Mark Jacobstein's presentation at eComm 2008
Transcript of Mark Jacobstein's presentation at eComm 2008
![Page 1: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/1.jpg)
103/13/08
eComm2008
Operator-friendly VoIP:No longer an
oxymoron
![Page 2: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/2.jpg)
203/13/08
eComm2008
The belief:
![Page 3: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/3.jpg)
303/13/08
eComm2008
VoIP + Mobile Operators =
![Page 4: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/4.jpg)
403/13/08
eComm2008
&
![Page 5: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/5.jpg)
503/13/08
eComm2008
Cellular VoIPx
![Page 6: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/6.jpg)
603/13/08
eComm2008
Why?
![Page 7: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/7.jpg)
703/13/08
eComm2008
Mobile VoIP means voice over data, right?
![Page 8: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/8.jpg)
803/13/08
eComm2008
Wrong!
![Page 9: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/9.jpg)
903/13/08
eComm2008
Doesn’t work technically
![Page 10: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/10.jpg)
1003/13/08
eComm2008
Handset CPUs and memory and batteries not appropriate
![Page 11: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/11.jpg)
1103/13/08
eComm2008
3G ≠ 4G
![Page 12: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/12.jpg)
1203/13/08
eComm2008
Unhappy callers on both ends
Even PTT over data is difficult
![Page 13: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/13.jpg)
1303/13/08
eComm2008
More important: biz doesn’t work
![Page 14: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/14.jpg)
1403/13/08
eComm2008
Reduction in MOUs
![Page 15: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/15.jpg)
1503/13/08
eComm2008
Fill data pipe + destroy voice $$$= unhappy operators
![Page 16: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/16.jpg)
1603/13/08
eComm2008
With iSkoot solution: VoIP + Mobile Operators =
![Page 17: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/17.jpg)
1703/13/08
eComm2008
&
![Page 18: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/18.jpg)
1803/13/08
eComm2008
Why?
![Page 19: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/19.jpg)
1903/13/08
eComm2008
Luke, use the voice(channel)
![Page 20: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/20.jpg)
2003/13/08
eComm2008
Preserve and Increase (high margin) MOUs
![Page 21: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/21.jpg)
2103/13/08
eComm2008
Use voice network for “last mile”
![Page 22: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/22.jpg)
2203/13/08
eComm2008
Use data channel appropriately: presence, buddy list, chat, call set up
![Page 23: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/23.jpg)
2303/13/08
eComm2008
Bring benefits of IP telephony to mobile
Use iSkoot software and SIP gateway to connect to cloud
![Page 24: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/24.jpg)
2403/13/08
eComm2008
Purpose-built trillion$ voice network is pretty darn good for voice
![Page 25: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/25.jpg)
2503/13/08
eComm2008
Proof?
![Page 26: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/26.jpg)
2603/13/08
eComm2008
Skypephone
![Page 27: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/27.jpg)
2703/13/08
eComm2008
“Highly Commended” (i.e. 2nd place)
Best Mobile Handset or Device2008 Mobile Congress
![Page 28: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/28.jpg)
2803/13/08
eComm2008
8 countries10s millions of MOUs
Essential customer acquisition tool
![Page 29: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/29.jpg)
2903/13/08
eComm2008
&
![Page 30: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/30.jpg)
3003/13/08
eComm2008
How ‘bout them Reese’s?
![Page 31: Mark Jacobstein's presentation at eComm 2008](https://reader035.fdocuments.net/reader035/viewer/2022062703/5554fd52b4c905c35e8b4745/html5/thumbnails/31.jpg)
An eComm 2008 presentation –
http://eCommMedia.com for more