Market and promotion
Transcript of Market and promotion
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Market and PromotionPromotion is a term used frequently in marketing and is one of the market mix elements. Promotion refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty.
The action or business of promoting and selling products or services, including market research and advertising.
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The changes throughout marketing and promotion 1960s-2017
1960s – use of moving images (videos/TV performances etc) to promote artist and to make sure their songs could be heard on TV when the band was not available. Main technology•TVs in the householdMain purpose •Sell Records1970s – Beginning to record specific videos to go with the song. More artistic value than just performance. Main technology •More portable recording equipmentMain purpose•Sell Records/albums/Cultivate the ‘star’
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1980-90s – Advent of MTV, cultivation of image of the artist, higher production values and experimentation in form. Videos become events in themselves e.g. ‘Thriller’ Main technology •Hard disk editing/digital/global TV satellite stations/home video and later DVDMain purpose: Sell Records/album/artist/video/DVD/Commercial tie-ins2000s – Continued expansion and experimentation of form. The rise of the auteur directors (late 90s too). Music video continued to be as memorable as the music. Main technology: •Falling cost of hardware, digital TV, DIY ethos, YouTube etc Main purpose: •As above but also ease of access, repetition, archiving – watch music video on YT as a first introduction to the artist…watch it ten years later!
The changes throughout marketing and promotion 1960s-2000s+
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