Market Discovery Market Validation€¦ · "Israel had 6,673 active high-tech companies and...

10

Transcript of Market Discovery Market Validation€¦ · "Israel had 6,673 active high-tech companies and...

Page 1: Market Discovery Market Validation€¦ · "Israel had 6,673 active high-tech companies and startups as of the end of 2018" "Between 1,100 to 1,380 startups are established in Israel
Page 2: Market Discovery Market Validation€¦ · "Israel had 6,673 active high-tech companies and startups as of the end of 2018" "Between 1,100 to 1,380 startups are established in Israel
Page 3: Market Discovery Market Validation€¦ · "Israel had 6,673 active high-tech companies and startups as of the end of 2018" "Between 1,100 to 1,380 startups are established in Israel

XSMarket Discovery Market Validation Execution

The Methodology

Why KPIs - On the rationale behind working with metrics

Page 4: Market Discovery Market Validation€¦ · "Israel had 6,673 active high-tech companies and startups as of the end of 2018" "Between 1,100 to 1,380 startups are established in Israel

XS

Key Questions

Question Key Activity

Why is this important?

Why it can work?

Output

1

2

3

4

What to optimize for?

How to measure success?

Discovery

Validation

The Opportunity

Core Values

Confidence, Proof

How we’ll Win?

What we’ll do?

Strategy

Plan

Top line metric + Goal

Why KPIs - On the rationale behind working with metrics

Page 5: Market Discovery Market Validation€¦ · "Israel had 6,673 active high-tech companies and startups as of the end of 2018" "Between 1,100 to 1,380 startups are established in Israel

XS

Why is this important?

Lack of access to knowledge, experience and actionable insights

Greater access to knowledge

Learning opportunities

Higher performance

Greater success for more companies

The Problem:

The "Startup for Startup" example

Why KPIs - On the rationale behind working with metrics

Page 6: Market Discovery Market Validation€¦ · "Israel had 6,673 active high-tech companies and startups as of the end of 2018" "Between 1,100 to 1,380 startups are established in Israel

XS

Why can it work?

"Israel had 6,673 active high-tech companies and startups as of the end of 2018"

"Between 1,100 to 1,380 startups are established in Israel every year. Every year, about 80% of them fail"

The "Startup for Startup" example

(Start-Up Nation Central, 2018)

Why KPIs - On the rationale behind working with metrics

Page 7: Market Discovery Market Validation€¦ · "Israel had 6,673 active high-tech companies and startups as of the end of 2018" "Between 1,100 to 1,380 startups are established in Israel

XS

Why can this work?

“One of the most effective meetings ever”

“I learnt that…”

‘1:1 Meetings’ feedback

The "Startup for Startup" example

Why KPIs - On the rationale behind working with metrics

Page 8: Market Discovery Market Validation€¦ · "Israel had 6,673 active high-tech companies and startups as of the end of 2018" "Between 1,100 to 1,380 startups are established in Israel

XS

Why can this work?

“It gives me a lot of inspiration and value on my day to day work..” (Data Team Lead)

“I’m working as a CTO for a company in the US, and we are happy to adopt new habits using some of your tips and experience..”

“Your podcast is a constant reminder to why execution is key”

“Just listened to your podcast on raising the 150 round. Super stuff :). Picked up a few things that I am over/under looking”

(Investor)

Podcast feedback

The "Startup for Startup" example

Why KPIs - On the rationale behind working with metrics

Page 9: Market Discovery Market Validation€¦ · "Israel had 6,673 active high-tech companies and startups as of the end of 2018" "Between 1,100 to 1,380 startups are established in Israel

XS

What to optimize for?

• Real life experiences

• Authenticity

• At scale

The "Startup for Startup" example

Main values

Why KPIs - On the rationale behind working with metrics

Page 10: Market Discovery Market Validation€¦ · "Israel had 6,673 active high-tech companies and startups as of the end of 2018" "Between 1,100 to 1,380 startups are established in Israel

Thank you for coming