Presented By: Ankit Misra (10/MBA/11) Saurabh Arora(10/MBA/ )

How it all Started

• Spencer’s Retail Limited is a multi-format food-first retailer providing a wide range of quality products to discerning young customers - well-travelled citizens of the world, looking out for authentic flavors and experiences in a fun-filled shopping environment.

• Part of the Rs 15,500 crore RPG Group, we run about 200 stores (including about 30 large format stores) across 35 cities in India, employing more than 7,000 people(till April 2009).

Spencer Presence in India

• Spencer Opened its First Store in India at Mumbai in 1996.

• Spencer's Retail is the fastest-growing retail companies with approximately 2 million square feet of retail space and more than 400 stores in 65 cities.

• Spencer’s Retail deals with food, apparel, fashion, electronics, lifestyle products, music and books.

• It also offers services such as gift vouchers and easy loans in association with CitiFinancial Consumer Finance India Ltd.

• Spencer's offers its customers a customized and convenient shopping experience in 5 different formats.

1. Spencer's Express 2. Spencer's Fresh 3. Spencer's Daily 4. Spencer's Super 5. Spencer's Hyper

Different Formats of Spencer’s

Availability and Presentation of Products at Spencer’s

Target group• The Target of Spencer is high income group.• Types of Customer: Spencer is a major

player in the Indian organized retail industry.• They have huge music, cards or cookery

departments

In store branding• In store branding means in spencer’s they use to

brand the products by displaying them on the things which was naturally used by customers to catch their eye.

Interiors

• Interior designing at Spencer’s exhibits the products in our stores by sign for easy identification to customer

Exteriors

• For every product packing is important, like that for every stores outward decoration is important.

• Exterior decoration is the first thing which attracts the customers primarily

Sanitation

• Every customer sees for the neat ness in stores.

• They see mainly for eatables that they want tobuy.

• Spencer offer great Quality Product to customers

Positioning of Spencers

• Store location The location of a retail store occupies an important place in retail strategy. It not only conveys the image of the store, but also influences the Product mix and the interior layout of the store. While the Product mix can be changed and prices can be adjusted, it is difficult to change the decision on store location.

• Traffic The traffic – pedestrian as well as vehicular – that passes the site is an important determinant of the potential sales that can be generated from a store. A Spencers store is known to have good parking space wherever it’s located.

• Accessibility of the market Accessibility of a market is defined in terms of the availability of public transport and road/local trains connections to the markets. It is mostly located in posh locality in the center of the city. Further the easy availability of transport facilitates makes the location really accessible for shopping.

Customer Loyalty program and Promotions

• HSBC- Spencer’s Happy Ties cardholders are entitled to the following benefits:

• Reward points for every purchase made using the card – carrying a potential of upto 500 points per month on regular purchases.

• Extra Reward points for every purchase made with the card at a Spencer’s store

• Fuel surcharge waiver* at all fuel stations• A complimentary Spencer’s welcome voucher worth Rs 100• Redemption of reward points for gift vouchers from Spencer’s

Employees in spencer’s

• There are around 200 employees in every stores.

Software used for billing systems

• Spencer's Retail based its production environment on Sun SPARC Enterprise servers that run SAP ERP software.

• The infrastructure includes Sun storage solutions and a remote disaster recovery site with Sun SPARC Enterprise and Sun Fire servers.

• When implementation is complete, more than 350 stores will connect to the new system.

SWOT ANALYSIS OF

SPENCER

-High Quality Goods- Customer Service- Comfortable Shopping Env- Excellent Manager Training Program

- Clothing lacks segmentation- Consumer spending pattern-Consumer loyalty-Waste store spaces

-Industry is booming-Rural retailing

-Competition is increasing-Risk of new formats- Less conversion level- Change of Social Env

STRENGTS

WEAKNESS

OPPORTUNITY

THREAT