Mark van Rijmenam presentation big data-startups- Inergy Talking Dinner
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Transcript of Mark van Rijmenam presentation big data-startups- Inergy Talking Dinner
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Big Data: It’s time to Think Bigger
Mark van Rijmenam 13 maart 2014
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Om te weten waar we naartoe gaan, moeten we weten waar we vandaan komen
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John Graunt en de Builenpest
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Big Data in de jaren 30
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De ontwikkeling van de Colossus
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De NSA wordt opgericht
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Het eerste data centrum in 1965
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There was 5 Exabytes of information created between
the dawn of civilization through 2003, but that much
information is now created every 2 days and the
Pace is Increasing
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De tweede helft van het schaakbord
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Van gestructureerd naar ongestructureerd
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Inzicht verkrijgen is moeilijk maar noodzakelijk
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We zijn pas net begonnen
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100x heen en weer
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Versnelde verandering is de enige constante
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Maar helaas is er geen handleiding
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Experimenteer & Innoveer of het is einde verhaal
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It is not the strongest of the
species that survives nor the
most intelligent that survives. it
is the one that is the most
adaptable to change
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Hoe nu verder?
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Het is tijd voor de 7V’s
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De 7 V’s
Structured data - Spreadsheets; - Log files; - Sensor data; - GPS data; - Flat files.
Semi-structured data - RSS Feeds; - Documents with
meta tags; - XML objects.
Complex Structured data
- Hierarchically structured data
Unstructured data
- Image objects; - Social data; - Documents; - Voice data; - Business records.
90%
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De 7 V’s
Youtube: 100 uur video wordt elke minuut geüpload
Twitter: 400 miljoen tweets per dag
Facebook: 1.2 miljard gebruikers, 4,5 miljard likes per dag, 500 terabyte aan data en… $ 19 miljard voor WhatsApp
Flickr: 51 miljoen leden met elke 50 terabyte aan data = 50 exabyte
Whatsapp verwerkt 20 miljard berichten per dag
204 miljoen emails worden elke minuut verstuurd
1
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De 7 V’s
Vliegtuigen creëren 2,5 miljard terabyte per jaar Sensoren in oliebronnen zullen 10 Exabyte per jaar creeëren
Zelf-‐rijdende auto’s zullen 2 Petabyte per jaar creëren
The Square Kilometer Array Telescope zal 1 Exabyte per dag creëren
90% van alle data stamt uit de laatste 2 jaar
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De 7 V’s
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De 7 V’s
Aurora Health Center uit Amerika bespaart jaarlijks $ 6 miljoen vanwege minder heropnames
Transport bedrijf US Xpress bespaart $ 20 miljoen per jaar vanwege diesel besparing door route besparing
Het jaarlijks potentieel voor Europa’s publieke sector is € 250 miljard
Het jaarlijkse potentieel voor de US health care is $ 300 miljard
Organisaties met een Big Data strategie presteren 20% beter dan hun concurrenten
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Big Data betekent Big Business
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De 7 V’s
Onvolledige en incorrecte data zijn waardeloos. 33% van managers vertrouwt informatie uit data niet! Data Governance: Data en Algoritmes moeten correct zijn
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De 7 V’s
Data is zeer veranderlijk en de context is van groot belang!
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De 7 V’s
Ruwe data is net als ruwe olie: waardeloos
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Big Data Trends
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De mobiele revolutie vereist een andere Big Data aanpak – 4 richtlijnen
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John Deere ontwikkelde FarmSight: Inzichten in real-time op de iPad
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U.S.Xpress: 930 variabelen beschikbaar in real-time op de iPad van de chauffeur
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Connecting the Unconnected: Internet of Things
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Heineken flesjes met 8 ledlampjes, 8-bit microprocessor, accelerometer, gyroscope en draadloze transmitter
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Meer inzichten met data van miljarden sociale media profielen
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Nestlé monitort 2000 merken in real-time en communiceert met haar klanten online 24/7
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Een road map naar het ontwikkelen van een succesvolle Big Data Strategie
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Wat kan Big Data voor u betekenen? - Leer uw klanten kennen, echt, en in real-time;
- Co-creëer, verbeter en innoveer uw producten, in real-time met korte time2market;
- Bereken nauwkeurig hoeveel risico u loopt;
- Personaliseer uw website, zodat elke bezoeker een ‘eigen’ homepage krijgt;
- Verbeter uw service naar uw klanten (B2B en B2C);
- Vind nieuwe markten en nieuwe zakelijke mogelijkheden dmv patroonherkenning op uw data en gecombineerde data;
- Begrijp uw concurrentie beter, en blijf uw concurrenten voor;
- Organiseer uw bedrijf beter, wordt efficiënter en bespaar geld.
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Optimaliseren van de winkel en verhogen van de conversie
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Draadloze armbanden om bezoekers te volgen
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Union Pacific Railroad gebruikt sensoren om ontsporingen te voorkomen
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Petabytes aan data om er voor te zorgen dat de jus d’orange hetzelfde smaakt
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De toekomst is in Prescriptive Analytics
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De mogelijkheden van Big Data zijn oneindig