:




%

%

SECURITIES Holding

Hero Motocorp Limited 4.77%

ACC Ltd. 4.67%

Union Bank Of India 3.98%

Syndicate Bank 3.77%

Karnataka Bank Ltd. 3.56%

Muthoot Finance Ltd. 3.51%

Federal Bank Ltd. 3.39%

GAIL (India) Ltd. 3.34%

Bharti Infratel Ltd 2.71%

Oil India Ltd. 2.70%

Other Equity 54.06%

Equity 90.45%




29

Maturity Profile

100.00 %

Less than 2 years

Sovereign100.00%

90.45%

Equities


3.32%

3.76%

4.77%

4.98%

5.27%

6.81%

7.74%

8.05%

16.12%

23.03%

FERTILISERS

METAL

POWER

MEDIA

AUTOMOBILE

CEMENT

FINANCIAL SERVICES

CAPITAL GOODS

OIL AND GAS

BANKING

MMI, Deposits,

CBLO & Others

9.55%

OBJECTIVE:

STRATEGY:

To generate persistent return through active management of fixed income portfolio and focus on creating long-term equity

portfolio, which will enhance yield of composite portfolio with minimum risk appetite.

To invest in fixed income securities with marginal exposure to equity up to 10% at low level of risk. This fund is suitable for those

who want to protect their capital and earn steady return on investment through higher exposure to debt securities.

About The Fund

Pension Nourish FundSFIN No.ULIF00604/03/03BSLNOURISH109









10.1% HDB Financial Services Ltd 2015 3.82%

9.6% L&T Finance Ltd. 2016 3.79%



9.74% Tata Sons Ltd. 2024 2.34%




ITC Ltd. 0.73%






Infosys Ltd. 0.36%




Other Equity 5.41%


CORPORATE DEBT

Equity


SECURITIES

35.50%

Holding

41.06%

9.81%

13.63%


Asset held as on FUND MANAGER:` 13.22 Cr Mr.31st July 2014: Praful Kumar (Equity), Mr. Ajit Kumar PPB (Debt)

Fund Update:




%

%

Maturity Profile



30


Nourish BM

MMI, Deposits,

CBLO & Others Equities9.81%13.63%

35.50%NCD

41.06%G-sec


3.40%

3.78%

4.88%

6.36%

6.91%

7.68%

10.14%

10.63%

11.41%

25.22%

AUTO ANCILLIARY

METAL

PHARMACEUTICALS

FINANCIAL SERVICES

AUTOMOBILE

CAPITAL GOODS

SOFTWARE / IT

FMCG

OIL AND GAS

BANKING

24.22% 21.80%

53.99%

Less than 2 years 2 to 7years 7 years & above

AA+AA-

42.38% 6.81%1.95%

AA1.35%

AAA

Sovereign47.51%

Mar-

06

Jul-06

Nov-0

6

Mar-

07

Jul-07

Nov-0

7

Mar-

08

Jul-08

Nov-0

8

Mar-

09

Jul-09

Nov-0

9

Mar-

10

Jul-10

Nov-1

0

Mar-

11

Jul-11

Nov-1

1

Mar-

12

Jul-12

Nov-1

2

Mar-

13

Jul-13

Nov-1

3

Mar-

14

Jul-14

OBJECTIVE:

STRATEGY:

This fund option helps build your capital and generate better returns at moderate level of risk, over a medium or long-term

period through a balance of investment in equity and debt.

Generate better return with moderate level of risk through active management of fixed income portfolio and focus on creating

long term equity portfolio which will enhance yield of composite portfolio with low level of risk appetite.

About The Fund

Pension Growth FundSFIN No.ULIF00504/03/03BSLIGROWTH109














9.9% Cholamandalam Investment And Finance Co. Ltd. 2016 3.98%

9.95% Family Credit Limited 2016 2.66%


9.6% L&T Finance Ltd. 2016 2.65%






ITC Ltd. 1.32%






Infosys Ltd. 0.78%




Other Equity 9.54%


CORPORATE DEBT

Equity


SECURITIES

30.56%

Holding

34.57%

19.44%

15.42%


Asset held as on FUND MANAGER:` 37.81 Cr Mr.31st July 2014: Devendra Singhvi

Fund Update:

Exposure to Equities has slightly increased to


decreased to 15.42% from 16.08 on a MOM basis.

%

%

Maturity Profile



31


Pension Growth BM


2.37%

4.56%

6.78%

6.81%

8.48%

9.72%

10.13%

10.69%

10.97%

22.92%

MEDIA

METAL

PHARMACEUTICALS

FMCG

AUTOMOBILE

CAPITAL GOODS

SOFTWARE / IT

OIL AND GAS

FINANCIAL SERVICES

BANKING

20.26%28.76%

50.98%


MMI, Deposits,

CBLO & OthersEquities

19.44% 15.42%

34.57%30.56%NCDG-sec

AA

AA+18.19%

4.07%

46.92%Sovereign

AAA30.81%

Ju

l-0

6

De

c-0

6

Ma

y-0

7

Oct-

07

Ma

r-0

8

Au

g-0

8

Ja

n-0

9

Ju

n-0

9

No

v-0

9

Ap

r-1

0

Se

p-1

0

Fe

b-1

1

Ju

l-11

De

c-1

1

Ma

y-1

2

Oct-

12

Ma

r-1

3

Au

g-1

3

Ja

n-1

4

Ju

n-1

4

OBJECTIVE:

STRATEGY:

Helps you grow your capital through enhanced returns over a medium to long term period through investments in equity and

debt instruments, thereby providing a good balance between risk and return.

To earn capital appreciation by maintaining diversified equity portfolio and seek to earn regular return on fixed income portfolio

by active management resulting in wealth creation for policyholders.

About The Fund

Pension Enrich FundSFIN No.ULIF00404/03/03BSLIENRICH109




















ITC Ltd. 1.91%








Infosys Ltd. 1.07%

Other Equity 18.72%


CORPORATE DEBT

Equity


SECURITIES

36.91%

Holding

23.21%

33.32%

6.56%


Asset held as on FUND MANAGER:` 168.90 Cr31st July 2014: Mr. Dhrumil Shah (Equity), Mr. Ajit Kumar PPB (Debt)

Fund Update:


35.15 while that to MMI has slightly increased to


%

%

Maturity Profile



32


Enrich BM

MMI, Deposits,

CBLO & OthersNCD

23.21% 6.56%

36.91%

G-secEquities

33.32%

Fe

b-0

6

Ju

l-0

6

De

c-0

6

Ma

y-0

7

Oct-

07

Ma

r-0

8

Au

g-0

8

Ja

n-0

9

Ju

n-0

9

No

v-0

9

Ap

r-1

0

Se

p-1

0

Fe

b-1

1

Ju

l-11

De

c-1

1

Ma

y-1

2

Oct-

12

Ma

r-1

3

Au

g-1

3

Ja

n-1

4

Ju

n-1

4


3.40%

5.26%

5.87%

6.35%

7.57%

7.83%

8.87%

10.95%

11.19%

23.62%

MEDIA

METAL

CAPITAL GOODS

FMCG

FINANCIAL SERVICES

AUTOMOBILE

PHARMACEUTICALS

SOFTWARE / IT

OIL AND GAS

BANKING

11.71%22.21%

66.08%


AAAAA29.77% 4.87%

AA+3.97%

Sovereign61.39%

Market Outlook Income Advantage Fund

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