Market - Intro to social media listening and engagement with Radian6
-
Upload
salesforce -
Category
Business
-
view
1.524 -
download
1
description
Transcript of Market - Intro to social media listening and engagement with Radian6
![Page 1: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/1.jpg)
Market: Intro to Social Media Listening and Engagement with Radian6 Gordon Evans Sr. Director, Product Marketing
/add_address @add_address in/add_address
@gordonevans @bcdonner
Brigitte Donner Product Marketing Manager
![Page 2: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/2.jpg)
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
![Page 3: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/3.jpg)
Agenda
Radian6 Overview
Fundamental Shift in Marketing
Transform Your Business With Radian6
Radian6 Demo
Customer Interview
Q&A
![Page 4: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/4.jpg)
Feeling Social?
Share insights and take-aways from today’s session with your social networks using #cloudforce
![Page 5: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/5.jpg)
Employee Social Network
Customer Social Network
Social Profile Market Collaborate
Work
Extend Sell
Service
Delight Your Customers and Employees in a Whole New Way
![Page 6: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/6.jpg)
Radian6 is the World’s Leader in Social Marketing
Market Leadership Technology Innovation Customer Success 2,500+ Customers 50% of Fortune 100 150+ Million Sources
Twitter “Firehose”
17 Languages
Social Hub
Mobile Access
REST API
“One of the founding principles of Dell is really about listening and learning from our customers and being able to take that feedback and improve.” Michael Dell, Chairman & CEO
![Page 7: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/7.jpg)
A Leader in the Forrester Wave Enterprise Listening Platform
Market Leader
Largest Footprint
Most Innovative Vendor
Source: The Forrester WaveTM: Enterprise Listening Platforms, Q2 2012
![Page 8: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/8.jpg)
Customer Success Across Every Major Metric
Source: Radian6 Customer Relationship Survey conducted December 2011, by an independent third-party, MarketTools Inc., on 800+ customers randomly selected.
![Page 9: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/9.jpg)
Great article on…
Love the new…
Having a problem with…
Looking for recs...
Hiring a CTO…
Cool video…
Product review…
Your Customers Share More than Ever Before
![Page 10: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/10.jpg)
What about your company?
Your customers and employees are social.
The Social Divide – Customers and Companies
![Page 11: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/11.jpg)
Even the Best Brands Have Had Social Media Casualties
![Page 12: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/12.jpg)
Traditional Marketing
Interruption Marketing
Company controls brand perception
Trust company messages
Eyeballs and ears
Centralized presence (www)
Buy a list of names to email
Social Marketing
Invitation Marketing Community shapes brand perception Trust Friend Recommendations Hearts and Minds Distributed presence Social Listening & Engagement
That’s Created a Fundamental Shift in Marketing
![Page 13: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/13.jpg)
Service
Recruiting
Sales
R&D
Marketing
Executives Improve brand perception
Build customer loyalty
Drive sales
Deliver customer service
Develop better products
Recruit top talent
Social is Disrupting the Entire Enterprise
![Page 14: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/14.jpg)
Listen
Analyze
Engage
Automate & Scale
Service
Visualize
Summarize
Mobile
Transform Your Business with Radian6
![Page 15: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/15.jpg)
Listen to Customers on Millions of Social Channels Analysis Dashboard
Over 150 million sources
Full Twitter “Firehose”
17 Languages
![Page 16: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/16.jpg)
Analyze Social Customer Insights Social Insights
Demographics
Social Insights
Segmentation
Campaign Management
In-flight Targeting
Insights Partners:
![Page 17: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/17.jpg)
Engage with Customers On Their Terms, In Real Time Engagement Console
Build Loyalty & Community
Delight Customers with Social Service
Build Pipeline
![Page 18: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/18.jpg)
Social Workflow
Automatically Route Posts to the Right People:
• Executives
• Marketing
• Sales
• Service
• R&D
• Recruiting
Automate & Scale Social Across the Enterprise Social Hub
Service
Recruiting
Sales
R&D
Marketing
Executives
![Page 19: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/19.jpg)
Delight Customers with Social Customer Service Radian6 for the Service Cloud
Automate Case and Contact Creation
Resolve Cases On Any Social Channel
Pre-built Knowledge for Common Questions
Service Marketing
![Page 20: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/20.jpg)
Social Media Command Centers
Dynamic Visualization of Social Data
Real-time Monitoring
Radian6 Command Centers:
Visualize Social Trends and Data REST API
![Page 21: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/21.jpg)
At-a-glance Barometer of Social Success Summary Dashboard
Social Metrics & KPIs
Share of Voice
Share of Conversation
Key Influencers
Trending Topics
![Page 22: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/22.jpg)
Take Social Mobile iPhone App
Free iPhone app
Engage on the go
Keep your finger on the pulse of your brand at all times
![Page 23: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/23.jpg)
Demo
![Page 24: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/24.jpg)
Gordon Evans Sr. Director, Marketing
@gordonevans
Simon Nicholson Social Media Manager
@Sikenic
![Page 25: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/25.jpg)
Don’t Forget to Submit Your Survey!
Please stop by the registration kiosks to complete your session surveys - Each survey returned
enters you to win a £250 Apple gift card.
Thank you!
![Page 26: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/26.jpg)
![Page 27: Market - Intro to social media listening and engagement with Radian6](https://reader033.fdocuments.net/reader033/viewer/2022051818/54b537cc4a79594f358b462e/html5/thumbnails/27.jpg)