Market opportunity news flash western europe
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Business Opportunities in Western Europe Marjaana Karjalainen November 13, 2012
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Transcript of Market opportunity news flash western europe
Business Opportunities in
Western Europe
Marjaana Karjalainen
November 13, 2012
Agenda
• Europe might be in crisis, but it is not dead!
• Business opportunity snapshots:
– France
– Spain
– Italy
– Benelux
– Scandinavia
– UK
– Germany
• Finpro team at your service
13/11/2012 2 © Finpro
Despite recession, the biggest and wealthiest
SWDM market
TLC spending (billion EUR): 259
Services (EU5) : 212,7
Systems and infrastructures (EU5) : 46,3
Broadband:
Broadband access (million) : 109
% on WE population : 31%
% on EU5 families : 73%
WE Region:
Inhabitants : 359,1 million
GDP : 10.650 billion EUR
(Finland: 195)
IT spending (billion of EUR) : 230,6
Software and services : 154,1
Hardware : 76,5
Mobile Internet:
World’s highest penetration rate
Large investment in LTE infrastructures
Over 20 LTE active networks; over 30 trials
DSL 76,3%
Cable 16,4%
Optic fiber 2,2
Others
5,1%
Projects and opportunities
Digital Media
Government’s digital agendas
Enterprise solutions
E-Health Sources: Finpro Elaboration over National statistics 2009-2011; ComScore 2011; Nielsen 2010
Fast
growth
WE towards the mobile economy
EU5 46,9%
Finland 38,1%
EU5 under 24
35,8%
Sources: Finpro Elaboration over National statistics 2009-2011; ComScore 2011; Nielsen 2010
EU5
7,5% Finland
6,8%
Percentage of website traffic
using mobile and tablets
Smartphone penetration rata
over total population
Smartphone penetration is over 50%
in the EU5
UK and Spain have the highest
smartphone penetration rates
Italy has the world’s highest
penetration rate among under 24
Traffic generated by mobile devices is
growing faster
Project and opportunities
Mobile payments
Mobile commerce and retailing
BYOD based Enterprise solutions
Social Media based services and content
FR DE IT ES UK
12 9 9 11 8
Age of the first mobile phone
Operators tariff policies
Flat-rates are offered by all the MNOs
Post-paid and pre-paid has the same QoS
(Quality of Services)
Data plans for all the o.s.: iPhone, Android,
Symbian, Windows.
Nokia is still among TOP 3 vendors of
smartphones
Google’s smartphone platform market share
grew up to 41%
Nokia still holds over 1/3 of the market in Italy
and Spain
13/11/2012 5 © Finpro
France
Market drivers
Business
PA
Consumers
B2B cloud
solutions Safety & Security
Surveillance technology
Securisation of
transactions
M-health, Home care
& also Machine-to-machine-
to-human (M2M2H)
solutions
Indoor
localization
eg navigation and
guidance
3D, Serious Games
E-learning –
modernization of
educational tools
Mobile payment
solutions
13/11/2012 7 © Finpro
• in 2012
France is home for major telecom companies, integrators and R&D labs
France ranked as the 3rd country in the EU in terms of fixed broadband penetration
and second in penetration growth.
Imports of ICT continues
Telecommunications
Networking infrastructure
Large corporations (incl FT, members of Thales Group,
Technicolor and Alcatel) are involved in FP7 ICT projects in several key areas like Future Internet and 'Networked electronic media' (NEM)
Embedded solutions for the industry
Aerospace
Military
Defense
Automotive & Shipbuilding
Mobile payment related B2B applications and services
E-commerce
Tourism, culture
Transports
Innovative solutions for Demanding consumers
Always connected
Working / Leisure
E-learning as a tool for more efficiency
E-health for health care provision any time, anywhere
Business Opportunities
13/11/2012 8 © Finpro
Spain
Market drivers
Business
PA
Consumers
Cloud solutions
for corporate,
(SMEs)
Broadband,
LTE licenses
Mobile
ecosystem
Gaming Entertainment
(Sports,
tourism)
Corporate
mobility
solutions
13/11/2012 10 © Finpro
• Europe’s fifth largest ICT market
• Very high smart phone penetration compared to other ICT matters
• Homeland of Telefonica
Mobile applications and services
One of the most developed mobile markets has huge demand for both consumer and enterprise applications and solutions (ex: NFC solutions)
“Telefonica effect”
Decision making of one of the largest telecom companies in the world takes place in Spain. Gateway to Latin America
Cloud Computing
Software as a Service
(SaaS), but also
Platforms (PaaS),
Business Processes
(BPaaS), and
virtualization (Server,
Desktop, Storage)
Big Data
Challenges of storing, managing, analyzing, modeling and visualizing data
Gamification
Companies are trying to implement and improve their processes by “gamifying” them
Business Opportunities
13/11/2012 11 © Finpro
Italy
Market drivers
Business
PA
Consumers
Cloud solutions
for corporate,
SMEs, SoHo
PA
digitalization
Broadband,
LTE licenses
Mobile
ecosystem
Social Networks
and Gaming
Government
Digital Agenda
13/11/2012 13 © Finpro
• Europe’s fourth largest ICT market
• Highest smart phone penetration in the world in the youth segment
• More smartphones than PCs
Mobile applications and services
One of the most developed mobile markets has huge demand for both consumer and enterprise applications and solutions
Embedded solutions
Software especially for the machinery, automotive, aerospace and shipbuilding industries
Green ICT
ICT systems and applications to reduce CO2 emissions: green data centre, smart grids, smart buildings, sustainable mobility
Cloud Computing
Software as a Service
(SaaS), but also
Platforms (PaaS),
Business Processes
(BPaaS), and
virtualization (Server,
Desktop, Storage)
Business Opportunities
13/11/2012 14 © Finpro
The Benelux The Netherlands, Belgium, Luxemburg
Market drivers
Gaming:
“serious” &
leisure
B2B
cloud solutions
Personal heath &
wellbeing
Open innovation
environment
Sustainability
solutions
Personal
entertainment
Smart
environments
Industrial &
embedded
Data Centers
&
connectivity
Open, international
business-environment
and attitude -
“Gateway to Europe” role
E-learning &
education
Mobility solutions
“flexible working”
Healthcare,
homecare
Supply chain
/ logistics
solutions
(E)government
services &
efficiency
Social
networking
Sustainability &
“green ICT”
solutions
workflow
management
• Open market - open mindset: “European Gateway” and step-stone market
• Excellent ICT infrastructure: global top-country in fixed and mobile broadband
• Economic development and market dynamics offer wide range of opportunities
Mobility & supply
chain:
- Vast ‘European
Logistics’ industry
in constant need
for ICT innovations
to drive
competitiveness
- Densely populated
countries in need
for mobility / ‘smart
working’ solutions
reducing traffic.
Market reforms and
efficiency trend:
- Pressure on public
sector: efficiency-
and services
improvement
- Healthcare &
homecare reforms
and aging
population: strong
pressure on
efficiency, and
growing need for
smart solutions.
Education, learning,
entertainment:
- Increase lesson
efficiency, e-
learning, interactive
learning solutions,
teacher support,
tailored education.
- Serious gaming
market.
Open innovation
opportunities:
- Open innovation /
R&D environment in
health-, ‘experience’-,
industrial and energy
areas.
Social networking
- Market growing
exponentially
Green ICT:
- Solutions effectively
reducing burden on
environment.
Infrastructure
- Internet hubs, data
centres, very high
fixed and mobile
broadband
connectivity.
Cloud
- Solutions B2B –
SME’s
Business Opportunities
13/11/2012 17 © Finpro
Scandinavia Sweden, Norway, Denmark
Market drivers
Cloud & security
solutions, big data
opportunities
Telcos, packaged
offerings;
corporate, SME &
consumer
Mobile promotion &
transactions: retail,
diminished roaming
fees etc
Social media; consumer
behaviour, integrated
solutions, networks
Public
procurement, e.g.
health efficiency
Embedded BI,
tracking,
logistics, billing
Media /
entertainment;
music & gaming
Considerable R&D,
acclaimed science parks.
E.g. on materials / ESS.
Media / Infotainment;
promotion & intelligent
visualisations
Considerable infrastructure
investments & subsidies &
internationally oriented
construction sector
Forestry
Off shore &
energy &
shipping
Mining
IT & services -
e.g. financial
Manufacturing
/ designs
Food &
agriculture Manufacturing
/ designs /
Trading
Health, life
science &
Biotech
DRIVERS CLUSTERS
Energy &
automation
13/11/2012 19 © Finpro
• Highly competitive & comparatively accessible plus secure ecosystems
• E.g. telecom liberalised early, demanding consumers, international networks etc.
• The 1st step towards further internationalisation ventures for many Finnish SMEs.
Mobile applications and services
Demand for applications and solutions as well as co-development. Strong media, e.g. gaming community.
Embedded solutions
Machinery & automotive industries, retail, cleantech & energy: tracking, management, transactions etc.
Security
Networks and surveillance, ERP systems, packaged services, hosting & corporate networks / communications.
Cloud Computing
SaaS, ´big data´
challenges, bundled
services like sc e-box,
customer behaviour
patterns etc etc.
Cross industry
synergies.
Norway Extremely strong economy & purchasing power: off shore & energy technology, consumer goods
Sweden Stability & growth, strong currency: communications, heavy- & process industries, services & retail,
Denmark International economy: Trading, logistics, design & off shore + energy, food and life science.
Business Opportunities
13/11/2012 20 © Finpro
Germany
Market drivers
Cloud
Solutions
IT Security
Mobile Data
Services
Gaming
Car industry
Smart Grids
Energy &
environment
Machinery &
equipment
Life Sciences
Retail
Consumer
Electronics
ITK
Key Sectors Drivers
BYOD (bring
your own
device)
Drivers
Social media
13/11/2012 22 © Finpro
Business opportunities
• Fifth largest ICT market in the world
• Mobile data services growing rapidly and market set to increase by 13% in 2012
• Highest number of social media users in Europe (29.2m)
Lifescience:
Healthcare is a huge industry employing 4,8m persons. Costs saving is driving innovation, especially in of e-health and telemedicine areas
Machinery & vehicles
Opportunities in the machinery and automotive sectors. The market for M2M communication solutions has a large potential (B2B especially), especially in areas such as embedded systems, and also infotainment
BYOD
Recent surveys say that
half the German
companies allow
employers to bring their
own devices. The growing
trend has strong
implications for areas such
as security and MDM
(mobile device
management)
Energy & Environment
The Government‘s decision to opt out of nuclear power implies the implementation of renewable energies (e.g. Wind), and a growing demand for new network technologies: smart grids, smart metering, mobile services etc.
Fibre network
Due to delays caused by deregulation issues Germany is a long way behind other leading counties when it comes to fibre networks to the home. Currently less than 1% of German broadband Internet users have fast fibre connections, which is increasingly becoming a problem in the Internet age.
Consumer Electronics
Largest EU customer base and the growing digitalization are the drivers for growth of this sector. By the end of 2012 25% of all German households will own a smart TV, and TV web usage is estimated to increase rapidly.
Cloud Computing:
Cloud is booming and turnover will increase by 47% in 2012. Enterprise investments in SaaS, IaaS and PaaS solutions. Also increase demand of solutions for consumer customer base
13/11/2012 23 © Finpro
The United Kingdom
Market drivers
Cloud services and
outsourcing for
enterprise
Bundled telecoms:
broadband,
triple play
services
Mobile ecosystem
and value chain
Consumer
experience:
Social Media and
Gaming
Central and
Local
Government
efficiencies and
cost savings
Transport,
supply chain
Logistics, RFID
Digital Media and
Creative Industry
Healthcare
efficiencies and
remote care
Manufacturing
IPR
Retail solutions
Consumer
analytics
Knowledge
based services
and consulting
13/11/2012 25 © Finpro
Digital media
Highly advanced creative industry (advertising, media). Huge investment in driving change in traditional media and embracing digital such as social media and the smartphone experience
Retail
Large and competitive retail sector driving investment for efficiencies and competitive positioning in order to stand out in the high street and improve customer experience. Key drivers for monitoring customer behavior to incentivize spend
Knowledge based services
UK is a rapidly growing environment for KIBS. This is a key driver for talent and applications that will enhance the IPR of service industries such as finance, lifestyle, healthcare
Cloud Computing
Rapid migration to
outsourced cloud-
based support services
for IT. Significant driver
for change within the
enterprise e.g. focus
on core customer-
focused competencies
and outsource internal
services
• ICT Market value in the UK approx 90b Euro, 22% of the total Western European market
• Mobile penetration rate 73%
• Global hub for digital media
• Highly advanced retail industry
Business Opportunities
13/11/2012 26 © Finpro
Italy and Malta
Marjaana Karjalainen
Roberto Bettuzzi
UK and Ireland
Mika Eriksson
Perry Le Dain
Rita Smalley
Iberia Pablo Sanz
France
Heli Pasanen-Zentz
Benelux
Patrick Wiersma
Petra Wullings
Germany
Alun Jones
Nordics
Pierre Brolin
At your service
13/11/2012 27 © Finpro
Thank you!
