Market Beats Ppt 11
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Transcript of Market Beats Ppt 11
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Our Services
Market Research Surveys
Market Research Marketing Selling
MARKETBEATS
us omer
Satisfaction Surveys
us ness o us ness
Surveys
esearc
Surveys
Marketing
PromotionalActivities
LeadGeneration
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Our Services
Market Research
Methodology
Primary Secondary
Market Research
MARKETBEATS
esearc esearc
Primary ResearchMethodology
QuantitativeResearch
QualitativeResearch
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Personal Interviews
In-Depth Interviews Telephone Interviews
Mystery Shopping
Qualitative & Quantitative
Primary Research Methodology Our Services
Market Research
CLT
Intercept Interviews
Group Discussions
Home Use Test/Product
Placement
CATI
MARKETBEATS
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Structured standardized interview
With structured standardized interviews, the format is entirely different. Astructured interview follows a specific questionnaire and this researchinstrument is usually used as the basis for most quantitative surveys. A
Market Research
Our ServicesPersonal Interviews
questions are asked in a set order and in a set manner to ensure no variationbetween interviews.
Respondents' answers are recorded on a questionnaire form (usually withpre-specified response formats) during the interview process, and the
completed questionnaires are most often tabulated in excel and analysed.
MARKETBEATS
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Intercept Interviews are quantitative data collection method, alsooften called exit interviews, in which visitors or customers areinterviewed immediately after their experience with a business ororganization.
Market Research
Intercept Interviews Our Services
organizations to identify:Customers' or visitors' perceptions of and satisfaction with a businessor organization.Improvements and changes customers would like to seeCustomer reaction to an organization's future plans.
MARKETBEATS
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Focus groups are a form of qualitative research that brings togethersmall numbers of people to discuss a topic (such as reactions to a newproduct or service, or opinions about a client or a client's competitors).
The typical focus group consists of seven to ten people who share
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common characteristics and experiences in relation to a topic. Thegroup discusses the topic for about 1 hours under the direction of askilled moderator.
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Market Research
Our ServicesMystery Shopping
Mystery Shopping
In this a person in disguise pretends to be a shopper, visits thestore, interacts with the employees and assesses their ability tobuild a rapport with the customer in order to sell their products.
MARKETBEATS
Apart from evaluation of performances, mystery shoppers analyzeother commercial aspects of retail stores. These aspects could beprice, availability, and quality of the product; customer service viawebsites, telephones and in person; and house keeping.
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Telephone surveys are a quantitative marketing researchmethodology that involve calling and interviewing a representativesample of people within a geographic area or a targeted marketserved by a business or organization.
Market Research
Our ServicesTelephone Surveys
Telephone surveys involve:
Identifying the marketing research objectives
Developing and pilot-testing a marketing research questionnaire
Developing an appropriate market research sampling strategy
Conducting the representative telephone interviews (data collection)
Analyzing and presenting the market research results.
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Check out awareness recall and understanding of one or possibly twooptions developed to animatic stage relative to a number ofbenchmark commercials. We measure the extent to which theyinvolve and engage with the target audience, the perceptions they
Market Research
Our ServicesAd Research
, .
Track the effectiveness in generating awareness and changes inbrand perception across the campaign.
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Our Services
Market Research
Flow Chart
MARKETBEATS
PlanningQuestionnaire
DesignSecondaryResearch
PrimaryResearch
DataTabulation Analysis Report