Market Analysis of Nokia Corporation

    Introduction

In present years, the mobile Internet has attracted numerous media attention. We know need to

consider why it is important to creative new products of mobile market, what does consumers

need, and what kinds of social activities change affected Nokia change its main starching.

In this report, it is important to find some information from Nokia’s background and to analysis

Nokia’s further decisions in the future. Focus on Nokia’s strength, weakness, opportunity,

threat, environmental policies and technologies development, to know more about Nokia’s vision

and action in the future.

BACKGROUND OF THE COMAPNY

NOKIA COMPANY BACKGROUNDCompany InformationNokia Corporation (Nokia) is player in mobile industry. The Company makes a range of mobile devices with services and software that enable people to experience music, navigation, video, television, imaging, games, business mobility and more. Nokia also provides equipment, solutions and services for communications networks through Nokia Siemens Networks. From January 1, 2004 through March 31, 2007, Nokia had four business groups: Mobile Phones, Multimedia, Enterprise Solutions and Networks, supported and serviced by two horizontal groups: Customer and Market Operations and Technology Platforms, in addition to various Corporate Functions. In June 2008, Nokia completed the transfer of its Adaptation Software Research and Development (R&D) operations to Sasken Communication Technologies Limited. In June 2008, Nokia completed the acquisition of Trolltech ASA. In July 2008, Nokia Corporation completed the acquisition of NAVTEQ Corporation, and Plazes, a privately owned start-up company.

HistoryThe roots of Nokia go back to the year 1865 with the establishment of a forest industry enterprise in Nokia, Finland by mining engineer Fredrik Idestam. Elsewhere, the year 1898 witnessed the foundation of Finnish Rubber Works Ltd, and in 1912 Finnish Cable Works began operations. Gradually, the ownership of these three companies shifted into the hands of just a few owners, and in 1967 the three companies were merged to form the Nokia Corporation. At the beginning of the 1980s, Nokia strengthened its position in the telecommunications and consumer electronics markets through the acquisitions of Mobira, Salora, Televa and Luxor of Sweden. In 1987, Nokia acquired the consumer electronics operations and part of the component business of the German Standard Electric Lorenz, as well as the French consumer electronics company Oceanic. In 1987, Nokia also purchased the Swiss cable machinery company Maillefer.

Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia-deployed network.

Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata,Jaipur,Lucknow,Chennai, Bangalore, Pune and Ahmedabad. The Indian operations comprise of the handsets business; R&D facilities in Bangalore and Mumbai; a manufacturing plant in Chennai and a Design Studio in Bangalore.

Over the years, the company has grown manifold with its manpower strength increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks). Today, India holds the distinction of being the second largest market for the company globally.

Devices business

Nokia has established itself as the market and brand leader in the mobile devices market in India. The company has built a diverse product portfolio to meet the needs of different consumer segments and therefore offers devices across five categories ie. Entry, Live, Connect, Explore and Achieve. These include products that cater to first time subscribers to advanced business devices and high performance multimedia devices for imaging, music and gaming.

Nokia has been working closely with operators in India to increase the geographical coverage and lower the total cost of ownership for consumers. Today, Nokia has one of the largest distribution network with presence across 1,30,000 outlets. In addition, the company also has Nokia Priority Dealers across the country and Nokia ‘Concept stores’ in Bangalore, Delhi, Jaipur, Hyderabad, Chandigarh, Ludhiana, Chennai, Indore and Mumbai to provide customers a complete mobile experience.

Services business

With the global launch of Ovi, the company's Internet services brand name, Nokia is renewing itself to be at the forefront of the convergence of internet and mobility. From being a product centric company, Nokia is now focusing to become solutions centric. The strategic shift is built on Nokia’s bid to retain consumers and empower Nokia device owners to realise the full potential of the Internet. Nokia will build a suite of Internet based services like Nokia Maps, the Nokia Music Store and Nokia N-Gage around its Ovi brand.

Infrastructure business

Nokia Siemens Networks is a leading global enabler of communications services. The company provides a complete, well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20,000 service professionals worldwide. Its operations in India include Sales & Marketing, Research & Development, Manufacturing and Global Networks Solutions Centre. Headquartered in Gurgaon, Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country.

R & D centers

Nokia has three Research & Development centers in India, based in Bangalore and Mumbai. These R&D hubs are staffed by engineers who are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity. While all the three centers are an integral part of Nokia’s global R&D infrastructure and therefore work on global projects, these centres do play a pivotal role in assimilating local flavors from the market and act as a conduit for information to the global product development teams. Currently Nokia has 1000 people working on various R&D projects.

Of the three, the Bangalore R&D centre is the largest Nokia site in India. It was established in 2001 with the acquisition of Amber Networks. Over the years it has played a pivotal role in the development of new applications, software platforms and chipsets for high-end Nokia mobile devices. The software platform group works on development of parts of the base services for the platform, application frameworks, user interfaces and test tools. On

the chipset side the work done in India is mainly in the area of ASIC design, hardware design, integration and verification, protocol software design and integration, speech and video codec design and integration.

The facility today houses over 1200 employees across all teams namely S60, Devices R&D, S&S operations and other enabling functions. The vision of the centre is to be the most R&D centre globally by driving operational excellence and innovation in hardware, software and internet services with great sense of pride.

The mission of the R&D centre is to become an innovation hub by leading the internet revolution and making its operating platform the preferred choice. There is a strong intent to make it a growth site for Nokia through development of knowledge, resource and infrastructure building. To achieve this, the centre encourages and fosters an environment that encourages people to be connected to social networks; flexibility, sharing of best practices and spawning of new ideas with both internal and external customers.

One of the focus areas of the Center is to increase the S60 invention flow through intense training and focus. There have been other key initiatives which have contributed significantly to the overall development of products and services. An example is S60 Webservices and Webvideo programs have qualified to the semi – finals in the Product Excellence Category of the Nokia Quality Award 2008.

At a broader perspective, the centre has been driving operational excellence and innovation in hardware, software and internet services and today has to its credit several great accomplishments. Going forward the Bangalore R&D centre will continue to drive operational excellence and focus on several innovative initiatives. It will continue to build and foster an ecosystem of Architects and Product Managers, while delivering key technology programs to improve S60 competitiveness.

Design Studio

Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art, Design and Technology. The first of its kind, the design studio will give Nokia designers and India’s talented youth the opportunity to work together on new design ideas for India and the global markets.

Manufacturing in India

Nokia Manufacturing Plant- Sriperumbudur, Chennai

As the global leader in mobile communications, Nokia is committed towards developing its manufacturing infrastructure and establishing a global sourcing network. The Nokia India manufacturing facility located in Sriperumbudur, Chennai is Nokia's tenth mobile device production facility globally and has been created in line with Nokia's global philosophy of developing world class manufacturing systems that enable best-in-class quality, lowest cost, world class responsiveness, just in time delivery and a challenging and joyful work environment.

Factory Highlights

The factory construction from ground breaking to manufacturing of the first product took 5 months Started with 550 people in January 2006, and grown to 8000 people

Spread over an area of 210.87 acres, Nokia started its operations with 550 employees in January 2006 and today boasts of 8000 employees, 70 percent of whom are women. Currently the factory exports to 50+ countries in South East Asia, Middle East, Africa, Australia and New Zealand, other than catering to the demands of the domestic market. Nokia's manufacturing facility in India reiterates its commitment to the fast growing Indian telecommunications market.

The Chennai facility has been built keeping in mind Nokia's commitment to employee safety and in compliance with environmental standards. The quality management and safety systems at the Nokia manufacturing facility in Chennai are world class.

Nokia lays special emphasis on the well being of its employees and the Chennai manufacturing site has a highly motivating work environment that is designed to sustain a large & diverse talent pool. Nokia's employee practices are committed to ethical conduct, full compliance to applicable national and international laws and respect for human rights in the spirit of internationally recognized international labour standards in the ILO conventions, the United Nations' Universal Declaration of Human Rights and the Convention on Rights of the Child.

Nokia Telecom Park

Chennai was selected as the location for the Nokia Telecom Industry Park due to the availability of skilled labor, support from the state government and the presence of good logistics connections. The mission of the Nokia Telecom Industry Park is to create a network of co-located and co-dependent partners that operate at world class standards and manufacture high quality products.

Developing the Nokia Telecom Industry Park in Chennai into a world class high-tech industrial zone is an important part of Nokia's global manufacturing and R&D network strategy. The Telecom Industry Park not only underlines Nokia's successful cooperation with the Indian government but also represents a unique and optimized business model that will provide growth opportunities for all parties in the value chain. The 210.87 acres of land in the Telecom Industry Park provides Nokia with the benefits of a pollution free environment, in-house customs clearance, and uninterrupted power supply.

With Nokia as the key enabler, the Telecom Park is expected to attract about 8 global and domestic component suppliers and service providers and create more than 30,000 jobs when it is in full operation. This Nokia Telecom Park will ensure that the Nokia India Chennai factory has a consistent supply of lowest total cost material and services from reliable, collaborative sources of global and local suppliers.

Nokia Telecom Industry Park

Construction update and facts

Size - 210.87 acres External fencing around Nokia Telecom Industry Park - 5.7 km in length Area of main building: 30,748 m2 Total amount of structural steel used in factory construction 2500 t Total Capacity of under ground water sump at factory 450 m3 Project Safety target achieved - One Million man hours without Lost Time Injury

The Nokia Telecom Park also has made significant progress with 7 suppliers already signed up. These include Salcomp, Aspocomp, Foxconn, Perlos, Jabil, Laird and Wintek. Of these, 2 suppliers have already started shipping to Nokia Chennai viz., Salcomp and Perlos. The Park will strengthen Nokia's delivery capabilities with added efficiencies and flexibility.

Nokia has been the engine of the investment train in Chennai's manufacturing corridor. Many electronics manufacturing companies have announced plans to come to the city since Nokia's establishment. The total impact of the Nokia SEZ can be measured only by an assessment of the actual potential realized – encompassing construction, direct employment and services opportunities that are sure to come in response to the rising headcounts.

Since the launch, the Nokia facility and the Telecom Park have not only met the targets set at the beginning, but created an extremely bullish atmosphere in the Sriperumbudur manufacturing corridor. Nokia will continue to play a key and leading role in the development of this region.

Some firsts for Nokia in India

1995 – First mobile phone call made in India on a Nokia phone on a Nokia network

1998 - Saare Jahaan Se Acchha, first Indian ringtone in a Nokia 5110

2000 - First phone with Hindi menu (Nokia 3210)

2002 - First Camera phone (Nokia 7650)

2003 - First Made for India phone, Nokia 1100

2004 - Saral Mobile Sandesh, Hindi SMS on a wide range of Nokia phones

2004 - First Wi-fi Phone- Nokia Communicator (N9500)

2005 – Local UI in additional local language

2006 – Nokia manufacturing plant in Chennai

2007 – First vernacular news portal

Some Achievements for Nokia

Ranked No 1 Most Trusted Brand Survey by Brand Equity, 2008 Ranked the No 1. MNC in India by Businessworld, India’s leading business weekly, 2006 Ranked as the No. 1 telecommunications equipment vendor in the country by Voice & Data for five

consecutive years –2008, 2007, 2006,2005 and 2004 Ranked as the 9th most powerful brand by Millward Brown’s BrandZ 2008 Ranked world’s 4th most valuable brand by Interbrand, 2007 Ranked Asia’s most trusted brand by the Media-Synovate, 2006

PEST Analysis

1.3.1   Political

It is important of a company to acquire resources from government, such as economic policy, and

science and technology policy. The success of Nokia has obtaine the resources from Finnish policies

which assist Nokia to advance its products. As Zheng (2001) has observed:

The Finnish policies are the most important factors of Nokia. To operate efficiently, a modern

knowledge- and technology-based economy that is highly specialized, internationalized and

undergoing rapid structural change requires active support from the public sector. In its widest sense

industrial policy and science and technology (S&T) policy comprise all those measures by which the

public sector shapes the operating environment for business and thus fosters public welfare. Both

policies ursued by Finnish government and Parliament are crucial for the development bothe of the

Finnish Economy and of national information society.

Finnish government best facilitate the efficient functioning of the economy by directing its resources to

the reduction of market failures. The state must also pursure an industrial and economic policy that

provides a stable macroeconomic environment for enterprises. General macroeconomic stability, low

interest rates, stable currency conditions and the international competitiveness of the tax system form

the foundation for the growth of business an improvement in employment.

As the result of this, not only Finnish Government but also international companies, such as Nokia, have

play very important roles to develop their information society and national technology strength.

1.3.2   Economic 

According to the fact that Russian Federation was collapsed in early 1990s and it assaulted with Finnish

economics (OECD, 1996). Nokia also face with the problem, and changed its functions from single

market and overall products to global market and focusing mobile phone market.

1.3.3   Society and Technology 

In the 1980s, people trend to microcomputers and Nokia try to match the tendency to produce its main

products, such as computers, monitors and TV sets.(Merriden, 2001) According to the changes in 1990s,

Nokia also changs its functions to mobile phone market. Nowadays, the global market trends to connect

PC and mobile phone, even though to combine these two products together.

On the other hand, one important future challenge of Nokia is to estblished its policy to follow up the

environmental policy and science and technology policy of the Finnish Government. As Zheng (2001)

has report:

Substainable development and environmental protection have various effects on the operation of the

innovation system. Innovation also creates new opportunities for promoting sustaainable

development. The markets for environmental products are expected to grow rapidly in the near

future. The Finnish government offers goods facilities for taking this opportunity. National and

European reforms arising from environmental objectives influence the perequisites from innovation.

[Nokia] must be used to find solution which help to implement environmental objectives as well as the

objectives of innovation policy in a balanced way.(Science and Technology policy council of Finland,

1996)

To sum up, the main reason of Nokia has success to advance its products are the policies and technology

development of Finnish Government. It can not be separate between Nokia’s successful of advance its

product and Finnish Government’s policies, both of Nokia and Finnish Government are the winner in the

international market. Nokia has obtain the success of mobile phone market, and Finnish Government

has establish its position of technology development.

 2         Research analysis

2.1 SWOT Analysis

Strength and weakness analysis can be defined as internal factor in order to show how well they are

performing inside the company at a moment. In case of Nokia, there is much strength where it was

success in its company, whereas weakness point has only one where it was inevitable for high price-

high quality. Clearly, the business does not have to correct all its weaknesses, however it should retain

its strength as long as they can. In the same way, they do have to research and develop their company

continuously in order to achieve the goal.

In contrast, the opportunity can be classified because of their attractiveness. The key success

requirement for operating in the target market is basically depended on the external factor

(opportunity). In case of Nokia, it has numerous opportunities to be able to enlarge their market share.

Conversely, Nokia still have threat, which mean a challenge posed by an unfavorable trend or

development that may lead into the absence of defensive marketing action, to diminish in sales and

gross profit. Consequently, Nokia have to create more strength and opportunity, then it needs to

correct its weakness and threat as well.

 

2.1.1   Strength

Global marketing (product) 

Nokia is the global product so it is undoubted true that its products should be at least passed worldwide

qualification, viz, ISO. This is the reason of why Nokia can be entrust around the whole world.

High product quality 

Nokia concerns about product quality, which is the most important factor to satisfy customers’ needs.

Nokia adds more values by superior quality or differentiated features to the market. In the meantime,

Nokia still produces the products with high quality and continuously improve to the particular market.

Fashionable product    (serve new trend )      

“The rise in number of users by 700 million in a little over three years will be driven by a huge rise in the

number of young style –conscious users” (Nokia, 2002). That is the reason why they have to serve for

young people who use their mobile for text messaging rather than phone call.

Wide range of product      

Based on the contemporary data (see appendices),, it can be determined that Nokia has the highest

number of product line compared to its competitors (more than 10 models) accordingly; it covered

every class of people from (low to high class). Comparing data with Ericsson, Motorola, Sony, Samsung,

siemens and other companies. (see appendices), it illustrates that other brands have narrow shape of

product lines (not more than 5 models per brands).

Product warrantee worldwide      

No matter where Nokia’s customers are, if they got a problem from Nokia’s mobile phone. Of course,

they can use Nokia service worldwide wherever Nokia centers are. These can ensure customers who

worried about service system.

 

2.1.2   Weakness

High price      

After compared the price between Nokia and others, it can be established that Nokia has highest price in

every type of its products. In this report it can be conclude that Nokia still have a weak point as higher

price than the competitors. (See appendices)

 

2.1.3   Opportunity

Product launch continuously 

In this report it has determined that Nokia uses Total Quality Management (TQM) which mentions more

about training worker program, and makes the higher product quality. All employees are well-trained

and motivated consecutively afterward production processes also developed as well. In addition, as

Merriden (2001) claims that Nokia established Research and Development department (R&D) where

develops its product line into modern modification as well quality as the existing products.

Users Availability      

Nowadays, the business has steadily recovered during this period so that there are so many retail stores

where it grew up continuously in London. Especially mobile phone retail stores, such as, the link,

Phone4U and Carphonewarehouse, which is spread around London in every street. And, of course,

every stores have not missed the opportunity to choose Nokia as their product line. Consequently, all

the customers can be guaranteed that any damaged or loss of Mobile phone will be service through

those retail shops. Likewise, in opportunity aspect, Nokia has an opportunity to convince the prospects

to buy Nokia in those plenty of stores around the town. However the key to success of Nokia will be

services that are relevant with flexible changing capabilities.(Nokia, 2002)

Necessary Product For People Now      

In recent years, businesses are involving among the downturn session, then every people are more

concerned about business. Especially, time is specific in rush hours. As a result of this, mobile phone

has become a popular device for everybody in the world now, especially for businessmen who really

need everything in advance during specific time because time is money for them. Certainly, mobile

phone has already become a necessary device for every ultimate user nowadays. And both Nokia and

Ericsson have forecasted that number of global mobile phone subscribers would increase from the

current 300 million to a billion by 2003.(Merriden, 2001)

New Software Market 

Referring to the amount of data traffic in mobile networks is growing at a tremendous rate. People

around the world are using new mobile services, which is directly relevant to personal needs. Definitely,

it can access anytime, anywhere and, of course, the innovative are fully provided to customer’s Nokia.

And nowadays Nokia has already added value through MMS for Messaging and E-mail, Java for

download any applications and HTML especially for content search. So it may attract those businessmen

and teenagers who are interested in the new software market.(Nokia, 2002)

Joint Venture In Technology      

It is be known that, Nokia has already joint with Hewlett Packard (HP) Company; it has a well reputation

about computer programs for many years. As a result of this, Nokia has a considerable opportunity for

enlarge their market size into PC user who prefers mobile phone compatible with PC device as well.

(Merriden, 2001)

 

2.1.4   Threats

Obsolete about PC tools if compare with new comers who have more specialize on PC tools 

Due to fierce competition in mobile phone amarket nowadays caused new technology compatible with

PC computer such as, SonyEricsson which specialize on PC computer now. Sony applied their computer

system into mobile phone as well as PC computer on hand at the same time. Furthermore, nowadays

people are interested in advance of computer as similar as mobile phone market.

It is importat that most companines has move on the PC connected and try to bread into the PC market.

People want to use mobile anywhere and want to connect Internet, therefore to own or to corporate

with a Internet Network Service company is the chance to join into the new PC market.

 

2.2 Environment Policy and Technology Development in The Future

2.2.1   Environment policy

Nokia’s slogan is “Technology is connecting with people”, which is explained that Nokia respecte

humen’s needs. Because of this reason, Nokia is dedicating to follow environment policy, including

environmental design, supply for network management, systems of environmental management, and

recycle practices. This has became an important part of Nokia’s corporate culture. Indeed, Nokia had

guarantee to improve in environmental issues and had been published in 1994. Therefore, Nokia has

four dimensions of environment policy.(Nokia, 2002)

Environmental Design 

Design for Environment means to consider the environmental system into the development of all

products, processes and services. It involves design processes that minimize material and consume with

energy while maximizing the prospective for reuse and recycling.

Supply for Network Management 

Nokia set of environmental requirements for its suppliers strictly. The process for a Nokia supplier

included environmental assessment.

Systems of Environmental Management      

With ISO 14001 and certified environmental management system (EMS), which is to reduce energy

consumption and improve waste management, Nokia has not only improved its production processes

but also enhanced employee trainings. In addition, the suppliers of Nokia have been also required to

follow the same rules. Indeed, Nokia has practice the environmental issues and reduced costs.

Recycled Practices      

Nokia claimed that it has operated recycled practices, such as energy returns and materials back to

circulation. According to these environmental policies, it is debatable whether the environment policies

of Nokia work. Actually, Nokia has promote its products but does not promote its environment policies.

Nokia has produce new products to the mobile market, but sometime, these products have different

functions and different components, such as batteries. Although, Nokia develops recycled batteries, but

while customers change different type of mobile phones, the batteries can be used. Nokia wants to

promote new products and the same systems of componets but the promotion activities do not work to

reduce the wast of natural resources. Indeed, there is a conflict between the environment policies and

promotion activies of Nokia.

 

2.2.2   Technologies Development In The Future

Generally, Nokia always improve their product line through Research and development process, beside

this Nokia also has multimedia compatible improvement with mobile at the same time, such as, GPRS

and WAP Service. Nokia has numerous technologies which can satisfied those end-users need, such as,

Bluetooth, Symbian, SYNCML, M2M, Wireless LAN and Java. Research (see appendices) and

development can ensure that it stays ahead of the existing products, which seen to be shortening life

cycles of product.(Marriden, 2001) And Nokia employed more than 17,000 people in R&D department

over fourteen countries worldwide. Moreover, Nokia do not only mention on product. Nokia also

provided customers to choose the features and service that they personally want and need. It means

Nokia does not develop only their product line, but they improve their service process to provide the

most appropriate service to those customers efficiently. (Research and Development also included in 

technology development)

 

3      Conclusion

It may be argued that brand extention following the stretching path may be too absurd. Crainer (1995)

said, building business through elasticity may cause risks to disperse the power of a brand, and to

influence consumers’ loyalties. However, Nokia has been successful at brand stretching from a paper

manufacturer to supply mobile phones and network service.

This report has argued about the kind of technology consumer need. “How to promote the future of

phones?”(BBC, 2001) Nokia has already joint with Hewlett Packard (HP) Corporation Company. As a

result of this, Nokia has a considerable opportunity for enlarging its market size into PC users who

prefers mobile phone compatible with PC devic. In fact, Nokia has established some types of mobile

phones that are similar with handhold PC, like Nokia 9210, or Nokia 9110. These kinds of mobile phone

have diversified functions, such as colour screen, connecting with Internet, and interacting with PC

software. For instance, Nokia 9210 and Nokia 9110 consist of Microsoft Word, Microsoft Excel, and

Microsoft Power Point and other PC softwares. (Nokia, 2002)

However, Nokia does not promote these kinds of product deeply and widely. It seems that Nokia can

not successfully join into the new market. For example, comparing with other brands’ mobile phones,

Nokia is more expensive than its competitors. Moreover, based on the limited technological resources,

Nokia can not improve its technology to attach with new PC age. For example, a comparation between

Nokia and Sony in terms of technological development is that Nokia has less abilities to develop high

technologcial mobile phones which combine with PDA or computer than Sony. In addition, Sony also

has combine with Erisson to produce mobile phones, and to improve its technological development.

Finally, the environment policy is also one of the most important business strategies for Nokia, but it

seems does not be operated well. For example, Nokia develops recycled batteries, but while customers

change different type of mobile phones, sometimes the batteries cannot be used. Although, Nokia is

successful in saling new products, and building consumers’ loyties. There is a conflict between the

environment policies and promotion activies. Nokia, of course, has responsibilities to change its

promotion and development plans.

 

4 Recommendation

Nokia Company can be classified as market leader hereunder mobile phone market, and it can be easily

observe their wide range of product which may be too often to change its model within one series e.g.,

Nokia 3210 until now Nokia 3350. Despite the rapid change in one series, it still looks quite similar as

the old model which has just launched in the short period before. Because of this problem, in this

report it recommens Nokia to launch the product timely, and Nokia should have product life- plan

(specific time table) in order to inform and ensure the end-users who need to buy a really new model.

Nobody in the real world is willing to buy the product, which is going to change and obsolete in the next

few days. These can be helping Nokia in the aspect of customer’s satisfaction and give the chance to the

users to select.

On the other hand, Nokia has already become a partner of Hewlett Packard i.e. HP where they specialize

at computer tools, so it was a good chance for Nokia to compete with the new competitors who

specialize at computer, such as Sony, Samsung and other companies. However, Nokia mobile company

is too strong for Sony and other new comers to Compete with it. In this report it recommens Nokia to

take this emerge opportunity to come over those competitors, because Nokia & HP are strong enough

to be the market leader as well as it was doing now. Due to this factor, Nokia has highest price range

compares with all brands; we can just recommend Nokia that if price is floated unreasonably to the end-

users, it is not the good way for Nokia to achieve a long term goals. Reasonable price is the best way for

Nokia to gain both profitable and customer’s satisfaction.