Market and positioning

• The omnipresence of sports culture

• Health awareness growth

• The greater popularity of "Better for You" products

• Growing demand for vegan and organic products

The marketStrong growth in the sports nutrition market.

causes

1

2018-2023+ 12% CAGR

1. The market

Protein bars

Energy bars

2019 2020 2021 CAGR % (2016-2021)

668 732 803 9.2%

Sports nutrition eu market income, by product type

($ Millions)

The market wants a product that gives instant energy with a bite

Ideal for workers and healthy-living lovers who have little time

1,295 1,436 1,596 10.5%

2

Market segmentsHealth-conscious people

University students

Sporty People

Elite Sportsmen

Healthy nutrition, without additivesEffective and comfortable solutionsActive life and better performances

Needs

3

Our bars

4 Products• 2 Energy Bars• 2 Protein Bars

Wishes for 2021Line extension (6 products)

Wishes for 2023Line extension (8 products)

4

Healthy solutions for any time of the day.

Energy barsNatural energy

• A superfood for everyday challenges.

Cocoa nibs-pistachio | Mango – chia seeds

• Source of strength's and performance's

valuable nutrients

• Healthy and tasty snacks you can always

have during the day

5

Almond butter - cocoa

banana - almonds

Protein barsProtein source

• Composed by vegetable protein with

essential amino acids to ensure the

correct muscle mass' maintenance.

• The correct food choice for any

time of day.

6

Technical product sheet

7

Nutritional Table – Protein Bar: Almond Butter and Cocoa

BAR WITH DRIED FRUIT, VEGETABLE PROTEINS, ALMONDS, COCOA AND PLANT EXTRACTS. INGREDIENTS: DATE PASTE*, PROTEIN MIX* 24% (PROTEINS OF RICE, PEAS, SUNFLOWER), DATE SYRUP*, ALMOND BUTTER*, RAISINS*, COCOA POWDER*2%, ACTIDOTM (DRIED CUCUMBER EXTRACT*), ROSEMARY EXTRACT*, CORDYCEPS EXTRACT*, SALT, VANILLA EXTRACT*. STORE IN A DRY PLACE AWAY FROM HEAT.

Ingredients

Nutritional Table - Protein Bar: Banana and Almonds

BAR WITH DRIED FRUIT, VEGETABLE PROTEINS, DRIED BANANAS, COCOA AND PLANT EXTRACTS.INGREDIENTS:DATEPASTE*,PROTEINMIX*22%(PROTEINSOFRICE,PEAS, PUMPKIN), DRIED BANANAS* 14%, DATE SYRUP*, ALMOND BUTTER*,ALMONDS*, RAISINS*, COCOA POWDER* 2%, ACTIDOTM (DRIED CUCUMBER EXTRACT*), ROSEMARY EXTRACT*, CORDYCEPS EXTRACT*, SALT. STORE IN A DRY PLACE AWAY FROM HEAT.

Ingredients

Nutritional Table - Energy Bar: Mango and Chia Seeds

Nutritional Table - Energy Bar: Cocoa Nibs and Pistachio

Ingredients

Ingredients

BAR WITH DRIED FRUIT, MANGO, CHIA SEEDS, CASHEW NUTS AND PLANT EXTRACTS. INGREDIENTS: DATE PASTE*, CASHEWNUTS*14%,GOJI*10%,MANGO*(DRY)6%,CHIASEEDS*4%, DATE SYRUP*, ALMOND BUTTER*, CARROTS*, ROSEMARY EXTRACT*, ACTIDOTM (DRIED CUCUMBER EXTRACT*), NOOMATOTM (DRIED TOMATO EXTRACT*), SALT. STORE IN A DRY PLACE AWAY FROM HEAT.

BAR WITH DRIED FRUIT, COCOA, PISTACHIOS AND PLANT EXTRACTS.INGREDIENTS: DATE PASTE*, PISTACHIO* 16%, RAISINS* 14%, COCOA NIBS*10%, DATE SYRUP*, ALMOND BUTTER*, COCOA POWDER*, CARROTS*, ACTIDOTM (DRIED CUCUMBER EXTRACT*), NOOMATOTM (DRIED TOMATO EXTRACT*), ROSEMARY EXTRACT*, SALT. STORE IN A DRY PLACE AWAY FROM HEAT.

Thank you

Crownhealth™

A brand of Naturalea SA

Via Nassa 46

6900 Lugano

Switzerland

bruno@crownhealth.ch+41 91 923 2311