Mark Hemmis · Provided high-quality graphic design and identity services. Formulated and...
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Mark Hemmis BRAND + DESIGN + STRATEGY PROFESSIONAL EXPERIENCE Design + Direction FREELANCE Facilitation and execution of graphic, web, video, photo, animation, and collateral design. Scripts and storyboards for video and animation. Build and maintain identity systems. Create and document brand guidelines. Facilitate brand story and develop brand voice. Messaging and copywriting: taglines, mission, vision, and purpose statements, as well as product naming and nomenclature. Strategize website architecture and SEO strategy. Sep. 2006 - Present Creative Director FASTSPRING Creative direction & digital strategy for SaaS ecommerce company. Design and branding leadership across all marketing and communications. Brand overhaul maintained rapid growth trajectory (profitable double-digit growth YoY). Top PE firm Accel-KKR made a $100M+ majority equity investment in 2018, returning 6x to our investors. Successful exit. Feb. 2016 - Nov. 2018 Creative Manager QAD Directed all creative operations for a $295M ARR public company. Managed an extensive team of designers, photographers, videographers, animators, and other creative employees and contractors. Created a complete set of style guides, design guidelines, and a company brand book. Orchestrated redesign and development of new QAD website. Redesign of all print and digital marketing collateral templates. Oct. 2010 - Feb. 2016 Creative Lead AR & COMPANY Provided high-quality graphic design and identity services. Formulated and implemented targeted social media strategies. Design and develop dynamic websites. Photography and video editing. Pitching clients and prospects. Other areas of responsibility included: email marketing campaigns, marketing collateral, and print advertising. Jan. 2009 - Oct. 2010 EDUCATION Professional Certificate: Graphic Design + Visual Communication UCSB EXTENSION 2007 - 2008 Post-Graduate Study: Multimedia CALIFORNIA STATE UNIVERSITY EAST BAY 2006 - 2007 Bachelor of Arts: Sociology / Minor: Technical Communication UNIVERSITY OF CALIFORNIA SANTA BARBARA 2003 - 2006 ADOBE CREATIVE SUITE Illustrator InDesign Photoshop HARDWARE / SOFTWARE OSX + Windows HTML + CSS PowerPoint CONTACT +1 (805) 451-8224 [email protected] goodlandcreative.com /in/markhemmis PROFILE Multi-disciplinary designer and creative director based in Santa Barbara, California. 12+ years of experience in digital design, branding, and strategy for software, SaaS, and tech companies. Passionate about elevating brands and strategically strengthening their stories. Also enjoys traveling, cycling, and photography. SKILLS + FOCUS AREAS Creative Direction Brand and Identity Story and Voice Brand Strategy Digital Marketing Design Management Web Design Graphic Design Marketing Collateral Video and Animation
Transcript of Mark Hemmis · Provided high-quality graphic design and identity services. Formulated and...
Mark HemmisBRAND + DESIGN + STRATEGY
PROFESSIONAL EXPERIENCE
Design + DirectionFREELANCE
Facilitation and execution of graphic, web, video, photo, animation, and collateral design. Scripts and storyboards for video and animation. Build and maintain identity systems. Create and document brand guidelines. Facilitate brand story and develop brand voice. Messaging and copywriting: taglines, mission, vision, and purpose statements, as well as product naming and nomenclature. Strategize website architecture and SEO strategy.
Sep. 2006 - Present
Creative DirectorFASTSPRING
Creative direction & digital strategy for SaaS ecommerce company. Design and branding leadership across all marketing and communications. Brand overhaul maintained rapid growth trajectory (profitable double-digit growth YoY). Top PE firm Accel-KKR made a $100M+ majority equity investment in 2018, returning 6x to our investors. Successful exit.
Feb. 2016 - Nov. 2018
Creative ManagerQAD
Directed all creative operations for a $295M ARR public company. Managed an extensive team of designers, photographers, videographers, animators, and other creative employees and contractors. Created a complete set of style guides, design guidelines, and a company brand book. Orchestrated redesign and development of new QAD website. Redesign of all print and digital marketing collateral templates.
Oct. 2010 - Feb. 2016
Creative LeadAR & COMPANY
Provided high-quality graphic design and identity services. Formulated and implemented targeted social media strategies. Design and develop dynamic websites. Photography and video editing. Pitching clients and prospects. Other areas of responsibility included: email marketing campaigns, marketing collateral, and print advertising.
Jan. 2009 - Oct. 2010
EDUCATION
Professional Certificate: Graphic Design + Visual CommunicationUCSB EXTENSION 2007 - 2008
Post-Graduate Study: MultimediaCALIFORNIA STATE UNIVERSITY EAST BAY 2006 - 2007
Bachelor of Arts: Sociology / Minor: Technical CommunicationUNIVERSITY OF CALIFORNIA SANTA BARBARA 2003 - 2006
ADOBE CREATIVE SUITE
Illustrator
InDesign
Photoshop
HARDWARE / SOFTWARE
OSX + Windows
HTML + CSS
PowerPoint
CONTACT
+1 (805) 451-8224
goodlandcreative.com
/in/markhemmis
PROFILE Multi-disciplinary designer and creative director based in Santa Barbara, California.
12+ years of experience in digital design, branding, and strategy for software, SaaS, and tech companies.
Passionate about elevating brands and strategically strengthening their stories.
Also enjoys traveling, cycling, and photography.
SKILLS + FOCUS AREAS
Creative Direction
Brand and Identity
Story and Voice
Brand Strategy
Digital Marketing
Design Management
Web Design
Graphic Design
Marketing Collateral
Video and Animation
