Mark wing mongolia leadership

2 Paul Williams - Mongolia 23/11/15 © Interrelated 2015

Bringing together a global network of experts to co-engineer more complete interrelated brand experiences


A strong performing brand



Strength in image, culture and

technology


Aligning



Reputa'on


Customer journey – managing the brand experience


SPOTID

In sync with !my world Luke knew Branding was important, but didn't know what to do. So we helped him develop a Brand Roadmap, and company image through a thread that could bind all communications.

Brand positioning, name and visual identity


SONATEST

Now you see it We created the brand and launch campaign for the new Sonatest Veo. The client said that our input was “vital to their surprising success, delivering five times more sales than were expected within the first 3 month of sales.”

Message, name, identity, animation, launch


BT FIRSTCALL

Human Resources

Firstcall was a business within BT. It’s role was to manage the resourcing needs across the entire Group. Our remit was to create the brand idea, positioning and manage an internal campaign to help build a positive attitude to career development

Strategy, identity, product architecture, PR


Leadership

Leadership wisdom in the corporate world today is a list of management techniques over leadership substance

Brand leadership is linked to organizational leadership, which is linked to individual character that has substance


Leadership

There are four qualities of individual leadership:

1.  Self-awareness

2.  Ingenuity

3.  Love

4.  Heroism


Self awareness

An individual Able to understand their own strengths and weaknesses,

values and worldview

Authentic leadership comes more from self-mastery than from

learning an endless list of technical skills


Self awareness

An organisation Able to become more authentic and powerful in their character

and identity

When an organization thoroughly understands its strengths, weaknesses and values it can

confidently innovate and adapt to a changing world in a way that will be consistent with the

purpose and character of the brand


Ingenuity

Becoming more agile Skills once critical for top management have become

essential for everyone. No longer can one succeed – or even survive – simply by

following orders. Each employee is more and more a self-manager making

decisions on his or her own. With the accelerated pace of change, roles and tasks evolve

constantly, requiring continuous judgment and the ability to learn on the fly.


Ingenuity

Becoming more methodical Most work roles have largely become self-managing and the

big picture is anything but predictable. There are far fewer supervisors to give direction.

Companies have continuously and ruthlessly “de-layered”, eliminating middle management in the pursuit of efficiency.

Employers are looking for those who can learn, innovate, exercise good judgment, take responsibilities for their actions and take risks


Love

Know what you value most Great leaders are true to their innermost human qualities And it is precisely these hidden character traits that support

some of the worlds strongest brands

Authentic leadership Every company, category and situation is different.

But, brand leadership requires a compass more than a checklist


Heroism

Brand leadership requires real heroism Without “passion” and “faith” in unseen outcomes

authentic leadership is not complete

Peter Drucker argued in the Harvard Business Review, about this changing environment;

“… successful careers are not planned. They develop when people are prepared for opportunities because they know their strengths, their method of work and their values.”


To summarise

There are four qualities of individual leadership:

1.  Self-awareness

2.  Ingenuity

3.  Love

4.  Heroism



Twitter: @markwing @interrel8ed www.Facebook.com/Interrelated

Mark wing mongolia leadership

Career

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